Social Media & Content Specialist

📌 Core Information

🔹 Job Title: Social Media & Content Specialist

🔹 Company: PLK Communities

🔹 Location: Cincinnati, Ohio, United States

🔹 Job Type: Full-time, Hybrid (4 days on-site, 1 day remote)

🔹 Category: Marketing & Communications

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing PLK Communities' social media strategy across various platforms
• Creating engaging content, including photos and videos, for social media and other digital platforms
• Managing and optimizing content for 40+ Facebook and nearly 30 Instagram accounts
• Collaborating with the Marketing team and on-site teams to ensure consistent branding and messaging
• Analyzing performance metrics and adjusting strategies as needed

ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to manage multiple projects simultaneously. It is ideal for someone who is passionate about social media trends and staying up-to-date with the latest digital marketing best practices.

📋 Key Responsibilities

✅ Developing, scheduling, and posting content across PLK corporate social platforms, including Facebook, Instagram, LinkedIn, and others as applicable

✅ Managing all aspects of the Meta Business Suite for 40+ Facebook and nearly 30 Instagram accounts, ensuring content is optimized and on-brand across the portfolio

✅ Leading the creation, strategy, and execution of organic social media campaigns with measurable goals, timelines, and defined KPIs

✅ Proactively identifying trends and viral opportunities to keep PLK at the forefront of multifamily, lifestyle, and regional brand relevance

✅ Attending and capturing real-time content at events for resident experiences, community openings, and marketing activations

✅ Supporting on-site teams by providing guidance, training, and best practices for capturing and posting their own content

✅ Fully owning social media execution for all new lease-up communities during the construction and pre-opening phases

✅ Collaborating with the Digital Media Specialist to review performance analytics, evaluate campaign effectiveness, and evolve strategy accordingly

✅ Providing light content support for F&B entities under PLK's umbrella, including content capturing and occasional newsletter contribution

✅ Coordinating social media scheduling and content calendars in collaboration with the broader Marketing team

✅ Creating reels, stories, and posts that blend thoughtful storytelling with high-impact visuals to increase reach, engagement, and brand loyalty

✅ Working with the Vice President of Marketing and Brand to align messaging across channels and support broader campaign initiatives

✅ Acting as the point person for on-site teams with questions or needs related to social content, Meta Business Suite access, or general strategy

✅ Conducting recurring training and development for on-site teams on social best practices, trends, content creation techniques, and posting expectations

✅ Maintaining up-to-date documentation and training materials on social tools and systems

✅ Ensuring on-site teams are responding to direct messages (DMs) on social platforms in a timely, professional, and brand-appropriate manner

✅ Capturing high-quality photo and video content for use on social, web, and digital platforms

✅ Editing and producing content optimized for social engagement, including Instagram Reels, Facebook Stories, and LinkedIn posts

✅ Leveraging professional camera equipment (if available) or mobile devices effectively to ensure content is polished and aligned with brand aesthetics

✅ Working with the Graphic Designer and Digital Media Specialist to ensure content is visually consistent and compelling

ASSUMPTION: This role requires a strong understanding of social media platforms, content creation, and digital marketing strategies. The ideal candidate will be highly creative, organized, and capable of managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in social media management, content creation, or a related role

Required Skills:

• Proven experience in social media management and content creation
• Strong communication and collaboration skills
• Excellent photography and videography skills
• Familiarity with Meta Business Suite and other social media management tools
• Ability to manage multiple projects simultaneously and meet deadlines
• Strong analytical skills and data-driven mindset

Preferred Skills:

• Experience in the multifamily or real estate industry
• Fluency in Adobe Creative Suite or other design software
• Experience with SEO and content marketing strategies

ASSUMPTION: Candidates should have a strong portfolio showcasing their photography, videography, and design skills. Previous experience in social media management or a related role is essential for this position.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (based on experience and industry standards for the Cincinnati area)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on apartment rentals
• Opportunities for professional growth and development

Working Hours: Full-time, 40 hours per week, with flexible scheduling to accommodate events and on-site property visits

ASSUMPTION: The salary range provided is an estimate based on industry standards for the Cincinnati area and the experience level required for this role. The actual salary may vary depending on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate - Multifamily Housing

Company Size: 51-200 employees - PLK Communities offers a mid-sized company environment with opportunities for growth and collaboration. Employees can expect a supportive work culture that values teamwork and innovation.

Founded: 2001 - PLK Communities has a rich history in the multifamily housing industry, with over two decades of experience in acquiring, developing, and managing high-quality apartment communities.

