Social Media & Content Specialist

📌 Core Information

🔹 Job Title: Social Media & Content Specialist

🔹 Company: PLK Communities

🔹 Location: Cincinnati, Ohio, United States

🔹 Job Type: Full-time, Hybrid (4 days in-office, 1 day remote)

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with flexible remote work

🚀 Job Overview

Key aspects of this role include:

• Developing, scheduling, and posting engaging content across PLK's social media platforms
• Managing and optimizing the company's presence on Facebook, Instagram, LinkedIn, and other emerging platforms
• Creating and executing organic social media campaigns with measurable goals and KPIs
• Capturing and editing high-quality photo and video content for social media and digital platforms
• Providing training and support to on-site teams on social media best practices and content creation

ASSUMPTION: This role requires a high level of creativity, organization, and adaptability to manage multiple projects simultaneously and keep up with ever-changing social media trends.

📋 Key Responsibilities

✅ Develop, schedule, and post engaging content across PLK's social media platforms, ensuring it is optimized and on-brand

✅ Manage and optimize PLK's presence on Facebook, Instagram, LinkedIn, and other emerging platforms for 40+ Facebook and nearly 30 Instagram accounts

✅ Lead the creation, strategy, and execution of organic social media campaigns with measurable goals, timelines, and defined KPIs

✅ Attend and capture real-time content at events, resident experiences, community openings, and marketing activations

✅ Support on-site teams by providing guidance, training, and best practices for capturing and posting their own content

✅ Fully own social media execution for all new lease-up communities during the construction and pre-opening phases

✅ Collaborate with the Digital Media Specialist to review performance analytics, evaluate campaign effectiveness, and evolve strategy accordingly

✅ Provide light content support for F&B entities under PLK's umbrella, including content capturing and occasional newsletter contribution

✅ Coordinate social media scheduling and content calendars in collaboration with the broader Marketing team

✅ Create reels, stories, and posts that blend thoughtful storytelling with high-impact visuals to increase reach, engagement, and brand loyalty

✅ Work with the Vice President of Marketing and Brand to align messaging across channels and support broader campaign initiatives

✅ Act as the point person for on-site teams with questions or needs related to social content, Meta Business Suite access, or general strategy

✅ Conduct recurring training and development for on-site teams on social best practices, trends, content creation techniques, and posting expectations

✅ Ensure on-site teams are responding to direct messages (DMs) on social platforms in a timely, professional, and brand-appropriate manner

✅ Capture high-quality photo and video content for use on social, web, and digital platforms

✅ Edit and produce content optimized for social engagement, including Instagram Reels, Facebook Stories, and LinkedIn posts

✅ Work with the Graphic Designer and Digital Media Specialist to ensure content is visually consistent and compelling

ASSUMPTION: This role requires a strong understanding of social media trends, exceptional creativity, and the ability to thrive in a fast-paced, collaborative environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in social media management, content creation, or a related role

Required Skills:

• Proven experience in social media strategy and content creation
• Strong proficiency in photography and videography
• Familiarity with Meta Business Suite and other social media management tools
• Excellent communication and collaboration skills
• Strong organizational skills and the ability to manage multiple projects simultaneously
• Ability to work efficiently under deadlines and productivity standards

Preferred Skills:

• Experience in the multifamily or real estate industry
• Fluency in Adobe Creative Suite or similar design software
• Experience with analytics tools and data-driven decision making

ASSUMPTION: Candidates with experience in multifamily or real estate may have a better understanding of the industry-specific context and target audience for PLK's social media content.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (Based on industry standards for a Marketing Specialist with 2-5 years of experience in the Cincinnati area)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on PLK apartment rentals
• Opportunities for professional development and career growth

Working Hours: Full-time, 40 hours per week, with flexible remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with 2-5 years of experience in the Cincinnati area. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate - Multifamily

Company Size: 51-200 employees - PLK Communities offers a mid-sized company environment with opportunities for collaboration and growth

Founded: 2001 - PLK Communities has a well-established history in the multifamily real estate industry

Company Description:

• PLK Communities specializes in the acquisition, development, and management of high-quality apartment communities
• The company focuses on providing a clean, quiet, and quality of life for its residents
• PLK Communities is committed to giving back to the communities in which it operates through volunteer efforts

Company Specialties:

• Apartment Rentals
• Property Management
• Development
• Acquisition
• Real Estate
• Multifamily
• Residential Property Management

Company Website: http://www.plkcommunities.com/

ASSUMPTION: PLK Communities' focus on resident experience and community involvement may indicate a strong company culture that values employee engagement and satisfaction.

