📌 Core Information
🔹 Job Title: Social Media & Content Strategy Manager - Honda Marine
🔹 Company: American Honda Motor Co., Inc.
🔹 Location: Alpharetta, GA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 20, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 days in office, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategies for Honda Marine's owned channels
- Creating, editing, and publishing engaging content across various social media platforms
- Monitoring social media channels and responding to inquiries
- Analyzing performance metrics and optimizing campaigns
- Collaborating with internal teams and external vendors to ensure brand consistency
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to adapt quickly to evolving technologies and industry trends.
📋 Key Responsibilities
✅ Develop and implement social media strategies for Honda Marine's owned channels
✅ Conduct research on current trends and audience preferences to inform content strategies
✅ Create, edit, and publish engaging content across various social media platforms
✅ Curate content from relevant sources to share with the audience
✅ Monitor social media channels for comments, messages, and mentions, and respond to inquiries
✅ Analyze social media metrics regularly to measure the effectiveness of campaigns and organic channels
✅ Collaborate with internal teams and external vendors to develop content strategies and ensure brand consistency
ASSUMPTION: This role requires strong project management skills, the ability to prioritize tasks, and the ability to work under tight deadlines.
🎯 Required Qualifications
Education: BA / BS in Marketing, Communications, Advertising, or related field
Experience: 8+ years of experience in social media management, communications, marketing, or a related field
Required Skills:
- Proven history of developing and executing successful social media campaigns
- In-depth knowledge of social media platforms (specifically Instagram, Facebook, LinkedIn, X) and their functionalities
- High proficiency in social media management tools and analytics, as well as Adobe Creative Suite applications
- Excellent communication skills with the ability to collaborate effectively with cross-functional teams
- Strong analytical skills to identify potential opportunities and risks within social media activities
- Ability to adapt quickly to evolving technologies and industry trends
- Strong project management skills with the ability to prioritize tasks and work under tight deadlines
- Creative thinker with a keen eye for design aesthetics
- Proficient in analyzing data and extracting insights to improve social media performance
- Passion for marine industry and social media
Preferred Skills:
- Professional certifications in social media management
- Experience with Ai
ASSUMPTION: Candidates with marine industry experience are highly valued.
💰 Compensation & Benefits
Salary Range: $120,000 - $150,000 per year (based on industry standards for similar roles and experience levels)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off and holidays
- Tuition reimbursement
- Employee discounts on Honda products
Working Hours: Full-time (40 hours per week) with flexible work-from-home options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1959 (as a subsidiary of the Japanese automaker Honda Motor Co., Ltd.)
Company Description:
- American Honda Motor Co., Inc. is a leading manufacturer of automobiles, motorcycles, and power equipment, known for its commitment to quality, innovation, and sustainability
- The company is dedicated to creating products that enhance mobility and expand people's life potential while minimizing its environmental impact
- Honda is committed to fostering a diverse and inclusive work environment where associates can apply their unique ideas and experiences to help create a cleaner, safer, more exciting mobile world
Company Specialties:
- Automobile manufacturing
- Motorcycle manufacturing
- Power equipment manufacturing
- Research and development in alternative fuel vehicles and advanced technologies
Company Website: https://www.honda.com/careers
ASSUMPTION: Working at Honda offers opportunities for professional growth and development in a large, established organization with a strong commitment to innovation and sustainability.
📊 Role Analysis
Career Level: Mid-level to senior-level management role
Reporting Structure: Reports directly to the Marketing Manager or similar role within the Honda Marine division
Work Arrangement: Hybrid (3 days in office, 2 days remote)
Growth Opportunities:
- Potential to advance to a senior-level role within the marketing department or other divisions within the company
- Opportunities to work on high-visibility campaigns and projects
- Access to professional development and training programs
ASSUMPTION: This role offers opportunities for career advancement and professional development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with a casual dress code
Office Location(s): Alpharetta, GA (Honda Marine headquarters)
Geographic Context:
- Alpharetta is a suburb of Atlanta, Georgia, with a population of approximately 65,000
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation, shopping, and dining options
- Alpharetta is home to numerous corporate headquarters and is known for its high quality of life
Work Schedule: Full-time (40 hours per week) with flexible work-from-home options
ASSUMPTION: Working in Alpharetta, GA, offers a high quality of life with easy access to urban amenities and outdoor recreation opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team and other stakeholders
- Final interview with the hiring manager and/or other senior leaders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning skills
- Content creation and curation abilities
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Adaptability and quick learning
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your portfolio or examples of your work, if applicable
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and adaptability
- Research Honda Marine and the marine industry to demonstrate your passion and knowledge
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Social media strategy, content creation, community management, performance analysis, project management, Adobe Creative Suite, marine industry, Honda Marine
ASSUMPTION: The application process for this role may take several weeks, and follow-up communication is essential to demonstrate your interest and enthusiasm.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Social media analytics tools (e.g., Google Analytics, Sprout Social Insights, Hootsuite Insights)
- Adobe Creative Suite (e.g., Photoshop, Illustrator, Premiere Pro)
- Video and photo editing software (e.g., iMovie, Final Cut Pro, Adobe Premiere Pro)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Performance
- Diversity
- Sustainability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and quick-learning
- Creative and strategic
- Results-focused and accountable
Self-Assessment Questions:
- How do your personal values align with Honda's core values?
- Can you provide an example of a time when you had to adapt quickly to a significant change in a project or work environment?
- How do you approach creating engaging content that resonates with a diverse audience?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Honda's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple social media channels and content creation deadlines
- Monitoring and responding to social media inquiries in a timely and professional manner
- Keeping up with industry trends and algorithm changes on various social media platforms
- Collaborating with external vendors and stakeholders to ensure brand consistency
- Working in a fast-paced, dynamic environment with tight deadlines and changing priorities
ASSUMPTION: This role requires strong time management, prioritization, and multitasking skills to overcome these challenges.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Content Strategist role within other organizations, but with a focus on the marine industry
- Unlike other roles, this position requires a strong understanding of the marine industry and its target audience
- Career progression in this role may lead to senior-level positions within the marketing department or other divisions within the company
ASSUMPTION: Candidates with marine industry experience or a strong interest in the industry are well-suited for this role.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new Honda Marine product
- Creating and publishing engaging content for Honda Marine's social media channels to celebrate National Boating Safety Week
- Monitoring and responding to social media inquiries during a major industry event or product announcement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Honda Marine?
- What are the most significant challenges facing the social media team currently, and how can this role address them?
- What opportunities are there for professional development and growth within the marketing department or other divisions within the company?
- How does Honda Marine support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you make an informed decision about your fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio or examples of your work, if applicable
- Research Honda Marine and the marine industry to demonstrate your passion and knowledge
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
