Social Media Content Specialist

📌 Core Information

🔹 Job Title: Social Media Content Specialist

🔹 Company: iSchool (Nahdet Misr Group)

🔹 Location: Nasr City, Egypt

🔹 Job Type: Full-Time (Remote)

🔹 Category: Marketing & Communications

🔹 Date Posted: July 1, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Yes, fully remote

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling, culturally fluent content for Saudi audiences across social media platforms
• Developing and executing a localized content strategy tailored for the Saudi market
• Collaborating with cross-functional teams to deliver cohesive campaign content
• Monitoring trends and transforming cultural trends into impactful content strategies
• Ensuring content reflects brand voice while maintaining cultural sensitivity and local relevance

ASSUMPTION: This role requires a strong understanding of the Saudi market, its cultural nuances, and digital behaviors to create engaging and relevant content.

📋 Key Responsibilities

✅ Develop and execute a localized content strategy tailored for the Saudi market

✅ Adapt and optimize existing content to align with the Saudi dialect and cultural tone

✅ Create compelling, platform-specific content (captions, scripts, visuals guidance) for Instagram, TikTok, and Snapchat

✅ Collaborate closely with designers, videographers, and media buying teams to deliver cohesive campaign content

✅ Monitor and leverage emerging trends, viral formats, and digital behaviors unique to the Saudi audience

✅ Ensure content reflects brand voice while maintaining cultural sensitivity and local relevance

ASSUMPTION: The role may evolve based on the company's growth and market changes, with potential responsibilities in influencer collaborations and youth-focused brand engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2+ years of experience in social media content creation, preferably in the Saudi market

Required Skills:

• Fluency in Arabic (with a Saudi dialect) and English
• Strong understanding of platform-specific content formats (Reels, TikTok challenges, Snapchat stories)
• Excellent copywriting and communication skills
• A creative thinker with a passion for storytelling and audience engagement
• Experience in edtech, youth-focused brands, or influencer collaborations is a plus

Preferred Skills:

• Experience with content management systems (CMS) and social media analytics tools
• Knowledge of the Saudi education sector and its digital landscape

ASSUMPTION: While not explicitly stated, experience with content management systems and social media analytics tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Egypt is typically between EGP 15,000 - 25,000 per month, depending on experience and skills. Nahdet Misr Group offers a competitive salary and benefits package.

Benefits:

• Social and Medical Insurance
• Learning & Development Opportunities
• Incentives

Working Hours: Full-time (40 hours/week), with flexible working hours and remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Education, with a focus on publishing, e-learning, and digital content

Company Size: Large (1,001-5,000 employees), offering a dynamic and diverse work environment

Founded: 1938, with a rich history and established reputation in the Middle East

Company Description:

• Nahdet Misr Group offers integrated quality solutions in publishing, education, and digital content
• Mission: To enrich Arab families with distinguished cultural, scientific, educational, and entertaining content
• Five subsidiaries: Nahdet Misr Publishing House, Nahdet Misr Digital Solutions, Nahdet Misr Advertising, Nahdet Misr Periodical, and Nahdet Misr Trading & Distribution

Company Specialties:

• Publishing
• E-Learning
• Printing
• Training
• CD Replication
• Periodicals
• Multimedia Development
• Incubation
• Educational Technology

Company Website: nahdetmisr.com

ASSUMPTION: Nahdet Misr Group's extensive experience and diverse offerings provide a robust platform for growth and learning in the education sector.

📊 Role Analysis

Career Level: Mid-Level, with opportunities for growth and progression within the marketing department

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including designers, videographers, and media buying teams

Work Arrangement: Fully remote, with flexible working hours and the option to work from the Nasr City office

Growth Opportunities:

• Expanding the role to include influencer collaborations and youth-focused brand engagement
• Progression to a senior role within the marketing department or related fields
• Gaining experience in a large, established organization with diverse offerings

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader education sector.