Company Description:

• As a premier owner and manager of residential properties, PLK Communities specializes in the acquisition, development, and management of high-quality apartment communities
• The company's portfolio is comprised of multifamily properties in Ohio and Kentucky, with a focus on providing residents with unparalleled value and personalized service
• PLK Communities is committed to giving back to the communities in which it lives, works, and does business, closing down business operations for an entire day twice a year to volunteer together in support of partner organizations

Company Specialties:

• Apartment Rentals
• Property Management
• Development
• Acquisition
• Real Estate
• Multifamily
• Residential Property Management

Company Website: http://www.plkcommunities.com/

ASSUMPTION: PLK Communities is a well-established company in the multifamily housing industry, with a strong focus on providing high-quality living experiences for its residents. The company's commitment to giving back to the community is a testament to its values and culture.

📊 Role Analysis

Career Level: Mid-level - This role is ideal for a marketing professional with 2-5 years of experience in social media management and content creation, looking to grow their career in the multifamily housing industry.

Reporting Structure: The Social Media & Content Specialist will report directly to the Vice President of Marketing and Brand, working closely with the Marketing team and on-site teams to ensure consistent branding and messaging across all platforms.

Work Arrangement: Hybrid - This role requires a hybrid work arrangement, with employees working on-site for four days a week and remotely for one day a week, based on performance and department needs.

Growth Opportunities:

• As PLK Communities continues to grow and expand its portfolio, there may be opportunities for the Social Media & Content Specialist to take on additional responsibilities or move into a management role
• The company offers opportunities for professional development and growth, with a focus on helping employees build their skills and advance their careers
• PLK Communities encourages a culture of innovation and creativity, providing employees with the opportunity to contribute to the company's success and make a meaningful impact on its growth

ASSUMPTION: This role offers a unique opportunity for a marketing professional to grow their career in the multifamily housing industry, working with a well-established company that values innovation, creativity, and collaboration.

🌍 Location & Work Environment

Office Type: Corporate office with on-site property visits and off-site event attendance required

Office Location(s): 5905 E Galbraith Rd, Suite 4100, Cincinnati, Ohio 45236, US

Geographic Context:

• Cincinnati, Ohio - The company's headquarters is located in Cincinnati, Ohio, a vibrant and growing city with a rich history and diverse cultural scene
• Regional Presence - PLK Communities has a strong regional presence in Ohio and Kentucky, with properties located in several cities and towns throughout the region
• Accessibility - The company's headquarters is conveniently located near major highways and public transportation, making it easily accessible for employees

Work Schedule: Full-time, with flexible scheduling to accommodate events and on-site property visits. Employees may be required to work occasional evening or weekend hours to attend events or capture content.

ASSUMPTION: The company's headquarters is located in a convenient and accessible location, with a vibrant and growing city offering a wide range of cultural and recreational opportunities for employees.

💼 Interview & Application Insights

Typical Process:

• Online Application - Applicants will submit their resume and cover letter through the PLK Communities careers portal
• Phone Screen - Candidates who pass the initial screening will be contacted for a phone or video screen to discuss their qualifications and fit for the role
• In-Person Interview - Top candidates will be invited to the PLK Communities headquarters for an in-person interview with the hiring manager and other members of the Marketing team
• Final Decision - The hiring manager will make a final decision and extend an offer to the selected candidate

Key Assessment Areas:

• Creativity and Innovation - Candidates will be assessed on their ability to think outside the box and develop creative solutions to marketing challenges
• Communication Skills - Strong communication skills, both written and verbal, are essential for this role. Candidates will be assessed on their ability to articulate their ideas and collaborate effectively with team members
• Technical Skills - Candidates will be assessed on their proficiency with social media management tools, photography and videography equipment, and other relevant software

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role. Be sure to include specific examples of your work and achievements in social media management and content creation
• Prepare for the interview by researching PLK Communities and the multifamily housing industry. Be ready to discuss your ideas for improving the company's social media presence and engaging with its target audience
• If you have a portfolio of your work, be prepared to share it with the hiring manager during the interview. This is an excellent opportunity to showcase your creativity and technical skills

ATS Keywords: Social Media Management, Content Creation, Photography, Videography, Marketing, Branding, Digital Marketing, Multifamily Housing, Real Estate

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their creativity, technical skills, and passion for social media marketing.

