Social Media & Content Spezialist (m/w/d) in Vollzeit

📌 Core Information

🔹 Job Title: Social Media & Content Specialist (m/w/d) in Vollzeit

🔹 Company: bauSpezi Baumarkt

🔹 Location: Rodenberg, Lower Saxony, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: March 9, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site with hybrid work arrangement (2 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing social media strategies for various platforms
• Creating engaging content (text, image, video) for digital platforms
• Managing social media accounts and community engagement
• Analyzing and optimizing social media campaigns using relevant KPIs
• Collaborating with internal departments and external partners
• Supporting the development of the company website and digital marketing efforts
• Monitoring trends in the social media and digital landscape

ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as creativity and analytical skills to effectively manage campaigns and create engaging content.

📋 Key Responsibilities

✅ Supporting the development and implementation of a social media strategy for various channels

✅ Creating appealing content (text, image, video) for digital platforms

✅ Managing social media accounts and community engagement

✅ Analyzing and optimizing social media campaigns based on relevant KPIs

✅ Collaborating with internal departments and external partners (e.g., agencies, influencers)

✅ Supporting the development of the company website and digital marketing efforts

✅ Monitoring trends in the social media and digital landscape

ASSUMPTION: The role may require occasional weekend work or overtime to manage social media accounts and campaigns, especially during peak periods or events.

🎯 Required Qualifications

Education: Completed degree or training in marketing, communication, media, or a related field

Experience: Some experience through internships, part-time jobs, or personal social media projects is beneficial but not required

Required Skills:

• Creativity and a good sense for target-group-oriented content
• Proficient use of common social media tools, image, and video editing software
• Self-motivated, structured, and results-oriented work style
• Strong communication skills and teamwork abilities

Preferred Skills:

• Knowledge of SEO and performance marketing is a plus but not mandatory

ASSUMPTION: While not explicitly stated, proficiency in the German language is likely required for this role due to the target audience and company location.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (based on industry standards for entry-level marketing roles in Germany)

Benefits:

• Employee discounts
• Fitness studio subsidy
• Regular team events
• Flexible working hours and the possibility of remote work
• Modern work environment with excellent connections to public transportation

Working Hours: Full-time (40 hours per week) with flexible working hours and the possibility of remote work

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Germany, considering the required skills and experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (specifically, Baumarkt - home improvement stores)

Company Size: Small (2 employees, according to LinkedIn)

Founded: The company was founded in 1997 as part of the NBB Group

Company Description:

• bauSpezi Baumarkt is a home improvement store focused on providing high-quality products and exceptional customer service
• The company offers a wide range of products for home improvement, gardening, and DIY projects
• bauSpezi Baumarkt is part of the NBB Group, which operates several home improvement stores in Germany

Company Specialties:

• Home improvement products and services
• Gardening and outdoor living
• DIY projects and tools

Company Website: https://www.bauspezi.de/

ASSUMPTION: As a small company, bauSpezi Baumarkt may offer a more personal and hands-on work environment, with opportunities for growth and development as the company expands.

📊 Role Analysis

Career Level: Entry-level (0-2 years of experience)

Reporting Structure: This role reports directly to the marketing or communications manager

Work Arrangement: Hybrid (2 office days per week, with flexible working hours and the possibility of remote work)

Growth Opportunities:

• As the company grows, there may be opportunities for advancement into management or specialized roles within the marketing department
• Gaining experience in social media management and content creation can open doors to other marketing or communications roles within the industry

ASSUMPTION: Given the small size of the company, there may be limited opportunities for career advancement within the organization. However, this role can serve as an excellent starting point for a career in marketing or communications.

🌍 Location & Work Environment

Office Type: Modern, well-connected work environment

Office Location(s): Rodenberg, Lower Saxony, Germany

Geographic Context:

• Rodenberg is a small town in Lower Saxony, Germany, with a population of approximately 10,000 people
• The town is located near the A2 motorway, providing easy access to major cities such as Hannover and Berlin
• The region offers a mix of urban and rural environments, with plenty of opportunities for outdoor activities and recreation

Work Schedule: Full-time (40 hours per week) with flexible working hours and the possibility of remote work

ASSUMPTION: The modern work environment and flexible working hours may appeal to candidates seeking a balance between professional growth and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and job offer

Key Assessment Areas:

• Creativity and content creation skills
• Social media strategy and planning abilities
• Analytical skills and data-driven decision-making
• Communication and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences in social media management, content creation, and marketing
• Provide examples of your previous work, such as social media campaigns or content you've created
• Demonstrate your understanding of the company and the role by addressing the key responsibilities and required qualifications in your application materials

ATS Keywords: Social Media Strategy, Content Creation, Community Management, Social Media Analysis, Collaboration, Website Development, Trend Scouting, SEO, Performance Marketing, Creativity, Communication, Teamwork

ASSUMPTION: As a small company, the application process may be more personal and less structured than larger organizations. Candidates should be prepared to demonstrate their skills and experiences through concrete examples and a strong portfolio.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.)
• Social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
• Image and video editing software (Adobe Creative Suite, Canva, etc.)
• SEO and performance marketing tools (Google Analytics, SEMrush, etc.)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's preferences and existing infrastructure.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Quality and excellence
• Teamwork and collaboration

Work Style:

• Creative and innovative
• Data-driven and analytical
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have a strong understanding of social media trends and best practices?
• Are you able to create engaging content that resonates with target audiences?
• Can you work effectively in a team and collaborate with internal and external partners?

ASSUMPTION: As a small company, bauSpezi Baumarkt may place a strong emphasis on cultural fit and team dynamics. Candidates should be prepared to demonstrate their alignment with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple social media platforms and creating content for each may require strong organizational skills and time management
• Keeping up with the latest social media trends and algorithm changes can be challenging and time-consuming
• Working in a small team may require flexibility and adaptability, as responsibilities and priorities may shift frequently
• The role may require occasional weekend work or overtime to manage social media accounts and campaigns, especially during peak periods or events

ASSUMPTION: The potential challenges of this role are primarily related to the fast-paced and dynamic nature of social media, as well as the need to balance multiple responsibilities and priorities within a small team.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Content Creator position in other industries, but may have a stronger focus on customer engagement and community management in the retail sector
• Compared to other entry-level marketing roles, this position may offer more responsibility and autonomy in developing and implementing social media strategies
• Career progression in this role may involve moving into more specialized marketing or communications roles, or advancing to management positions within the company or industry

ASSUMPTION: The specific responsibilities and career progression opportunities for this role may vary depending on the company's size, structure, and growth prospects.

📝 Sample Projects

• Developing and implementing a social media campaign to promote a new product launch
• Creating engaging content (e.g., blog posts, infographics, videos) to educate customers about home improvement and gardening topics
• Analyzing and optimizing social media campaigns to improve engagement and conversions

ASSUMPTION: The specific projects and tasks associated with this role may vary depending on the company's marketing goals, target audience, and competitive landscape.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the social media and content efforts for the company currently?
• How does this role fit into the overall marketing and communications strategy for the company?
• What opportunities are there for professional development and growth within the company or industry?
• How does the company support work-life balance for its employees?
• What are the most important qualities and skills the company is looking for in a candidate for this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and commitment to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in social media management, content creation, and marketing
• Prepare a portfolio or examples of your previous work, such as social media campaigns or content you've created
• Follow up with the company one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.