📌 Core Information
🔹 Job Title: Social Media & Content Specialist - AI-First Marketer (MY)
🔹 Company: StoreHub
🔹 Location: Kuala Lumpur, Kuala Lumpur, Malaysia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-21
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating marketing content at scale using AI tools
- Managing and growing social media presence with AI enhancement
- Driving strategic growth through data-driven content strategies
- Collaborating and scaling with team members to maximize productivity
ASSUMPTION: This role requires a strong understanding of AI tools and their application in marketing, as well as proven experience in social media and content creation.
📋 Key Responsibilities
✅ Create AI-amplified content at scale, including social media posts, blogs, paid ads, and videos
✅ Own and grow StoreHub's social media presence using AI tools for trend analysis, optimization, and authentic engagement
✅ Drive strategic growth by partnering with product marketing, supporting acquisition teams, and optimizing content strategy using data and AI insights
✅ Collaborate and scale with team members by sharing AI workflows, training others, and building reusable systems
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 1+ years in social media, content creation, or a related field
Required Skills:
- Proven AI fluency with daily use of AI tools (ChatGPT, Claude, Gemini, etc.) for 6+ months
- Marketing excellence with a strong understanding of social media algorithms and best practices
- Content creation skills, including strong writing, basic video editing, and design sense
- Malaysian market knowledge with cultural nuances and what resonates locally
- Excellent English and Bahasa Malaysia language skills
Preferred Skills:
- Proficiency in Mandarin or other languages
- Advanced design skills (Adobe Suite)
- Experience with AI tools beyond ChatGPT (Midjourney, ElevenLabs, Runway, etc.)
- Built automation workflows using Zapier, Make, or similar
ASSUMPTION: Applicants should have a strong portfolio showcasing their content creation skills and AI workflows.
💰 Compensation & Benefits
Salary Range: MYR 60,000 - 90,000 per year (Based on industry standards for mid-level marketing roles in Kuala Lumpur)
Benefits:
- Apple Macbooks for everyone
- Free season parking
- Fully stocked fridge and pantry
- Medical and dental outpatient visits + medical insurance
- Opportunities for career growth and continuous learning
Working Hours: 40 hours per week, Monday to Friday
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: StoreHub operates in the technology, information, and internet industry, focusing on providing all-in-one platforms for retailers and restaurants across Southeast Asia.
Company Size: StoreHub has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: StoreHub was founded in 2013 and has since grown to serve over 17,000 retail and restaurant outlets across Malaysia, Thailand, the Philippines, and other markets.
Company Description:
- StoreHub is an all-in-one platform that enables retailers and restaurants to automate and grow their businesses.
- The platform provides a comprehensive ecosystem of solutions, including a cloud-based POS system, QR-based table ordering, loyalty programs, customer engagement tools, and more.
- StoreHub's mission is to make technology available for everyone, enabling all businesses to grow successfully and sustainably.
Company Specialties:
- iPad POS System
- Inventory Management
- Customer Relationship Management
- Employee Management
- Retail Management
- Omnichannel
- Point Of Sale
- Ecommerce
- Android POS System
- POS system
- Business Management System
- F&B Management
- SME
- Small Business
- and Software
Company Website: https://www.storehub.com
ASSUMPTION: StoreHub's focus on technology and automation provides ample opportunities for growth and innovation in the marketing department.
📊 Role Analysis
Career Level: This role is a mid-level position, requiring proven experience in social media and content creation, as well as a strong understanding of AI tools.
Reporting Structure: The Social Media & Content Specialist will report directly to the Marketing Manager.
Work Arrangement: This is an on-site position, with the possibility of hybrid or remote work arrangements in the future.
Growth Opportunities:
- Expanding the role to include additional marketing channels and team members
- Advancing to a senior or management role within the marketing department
- Exploring opportunities in related fields, such as product marketing or customer success
ASSUMPTION: StoreHub's rapid growth and expansion provide numerous opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: StoreHub's headquarters is located in Petaling Jaya, Selangor, with additional offices in the Philippines and Thailand.
Office Location(s): Level 7, KYM Tower, 8, Jalan PJU 7/6, Mutiara Damansara, Petaling Jaya, Selangor 47800, MY
Geographic Context:
- Kuala Lumpur is the capital and largest city of Malaysia, with a diverse and multicultural population
- The city is known for its bustling business districts, vibrant nightlife, and numerous shopping malls
- Kuala Lumpur has a tropical rainforest climate, with high temperatures and humidity throughout the year
Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break.
