Social Media & Content Strategy Manager

📌 Core Information

🔹 Job Title: Social Media & Content Strategy Manager

🔹 Company: Bloom & Wild Group

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Defining and leading the creation and execution of engaging social media content and brand campaigns across key platforms (Instagram, TikTok, Facebook, YouTube Shorts) in the Benelux region.
• Ensuring alignment with bloomon’s brand voice and values while optimizing and bringing fresh energy to established channels and driving the launch and growth of newer platforms.
• Managing influencer partnerships and UGC campaigns, as well as engaging with the audience to foster brand advocacy.
• Collaborating with various teams to ensure every post reflects the brand's values and drives measurable engagement and commercial impact.

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and the ability to manage multiple projects simultaneously. The ideal candidate will have experience in a similar role within the consumer lifestyle or D2C industry and be passionate about flowers, community-building, digital culture, and storytelling.

📋 Key Responsibilities

✅ Own and execute the organic social and content strategy across all key platforms, setting up a full audit of current organic content to assess alignment with the visual style, tone of voice, and brand personality.

✅ Introduce new formats that better express the brand, such as snappy memes, hot takes, bold Reels, and low-fi TikToks, to resonate with the target audience of mostly Women Millennials and Generation X.

✅ Build and manage a content calendar, balancing always-on content with product/collection launches, brand campaigns, and cultural moments.

✅ Lead creative briefings and collaborate with copywriters, designers, floral stylists, and the brand team to shape content, ensuring a consistent visual identity and tone of voice across all platforms.

✅ Actively engage with influencers and UGC creators, focusing on conversations and interactions to maintain a strong presence and encourage audience interaction through UGC competitions, polls, quizzes, and giveaways.

✅ Monitor sentiment and identify opportunities for community growth and brand advocacy.

✅ Define and implement an always-on influencer and UGC strategy, managing influencer outreach, gifting, paid partnerships, creative briefing, contracting, and reporting.

✅ Partner with the Range team to bring new bouquets, add-ons, and packaging stories to life, coordinating launch dates and campaigns to ensure all key channels and stakeholders stay perfectly aligned.

✅ Collaborate with external partners on co-created content, giveaways, and strategic brand moments that expand reach and drive engagement.

✅ Define quarterly social KPIs and platform-specific goals, tracking performance, identifying insights, and adjusting strategy accordingly to test, learn, iterate, and improve content performance.

ASSUMPTION: The ideal candidate will have a strong understanding of channel-specific best practices, excellent copywriting skills, and a sharp eye for detail. They will also be passionate about flowers, community-building, digital culture, and storytelling, with a hands-on mentality and love for a fast-paced, ever-evolving environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 3-4 years of experience managing social media and content for a consumer lifestyle or D2C brand.

Required Skills:

• Proven experience developing and executing content strategies across multiple platforms.
• Strong understanding of channel-specific best practices (Instagram, TikTok, Facebook, and YouTube Shorts).
• Experience in managing influencer partnerships and content collaborations.
• Excellent copywriting skills and a sharp eye for detail.
• Fluency in Dutch and English.
• Driver’s license (B).

Preferred Skills:

• Experience with design tools (Canva, Adobe Suite, Figma) and social tools (e.g., scheduling & analytics like Iconsquare).
• Familiarity with the Adobe Creative Suite or similar design software.
• Knowledge of the Dutch market and consumer behavior.

ASSUMPTION: While a degree in Marketing or Communications is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education. Additionally, experience in the consumer lifestyle or D2C industry is highly valued, as is a passion for flowers, community-building, digital culture, and storytelling.

💰 Compensation & Benefits

Salary Range: €45,000 - €55,000 per year, depending on experience and qualifications. This estimate is based on industry standards for similar roles in the Netherlands and takes into account the company's size and success.

Benefits:

• Flexible working (core hours from 10-4pm).
• Work Abroad for up to 30 days each year.
• Share in the company's success with a choice to take equity options from day 1.
• 1 day per year to volunteer on a project that’s close to your heart.
• Commute support, depending on your journey to work (Swapfiets, NS business card, or expense reimbursement).
• Phone allowance.
• 24 vacation days and an option to buy an extra 5 each year.
• Happiness days (1 extra day each quarter for personal ‘me time’).
• 1 celebration day per year to celebrate a holiday that’s important to you.
• Flexible bank holidays - trade a bank holiday for another day that fits your beliefs, values, and celebration calendar.
• Mental health support through Open Up, including access to online therapy sessions.
• Allies and champions groups.
• Mental Health First Aiders and awareness training for managers.
• In-person and virtual yoga every week.
• Healthy drinks and snacks in the office kitchen.
• Workplace pension contributions.
• Flexible training framework for every stage of career development through the Bloom & Learn programme.
• Internal and external speaker sessions on various inspirational topics.
• Team lunches and social events, including a BBQ-worthy rooftop terrace (Amsterdam HQ).
• Irresistible discounts on Bloom & Wild products, blooms, and subscriptions.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, qualifications, and the company's internal compensation structure. Additionally, the benefits listed are subject to change and may vary depending on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically in the online flower and gifting market.

