📌 Core Information
🔹 Job Title: Social Media Coordinator
🔹 Company: Lee
🔹 Location: Greensboro, North Carolina, United States
🔹 Job Type: On-site
🔹 Category: Not Specified
🔹 Date Posted: Mon Mar 31 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Supporting the Wrangler social media team to enhance the brand's social media presence
- Focusing on developing engaging organic content for platforms such as Instagram, Facebook, TikTok, and Pinterest
- Producing original vertical video content
- Collaborating with social media, brand marketing, and e-commerce teams for strategic content execution
ASSUMPTION: This role emphasizes creative development and execution within the brand's social media strategy, stressing the importance of both collaboration and independent creative skills for successful content creation.
📋 Key Responsibilities
✅ Partner with Social Media Manager and creative teams to execute the Wrangler brand social content strategy
✅ Assist in planning and implementing social media campaigns and maintain the organic social content calendar
✅ Lead social media content development, including video production and photoshoots
✅ Collaborate with the Sr. Social Media Coordinator to align content with brand priorities
✅ Assist with weekly, quarterly, annual, and campaign-based social media reporting
✅ Monitor industry updates to proactively identify creative opportunities for the brand
ASSUMPTION: The role involves both strategic planning and hands-on implementation, requiring flexibility and adaptability to meet dynamic social media trends and brand needs.
🎯 Required Qualifications
Education: Bachelor's degree from a four-year college or university or equivalent experience
Experience: 2-3 years of experience creating social media content for professional use
Required Skills:
- Social media platform management (e.g., Facebook, Instagram, TikTok, Pinterest)
- Strong communication and writing skills
- Attention to detail and ability to multitask
Preferred Skills:
- Experience with social media management platforms (e.g., Sprout Social, Hootsuite)
- Experience with design platforms (e.g., Canva, Adobe Photoshop)
ASSUMPTION: Strong visual and communication skills are crucial, given the role's focus on content creation and audience engagement.
💰 Compensation & Benefits
Salary Range: Not specified, but competitive packages are expected in line with similar industry positions.
Benefits:
- Comprehensive health benefits including medical, dental, and vision coverage
- Four weeks of Paid Parental Leave for eligible employees
- Flexible scheduling with "Flexible Fridays" and tuition reimbursement
Working Hours: 40 hours per week with occasional work outside traditional hours
ASSUMPTION: Benefits indicate a commitment to employee well-being and flexibility, encouraging work-life balance and professional development.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 10,001+ employees, signifying a large and global company with considerable resources and career opportunities
Founded: 2019, marking it as a relatively young company with potential for innovation and growth
Company Description:
- Global lifestyle apparel company with iconic brands like Wrangler® and Lee®
- Headquartered in Greensboro, North Carolina, with regional offices in Geneva and Hong Kong
- Focus on quality and consumer confidence through superior apparel products
Company Specialties:
- Retail Apparel and Fashion
- Global Brand Management
- High-Quality Product Manufacturing
Company Website: http://www.kontoorbrands.com
ASSUMPTION: Being part of a large company offers diverse career pathways and potential for international exposure.
📊 Role Analysis
Career Level: Intermediate, suitable for professionals with a few years of experience
Reporting Structure: Reports to the Social Media Manager, collaborates closely with creative teams and senior social media staff
Work Arrangement: On-site with potential flexibility in work hours due to the nature of social media roles
Growth Opportunities:
- Develop skillsets in cutting-edge social media strategies and technologies
- Opportunity to work on high-impact branding projects
- Potential for career advancement within a global company
ASSUMPTION: The on-site nature might offer better integration within creative and branding teams, facilitating collaboration.
🌍 Location & Work Environment
Office Type: Global headquarters, likely featuring modern facilities catering to creative teams
Office Location(s): Greensboro, North Carolina as the primary work site, with potential collaborations with global offices
Geographic Context:
- Centrally located in the Eastern US, providing ample lifestyle and cultural amenities
- Greensboro is known for its vibrant arts and music scene
- Close to major metropolitan areas for additional opportunities and connectivity
Work Schedule: Standard full-time hours, may extend beyond typical office hours as needed for social media demands
ASSUMPTION: The location supports both professional and personal growth, given the city's dynamic and diverse setting.
💼 Interview & Application Insights
Typical Process:
- Initial application review for qualification match
- Phone screening by HR or hiring manager
- In-person interviews focused on skills and experience
Key Assessment Areas:
- Proficiency in social media strategy and content creation
- Ability to collaborate across multiple teams
- Creativity and responsiveness to trends
Application Tips:
- Highlight creative projects and successful social media campaigns in your application
- Showcase proficiency in the required social media and design tools
- Prepare to discuss industry trends and how you have leveraged them in past roles
ATS Keywords: Social Media Marketing, Content Creation, Video Production, Campaign Planning, Community Engagement
ASSUMPTION: The interview process likely includes practical evaluations of social media skills to highlight creativity and strategic thinking.
🛠️ Tools & Technologies
- Sprout Social or Hootsuite for social media management
- Adobe Photoshop for design and visuals
- CapCut for video editing
ASSUMPTION: Familiarity with these tools is essential for day-to-day tasks in creating engaging visual and video content for social platforms.
👔 Cultural Fit Considerations
Company Values:
- Commitment to creativity and innovation in fashion
- Emphasis on consumer confidence and quality
- Promoting diversity and inclusion as central to company culture
Work Style:
- Dynamic and fast-paced to stay ahead of social media trends
- Collaborative across different teams and international offices
- Responsive and adaptable to new ideas and platforms
Self-Assessment Questions:
- Do you thrive in a creative, collaborative environment?
- How do you ensure you stay updated with social media trends?
- Can you effectively manage time and tasks in a fast-paced setting?
ASSUMPTION: The company's focus on innovation and consumer engagement suggests a preference for candidates who are proactive and team-oriented.
⚠️ Potential Challenges
- Navigating a fast-paced and ever-changing social media landscape
- Balancing multiple projects and priorities with tight deadlines
- Occasional need for work outside typical business hours to respond to social media trends
- Ensuring cross-departmental collaboration effectively aligns with brand messages
ASSUMPTION: Challenges are primarily related to the dynamic nature of social media; effective time management and adaptability are key.
📈 Similar Roles Comparison
- Similar roles in tech firms may emphasize analytical skills more heavily
- In agencies, a broader range of client industries might require wider strategic diversity
- In-house roles, like this one at Kontoor, often focus more deeply on brand consistency and depth of engagement
ASSUMPTION: The role may offer deeper brand involvement compared to typical agency roles, providing a more focused expertise on specific brands.
📝 Sample Projects
- Developing a seasonal Instagram campaign for a new product launch
- Coordinating an influencer collaboration for expanded brand reach
- Creating a series of TikTok videos that align with current consumer trends
ASSUMPTION: Projects are likely to revolve around innovative content creation and strategic brand engagement across multiple platforms.
❓ Key Questions to Ask During Interview
- How does the team prioritize content across different social media platforms?
- What tools does the company provide to facilitate social media content creation?
- Can you describe a recent successful social media campaign and its impact?
- How does Kontoor Brands support employee growth within the social media team?
- What are the team's biggest challenges in maintaining brand image across platforms?
ASSUMPTION: Questions should target the understanding of team dynamics, content strategy execution, and available resources for role success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Ensure your resume highlights relevant social media projects and experiences
- Include a cover letter that expresses your passion for the brand and role
- Prepare a portfolio of prior work or content you have created
- Be ready to discuss your knowledge of current and emerging social media trends
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
