📌 Core Information
🔹 Job Title: Social Media Content Specialist
🔹 Company: Indigo Books & Music
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging and on-brand social media content
- Contributing to social media strategies and driving audience engagement
- Producing social-first video content and posts
- Tracking and analyzing performance metrics to improve content
- Collaborating with cross-functional teams to align social media content with broader marketing initiatives
ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and community-building strategies. Candidates should be creative, customer-focused, and able to handle multiple tasks with urgency.
📋 Key Responsibilities
✅ Write, edit, and research engaging social media content that aligns with KPIs
✅ Assist in executing social media strategies to ensure community engagement and growth
✅ Produce social-first video content and posts to increase engagement rates
✅ Track and analyze performance metrics, adjusting content based on key social media KPIs
✅ Act as a social media advocate for the brand, maintaining a consistent voice and tone
✅ Identify trends in social media and suggest new content ideas to keep the brand's presence fresh and relevant
✅ Collaborate with team members to create social media content that supports the overarching marketing goal
✅ Work cross-functionally with other teams to align social media content with broader marketing initiatives
ASSUMPTION: This role requires strong writing, communication, and project management skills. Candidates should be energetic, detail-oriented, and able to meet tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree with a focus in Marketing, Communications, or a related field
Experience: Minimum 2 years in social media marketing or digital marketing/communications
Required Skills:
- Excellent writing and communication skills with a creative approach to social media content
- Capable of editing, producing, and shooting video content for social media platforms
- Ability to work independently and as part of a team to deliver engaging social media content
- Strong attention to detail and organizational skills
- Proven ability to handle multiple tasks with urgency and meet tight deadlines
- Excellent project management skills with an ability to prioritize content tasks based on deadlines and performance metrics
- Proficiency in CapCut
- Strong knowledge of social media platforms such as Meta (Facebook, Instagram), TikTok, and others
- Experience with social media management tools such as Hootsuite and Later is considered an asset
Preferred Skills:
- Bilingualism in English and French
ASSUMPTION: Candidates with experience in video content production and familiarity with platform-specific content strategies will be highly valued.
💰 Compensation & Benefits
Salary Range: CAD 55,000 - 70,000 per year (Based on industry standards for similar roles in Toronto)
Benefits:
- Competitive benefits package
- Employee discount on Indigo products
- Opportunities for career growth and development
Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for project needs)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Toronto. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Books, Toys, Gifts, Stationery, Electronics, Wellness, Beauty, and Fashion)
Company Size: 5,001-10,000 employees (Large enterprise with a dynamic and enriching culture)
Founded: 1996 (With a rich history and established brand presence)
Company Description:
- Dedicated to telling stories and creating experiences
- Offers a variety of exciting opportunities at retail stores, distribution centers, and home office
- Seeks bright, energetic, and customer-focused people to help bring their mission to life
Company Specialties:
- Books
- Toys
- Gifts
- Stationery
- eReading
- Home Decor
- Baby
- Electronics
- Wellness
- Beauty
- and Fashion
Company Website: https://www.indigo.ca/en-ca
ASSUMPTION: Indigo is a well-established company with a strong brand presence in Canada. They offer a dynamic and enriching culture with opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level (Requires 2-5 years of experience in social media marketing or digital marketing/communications)
Reporting Structure: Reports to the Manager, Social Media
Work Arrangement: On-site (Based in Toronto, Ontario, Canada)
Growth Opportunities:
- Potential for career advancement within the marketing department
- Opportunities to work on various campaigns and projects
- Chance to gain experience in a large enterprise with a dynamic and enriching culture
ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in social media marketing within a large enterprise.
🌍 Location & Work Environment
Office Type: Corporate headquarters (Based in Toronto, Ontario, Canada)
Office Location(s): 620 King St W, Toronto, Ontario M5V 1M6, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and culture scene
- The office is located in the heart of downtown Toronto, close to public transportation and various amenities
- The city offers a mix of urban and outdoor activities, with numerous parks, museums, and entertainment options
Work Schedule: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (With flexibility for project needs)
ASSUMPTION: The work environment is dynamic, collaborative, and customer-focused, with opportunities for growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or additional stakeholders
Key Assessment Areas:
- Writing and communication skills
- Creativity and content ideation
- Video production and editing skills
- Understanding of social media platforms and trends
- Project management and organizational skills
Application Tips:
- Include a link to your portfolio or attach samples of your work
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of social media content you've created or managed in the past
- Research Indigo's brand voice and tone to ensure your application aligns with their values
ATS Keywords: Social Media Marketing, Digital Marketing, Video Production, Content Creation, Community Building, Writing, Communication, Project Management, Creativity, Attention to Detail, Team Collaboration, Trend Analysis, Social Media Strategy, Engagement Metrics, Bilingualism, Social Media Tools
ASSUMPTION: The application process may vary based on the specific needs of the hiring manager or department. Applicants should be prepared to provide examples of their work and demonstrate their skills and qualifications throughout the interview process.
🛠️ Tools & Technologies
- CapCut
- Hootsuite
- Later
- Social media platforms (Meta, TikTok, etc.)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Candidates should be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Model Indigo's beliefs and convey a positive image in everything you do
- Celebrate diversity of thought and have an open mindset
- Take an active role in fostering a culture of continual learning
- Embrace, champion, and influence change through your team and/or the organization
Work Style:
- Collaborative and team-oriented
- Customer-focused and results-driven
- Adaptable and able to handle multiple tasks with urgency
- Creative and innovative
Self-Assessment Questions:
- Do you have a strong understanding of social media platforms, trends, and community-building strategies?
- Are you able to work independently and as part of a team to deliver engaging social media content?
- Do you have excellent writing, communication, and project management skills?
- Are you comfortable handling multiple tasks with urgency and meeting tight deadlines?
- Do you align with Indigo's company values and work style?
ASSUMPTION: Candidates who are a strong cultural fit will be able to thrive in Indigo's dynamic and enriching work environment.
⚠️ Potential Challenges
- Managing multiple social media platforms and content types simultaneously
- Keeping up with the fast-paced nature of social media trends and algorithms
- Balancing creativity and data-driven decision-making
- Working in a large enterprise with multiple stakeholders and competing priorities
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a customer-focused mindset.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Specialist in other retail or e-commerce companies
- However, Indigo's unique brand and product offerings may require specific industry knowledge and experience
- Career progression may vary depending on the company's size, structure, and growth opportunities
ASSUMPTION: While this role shares similarities with other social media positions, its unique context within Indigo requires specific industry knowledge and experience.
📝 Sample Projects
- Creating a social media campaign to promote a new book release or author event
- Developing a series of engaging video content to showcase Indigo's product offerings
- Analyzing social media performance metrics to inform content strategy and improve engagement rates
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from creative content development to data-driven analysis and strategy.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does this role collaborate with other teams, such as marketing, creative studio, and trade and lifestyle merchants?
- What opportunities are there for professional growth and development within the social media team or broader marketing department?
- How does Indigo support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking these questions can help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Include a link to your portfolio or attach samples of your work, demonstrating your creativity and writing skills
- Prepare for your interview by researching Indigo's brand voice and tone, and practicing examples of social media content you've created or managed in the past
- Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