Company Size: 201-500 employees, with a fast-growing presence in Europe.

Founded: 2013, with headquarters in London, UK, and Amsterdam, Netherlands.

Company Description:

• Bloom & Wild is re-inventing the $60B global flower industry by making sending and receiving flowers a joy for both the sender and the recipient.
• The company promises beautiful, brilliantly-designed letterbox surprises and make-a-statement bouquets, with flowers sent as the freshest buds, carefully packed and ready to bloom for arrangements that last.
• Bloom & Wild is powered by great ideas that are rooted in continuously improving the experience for customers, with a mission to make sending and receiving flowers the joy it should be.

Company Specialties:

• mCommerce

Company Website: bloomandwild.com

ASSUMPTION: Bloom & Wild is a fast-growing, innovative company with a strong focus on customer experience, thoughtfulness, and sustainability. The company's success is driven by its commitment to continuous improvement, creativity, and a passion for flowers and community-building.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the marketing team and the broader organization.

Reporting Structure: This role reports directly to the Brand Lead and works closely with various teams, including Brand, Creative, Range, and PR, to ensure alignment with the brand's voice and values.

Work Arrangement: Hybrid, with core hours from 10-4pm and the option to work abroad for up to 30 days each year.

Growth Opportunities:

• As the company continues to grow and expand its presence in Europe, there will be opportunities for the successful candidate to take on additional responsibilities and advance their career within the marketing team or the broader organization.
• The role offers the chance to work on a wide range of projects and campaigns, allowing the candidate to develop new skills and gain valuable experience in the fast-paced, ever-evolving environment of the online flower and gifting industry.

ASSUMPTION: The ideal candidate will be eager to take on new challenges, learn from experienced team members, and contribute to the company's continued success and growth.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a BBQ-worthy rooftop terrace (Amsterdam HQ) and a focus on employee well-being and comfort.

Office Location(s): Amsterdam, Noord-Holland, Netherlands (Helmholtzstraat 61e, 1098 LE)

Geographic Context:

• The Netherlands is a small, densely populated country with a strong focus on sustainability, innovation, and work-life balance.
• Amsterdam, the capital and largest city in the Netherlands, is a vibrant, multicultural hub with a thriving digital and creative industry.
• The city is known for its canals, rich history, and diverse cultural attractions, as well as its progressive policies and forward-thinking approach to urban development.

Work Schedule: Flexible, with core hours from 10-4pm and the option to work remotely for up to 30 days each year.

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, collaborative environment and be able to balance their work and personal life effectively in a vibrant, multicultural city like Amsterdam.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with Estelle, Talent Manager.
• Interview with Danielle, Brand Lead.
• Task presentation and discussion with Danielle and Marie-Flore, Brand Director.
• Final interview with Charlotte, CMO.

Key Assessment Areas:

• Cultural fit and alignment with Bloom & Wild's values and mission.
• Strategic thinking and creative problem-solving skills.
• Excellent communication and presentation skills.
• Technical proficiency in social media management, content creation, and influencer partnerships.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Showcase your understanding of the Dutch market and consumer behavior, as well as your passion for flowers, community-building, digital culture, and storytelling.
• Prepare examples of your previous social media campaigns, content, and influencer partnerships to discuss during the interview.
• Be ready to discuss your ideas for optimizing and growing bloomon's established channels and driving the launch and growth of newer platforms.

ATS Keywords: Social Media Manager, Content Strategy, Influencer Partnerships, Community Engagement, Channel-specific Best Practices, Digital Culture, Storytelling, Consumer Lifestyle, D2C, Retail, E-commerce, Marketing & Communications

ASSUMPTION: The interview process is designed to assess the candidate's cultural fit, strategic thinking, and technical proficiency in social media management, content creation, and influencer partnerships. The ideal candidate will be passionate about flowers, community-building, digital culture, and storytelling, with a strong understanding of the Dutch market and consumer behavior.

