📌 Core Information
🔹 Job Title: Social Media & Content Specialist
🔹 Company: Vericast
🔹 Location: San Antonio, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 23, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Managing Vericast's social media presence across multiple platforms
- Creating engaging multimedia content for both internal and external audiences
- Supporting integrated communication efforts across the organization
- Collaborating with internal teams to align social media and communications plans with broader business objectives
- Monitoring and analyzing performance data to drive decisions and optimize strategies
ASSUMPTION: This role requires a strong understanding of key social platforms and best practices for B2B audiences, as well as exceptional writing, editing, and storytelling skills.
📋 Key Responsibilities
✅ Social Media Management (25%): Curate, schedule, and publish content; ensure brand voice, tone, and strategy consistency; monitor and respond to engagement opportunities and potential risks; manage crisis communication as needed.
✅ Content Development & Editorial (25%): Create high-quality multimedia content; support major initiatives; maintain editorial excellence in alignment with brand standards and tone.
✅ Analytics & Reporting (10%): Track performance of social and communication initiatives; provide regular reporting with insights and actionable recommendations to enhance strategy.
✅ Community Management (10%): Cultivate meaningful interactions within our online community; respond to comments, questions, and messages in a timely and brand-consistent manner.
✅ Campaign Development (10%): Assist in the planning and execution of integrated marketing and communication campaigns; help guide initiatives from awareness through conversion.
✅ Strategy Support & Collaboration (10%): Collaborate with internal teams; align social media and communications plans with broader business objectives.
✅ Paid Social Support (10%): Contribute to the creation and performance monitoring of paid social campaigns; suggest optimizations and support performance reporting.
ASSUMPTION: This role requires strong project management and organizational abilities, as well as the ability to work in a fast-paced, deadline-driven environment.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Social Media, Public Relations, Marketing, or related field.
Experience: Minimum 3 years of experience in social media and corporate communications; financial services experience a plus.
Required Skills:
- Proficient with social media and content management tools (e.g., Sprout Social, Hootsuite, SharePoint)
- Experienced with design and content creation platforms (e.g., Canva, Adobe Creative Suite)
- Strong understanding of social media analytics and performance optimization
- Exceptional writing, editing, and storytelling skills across channels
- Demonstrated success collaborating across departments to support business goals
Preferred Skills:
- Knowledge of AP Style and professional communication standards
- Self-starter, creative thinker, and solution-oriented
- Willingness to travel occasionally, as needed
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a mid-level Marketing & Communications role in San Antonio, TX)
Benefits:
- Medical Coverage
- Dental Coverage
- Vision Coverage
- 401K Plan
- Generous PTO
- Life Insurance
- Employee Assistance
- Pet Insurance
Working Hours: Full-time, 40 hours per week (Flexible, with occasional travel as needed)
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and cost of living.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Vericast helps banks and credit unions drive growth, improve efficiency, increase engagement, and navigate change through the power of data, technology, and people.
Company Size: 1,001-5,000 employees. As a mid-sized company, Vericast offers opportunities for collaboration and growth, while still maintaining a personal touch.
Founded: Vericast has a rich history in financial services, with over 150 years of expertise.
Company Description:
- Vericast is the financial institution (FI) performance partner, helping banks and credit unions achieve more through advanced analytics, data-driven insights, and integrated solution sets.
- The company enables better execution with agility, precision, and scale, making it a trusted partner for thousands of financial institutions.
- Vericast offers a comprehensive suite of services, including data analytics, marketing solutions, and customer engagement platforms.
Company Specialties:
- Financial Solutions
- Data Analytics
- Marketing Services
- Customer Engagement
Company Website: https://www.vericast.com/
ASSUMPTION: Vericast's focus on data-driven insights and integrated solutions sets it apart in the financial services industry, offering unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: Mid-level. This role offers an opportunity to grow and make a significant impact on Vericast's communications and marketing efforts.
Reporting Structure: The Social Media & Content Specialist will report directly to the Communications Manager and collaborate with various internal teams, such as Design, Product, Demand Generation, and Events.
Work Arrangement: On-site with remote flexibility. While the role is primarily on-site, Vericast offers remote work options for qualified candidates.
Growth Opportunities:
- As Vericast continues to grow, there may be opportunities for the Social Media & Content Specialist to take on more responsibilities or move into a management role.
- The company's focus on data-driven insights and integrated solutions may present opportunities to expand into new areas or specializations.
- Vericast's commitment to employee development and training may provide opportunities for professional growth and skill-building.
ASSUMPTION: Given Vericast's size and growth trajectory, there are likely numerous opportunities for career advancement and professional development within the company.
🌍 Location & Work Environment
Office Type: Corporate office. Vericast's headquarters is located in San Antonio, Texas, offering a professional and collaborative work environment.
