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Social Media & Content Specialist (TΓΌrkiye)

FxPro
Full-time
On-site
Turkey
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media & Content Specialist (TΓΌrkiye)

πŸ”Ή Company: FxPro

πŸ”Ή Location: Turkey (Remote)

πŸ”Ή Job Type: On-site (with remote flexibility)

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: May 22, 2025

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: Hybrid (remote work available)

πŸš€ Job Overview

Key aspects of this role include:

  • Managing and growing FxPro's social media presence in Turkey
  • Developing and implementing targeted marketing strategies
  • Creating visually compelling content and managing website updates
  • Collaborating with cross-functional teams to ensure brand consistency
  • Monitoring and analyzing performance metrics to optimize campaigns

ASSUMPTION: This role requires a balance of creativity, analytical thinking, and strong communication skills. The ideal candidate will have a solid understanding of the Turkish market and be fluent in both Turkish and English.

πŸ“‹ Key Responsibilities

βœ… Manage and maintain FxPro's social media accounts in Turkey, including content scheduling, posting, and monitoring

βœ… Develop and implement targeted marketing strategies to enhance brand visibility and engagement in the Turkish market

βœ… Execute social media marketing campaigns, including paid ads on platforms such as Google Ads and Meta

βœ… Monitor and analyze performance metrics using Google Analytics to optimize campaigns and provide actionable insights

βœ… Create visually compelling content, including promotional and educational videos using tools such as Photoshop and video editing software

βœ… Develop SEO-driven content to improve search engine rankings and increase website traffic

βœ… Regularly update and maintain website content to ensure alignment with marketing goals

βœ… Collaborate with the design team to produce engaging visuals for social media posts, email campaigns, and website content

βœ… Research market trends and competitor activities to identify opportunities for brand positioning and growth

βœ… Maintain a consistent brand voice across all communication channels, ensuring alignment with FxPro’s marketing objectives

ASSUMPTION: This role may require occasional weekend work or late hours to ensure timely delivery of campaigns and content.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communication, Digital Media, or a related field

Experience: 1 to 3 years of proven experience in digital marketing, preferably within the financial services or Forex industry

Required Skills:

  • Proficiency in Adobe Photoshop and basic video editing tools
  • Strong knowledge of Google Ads, Meta Ads, and social media platforms
  • Experience with Google Analytics and SEO best practices
  • Excellent communication skills in both Turkish and English
  • Demonstrated creativity in content creation

Preferred Skills:

  • Familiarity with Forex and financial services industry

ASSUMPTION: While not explicitly stated, a strong understanding of the Turkish market and local cultural nuances would be highly beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for mid-level marketing roles in Turkey, the estimated salary range is β‚Ί25,000 - β‚Ί40,000 per month (gross).

Benefits:

  • Competitive salary
  • Excellent working environment
  • Opportunity to work with a truly global brand
  • Career growth and professional development

Working Hours: Full-time (40 hours/week), with flexible remote work options

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: FxPro operates in the competitive financial services industry, with a focus on online trading and investment services.

Company Size: FxPro is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.

Founded: FxPro was founded in 1999 and has since grown into a global brand with offices in London, Limassol, Nassau, and Dubai.

Company Description:

  • FxPro is a leading online broker offering Contracts for Difference (CFDs) on 8 asset classes to clients in over 170 countries worldwide
  • The company provides traders with free educational resources, exclusive trading tools, and world-class 24/5 customer support
  • FxPro has won over 120 international awards and is known for its innovative trading platforms and exceptional client service

Company Specialties:

  • Trading and finance

Company Website: http://bit.ly/3goM7N4

ASSUMPTION: FxPro's global presence and diverse workforce create an exciting and dynamic work environment, offering ample opportunities for professional growth.

πŸ“Š Role Analysis

Career Level: This role is suitable for mid-level marketing professionals seeking to advance their careers in a global organization.

Reporting Structure: The Social Media & Content Specialist will report directly to the Head of Marketing or a similar role within the marketing department.

Work Arrangement: This role offers a hybrid work arrangement, with the option to work remotely for part of the week.

