📌 Core Information
🔹 Job Title: Social Media & Content Specialist - AI-First Marketer
🔹 Company: StoreHub
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating AI-amplified content at scale for various platforms
- Managing StoreHub's social media presence using AI tools
- Driving strategic growth through AI-generated content and experiments
- Collaborating with cross-functional teams to maximize content value
ASSUMPTION: This role requires a strong understanding of AI tools and a proven track record in social media and content creation. The ideal candidate will be comfortable using AI for ideation, creation, and optimization of content.
📋 Key Responsibilities
✅ Create AI-amplified content at scale across social media, blogs, paid ads, and videos
✅ Own and manage StoreHub's social media presence using AI tools
✅ Drive strategic growth through AI-generated content and experiments
✅ Collaborate with cross-functional teams to maximize content value and workflow efficiency
✅ Build and maintain prompt templates to ensure consistent brand voice
✅ Use AI for research, ideation, first drafts, and creative variations
ASSUMPTION: The role requires a high level of creativity, adaptability, and a strong understanding of AI tools to create engaging and effective content.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 1+ years in social media, content creation, or a related field
Required Skills:
- Proven AI fluency: Daily use of AI tools (ChatGPT, Claude, Gemini, etc.) for 6+ months
- Marketing excellence: Strong understanding of marketing principles and best practices
- Content creation skills: Excellent writing, basic video editing, and design sense
- Platform mastery: Deep understanding of social media algorithms and best practices
- Malaysian market knowledge: Cultural nuances and what resonates locally
- Language skills: Excellent English and Bahasa Malaysia
Preferred Skills:
- Proficiency in Mandarin or other languages
- Advanced design skills (Adobe Suite)
- Experience with AI tools beyond ChatGPT (Midjourney, ElevenLabs, Runway, etc.)
- Built automation workflows using Zapier, Make, or similar
ASSUMPTION: While a degree in a related field is preferred, StoreHub values practical experience and proven skills over formal education.
💰 Compensation & Benefits
Salary Range: RM 6,000 - RM 9,000 per month (Based on experience and industry standards)
Benefits:
- Medical and Dental Outpatient Visits
- Medical Insurance
- Opportunities for Career Growth and Continuous Learning
- Free Season Parking
- Fully Stocked Fridge and Pantry
Working Hours: 40 hours per week, Monday to Friday
ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Kuala Lumpur. Benefits are subject to change and may be updated based on company policies.
📌 Applicant Insights
🔍 Company Context
Industry: StoreHub operates in the technology, information, and internet industry, focusing on providing all-in-one platforms for retailers and restaurants across Southeast Asia.
Company Size: StoreHub has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: StoreHub was founded in 2013 and has since grown to serve over 17,000 retail and restaurant outlets across Malaysia, Thailand, the Philippines, and other countries.
Company Description:
- StoreHub is an all-in-one platform that enables retailers and restaurants to automate and grow their businesses.
- The platform provides a comprehensive ecosystem of solutions, including a cloud-based POS system, QR-based table ordering, loyalty programs, customer engagement, and more.
- StoreHub's mission is to make technology available for everyone, enabling all businesses to grow successfully and sustainably.
Company Specialties:
- iPad POS System
- Inventory Management
- Customer Relationship Management
- Employee Management
- Retail Management
- Omnichannel
- Point Of Sale
- Ecommerce
- Android POS System
- Business Management System
- F&B Management
- SME
- Small Business
Company Website: www.storehub.com
ASSUMPTION: StoreHub's focus on technology and automation provides an innovative and dynamic work environment for employees.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of proven skills and the ability to grow and adapt in the position.
Reporting Structure: The Social Media & Content Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including Product Marketing and Acquisition.
Work Arrangement: This role is on-site, with the expectation of working from StoreHub's office in Kuala Lumpur, Malaysia.
Growth Opportunities:
- Potential career progression into senior marketing roles or specialized content creation positions
- Opportunities to expand AI skills and expertise through hands-on experience and collaboration with team members
- Chance to grow with the company as StoreHub continues to expand its reach across Southeast Asia
ASSUMPTION: The mid-sized company structure at StoreHub offers ample opportunities for growth and career advancement for motivated and talented individuals.
🌍 Location & Work Environment
Office Type: StoreHub's office is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): Level 7, KYM Tower, 8, Jalan PJU 7/6, Mutiara Damansara, Petaling Jaya, Selangor 47800, Malaysia
Geographic Context:
- Kuala Lumpur is the capital and largest city of Malaysia, offering a mix of urban and suburban living options
- The city is known for its multicultural population, vibrant food scene, and bustling nightlife
- Kuala Lumpur has a tropical rainforest climate, with warm and humid weather year-round
Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Flexible working hours may be available based on team needs and manager approval.
