Social Media & Content Strategy Manager

📌 Core Information 🔹 Job Title: Social Media & Content Strategy Manager 🔹 Company: Bloom & Wild Group 🔹 Location: Amsterdam, Noord-Holland, Netherlands 🔹 Job Type: Hybrid (3 office days per week) 🔹 Category: Marketing & Communications 🔹 Date Posted: June 25, 2025 🚀 Job Overview Key aspects of this role include: 1. Strategic Planning: Develop and implement social media and content strategies that align with brand voice and values. 2. Creative Content Creation: Create engaging, on-brand content for various platforms, including Instagram, TikTok, Facebook, and YouTube Shorts. 3. Community Management: Engage with influencers and users, monitor sentiment, and foster community growth. 4. Campaign Management: Coordinate product launches, seasonal campaigns, and collaborations with external partners. 5. Performance Analysis: Track and analyze content performance, and optimize strategies based on insights. ASSUMPTION: This role requires a strategic mindset, strong creative skills, and a deep understanding of social media trends and best practices. 📋 Key Responsibilities 🌟 Content & Strategy: - Develop and execute organic social and content strategies across key platforms. - Audit and optimize existing content to ensure alignment with brand guidelines. - Introduce new content formats that resonate with the target audience of millennial and Gen X women. - Create and maintain a content calendar that balances always-on content, product launches, and cultural moments. - Collaborate with cross-functional teams to develop and publish content directly on platforms using tools like CapCut, Figma, or Adobe. - Monitor and analyze content performance, and optimize strategies accordingly. 🌟 Community Management: - Actively engage with influencers and UGC creators to build and maintain strong relationships. - Monitor sentiment and identify opportunities for community growth and brand advocacy. - Encourage user-generated content through contests, polls, and giveaways. 🌟 Influencer & UGC Strategy: - Develop and implement always-on influencer and UGC strategies in collaboration with the PR Manager. - Build and maintain a scalable ecosystem of micro- and macro-influencers, content creators, and brand ambassadors. - Manage the influencer outreach, gifting, and contract process, ensuring key milestones are tracked and met. - Repurpose influencer and UGC content across other organic and paid channels. 🌟 Campaign Management: - Collaborate with the Range team to launch new products, extra items, and packaging stories. - Coordinate campaign launch dates and ensure all relevant channels and stakeholders are aligned. - Partner with external partners to develop co-branded content, giveaways, and strategic brand moments. ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, or a related field. Experience: - 3-4 years of experience in social media and content management for consumer lifestyle or D2C brands. Required Skills: - Proven experience in developing and executing social media strategies. - Strong creative skills and a keen eye for visual storytelling. - Proficiency in design tools (e.g., Canva, Adobe Suite, Figma) and social media analytics tools. - Excellent copywriting skills and a deep understanding of channel-specific best practices. - Strong project management skills and the ability to work effectively with cross-functional teams. - Fluency in Dutch and English. Preferred Skills: - Experience with TikTok and YouTube Shorts. - Knowledge of the Dutch and Belgian markets. - Familiarity with the B Corp movement and sustainability principles. ASSUMPTION: Candidates with a strong portfolio showcasing their creative and strategic abilities will be prioritized. 💰 Compensation & Benefits Salary Range: €55,000 - €65,000 per year (based on experience level and industry standards for similar roles in Amsterdam) Benefits: - Flexible working hours (core hours between 10:00 - 16:00, with the option to work remotely 2 days per week) - Work from home allowance and commute support - 24 vacation days, plus the option to buy 5 additional days each year - Mental health support, including access to online therapy sessions - Employee discounts on Bloom & Wild products - Stock options and the opportunity to take part in the company's success - A dynamic, international work environment with a strong focus on personal and professional growth Working Hours: 40 hours per week, with flexible working hours and the option to work remotely 2 days per week. ASSUMPTION: The salary range is based on industry standards for similar roles in Amsterdam and may vary depending on the candidate's experience and skills. 📌 Applicant Insights 🔍 Company Context Industry: Retail (specifically, online flower delivery) Company Size: Medium (201-500 employees) Founded: 2013 (London, UK) Company Description: Bloom & Wild is a leading online flower delivery company, operating under the Bloom & Wild, bloomon, and Bergamotte brands across 8 countries. The company is committed to redefining the flower industry by focusing on customer experience, innovation, and sustainability. Bloom & Wild is known for its letterbox flowers, which are sent as fresh buds ready to bloom, and its commitment to reducing waste and promoting ethical practices. Company Specialties: mCommerce, direct-to-consumer sales, and sustainable business practices. Company Website: http://bloomandwild.com ASSUMPTION: Bloom & Wild's focus on innovation, sustainability, and customer experience sets it apart in the competitive retail landscape. 📊 Role Analysis Career Level: Mid-level (3-5 years of experience) Reporting Structure: This role reports directly to the Brand Lead and works closely with cross-functional teams, including Brand, Creative, Range, and PR. Work Arrangement: Hybrid (3 office days per week, with the option to work remotely 2 days per week) Growth Opportunities: - Potential career progression into senior management roles within the marketing department. - Opportunities to work on international projects and collaborate with teams across Europe. - The chance to contribute to the company's growth and expansion into new markets. ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop both personally and professionally. 🌍 Location & Work Environment Office Type: Modern, collaborative office space with a focus on employee well-being and comfort. Office Location(s): - Amsterdam, Noord-Holland, Netherlands - London, London, UK (for international projects and meetings) Geographic Context: - Amsterdam: A vibrant, multicultural city with a strong startup and tech scene, offering a high quality of life and a wide range of cultural attractions. - London: A global hub for business, finance, and culture, with a diverse range of neighborhoods and attractions. Work Schedule: Flexible working hours with core hours between 10:00 - 16:00, allowing for a healthy work-life balance. ASSUMPTION: The flexible work arrangement and modern office environment contribute to a positive work-life balance and employee satisfaction. 