Social Media & Content Specialist

📌 Core Information

🔹 Job Title: Social Media & Content Specialist

🔹 Company: Remote Raven

🔹 Location: Kenya

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Managing social media accounts for multiple clients, creating and scheduling engaging content across various platforms
• Developing and implementing social media strategies tailored to each client's goals and brand identity
• Designing graphics and editing videos for social media using Canva
• Supporting blog and newsletter uploads using Squarespace and Mailchimp
• Organizing and coordinating projects and tasks using Trello, Clockify, Google Docs, and Google Drive

ASSUMPTION: This role requires a high level of organization and multitasking, as the specialist will manage content for diverse clients with unique brand voices. Strong communication skills and attention to detail are crucial for success in this position.

📋 Key Responsibilities

✅ Plan, create, schedule, and post content for multiple clients across various social media platforms, ensuring brand consistency and engagement

✅ Develop and implement social media strategies tailored to each client's goals and brand identity

✅ Write engaging captions, repurpose content, and adapt trends to suit each audience

✅ Design graphics and edit videos for social media using Canva, maintaining an eye for detail and accuracy

✅ Upload blog drafts to Squarespace, including image sourcing, excerpt writing, and formatting

✅ Format and place email newsletters in Mailchimp using pre-built templates

✅ Use Trello, Clockify, Google Docs, and Google Drive to track progress and organize content for multiple client accounts

ASSUMPTION: The specialist should be comfortable working with various clients and maintaining their unique brand voices while keeping all materials properly separated and branded.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience (2-5 years) managing social media accounts for multiple clients or brands

Required Skills:

• Proficient in Canva for graphic and video creation
• Excellent written English and strong communication skills
• High attention to detail and excellent organizational skills
• Ability to multitask and manage content for diverse clients
• Willingness to learn new tools and keep up with evolving trends in content marketing

Preferred Skills:

• Experience with Squarespace and Mailchimp
• Familiarity with Trello, Clockify, and Google Workspace tools

ASSUMPTION: Candidates with experience in real estate or related industries may have an advantage, as Remote Raven specializes in providing virtual assistants for this sector.

💰 Compensation & Benefits

Salary Range: $5-$8 per hour (Based on industry standards for remote, intermediate-level social media specialists in Kenya)

Benefits:

• 100% Remote work
• Flexible work hours

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for remote, intermediate-level social media specialists in Kenya. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Remote Raven operates in the consumer services sector, specializing in providing professional, well-trained, and thoroughly screened virtual assistants to meet hiring needs.

Company Size: Remote Raven has 11-50 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Remote Raven was founded in 2015 and has since grown to offer virtual assistants for various industries, with a focus on real estate.

Company Description:

• Remote Raven connects clients with highly qualified virtual assistants to quickly fill positions, allowing businesses to focus on their core operations.
• The company provides local recruiting managers who identify, meet in-person, interview, and select potential candidates.
• Remote Raven offers an affordable and flexible choice for finding ideal assistants with no start-up fees or minimum hours mandate.

Company Specialties:

• Virtual Assistant Recruitment
• Real Estate Virtual Assistants
• Professional Screening and Training

Company Website: hireremoteraven.com

ASSUMPTION: Remote Raven's focus on real estate virtual assistants may indicate a higher demand for candidates with experience in this sector.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: The Social Media & Content Specialist will report directly to the Client Success Manager or a similar role within the organization.

Work Arrangement: 100% Remote work, with flexible scheduling to accommodate various time zones and client needs.

Growth Opportunities:

• Expanding responsibilities within the marketing department as the company grows
• Potential career progression to a senior role or management position within the organization
• Opportunities to work with diverse clients and industries, gaining valuable experience in various sectors

ASSUMPTION: As a mid-sized company, Remote Raven may offer more opportunities for growth and advancement compared to larger organizations, where career progression might be slower.

🌍 Location & Work Environment

Office Type: 100% Remote work, with no physical office requirement

Office Location(s): Remote Raven's headquarters is located in Scottsdale, Arizona, USA. However, this role does not require applicants to be based in the United States.

Geographic Context:

• Kenya has a vibrant and growing tech industry, with a strong focus on innovation and entrepreneurship.
• The country's strategic location in East Africa provides opportunities for collaboration and expansion within the region.
• Kenya's time zone (East Africa Time, UTC+3) may require some flexibility in working hours to accommodate clients in different time zones.

