Social Media Content Specialist

📌 Core Information

🔹 Job Title: Social Media Content Specialist

🔹 Company: GOLFTEC

🔹 Location: Englewood, Colorado, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site at GOLFTEC’s Headquarters in Englewood, CO)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive social media content strategy
• Creating engaging and visually appealing content for various platforms
• Serving as an on-camera talent for video content
• Monitoring social media trends and industry news
• Collaborating with cross-functional teams to gather content ideas and assets

ASSUMPTION: This role requires a strong passion for golf and a solid understanding of golf culture, trends, and terminology. The ideal candidate will have proven work experience as a Social Media Specialist or similar role, preferably in the golf industry.

📋 Key Responsibilities

✅ Develop and implement a comprehensive social media content strategy that aligns with the company's brand identity and objectives.

✅ Serve as an on-camera talent for video content, showcasing product use, gameplay, and engaging storytelling to educate and entertain viewers.

✅ Create high-quality, engaging, and visually appealing content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, YouTube, TikTok, and LinkedIn.

✅ Create, curate, and manage all published content (images, videos, articles) to ensure it meets brand guidelines and resonates with the target audience.

✅ Monitor social media trends, industry news, and competitor activities to identify opportunities for content creation and engagement.

✅ Collaborate with cross-functional teams, including marketing, design, and product, to gather content ideas, assets, and ensure consistency across all channels.

✅ Engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner.

✅ Plan and execute social media campaigns and promotions to drive brand awareness, user acquisition, and customer retention.

✅ Monitor and analyze social media metrics, generate reports, and provide insights to optimize content performance and inform future strategies.

✅ Stay informed about emerging social media trends, tools, and best practices, and continuously explore innovative ways to enhance GOLFTEC’s social media presence.

ASSUMPTION: The role may require occasional travel to GOLFTEC events or other locations for content creation and collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience: Proven work experience as a Social Media Specialist or similar role, preferably in the golf industry.

Required Skills:

• Proficient in using social media management tools, analytics platforms, and content creation/editing software
• Excellent written and verbal communication skills, with a keen eye for detail and the ability to adapt tone and style for different platforms and target audiences
• Creative mindset with the ability to think strategically and generate innovative content ideas
• Strong organizational and multitasking skills, with the ability to meet deadlines in a fast-paced environment
• Experience with community management and customer service through social media platforms
• Knowledge of SEO principles and experience with optimizing social media content for search engines is a plus

Preferred Skills:

• A proven track record of successfully managing social media campaigns and delivering measurable results

ASSUMPTION: While not explicitly stated, a strong passion for golf is essential for this role. The ideal candidate will have a solid understanding of golf culture, trends, and terminology.

💰 Compensation & Benefits

Salary Range: $55,000 - $65,000 per year

Benefits:

• Health Insurance (Company pays 50% of individual & family)
• 401(k) Plan available with employer match
• Dental and Vision Benefits available
• Short-Term Disability (paid for by employer)
• Long-Term Disability available
• Employee Pricing on golf lessons and golf merchandise
• Continuing education allowance of $500 per year

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Content Specialist role with 2-5 years of experience in the golf industry. The actual salary may vary based on the candidate's qualifications and GOLFTEC's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: GOLFTEC operates in the golf instruction and technology sector, focusing on helping people improve their golf skills through personalized lessons and innovative training methods.

Company Size: GOLFTEC is a mid-sized company with 501-1,000 employees, providing a structured yet dynamic work environment for its team members.

Founded: GOLFTEC was founded in 1995, with a mission to help people play better golf through expert instruction and technology-driven training methods.

Company Description:

• GOLFTEC is the world leader in golf improvement, with a network of over 200 locations across the globe
• The company offers personalized golf lessons using proprietary swing motion capture technology called OptiMotion
• GOLFTEC's team of PGA-certified professionals provides expert instruction and guidance to students of all skill levels
• The company's commitment to innovation and technology has made it a trusted name in the golf industry

Company Specialties:

• Golf instruction
• Swing analysis
• Golf technology
• Golf improvement
• PGA-certified professionals

Company Website: https://www.golftec.com

ASSUMPTION: GOLFTEC's focus on innovation, technology, and personalized instruction sets it apart in the golf industry and provides a unique opportunity for the Social Media Content Specialist to contribute to the company's continued growth and success.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring proven experience in social media management and a strong understanding of the golf industry.

Reporting Structure: The Social Media Content Specialist will report directly to the Marketing Manager or a similar role within GOLFTEC's marketing department.

Work Arrangement: This role is hybrid, with a requirement to work on-site at GOLFTEC’s Headquarters in Englewood, CO. The specific on-site schedule may vary based on the company's policies and the needs of the role.

Growth Opportunities:

• As GOLFTEC continues to expand its reach and influence in the golf industry, there may be opportunities for the Social Media Content Specialist to grow into a senior role or take on additional responsibilities
• The company's commitment to innovation and technology may present opportunities for the role to evolve and adapt to new platforms and trends
• GOLFTEC's network of locations and partnerships may provide opportunities for the Social Media Content Specialist to work on global campaigns and initiatives

ASSUMPTION: The Social Media Content Specialist's success in this role will be measured by their ability to drive engagement, grow the company's online presence, and contribute to its overall marketing strategy.

🌍 Location & Work Environment

Office Type: GOLFTEC's headquarters in Englewood, CO, is a modern and collaborative workspace, designed to foster creativity and productivity.

