Social Media Content Manager

📌 Core Information

🔹 Job Title: Social Media Content Manager

🔹 Company: Heritage Auctions

🔹 Location: Irving, Texas

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: July 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic content creation for social media platforms
• Influencer marketing and relationship management
• Platform expertise and project management
• Trend awareness and cross-team collaboration

ASSUMPTION: This role requires a strong understanding of social media trends and pop culture, particularly among Gen Z audiences. It also demands excellent project management skills to handle multiple tasks and timelines effectively.

📋 Key Responsibilities

✅ Create original social media content that enhances brand visibility and engagement

✅ Develop, manage, and refine influencer relationships and content strategies

✅ Maintain advanced knowledge of social media platforms and content best practices

✅ Lead projects from concept to execution with strong attention to timelines and detail

✅ Stay connected with pop culture trends to ensure the brand remains relevant and engaging

✅ Collaborate with the Social Media Content Manager and paid social media team to maintain consistent messaging and strategic alignment across all channels

✅ Maintain a comprehensive editorial calendar, coordinating timelines, assets, and approvals

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and adaptability to keep up with the fast-paced nature of social media and pop culture trends.

🎯 Required Qualifications

Education: Bachelor’s Degree in a relevant field

Experience: 4-5 years of related professional experience

Required Skills:

• Advanced knowledge of social media platforms (TikTok, Instagram, etc.)
• Proven experience in setting and executing comprehensive social media strategies
• Excellent project management skills
• Strong analytical skills and proficiency in analytics, reporting, and project management tools
• Keen understanding of the influencer industry and experience building and managing influencer partnerships

Preferred Skills:

• Experience with social listening tools
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for a Social Media Content Manager with 4-5 years of experience in the Dallas-Fort Worth area)

Benefits:

• Medical, Dental, Vision coverage
• Paid time off
• 401k savings plans
• Daily Pay: Access your pay when you need it!

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Dallas-Fort Worth area. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Luxury Goods and Jewelry

Company Size: 501-1,000 employees

Founded: 1976

Company Description:

• Heritage Auctions is the largest collectibles auctioneer and third largest auction house in the world, as well as the largest auction house founded in the US.
• They offer a wide range of collectibles, including US & World Coins, Rare Currency, Fine & Decorative Art, Western Art, Illustration Art, Vintage Comic Books & Comic Art, Movie Posters, Entertainment & Music Memorabilia, Jewelry & Timepieces, Vintage & Couture Handbags, Sports Collectibles, Historical & Political Memorabilia, Rare Books & Manuscripts, American Indian Art, Air & Space Memorabilia, Civil War Memorabilia, Vintage & Contemporary Photography, Nature & Science Specimens, Fine and Rare Wine, URL domain names and other Intellectual Property, Luxury Real Estate and more.
• Heritage Auctions gives customers unprecedented access to their services using the latest advancements in technology and by maintaining a strong presence in the collectibles community.

Company Specialties:

• Heritage Auctions: rare collectibles, jewelry, wine, art, and more
• Wholesale Market: US Gold Coins
• Expert Appraisals: rare collectibles, jewelry, wine, art, and more
• Trusts & Estates Services: rare coins, collectibles, jewelry, wine, art, and more
• Museum Services: art & collectibles

Company Website: HA.com

ASSUMPTION: Heritage Auctions is a well-established company with a diverse range of collectibles, offering ample opportunities for growth and learning within the marketing and communications field.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Heritage Auctions Social Media Director and collaborates with content managers, consignment directors, and other teams.

Work Arrangement: On-site, with a fast-paced, fun, and dynamic work environment.

Growth Opportunities:

• Potential advancement to a senior or management role within the marketing and communications department
• Expansion of responsibilities to include additional categories or platforms
• Opportunities to work on high-profile auctions and events

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 2801 W. Airport Freeway, Dallas, Texas 75261

Geographic Context:

• Irving, Texas, is a suburb of Dallas, offering a mix of urban and suburban living
• The office is located south of Dallas/Fort Worth International Airport, near the NW corner of W. Airport Freeway (Hwy. 183) and Valley View Lane
• The area offers numerous dining, shopping, and entertainment options

Work Schedule: Full-time, 40 hours per week, with flexible hours and the opportunity to work remotely on an as-needed basis

ASSUMPTION: The work environment is fast-paced and dynamic, with a strong emphasis on collaboration and teamwork. The office location offers easy access to major highways and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Social media and content creation skills
• Influencer marketing and relationship management
• Platform expertise and project management
• Trend awareness and cross-team collaboration

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your social media content creation and influencer marketing efforts
• Demonstrate your understanding of the company and its collectibles offerings

ATS Keywords: Social Media, Content Creation, Influencer Marketing, Project Management, Trend Awareness, Cross-Team Collaboration, Analytical Proficiency, Communication

ASSUMPTION: Heritage Auctions uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics and reporting tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Social listening tools (e.g., Brand24, Hootsuite Insights, Sprout Social)

ASSUMPTION: Familiarity with these tools is not required but would be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Passion for collectibles and the stories they tell
• Expertise and professionalism in all aspects of the business
• Integrity and transparency in all interactions
• Collaboration and teamwork to achieve common goals

Work Style:

• Fast-paced and dynamic, with a strong emphasis on creativity and adaptability
• Collaborative, with a focus on cross-team communication and coordination
• Results-driven, with a focus on achieving measurable outcomes

Self-Assessment Questions:

• Do you have a passion for collectibles and the stories they tell?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in collaborative, cross-functional settings?

ASSUMPTION: Heritage Auctions values employees who are passionate about collectibles, adaptable to change, and effective collaborators.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of social media and pop culture trends
• Managing multiple projects and timelines effectively
• Balancing the need for creativity and innovation with the need for consistent branding and messaging
• Working with a diverse range of collectibles and audiences

ASSUMPTION: These challenges can be overcome with strong project management skills, a deep understanding of social media trends, and a commitment to continuous learning and adaptation.

📈 Similar Roles Comparison

• Unlike other social media content manager roles, this position requires a strong understanding of the collectibles industry and the unique stories behind each item
• This role offers the opportunity to work with a wide range of collectibles and audiences, providing ample opportunities for growth and learning
• Career progression in this role could lead to senior or management positions within the marketing and communications department

ASSUMPTION: This role offers unique opportunities and challenges compared to other social media content manager positions, with a strong focus on the collectibles industry and the stories behind each item.

📝 Sample Projects

• Creating a social media campaign to promote an upcoming auction of rare comic books and comic art
• Developing an influencer marketing strategy to increase engagement and reach for the company's jewelry collection
• Managing the editorial calendar for a month-long series of posts highlighting the history and significance of various collectibles

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from creative content development to strategic planning and execution.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing and communications strategy?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its social media efforts, and what key performance indicators (KPIs) are most important?
• What opportunities are there for collaboration and cross-pollination with other departments and teams within the company?

ASSUMPTION: These questions demonstrate a strong interest in the role and the company, and can help you better understand the expectations and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your social media content creation and influencer marketing efforts
• Follow up with the hiring manager one week after submission to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.