🛠️ Tools & Technologies

• Meta Business Suite
• Adobe Creative Suite (Photoshop, Premiere Pro, etc.)
• Canva or other design software
• Hootsuite or other social media management tools
• Google Analytics

ASSUMPTION: Candidates should have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new software as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity - PLK Communities is committed to conducting business with honesty and transparency, treating all stakeholders with respect and fairness
• Excellence - The company strives to exceed expectations in all aspects of its business, from property management to customer service
• Community - PLK Communities is dedicated to giving back to the communities in which it lives, works, and does business, supporting local organizations and initiatives

Work Style:

• Collaborative - PLK Communities values a team-based approach to problem-solving and decision-making, encouraging employees to work together to achieve common goals
• Innovative - The company fosters a culture of creativity and innovation, encouraging employees to think outside the box and challenge the status quo
• Adaptable - PLK Communities is a growing and evolving company, and employees must be willing and able to adapt to change and take on new challenges as needed

Self-Assessment Questions:

• Do you align with PLK Communities' values of integrity, excellence, and community? How have you demonstrated these values in your previous roles?
• Are you comfortable working in a collaborative and innovative environment, and do you have experience working with diverse teams to achieve common goals?
• How do you approach challenges and setbacks, and how do you adapt to change and new situations?

ASSUMPTION: Candidates should be prepared to demonstrate their alignment with PLK Communities' values and work style, as well as their ability to adapt to change and work effectively in a collaborative environment.

⚠️ Potential Challenges

• Managing multiple projects simultaneously - This role requires the ability to manage multiple projects and deadlines, which can be challenging at times
• Working with on-site teams - The Social Media & Content Specialist will be working closely with on-site teams to ensure consistent branding and messaging across all platforms. Building and maintaining effective relationships with these teams will be essential for success in this role
• Keeping up with industry trends - The social media landscape is constantly evolving, and the Social Media & Content Specialist must stay up-to-date with the latest trends and best practices to ensure PLK Communities' continued success
• Occasional evening or weekend hours - This role may require occasional evening or weekend hours to attend events or capture content, which can be challenging for some candidates

ASSUMPTION: Candidates should be prepared to face these challenges head-on and develop strategies to overcome them, leveraging their creativity, technical skills, and strong communication abilities.

📈 Similar Roles Comparison

• Social Media Manager - This role is similar to a Social Media Manager position, but with a greater emphasis on content creation and a more hands-on approach to photography and videography
• Multifamily Housing Industry Context - PLK Communities is a multifamily housing company, and the Social Media & Content Specialist will be working closely with on-site teams to ensure consistent branding and messaging across all platforms. Candidates should have a strong understanding of the multifamily housing industry and its unique marketing challenges
• Career Path Comparison - This role offers a unique opportunity for a marketing professional to grow their career in the multifamily housing industry, working with a well-established company that values innovation, creativity, and collaboration. Candidates should be prepared to take on additional responsibilities and advance their careers as the company continues to grow and expand its portfolio

ASSUMPTION: Candidates should be prepared to discuss their understanding of the multifamily housing industry and their career goals, as well as their ability to adapt to the unique challenges and opportunities presented by this role.

📝 Sample Projects

• Developing a comprehensive social media strategy for a new lease-up community, including content themes, posting schedules, and engagement tactics
• Creating a series of engaging video content for PLK Communities' Instagram and Facebook channels, showcasing the company's unique brand voice and aesthetic
• Managing a team of on-site content creators to ensure consistent branding and messaging across all PLK Communities' social media platforms

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and their ability to develop and execute creative and effective social media strategies.

❓ Key Questions to Ask During Interview

• How does PLK Communities support the professional growth and development of its employees?
• What are the biggest challenges facing the multifamily housing industry today, and how is PLK Communities addressing them through its marketing efforts?
• How does PLK Communities foster a culture of innovation and creativity, and what opportunities are there for employees to contribute to the company's success in this area?
• What are the key priorities for the Social Media & Content Specialist in the first 90 days, and how will the hiring manager support the new hire in achieving these goals?
• How does PLK Communities approach work-life balance, and what resources are available to employees to support their well-being and productivity?

ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions during the interview, demonstrating their interest in the role and their commitment to PLK Communities' success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your work and achievements in social media management and content creation
• Prepare for the interview by researching PLK Communities and the multifamily housing industry. Be ready to discuss your ideas for improving the company's social media presence and engaging with its target audience
• If you have a portfolio of your work, be prepared to share it with the hiring manager during the interview. This is an excellent opportunity to showcase your creativity and technical skills
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.