ASSUMPTION: StoreHub's office location in Kuala Lumpur provides easy access to public transportation, shopping, dining, and entertainment options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Marketing Manager and a team member
- Final interview with the CEO or another senior leader
- Background check and offer extension
Key Assessment Areas:
- AI proficiency and understanding of AI tools
- Content creation skills and portfolio presentation
- Cultural fit and understanding of the Malaysian market
- Problem-solving skills and adaptability
- Communication and collaboration skills
Application Tips:
- Highlight specific examples of AI-generated content and workflows in your portfolio
- Tailor your resume and cover letter to emphasize your AI skills and marketing experience
- Prepare for behavioral and situational interview questions that focus on your AI experience and marketing strategies
- Research StoreHub's company culture and values to demonstrate your cultural fit
ATS Keywords: AI, marketing, content creation, social media, ChatGPT, prompt engineering, Malaysian market, cultural nuances, English, Bahasa Malaysia
ASSUMPTION: StoreHub's interview process is designed to assess candidates' technical skills, cultural fit, and problem-solving abilities, with a strong focus on AI proficiency and marketing expertise.
🛠️ Tools & Technologies
- AI tools: ChatGPT, Claude, Gemini, Midjourney, ElevenLabs, Runway
- Social media platforms: Facebook, Instagram, LinkedIn, YouTube, TikTok, Xiao Hong Shu, Spotify
- Design tools: Adobe Suite (optional)
- Automation workflow tools: Zapier, Make
- Project management tools: Asana, Trello, or similar
ASSUMPTION: The required tools and technologies for this role may evolve as StoreHub continues to adopt and integrate new AI tools and platforms.
👔 Cultural Fit Considerations
Company Values:
- Communicate for Clarity
- Humble and Hungry
- Authentic but not an *sshole
- Nimble and Quick
- Growth Mindset
- Efficiency and Excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to feedback
- Comfortable working in a fast-paced, dynamic environment
Self-Assessment Questions:
- How have you used AI to improve content creation and workflow efficiency in previous roles?
- Can you describe a time when you had to adapt your content strategy based on cultural nuances or market trends?
- How do you approach feedback and continuous learning in a fast-paced work environment?
ASSUMPTION: StoreHub's company culture values direct communication, collaboration, and a growth mindset, making it an ideal fit for candidates who thrive in dynamic, innovative environments.
⚠️ Potential Challenges
- Managing multiple social media platforms and content formats simultaneously
- Keeping up with the latest AI tools and trends in the marketing industry
- Balancing creativity and efficiency in content creation workflows
- Adapting to StoreHub's fast-paced, dynamic work environment
ASSUMPTION: The Social Media & Content Specialist role at StoreHub presents unique challenges that require strong organizational skills, adaptability, and a deep understanding of AI tools and marketing strategies.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on AI tools and workflows for content creation and optimization
- StoreHub's emphasis on AI-first marketing strategies sets this role apart from similar positions in the industry
- Career progression in this role may lead to specialized AI marketing positions or senior marketing roles within the company
ASSUMPTION: The Social Media & Content Specialist role at StoreHub offers a unique blend of marketing and AI expertise, providing a competitive advantage in the industry.
📝 Sample Projects
- Developing an AI-driven content strategy for a new product launch, including social media posts, blog articles, and email campaigns
- Creating an AI-generated series of Instagram Stories to promote a limited-time offer, increasing engagement and conversions
- Building an AI workflow to automate content repurposing and optimization for different platforms, improving efficiency and consistency
ASSUMPTION: The projects listed above are examples of the types of initiatives the Social Media & Content Specialist may undertake to drive growth and engagement for StoreHub's marketing efforts.
❓ Key Questions to Ask During Interview
- How does StoreHub plan to integrate new AI tools and platforms into its marketing strategy in the future?
- Can you describe the team structure and dynamics within the marketing department?
- How does StoreHub support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure the success of the Social Media & Content Specialist role?
- How does StoreHub approach work-life balance and employee well-being in its fast-paced work environment?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and commitment to StoreHub's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your AI skills, marketing experience, and cultural fit with StoreHub
- Prepare a portfolio showcasing your AI-generated content and workflows
- Follow up with the StoreHub HR team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