🛠️ Tools & Technologies

• Social media platforms: Instagram, TikTok, Facebook, YouTube Shorts
• Design tools: Canva, Adobe Suite, Figma
• Social media analytics tools: Iconsquare, Hootsuite, Sprout Social
• Project management tools: Asana, Trello, Monday.com
• Communication and collaboration tools: Slack, Microsoft Teams, Google Workspace

ASSUMPTION: The ideal candidate will be proficient in using social media platforms, design tools, and social media analytics tools to create, optimize, and track engaging content and brand campaigns. Familiarity with project management and communication tools is also valuable for collaborating effectively with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Lead change for good: We have the guts to try new things and step up to do what matters most.
• Think deeply, act swiftly: We make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas.
• Care wildly: We pour care and creativity into everything we do and pay attention to the things that make a difference.
• Stay open, be curious: We’re open about what we’re doing and why, and we welcome challenges from each other.

Work Style:

• Collaborative and inclusive, with a strong focus on employee well-being and work-life balance.
• Fast-paced and ever-evolving, with a commitment to continuous learning and growth.
• Focused on thoughtfulness, creativity, and sustainability in all aspects of the business.

Self-Assessment Questions:

• How do you align with Bloom & Wild's commitment to leading change for good and making a positive impact on the world around us?
• How do you approach balancing work and personal life in a fast-paced, collaborative environment like Bloom & Wild?
• How do you incorporate Bloom & Wild's values into your daily work and decision-making processes?

ASSUMPTION: The ideal candidate will be passionate about Bloom & Wild's mission and values, with a strong commitment to leading change for good, thinking deeply and acting swiftly, caring wildly, and staying open and curious. They will also be comfortable working in a fast-paced, collaborative environment and be able to balance their work and personal life effectively.

⚠️ Potential Challenges

• The role requires a strong understanding of the Dutch market and consumer behavior, as well as fluency in Dutch and English.
• The fast-paced, ever-evolving nature of the role may present challenges in balancing multiple projects and priorities.
• The role may require occasional travel to Bloom & Wild's headquarters in London, UK, or other locations within Europe.
• The role involves managing influencer partnerships and UGC campaigns, which may require working with external partners and navigating potential challenges in content creation and collaboration.

ASSUMPTION: The ideal candidate will be proactive, adaptable, and comfortable working in a fast-paced, ever-evolving environment. They will also be able to balance multiple projects and priorities effectively and be comfortable working with external partners to achieve common goals.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Content Strategist role within a consumer lifestyle or D2C brand, with a focus on optimizing and growing established channels and driving the launch and growth of newer platforms.
• The role requires a strong understanding of channel-specific best practices and excellent copywriting skills, as well as experience in managing influencer partnerships and content collaborations.
• Compared to similar roles, this position offers the opportunity to work for a fast-growing, innovative company with a strong focus on customer experience, thoughtfulness, and sustainability.

ASSUMPTION: The ideal candidate will have experience in a similar role within the consumer lifestyle or D2C industry and be passionate about flowers, community-building, digital culture, and storytelling. They will also be comfortable working in a fast-paced, ever-evolving environment and be eager to take on new challenges and learn from experienced team members.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new bouquet collection, including creating engaging content, collaborating with influencers, and tracking performance.
• Managing an influencer partnership to promote a limited-time offer, such as a discount on a specific product or subscription plan.
• Creating a user-generated content (UGC) campaign to encourage audience engagement and brand advocacy, such as a photo contest or giveaway.

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide concrete examples of their previous social media campaigns, content, and influencer partnerships during the interview process.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the social media and content team currently, and how can this role help address them?
• How does Bloom & Wild approach measuring and optimizing the performance of social media campaigns and content?
• What opportunities are there for growth and development within the marketing team and the broader organization?
• How does Bloom & Wild support work-life balance and employee well-being, especially in a fast-paced, ever-evolving environment like this role?
• What are some examples of successful social media campaigns or content that Bloom & Wild has executed in the past, and what made them successful?

ASSUMPTION: The ideal candidate will be proactive and inquisitive, with a strong desire to learn and grow within the role and the broader organization. They will also be passionate about Bloom & Wild's mission and values and eager to contribute to the company's continued success and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.lever.co/bloomon/bbb82627-4d37-4917-a3bf-0617fbcfce75
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, showcasing your understanding of the Dutch market and consumer behavior, as well as your passion for flowers, community-building, digital culture, and storytelling.
• Prepare examples of your previous social media campaigns, content, and influencer partnerships to discuss during the interview.
• Be ready to discuss your ideas for optimizing and growing bloomon's established channels and driving the launch and growth of newer platforms.
• Follow up with Estelle, Talent Manager, one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.