Growth Opportunities:

  • Potential career progression within the marketing department or related fields
  • Opportunities to work on global campaigns and collaborate with international teams
  • Access to professional development resources and training opportunities

ASSUMPTION: FxPro's commitment to employee growth and development makes this an attractive opportunity for ambitious marketing professionals.

🌍 Location & Work Environment

Office Type: FxPro's offices are modern and well-equipped, providing a comfortable and productive work environment.

Office Location(s): The primary office for this role is in Turkey, with remote work options available.

Geographic Context:

  • Turkey is a large and diverse market with significant potential for business growth
  • The Turkish market is characterized by a strong focus on social media and digital marketing
  • Turkey's strategic location and cultural diversity make it an attractive market for global brands

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours to accommodate remote work and campaign demands.

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • Technical assessment or case study presentation
  • Final interview with the hiring manager or a panel of interviewers

Key Assessment Areas:

  • Creativity and content creation skills
  • Analytical thinking and data-driven decision-making
  • Communication and interpersonal skills
  • Understanding of the Turkish market and local cultural nuances

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing and content creation
  • Prepare examples of your previous work, demonstrating your creativity and analytical skills
  • Research FxPro's brand and values to ensure a strong cultural fit

ATS Keywords: Social Media Management, Content Creation, Digital Marketing, SEO, Google Ads, Meta Ads, Google Analytics, Adobe Photoshop, Video Editing, Communication Skills, Market Research, Brand Positioning, Creativity, Financial Services Knowledge

ASSUMPTION: FxPro's application process is designed to assess candidates' skills and cultural fit, with a focus on creativity, analytical thinking, and strong communication skills.

πŸ› οΈ Tools & Technologies

  • Adobe Photoshop
  • Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
  • Social media management platforms (e.g., Hootsuite, Buffer)
  • Google Analytics
  • Google Ads and Meta Ads platforms
  • SEO tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing and content creation.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Client-centric approach
  • Innovation and continuous improvement
  • Collaboration and teamwork
  • Integrity and professionalism

Work Style:

  • Dynamic and fast-paced environment
  • Strong focus on creativity and innovation
  • Collaborative and supportive team culture
  • Results-driven and data-focused approach

Self-Assessment Questions:

  • How do you ensure that your content aligns with FxPro's brand voice and values?
  • How do you stay up-to-date with market trends and competitor activities in the Turkish market?
  • How do you approach creating engaging content that resonates with local audiences?

ASSUMPTION: FxPro values candidates who are creative, data-driven, and committed to delivering exceptional client experiences.

⚠️ Potential Challenges

  • Managing multiple social media platforms and content creation tasks simultaneously
  • Keeping up with the fast-paced and dynamic nature of the digital marketing landscape
  • Adapting to the unique cultural nuances and market trends in the Turkish market
  • Balancing remote work and on-site collaboration effectively

ASSUMPTION: The potential challenges in this role can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Digital Marketing Specialist or Social Media Manager, with a focus on content creation and market-specific strategies
  • Unlike other roles, this position requires a strong understanding of the Turkish market and proficiency in both Turkish and English
  • Career progression opportunities may include roles such as Senior Marketing Manager, Marketing Director, or similar positions within the marketing department

ASSUMPTION: This role offers a unique blend of content creation, market-specific strategies, and cross-functional collaboration, making it an attractive opportunity for marketing professionals seeking to advance their careers in a global organization.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to promote FxPro's services in the Turkish market
  • Creating visually compelling content, including promotional videos and infographics, to showcase FxPro's unique value proposition
  • Conducting market research and analysis to identify trends and opportunities for brand positioning and growth

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Social Media & Content Specialist role at FxPro.

❓ Key Questions to Ask During Interview

  • How does FxPro support the professional development and growth of its marketing team members?
  • What are the key priorities for this role in the first 90 days?
  • How does FxPro approach brand consistency across different markets and platforms?
  • What are the most significant challenges facing the marketing department in the Turkish market, and how can this role address them?
  • How does FxPro foster a collaborative and inclusive work environment?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your application.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing and content creation
  • Prepare examples of your previous work, demonstrating your creativity and analytical skills
  • Research FxPro's brand and values to ensure a strong cultural fit
  • Follow up with the HR department two weeks after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.