🌍 Location & Work Environment

Office Type: The company has an office in Nasr City, Egypt, but this role is fully remote

Office Location(s): 21 Ahmed Oraby Street, El Agouza, Al Jizah, EG

Geographic Context:

• Nasr City is a bustling, urban area in Cairo, Egypt
• Cairo offers a mix of ancient history and modern culture, with numerous attractions and amenities
• Egypt has a Mediterranean climate, with hot, dry summers and mild, rainy winters

Work Schedule: Full-time (40 hours/week), with flexible working hours and the option to work remotely

ASSUMPTION: The fully remote work arrangement offers flexibility and work-life balance, while the company's office location provides access to urban amenities and cultural experiences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Content assessment and/or test project
• Final interview with the Marketing Manager

Key Assessment Areas:

• Cultural fluency and understanding of the Saudi market
• Content creation skills and platform-specific knowledge
• Communication and collaboration skills
• Creativity and problem-solving abilities

Application Tips:

• Tailor your resume and cover letter to highlight your experience with social media content creation and cultural fluency
• Provide examples of your work that demonstrate your understanding of platform-specific content and engagement strategies
• Demonstrate your passion for storytelling and audience engagement in your application materials

ATS Keywords: Social Media Content Creation, Cultural Fluency, Saudi Market, Platform-Specific Content, Engagement Strategies, Storytelling, Collaboration, Content Strategy

ASSUMPTION: The application process may vary depending on the company's needs and the number of applicants, but the typical process involves several stages to assess the candidate's skills and cultural fit.

🛠️ Tools & Technologies

• Content management systems (CMS) such as WordPress or Hootsuite
• Social media analytics tools like Google Analytics or Sprout Social
• Design tools like Canva or Adobe Creative Suite
• Video editing software like iMovie or Adobe Premiere Pro

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's skills and experience.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Collaboration
• Customer Focus

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Adaptable and responsive to market changes
• Customer-focused and results-driven

Self-Assessment Questions:

• How do you ensure that your content resonates with the Saudi audience while maintaining brand voice integrity?
• Can you provide an example of a successful social media campaign you've created for a youth-focused brand or in the Saudi market?
• How do you stay up-to-date with emerging trends and digital behaviors in the Saudi market?

ASSUMPTION: Nahdet Misr Group values candidates who align with their core values and demonstrate a strong work ethic, creativity, and adaptability.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of social media and the Saudi market
• Balancing cultural relevance with brand voice integrity
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to the company's growth and market changes

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills, as well as a deep understanding of the Saudi market and its cultural nuances.

📈 Similar Roles Comparison

• This role is unique in its focus on the Saudi market and cultural fluency, requiring a deep understanding of the local dialect and digital behaviors
• Compared to other social media content specialist roles, this position offers a competitive salary range and benefits package
• Career progression may involve expanding the role to include influencer collaborations and youth-focused brand engagement

ASSUMPTION: While this role shares similarities with other social media content specialist positions, its focus on the Saudi market and cultural fluency sets it apart and offers unique growth opportunities.

📝 Sample Projects

• Developing a localized content strategy for a new product launch in the Saudi market
• Creating a series of engaging social media posts for a youth-focused brand, tailored to the Saudi audience
• Adapting existing content to align with the Saudi dialect and cultural tone, while maintaining brand voice integrity

ASSUMPTION: These sample projects demonstrate the candidate's ability to create culturally fluent, engaging, and platform-specific content for the Saudi market.

❓ Key Questions to Ask During Interview

• How does the company support the professional development of its employees in the marketing department?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its social media content strategies?
• What opportunities are there for growth and progression within the marketing department or related fields?
• How does the company foster a culture of innovation and collaboration in its marketing efforts?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, the company, and its culture, while also providing valuable insights into the work environment and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with social media content creation and cultural fluency
• Provide examples of your work that demonstrate your understanding of platform-specific content and engagement strategies
• Demonstrate your passion for storytelling and audience engagement in your application materials
• Follow up with the company one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.