Social Media & Content Strategist

📌 Core Information

🔹 Job Title: Social Media & Content Strategist

🔹 Company: EarthDaily Analytics

🔹 Location: Remote (Canada or US)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote or On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing EarthDaily's social media strategy
• Managing and growing EarthDaily's presence across key platforms
• Creating and implementing a content calendar for various channels
• Collaborating with the communications team on blog content and editorial planning
• Monitoring industry trends and engaging with influencers and thought leaders
• Expanding EarthDaily's reach through innovative content formats and new platforms
• Optimizing website content using HubSpot CMS and tracking performance metrics

ASSUMPTION: This role requires a strategic mindset, creativity, and a strong understanding of geospatial technology and satellite data to effectively communicate EarthDaily's unique value proposition.

📋 Key Responsibilities

✅ Develop and implement a comprehensive social media strategy that aligns with EarthDaily's brand values and growth objectives

✅ Design and manage a robust social media and content calendar to ensure consistent and strategic messaging

✅ Collaborate with the communications team to produce high-quality blog content focused on geospatial intelligence, climate resilience, and global sustainability

✅ Monitor conversations and industry trends, engaging with influencers and thought leaders to amplify EarthDaily's presence

✅ Identify new platforms and innovative content formats to enhance brand reach

✅ Maintain and optimize website content using HubSpot CMS, ensuring brand consistency and alignment with marketing initiatives

✅ Analyze social media metrics to track performance, optimize strategies, and report key findings

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and collaboratively in a fast-paced, tech-driven environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field

Experience: 3+ years of experience in social media management, preferably within technology or Earth Observation sectors

Required Skills:

• Proven track record managing social media platforms with a history of growth and engagement
• Strong understanding of geospatial technology, satellite data, and EO applications
• Proficiency with HubSpot, social media scheduling tools (e.g., Hootsuite, Sprout Social), and Google Analytics
• Exceptional writing and storytelling skills with the ability to simplify complex technical concepts
• Analytical mindset with experience in performance tracking and content optimization
• Ability to work independently and collaboratively in a fast-paced, tech-driven environment

Preferred Skills:

• Experience with emerging social media platforms and trends
• Fluency in additional languages (Spanish, French, etc.)

ASSUMPTION: Candidates with experience in the geospatial or Earth Observation sectors may have a competitive advantage in understanding EarthDaily's unique offerings and target audiences.

💰 Compensation & Benefits

Salary Range: $80,000 to $120,000 annually. The incumbent's salary will be determined based on a number of factors, including but not limited to, qualifications, experience, education, and geographic location.

Benefits:

• Competitive salary and comprehensive benefits package
• Flexible remote work environment with opportunities for global travel
• Opportunity to work with cutting-edge geospatial technology that is shaping the future of global monitoring
• Collaborative and innovative work culture that encourages growth and creativity

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Canada and the US. Actual compensation may vary based on the factors mentioned.

📌 Applicant Insights

🔍 Company Context

Industry: EarthDaily Analytics operates in the space research and technology sector, focusing on Earth Observation and geospatial analytics. The company provides daily, global insights to various industries, including agriculture, forestry, insurance, mining, and government.

Company Size: EarthDaily Analytics has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: EarthDaily Analytics was founded in 2021, making it a relatively new but rapidly growing company in the geospatial industry.

Company Description:

• EarthDaily Analytics is an end-to-end provider of Earth Observation solutions, combining deep domain expertise with powerful technology to deliver daily, global insights at unmatched scale and precision.
• The company's Constellation, a fleet of cutting-edge satellites, detects broad-area change, monitors the planet in near real-time, and delivers actionable intelligence to customers across various sectors.
• EarthDaily Analytics' vertically integrated approach spans data collection, processing, analytics, and application, enabling customers to unlock value, improve efficiency, and manage risk.

Company Specialties:

• Space Technology
• Analytics
• Earth Observation
• Internet
• Imaging
• Geospatial analytics
• AI

Company Website: http://www.earthdaily.com

ASSUMPTION: EarthDaily Analytics' focus on innovation, technology, and global impact makes it an attractive employer for candidates seeking to make a significant industry contribution.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in social media management, seeking to advance their careers in digital marketing and content strategy within the geospatial industry.

Reporting Structure: The Social Media & Content Strategist will report directly to the Marketing Manager and collaborate closely with the communications team, as well as other departments such as sales and product.

Work Arrangement: This is a hybrid role that can be based anywhere in Canada or the US, or, if preferable, hybrid or full-time out of the Vancouver-based head office.

Growth Opportunities:

• As EarthDaily Analytics continues to grow, there may be opportunities for the Social Media & Content Strategist to take on additional responsibilities or move into leadership roles within the marketing department.
• The company's focus on innovation and technology may also present opportunities for the incumbent to gain experience in related fields, such as data analysis or product marketing.