Office Location(s): 15955 La Cantera Pkwy, San Antonio, Texas 78256, US
Geographic Context:
- San Antonio is the second-largest city in Texas and the seventh-most populous city in the United States, offering a diverse and vibrant cultural scene.
- The city is known for its rich history, beautiful architecture, and numerous parks and green spaces.
- San Antonio is also home to a thriving tech industry, with numerous startups and established companies calling the city home.
Work Schedule: Full-time, 40 hours per week. Vericast offers a flexible work environment, with opportunities for remote work and occasional travel as needed.
ASSUMPTION: While Vericast offers remote work options, the Social Media & Content Specialist role may require on-site presence for certain meetings, events, or projects.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the Talent Acquisition team
- On-site or virtual interview with the Communications Manager and other team members
- Final interview with the Director of Communications
- Background check and offer extension
Key Assessment Areas:
- Candidates' understanding of Vericast's brand voice, tone, and messaging
- Candidates' ability to create engaging and on-brand content
- Candidates' proficiency with social media management tools and analytics
- Candidates' communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Vericast's brand and industry by providing specific examples of how you can contribute to the company's success
- Showcase your creativity and storytelling abilities by including relevant portfolio pieces or examples of your work
ATS Keywords: Social Media Management, Content Development, Analytics, Community Management, Campaign Development, Strategy Support, Collaboration, Crisis Communication, Project Management, Writing, Editing, Storytelling, Performance Optimization, Design, Content Creation, Digital Engagement, Brand Consistency
ASSUMPTION: Vericast uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Sprout Social or similar social media management platform
- Hootsuite or similar social media management platform
- SharePoint or similar content management system
- Canva or similar design platform
- Adobe Creative Suite or similar design and content creation tools
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Vericast is committed to acting with honesty, fairness, and transparency in all aspects of its business
- Collaboration: Vericast fosters a culture of teamwork and partnership, both internally and with clients
- Innovation: Vericast encourages creativity, continuous learning, and a growth mindset
Work Style:
- Fast-paced and deadline-driven, with a focus on delivering high-quality work under tight timelines
- Collaborative, with a focus on working together to achieve common goals
- Adaptable, with a willingness to learn and grow in a dynamic environment
Self-Assessment Questions:
- Do you align with Vericast's core values of integrity, collaboration, and innovation?
- Are you comfortable working in a fast-paced, deadline-driven environment, and do you thrive under pressure?
- Do you prefer a collaborative work style, and are you comfortable working with diverse teams to achieve common goals?
ASSUMPTION: Vericast values candidates who are a strong cultural fit and who align with the company's core values and work style.
⚠️ Potential Challenges
- The fast-paced and deadline-driven nature of the role may be challenging for candidates who prefer a more laid-back work environment
- The role requires a strong understanding of key social platforms and best practices for B2B audiences, which may be challenging for candidates with limited experience in social media management
- The role may require occasional travel, which may be challenging for candidates with personal or family commitments that limit their availability
- San Antonio's hot and humid climate may be challenging for candidates who prefer cooler or drier weather
ASSUMPTION: While Vericast offers a dynamic and engaging work environment, candidates should be aware of the potential challenges and ensure they are a good fit for the role and the company culture.
📈 Similar Roles Comparison
- Unlike other social media and content roles, this position requires a strong understanding of financial services and the unique challenges and opportunities faced by banks and credit unions
- Vericast's focus on data-driven insights and integrated solutions sets it apart from other marketing and communications agencies, offering unique opportunities for growth and innovation
- This role offers a clear career path for candidates looking to grow within the marketing and communications field, with opportunities for advancement and professional development
ASSUMPTION: While this role shares similarities with other social media and content roles, its unique focus on financial services and data-driven insights sets it apart and offers unique opportunities for growth and innovation.
📝 Sample Projects
- Developing a social media campaign to promote Vericast's latest product offering, including creating engaging content, scheduling posts, and monitoring performance
- Creating a series of blog posts or articles to educate financial institutions on the latest trends and best practices in data analytics and marketing solutions
- Supporting a major company initiative, such as a rebranding or product launch, by developing and executing a comprehensive communications plan that includes social media, email marketing, and press releases
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and initiatives they may work on in this role. The actual projects and responsibilities may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Communications department?
- How does Vericast support the growth and development of its employees, particularly in the Marketing and Communications field?
- What are the most significant challenges and opportunities facing Vericast in the coming year, and how can this role contribute to the company's success?
- How does Vericast measure the success of its social media and content efforts, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to contributing to Vericast's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your work that demonstrate your creativity, storytelling abilities, and proficiency with social media management tools and analytics
- Follow up with the Talent Acquisition team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