Office Location(s): 67 Inverness Drive East, Suite A, Englewood, CO 80112, US

Geographic Context:

• Englewood, CO, is a suburb of Denver, offering a mix of urban and suburban living with easy access to the city's amenities
• The area is known for its high quality of life, with a variety of housing options, excellent schools, and a strong local economy
• Englewood is home to several major corporations and is part of the Denver-Aurora-Lakewood, CO, metropolitan statistical area

Work Schedule: The Social Media Content Specialist's work schedule will be determined by GOLFTEC's policies and the needs of the role. The hybrid nature of the position may require some flexibility in scheduling.

ASSUMPTION: The Social Media Content Specialist should be comfortable working in a hybrid environment, balancing on-site collaboration with remote work when necessary.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the Marketing Manager or a similar role within GOLFTEC's marketing department
• Final interview with the Director of Marketing or another senior leader within the department
• Background check and offer

Key Assessment Areas:

• Social media strategy and planning
• Content creation and curation
• Platform-specific knowledge (e.g., Facebook, Instagram, Twitter, etc.)
• Community management and customer service skills
• Analytical and reporting skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant social media experience and skills
• Include specific examples of your social media campaigns and their results
• Demonstrate your passion for golf and understanding of the golf industry
• Prepare questions to ask during the interview, focusing on GOLFTEC's social media strategy and the role's responsibilities

ATS Keywords: Social Media Management, Content Creation, Community Engagement, Analytics, Marketing Strategy, Customer Service, SEO, Golf Industry, Hybrid Work Arrangement

ASSUMPTION: GOLFTEC may use an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics and reporting tools (e.g., Google Analytics, Sprout Social Insights, Hootsuite Insights)
• Content creation and editing software (e.g., Adobe Creative Suite, Canva, iMovie)
• Video recording and editing equipment (e.g., cameras, microphones, lighting kits)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The Social Media Content Specialist should be proficient in using the tools and technologies listed above. Familiarity with industry-specific software and platforms may also be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Passion for golf and helping people improve their game
• Commitment to innovation and continuous learning
• Collaboration and teamwork
• Customer focus and exceptional service
• Integrity and accountability

Work Style:

• Creative and strategic thinking
• Attention to detail and quality-driven approach
• Strong communication and interpersonal skills
• Adaptability and flexibility in a fast-paced environment
• Ability to work independently and in a team setting

Self-Assessment Questions:

• How do you align with GOLFTEC's commitment to helping people play better golf and have more fun?
• Can you describe a time when you had to adapt your content strategy to accommodate a sudden change in your target audience or platform algorithms?
• How do you ensure that your content maintains a consistent brand voice and tone across multiple platforms and target audiences?

ASSUMPTION: GOLFTEC values candidates who are passionate about golf, committed to continuous learning, and able to thrive in a collaborative and dynamic work environment.

⚠️ Potential Challenges

• The role may require occasional travel to GOLFTEC events or other locations for content creation and collaboration
• The Social Media Content Specialist must be able to manage multiple projects and deadlines simultaneously, requiring strong organizational and time management skills
• The role may involve working with a diverse team of stakeholders, requiring excellent communication and interpersonal skills
• The golf industry is subject to seasonal fluctuations, which may impact the Social Media Content Specialist's workload and priorities

ASSUMPTION: The Social Media Content Specialist should be prepared to adapt to changing priorities and workloads, as well as collaborate effectively with various teams and stakeholders.

📈 Similar Roles Comparison

• Unlike other social media roles, this position requires a strong passion for golf and a solid understanding of golf culture, trends, and terminology
• The role offers the unique opportunity to work in the golf industry, combining a love for the game with expertise in social media management
• As a mid-sized company, GOLFTEC offers a structured yet dynamic work environment, providing opportunities for growth and development

ASSUMPTION: The Social Media Content Specialist should be prepared to leverage their golf industry knowledge and expertise to create engaging and relevant content for GOLFTEC's target audience.

📝 Sample Projects

• Creating a social media campaign to promote GOLFTEC's new line of golf clubs, featuring on-camera talent showcasing product use and gameplay
• Developing a series of educational videos to help golfers improve their skills, featuring GOLFTEC's PGA-certified professionals demonstrating techniques and offering tips
• Curating user-generated content from GOLFTEC students and customers, highlighting their improvement stories and achievements

ASSUMPTION: The Social Media Content Specialist should be prepared to work on a variety of projects, from promotional campaigns to educational content and user-generated content curation.

❓ Key Questions to Ask During Interview

• Can you describe the current state of GOLFTEC's social media presence and the strategies in place to grow and engage our audience?
• How does GOLFTEC plan to integrate emerging social media platforms and trends into its content strategy?
• Can you provide examples of successful social media campaigns GOLFTEC has executed in the past, and what made them successful?
• How does GOLFTEC measure the success of its social media content, and what key performance indicators (KPIs) does the company track?
• What opportunities are there for the Social Media Content Specialist to collaborate with other departments and teams within GOLFTEC?

ASSUMPTION: The Social Media Content Specialist should be prepared to ask thoughtful and insightful questions during the interview, demonstrating their understanding of the role and GOLFTEC's social media strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant social media experience and skills, as well as your passion for golf and understanding of the golf industry
• Prepare questions to ask during the interview, focusing on GOLFTEC's social media strategy and the role's responsibilities
• If selected for an interview, be prepared to discuss your social media strategy and content creation process, as well as your ability to work collaboratively with a team
• Follow up with GOLFTEC after your interview, expressing your interest in the role and reiterating your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.