📊 Role Analysis

Career Level: Mid-level Marketing role with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Vice President of Marketing and Brand

Work Arrangement: Hybrid - 4 days in the office, 1 day remote (based on performance and department needs)

Growth Opportunities:

• Potential for career advancement within the Marketing department or other areas of the company
• Opportunities for professional development and skill-building through training and collaboration with other teams
• Chance to make a significant impact on PLK's digital presence and reputation

ASSUMPTION: This role offers a unique opportunity for candidates to grow both personally and professionally while making a significant impact on the company's digital presence.

🌍 Location & Work Environment

Office Type: Corporate office with regular on-site property visits and off-site event attendance required

Office Location(s): 5905 E Galbraith Rd, Suite 4100, Cincinnati, Ohio 45236, US

Geographic Context:

• Cincinnati, Ohio - The company's headquarters is located in Cincinnati, offering a vibrant urban environment with numerous cultural attractions and recreational opportunities
• Regional Presence - PLK Communities has a strong regional presence in Ohio and Kentucky, with apartment communities in both states
• Accessibility - The office is conveniently located near major highways and public transportation options

Work Schedule: Full-time, 40 hours per week, with flexible remote work options (based on performance and department needs)

ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds - the structure and collaboration of an in-office environment with the flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Marketing team
• Final interview with the Vice President of Marketing and Brand

Key Assessment Areas:

• Creativity and innovation in social media content and campaign ideas
• Technical proficiency in photography, videography, and social media management tools
• Communication and collaboration skills, both written and verbal
• Problem-solving and adaptability in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your past social media campaigns, content, or projects that demonstrate your creativity and technical proficiency
• Prepare questions that showcase your interest in the role and PLK Communities

ATS Keywords: Social Media Strategy, Content Creation, Photography, Video Production, Campaign Management, Trend Analysis, Training, Collaboration, Digital Marketing, Brand Management, Analytics, Visual Storytelling, Meta Business Suite, Community Engagement, Event Coverage, Graphic Design

ASSUMPTION: Applicants should focus on demonstrating their creativity, technical proficiency, and cultural fit with PLK Communities during the interview process.

🛠️ Tools & Technologies

• Meta Business Suite
• Adobe Creative Suite (or similar design software)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics tools (e.g., Google Analytics, Sprout Social Insights, Facebook Page Insights)

ASSUMPTION: Familiarity with these tools is preferred, but not required. PLK Communities may provide training and support to help the successful candidate develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Live Proud - PLK Communities encourages employees to be authentic, confident, and proud of their individuality
• Live PLK - The company fosters a collaborative and supportive work environment where employees feel valued and empowered to succeed
• Quality of Life - PLK Communities prioritizes the well-being and happiness of its employees, residents, and communities

Work Style:

• Collaborative - This role requires close collaboration with on-site teams, the Marketing team, and other departments
• Adaptable - The successful candidate must be able to adapt to changing priorities, deadlines, and project demands
• Creative - This role requires a high level of creativity and innovation in social media content and campaign ideas

Self-Assessment Questions:

• Do you feel comfortable and confident behind the camera, capturing and editing high-quality photo and video content?
• Are you able to thrive in a fast-paced, collaborative environment with changing priorities and deadlines?
• Do you have a strong understanding of social media trends and a passion for staying up-to-date with industry best practices?

ASSUMPTION: Candidates who align with PLK Communities' values and work style are more likely to succeed in this role and contribute to the company's overall success.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Keeping up with ever-changing social media trends and algorithms
• Balancing on-site property visits and off-site event attendance with in-office work and remote work
• Ensuring consistent and on-brand content across 40+ Facebook and nearly 30 Instagram accounts

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on visual storytelling and content creation
• Compared to other social media roles, this position offers a unique opportunity to make a significant impact on a company's digital presence and reputation
• Career path comparison - This role offers opportunities for growth and advancement within the Marketing department or other areas of the company

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and aspirations.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new apartment community, including event planning, content creation, and analytics
• Creating a comprehensive social media training program for on-site teams, including best practices, trends, and hands-on exercises
• Producing a series of engaging video testimonials from satisfied residents, highlighting the unique features and benefits of PLK's apartment communities

ASSUMPTION: These sample projects demonstrate the creative, collaborative, and strategic nature of this role and the impact it can have on PLK's digital presence and reputation.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to social media and how this role fits into the broader marketing strategy?
• How does PLK Communities support the professional development and growth of its employees, particularly in the Marketing department?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?
• How does PLK Communities measure the success of its social media campaigns, and what metrics are most important to the company?
• What opportunities are there for collaboration and cross-functional projects with other departments within the company?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture, while also providing valuable insights into the position and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your past social media campaigns, content, or projects that demonstrate your creativity and technical proficiency
• Prepare questions that showcase your interest in the role and PLK Communities
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.