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate various client needs and time zones

ASSUMPTION: Applicants should be comfortable working in a remote environment and have a reliable internet connection to ensure consistent communication and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or trial project related to social media management and content creation
• Final interview with the Client Success Manager or a similar role within the organization

Key Assessment Areas:

• Social media management skills and experience
• Content creation and graphic design abilities
• Organizational skills and multitasking capabilities
• Communication skills and attention to detail
• Cultural fit and alignment with Remote Raven's values

Application Tips:

• Tailor your resume to highlight relevant experience in social media management, content creation, and graphic design
• Include examples of your work, such as social media campaigns, blog posts, or graphic design projects
• Prepare a cover letter that demonstrates your enthusiasm for the role and your understanding of Remote Raven's mission
• Be ready to discuss your experience with various clients and your ability to manage multiple brand voices

ATS Keywords: Social Media Management, Content Creation, Graphic Design, Video Editing, Blog Support, Newsletter Support, Project Coordination, Organizational Skills, Attention to Detail, Communication Skills, Multitasking, Trend Adaptation, Client Management, Canva, Trello, Google Workspace

ASSUMPTION: Applicants should be prepared to discuss their experience with various clients and their ability to manage multiple brand voices, as this is a crucial aspect of the role.

🛠️ Tools & Technologies

• SocialPilot (training provided)
• Canva
• Trello
• Clockify
• Google Drive/Docs
• Squarespace (optional)
• Mailchimp (optional)

ASSUMPTION: Applicants should be comfortable learning and using new tools as needed, as Remote Raven may introduce additional platforms to streamline workflows.

👔 Cultural Fit Considerations

Company Values:

• Professionalism
• Integrity
• Adaptability
• Collaboration
• Continuous Learning

Work Style:

• Self-motivated and independent
• Strong communication and organizational skills
• Ability to work in a remote team environment
• Adaptable and willing to learn new tools and processes
• Comfortable managing multiple client accounts and brand voices

Self-Assessment Questions:

• Do you have experience managing social media accounts for multiple clients or brands?
• Are you comfortable working in a remote environment and managing your time effectively?
• Can you adapt your communication style to suit various client needs and brand voices?
• Are you comfortable using new tools and learning new processes as needed?

ASSUMPTION: Applicants should be prepared to discuss their experience with various clients and their ability to manage multiple brand voices, as this is a crucial aspect of the role.

⚠️ Potential Challenges

• Managing multiple client accounts and brand voices simultaneously
• Keeping up with evolving trends in content marketing and social media management
• Adapting to new tools and workflows as the company grows and evolves
• Balancing the demands of multiple clients with varying priorities and expectations

ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic environment and be prepared to adapt to changing priorities and demands.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Content Marketing Specialist position, but with a focus on managing multiple client accounts and brand voices
• Unlike some in-house marketing roles, this position requires experience working with diverse clients and managing multiple brand voices simultaneously
• Career progression in this role may involve expanding responsibilities within the marketing department or moving into a senior role or management position within the organization

ASSUMPTION: Applicants should research similar roles in the industry to better understand the expectations and requirements of a Social Media & Content Specialist position.

📝 Sample Projects

• Developing and implementing a social media strategy for a real estate client, including content creation, scheduling, and engagement tracking
• Designing graphics and editing videos for social media using Canva, ensuring brand consistency and visual appeal
• Uploading blog drafts to Squarespace and formatting email newsletters in Mailchimp using pre-built templates

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and provide examples of their work, such as social media campaigns, graphic design projects, or blog posts.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile for this role, and how the client base may evolve over time?
• How does Remote Raven support the professional development and growth of its employees?
• What are the most challenging aspects of managing multiple client accounts and brand voices simultaneously, and how does Remote Raven address these challenges?
• How does Remote Raven measure the success of its social media and content marketing efforts, and what key performance indicators (KPIs) are used to track progress?
• What opportunities exist for career growth and advancement within the marketing department or the organization as a whole?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience in social media management, content creation, and graphic design
• Prepare a cover letter that demonstrates your enthusiasm for the role and your understanding of Remote Raven's mission
• Be ready to discuss your experience with various clients and your ability to manage multiple brand voices
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.