ASSUMPTION: Candidates who demonstrate strong performance and a willingness to learn and adapt may have opportunities for career growth within EarthDaily Analytics.

🌍 Location & Work Environment

Office Type: EarthDaily Analytics has offices in Vancouver, British Columbia, and Maple Grove, Minnesota. However, this role can be performed remotely from anywhere in Canada or the US.

Office Location(s): 1055 Canada Pl, 30, Vancouver, British Columbia V6C 0C3, CA and 7365 Kirkwood Ln N, Maple Grove, Minnesota 55369, US

Geographic Context:

• Vancouver, British Columbia, Canada: A multicultural city with a mild oceanic climate, known for its natural beauty, outdoor activities, and vibrant arts scene.
• Maple Grove, Minnesota, US: A suburb of Minneapolis-Saint Paul, offering a mix of urban and suburban living with access to various amenities and cultural attractions.

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones and work arrangements.

ASSUMPTION: Candidates should be comfortable working in a remote or hybrid environment and be able to manage their time effectively to meet project deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Interview with the Marketing Manager
• Final interview with the CEO or another senior leader
• Background check and reference verification

Key Assessment Areas:

• Strategic thinking and creativity in social media and content strategy
• Understanding of geospatial technology, satellite data, and EO applications
• Strong writing and storytelling skills
• Analytical mindset and performance tracking experience
• Ability to work independently and collaboratively in a fast-paced environment

Application Tips:

• Highlight your experience with social media management, content strategy, and geospatial technology in your resume and cover letter.
• Tailor your application to demonstrate your understanding of EarthDaily Analytics' unique offerings and target audiences.
• Prepare examples of your work, such as social media campaigns, blog posts, or analytics reports, to showcase your skills and accomplishments.

ATS Keywords: Social Media Management, Content Strategy, Geospatial Technology, Satellite Data, EO Applications, Performance Tracking, Writing Skills, Storytelling, Analytics, Marketing, Brand Visibility, Engagement Strategies

ASSUMPTION: EarthDaily Analytics uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed by the system.

🛠️ Tools & Technologies

• HubSpot
• Social media scheduling tools (e.g., Hootsuite, Sprout Social)
• Google Analytics
• Microsoft Office Suite or equivalent
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but EarthDaily Analytics may provide training and support to help the successful candidate develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer Focus
• Sustainability

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Creative and strategic
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment, and are you comfortable working with cutting-edge technology?
• Are you passionate about storytelling and communicating complex technical concepts to diverse audiences?
• Do you have a strong understanding of geospatial technology, satellite data, and EO applications, and are you eager to learn more?
• Are you comfortable working remotely and managing your time effectively to meet project deadlines?

ASSUMPTION: Candidates who align with EarthDaily Analytics' values and work style may be a better fit for this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple social media platforms and content formats simultaneously may require strong organizational skills and time management.
• Keeping up with industry trends and emerging platforms may necessitate continuous learning and adaptation.
• Collaborating with various departments and stakeholders may require strong communication and project management skills.
• Working remotely may present unique challenges, such as isolation or distractions in the home environment.

ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them proactively in their application and interview process.

📈 Similar Roles Comparison

• Compared to similar roles in other industries, the Social Media & Content Strategist at EarthDaily Analytics may have more responsibility for understanding and communicating complex technical concepts related to geospatial technology and satellite data.
• EarthDaily Analytics' focus on innovation and cutting-edge technology may present unique opportunities for growth and learning in this role compared to more traditional marketing positions.
• Career progression in this role may follow a path similar to other marketing and content strategy positions, with opportunities to advance to management or specialist roles within the geospatial industry.

ASSUMPTION: Candidates should research similar roles in the geospatial and marketing industries to better understand the unique aspects of this position and how it may align with their career goals.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new Earth Observation satellite, including creating engaging content, coordinating with internal stakeholders, and measuring performance.
• Collaborating with the communications team to produce a series of blog posts explaining the benefits of geospatial analytics for agriculture, forestry, and insurance industries.
• Analyzing industry trends and competitor activities to identify opportunities for EarthDaily Analytics to differentiate its brand and expand its reach.

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Social Media & Content Strategist may undertake, but the actual projects and responsibilities may vary based on the company's priorities and the incumbent's skills and interests.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for its social media and content strategy, and how this role fits into that plan?
• How does EarthDaily Analytics support the professional development and growth of its employees, particularly in the marketing department?
• Can you provide examples of how the company has successfully collaborated with other departments or external partners to achieve its marketing goals?
• How does EarthDaily Analytics measure the success of its social media and content initiatives, and what key performance indicators (KPIs) does the company track?
• What is the company's approach to work-life balance, and how does it support employees working remotely?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with social media management, content strategy, and geospatial technology.
• Prepare examples of your work, such as social media campaigns, blog posts, or analytics reports, to showcase your skills and accomplishments.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.