Social Media Content Planner

📌 Core Information

🔹 Job Title: Social Media Content Planner

🔹 Company: Pipeline Gurus

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-Time, Hybrid (3 days in-office)

🔹 Category: Marketing & Communications

🔹 Date Posted: July 16, 2025

🔹 Experience Level: Entry-level to Mid-level (0-2 years)

🔹 Remote Status: Remote-friendly (3 days remote per week)

🚀 Job Overview

Key aspects of this role include:

• Owning the content creation process end-to-end
• Studying trends and analyzing competitors on Instagram, TikTok, and LinkedIn
• Developing fresh, creative ideas and concepts for reels, stories, and campaigns
• Planning, organizing, and leading shoots for various types of content
• Collaborating with a creative agency for editing and posting

ASSUMPTION: This role requires a high level of creativity, organization, and passion for social media. It's ideal for someone looking to build their portfolio and gain experience in content creation and management.

📋 Key Responsibilities

✅ Study Instagram, TikTok, and LinkedIn daily to find trends and inspiration

✅ Analyze competitors’ content to identify what works and how Pipeline Gurus can stand out

✅ Come up with fresh, creative ideas and concepts for reels, stories, and campaigns

✅ Plan, organize, and lead shoots – singles, doubles, group videos & photos

✅ Create moodboards, define props, styling, locations/studios, and shotlists

✅ Manage scheduling, coordinate the team, and ensure everything runs smoothly

✅ Deliver high-quality raw footage and materials to the creative agency for editing & posting

ASSUMPTION: This role involves a mix of creative and operational tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 0-2 years of experience in content creation, social media management, or a related role

Required Skills:

• Excellent organizational and planning skills
• Experience managing shoots and leading people through them
• Confident in creating shotlists, moodboards, and briefing a creative team
• Eye for detail and aesthetic – knows what looks good on social media
• Fluency in English (both written and verbal)

Preferred Skills:

• Experience with social media analytics tools
• Knowledge of Adobe Creative Suite or similar software
• Familiarity with project management tools (e.g., Asana, Trello)

ASSUMPTION: While not required, experience with relevant tools and software can be beneficial for this role.

💰 Compensation & Benefits

Salary Range: EGP 15,000 - 25,000 per month (based on experience level and industry standards for Egypt)

Benefits:

• Hybrid work arrangement (40% remote)
• Creative freedom and recognition
• Opportunity to build portfolio with a fast-growing brand
• Close collaboration with a high-energy, elite team

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely 3 days a week

ASSUMPTION: The salary range is estimated based on industry standards for Egypt and the experience level required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: 11-50 employees

Founded: 2023

Company Description:

• Pipeline Gurus is a Managed Sales Provider that helps companies build and maintain a healthy sales pipeline.
• The company collaborates closely with clients' sales teams, working by territory or account list to grow business within target accounts.
• They deeply study each account's industry, stakeholders, and current use case to craft personalized value propositions and deliver them through a multi-touch point approach.

Company Specialties:

• Sales Consulting
• Business Development
• Expansion Strategy
• Sales-as-a-service
• Sales Outsourcing
• GTM Strategy
• Inside Sales
• Sales Enablement
• Managed Sales Services
• Prospecting

Company Website: www.pipelinegurus.com

ASSUMPTION: Pipeline Gurus is a growing company with a strong focus on sales and business development. They offer opportunities for creative professionals to contribute to their marketing efforts.

📊 Role Analysis

Career Level: Entry-level to Mid-level (0-2 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Hybrid (3 days in-office, 2 days remote)

Growth Opportunities:

• Potential to take on more responsibilities as the company grows
• Opportunity to work closely with a high-energy, elite team and learn from their expertise
• Chance to build a portfolio with a fast-growing brand and gain experience in content creation and management

ASSUMPTION: This role offers opportunities for growth and learning within a dynamic and supportive team environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): Dubai, United Arab Emirates

Geographic Context:

• Cairo, Egypt, is a bustling metropolis with a rich cultural heritage and a vibrant business scene
• The city offers a mix of traditional and modern attractions, with a diverse range of dining, entertainment, and shopping options
• Cairo has a subtropical desert climate, with hot summers and mild winters

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely 3 days a week

ASSUMPTION: Cairo offers a dynamic and multicultural work environment, with a mix of traditional and modern influences.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the Marketing Manager
• In-person or virtual interview with the Marketing team
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Creativity and originality in content ideas
• Organizational skills and attention to detail
• Ability to manage shoots and coordinate teams
• Familiarity with social media trends and best practices
• Alignment with Pipeline Gurus' company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include examples of your previous content creation work, if applicable
• Demonstrate your understanding of social media trends and best practices in your application materials
• Showcase your creativity and originality in your application materials

ATS Keywords: Social Media, Content Creation, Trend Analysis, Creative Thinking, Organizational Skills, Shoot Management, Team Coordination, Moodboard Creation, Detail Orientation

ASSUMPTION: Pipeline Gurus uses an Applicant Tracking System (ATS) to manage their recruitment process. Including relevant keywords in your application materials can help your application get noticed.

🛠️ Tools & Technologies

• Social media platforms: Instagram, TikTok, LinkedIn
• Project management tools: Asana, Trello (or similar)
• Creative software: Adobe Creative Suite (or similar)
• Social media analytics tools: Hootsuite, Sprout Social (or similar)

ASSUMPTION: While not all tools and technologies are required, familiarity with relevant software can be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Accountability
• Customer-centric
• Continuous learning

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Results-driven and accountable
• Customer-focused and customer-centric
• Continuously learning and improving

Self-Assessment Questions:

• Do you thrive in a creative and collaborative work environment?
• Are you results-driven and accountable for your work?
• Do you have a strong customer focus and a desire to understand and meet customer needs?
• Are you committed to continuous learning and improvement?

ASSUMPTION: Pipeline Gurus values innovation, collaboration, accountability, and customer-centricity. They look for team members who share these values and are committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with rapidly changing social media trends and best practices
• Working with a remote team and coordinating shoots virtually
• Adapting to a fast-paced and dynamic work environment

ASSUMPTION: This role may present challenges related to project management, staying current with social media trends, remote collaboration, and adapting to a fast-paced work environment.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Content Creator, but with a stronger focus on planning and leading shoots
• Unlike some other content creation roles, this position requires a mix of creative and operational tasks, as well as experience managing shoots
• Career paths for this role may include advancement to a Senior Content Creator or Social Media Manager position, or branching into other areas of marketing or communications

ASSUMPTION: While this role shares similarities with other content creation and social media management positions, it also has unique aspects that set it apart.

📝 Sample Projects

• Planning and executing a photoshoot for a new product launch
• Creating a social media campaign to promote an upcoming event or webinar
• Developing a series of Instagram Reels to showcase the company's culture and values

ASSUMPTION: These sample projects are intended to give applicants an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role fit into the overall marketing and communications strategy for the company?
• What are the most important qualities and skills for success in this position?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: These questions are designed to help applicants better understand the role, the company, and the work environment, and to assess their fit with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include examples of your previous content creation work, if applicable
• Prepare for your interview by researching social media trends and best practices, and thinking about how you can contribute to Pipeline Gurus' marketing efforts
• Follow up after your interview to express your appreciation for the opportunity and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.