ASSUMPTION: Kuala Lumpur's dynamic business environment and multicultural influences provide a rich context for marketing and content creation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director or CEO
- Background check and offer extension
Key Assessment Areas:
- AI fluency and understanding of AI tools in marketing
- Content creation skills and portfolio presentation
- Social media and platform management experience
- Data-driven decision-making and strategic thinking
- Cultural fit and alignment with StoreHub's core values
Application Tips:
- Highlight your AI workflows and productivity gains in your resume and cover letter
- Include relevant portfolio pieces showcasing your content creation skills and AI integration
- Prepare for behavioral interview questions focusing on your experience with AI tools and marketing strategies
- Research StoreHub's company culture and values to demonstrate your cultural fit
ATS Keywords: AI marketing, social media specialist, content creation, AI tools, marketing strategy, data-driven content, Malaysian market, cultural nuances, English and Bahasa Malaysia
ASSUMPTION: StoreHub's hiring process is designed to assess both technical skills and cultural fit, with a focus on AI fluency and marketing expertise.
🛠️ Tools & Technologies
- AI tools: ChatGPT, Claude, Gemini, Midjourney, ElevenLabs, Runway
- Social media platforms: Facebook, Instagram, LinkedIn, YouTube, TikTok, Xiao Hong Shu, Spotify
- Design tools: Adobe Suite (optional)
- Project management: Asana, Trello, or similar
- Automation workflows: Zapier, Make, or similar
ASSUMPTION: The required tools and technologies may evolve as StoreHub continues to adopt and integrate new AI tools and marketing platforms.
👔 Cultural Fit Considerations
Company Values:
- Communicate for Clarity
- Humble and Hungry
- Authentic but not an *sshole
- Nimble and Quick
- Growth Mindset
- Efficiency and Excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
- Continuously learning and improving
Self-Assessment Questions:
- How do you ensure that your content aligns with StoreHub's brand voice and values?
- Can you provide an example of a time when you used AI to improve a marketing campaign's performance?
- How do you stay up-to-date with the latest AI tools and marketing trends?
ASSUMPTION: StoreHub's company culture values direct communication, continuous learning, and a growth mindset, with an emphasis on collaboration and adaptability.
⚠️ Potential Challenges
- Managing multiple social media platforms and content types simultaneously
- Keeping up with the rapid evolution of AI tools and marketing trends
- Balancing creativity and data-driven decision-making in content creation
- Adapting to StoreHub's fast-paced and dynamic work environment
ASSUMPTION: These challenges can be overcome through strong organizational skills, continuous learning, and a proactive approach to staying informed about industry developments.
📈 Similar Roles Comparison
- Unlike traditional social media and content roles, this position requires a strong understanding of AI tools and their application in marketing
- StoreHub's focus on AI-first marketing provides unique opportunities for growth and innovation in the field
- Career progression in this role may involve expanding into related fields, such as product marketing or customer success
ASSUMPTION: This role offers a unique blend of marketing and AI expertise, with ample opportunities for growth and career advancement within the field.
📝 Sample Projects
- Developing an AI-driven content strategy for StoreHub's social media platforms
- Creating a series of blog posts and videos showcasing AI tools and their applications in retail and restaurant management
- Launching a new social media channel with an AI-first strategy, including trend analysis, optimization, and authentic engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, with a focus on AI-driven content creation and strategic growth.
❓ Key Questions to Ask During Interview
- How does StoreHub support the integration of AI tools into its marketing strategies?
- Can you describe the team structure and dynamics within the marketing department?
- How does StoreHub foster a culture of continuous learning and professional development?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does StoreHub measure the success and impact of its marketing campaigns, particularly those driven by AI?
ASSUMPTION: These interview questions are designed to assess the company's support for AI integration, team dynamics, professional development opportunities, and performance measurement strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your AI workflows, productivity gains, and relevant portfolio pieces
- Prepare for behavioral interview questions focusing on your experience with AI tools and marketing strategies
- Research StoreHub's company culture and values to demonstrate your cultural fit
- Follow up with the hiring manager one week after your final interview to express your enthusiasm and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