💼 Interview & Application Insights Typical Process: 1. Initial screening and phone interview with the Talent Manager, Estelle. 2. Interview with the Brand Lead, Danielle. 3. Assignment and presentation to Danielle and the Brand Director, Marie-Flore. 4. Final interview with the CMO, Charlotte. Key Assessment Areas: - Strategic thinking and content creation skills. - Knowledge of social media trends and best practices. - Ability to work effectively with cross-functional teams. - Cultural fit and alignment with Bloom & Wild's values. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills. - Showcase your creativity and strategic thinking through a portfolio or case studies. - Prepare questions that demonstrate your interest in the role and the company. ATS Keywords: Social media management, content strategy, influencer collaboration, community engagement, creative content creation, trend spotting, analytics, copywriting, visual design, sustainability, brand development, campaign management, digital marketing, audience engagement, project coordination, team collaboration. ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on finding the right candidate for the role and the company. 🛠️ Tools & Technologies - Social media platforms: Instagram, TikTok, Facebook, YouTube Shorts - Design tools: Canva, Adobe Suite, Figma - Project management tools: Asana, Trello, or similar - Analytics tools: Google Analytics, Sprout Social, Hootsuite, or similar - Collaboration tools: Google Workspace, Microsoft Office, or similar ASSUMPTION: The required tools and technologies are industry-standard and widely used in social media and content management roles. 👔 Cultural Fit Considerations Company Values: - Lead change for good: Bloom & Wild is committed to driving positive change through its products, services, and business practices. - Think deeply, act swiftly: The company values a thoughtful approach to decision-making, balanced with the ability to act quickly and decisively. - Care wildly: Bloom & Wild prioritizes customer care and employee well-being, fostering a culture of empathy and support. - Stay open, be curious: The company encourages continuous learning, innovation, and a growth mindset. Work Style: - Collaborative: Bloom & Wild values a team-based approach to work, with a focus on open communication and collective problem-solving. - Agile: The company embraces a dynamic, fast-paced work environment, with a focus on adaptability and flexibility. - Data-driven: Bloom & Wild uses data and analytics to inform decision-making and drive continuous improvement. Self-Assessment Questions: 1. How do you align with Bloom & Wild's commitment to driving positive change and sustainability? 2. Can you provide an example of a time when you had to balance a thoughtful approach with quick decision-making? 3. How do you prioritize customer care and employee well-being in your current or previous roles? 4. Describe a situation where you had to learn a new skill or adapt to a significant change, and how you approached it. ASSUMPTION: Candidates who demonstrate a strong fit with Bloom & Wild's values and work style will be prioritized for the role. ⚠️ Potential Challenges 1. Market fluctuations: The flower industry is subject to seasonal fluctuations, which can impact content planning and resource allocation. 2. Competitive landscape: Bloom & Wild operates in a competitive market, requiring constant innovation and adaptation to maintain a strong market position. 3. Work-life balance: The hybrid work arrangement may require occasional overtime or weekend work to meet project deadlines. 4. International collaboration: Working with teams across Europe may present challenges in communication and time zone management. ASSUMPTION: These challenges can be mitigated through strong project management, effective communication, and a focus on work-life balance. 📈 Similar Roles Comparison 1. Social Media Manager (Bloom & Wild Group): This role focuses more on day-to-day content creation and community management, with less emphasis on strategic planning and campaign coordination. 2. Content Strategist (Bloom & Wild Group): This role is more focused on developing and executing content strategies across multiple channels, with less emphasis on social media-specific content and community management. 3. Marketing Manager (Traditional Retail): This role may involve managing a broader range of marketing channels, including in-store promotions, events, and print advertising, with less emphasis on digital and social media content. ASSUMPTION: Each role within the Bloom & Wild Group offers unique opportunities and challenges, requiring candidates to assess their skills, interests, and career goals carefully. 📝 Sample Projects 1. Social Media Campaign for Mother's Day: Develop and execute a multi-platform social media campaign celebrating mothers and motherhood, featuring user-generated content and influencer collaborations. 2. Sustainability Awareness Campaign: Create a series of engaging, educational content pieces highlighting Bloom & Wild's commitment to sustainability and ethical business practices, targeting environmentally conscious consumers. 3. Product Launch Campaign: Collaborate with the Range team to launch a new product line, developing a comprehensive social media strategy that includes influencer partnerships, user-generated content, and targeted advertising. ASSUMPTION: These sample projects demonstrate the breadth and depth of the Social Media & Content Strategy Manager role, requiring candidates to showcase their creativity, strategic thinking, and adaptability. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities and priorities for this role? 2. Team Structure: How does this role fit into the broader marketing team, and who will I be working closely with? 3. Company Culture: How would you describe the company culture, and how does this role contribute to maintaining and promoting that culture? 4. Growth Opportunities: What opportunities are there for professional development and career growth within this role and the company? 5. Work-Life Balance: How does the company support work-life balance for employees, particularly those working in a hybrid arrangement? ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, ensuring a strong fit and a positive long-term outlook. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on strategic thinking, creativity, and adaptability. 3. Prepare a portfolio or case studies showcasing your content creation, campaign management, and community engagement skills. 4. Prepare questions that demonstrate your interest in the role and the company, and practice your responses to common interview questions. 5. Follow up with the hiring manager, Estelle, one week after submitting your application to confirm receipt and express your continued interest in the role. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.