📌 Core Information
🔹 Job Title: Social Media Coordinator
🔹 Company: Houston Grand Opera Association Inc.
🔹 Location: Houston, TX
🔹 Job Type: Full Time
🔹 Category: Performing Arts
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive social media strategy
- Managing and growing HGO's social media presence across multiple platforms
- Creating engaging content and multimedia assets for social media channels
- Collaborating with cross-functional teams to ensure cohesive messaging
- Analyzing key metrics and reporting on social media performance
ASSUMPTION: This role requires a proactive and creative individual with a strong understanding of social media platforms and a passion for connecting with audiences.
📋 Key Responsibilities
✅ Collaborate with the marketing team to formulate data-driven social media campaigns
✅ Collect, edit, and manage digital assets for social media marketing
✅ Work closely with the Audiences team to ensure social media campaigns support cross-departmental goals
✅ Generate engaging content during HGO events and optimize multimedia assets
✅ Use social media platforms to deliver strategic and captivating content
✅ Set clear objectives, report on key metrics, and analyze insights to measure engagement effectiveness
✅ Assist in updating website content and building new pages
✅ Coordinate with external HGO social media accounts and artists for content alignment
ASSUMPTION: This role requires strong writing skills, creativity, and the ability to maintain brand consistency across multiple platforms.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2+ years of marketing, social media, and communications experience
Required Skills:
- In-depth knowledge of major social media platforms
- Proven strong writing skills and content development
- Ability to create engaging and visually appealing content
- Good customer service skills for addressing inquiries and issues
- Flexibility to adapt to changes in social media algorithms and trends
Preferred Skills:
- Knowledge of opera and classical music
- Photography and video editing skills
ASSUMPTION: Candidates with experience in the performing arts industry and a passion for opera are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000 per year (Estimated based on industry standards for a Social Media Coordinator with 2-5 years of experience in the Houston area)
Benefits:
- Comprehensive health benefits
- Paid time off
- 403b retirement plan with employer match
- Flexible work schedule
- Hybrid work environment
- Professional development fund
- Discounted parking
- Free tickets to HGO productions
Working Hours: Full-time, Monday-Friday, with periodic weekend and night work required
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Performing Arts
Company Size: 501-1,000 employees
Founded: 1955
Company Description:
- Houston Grand Opera (HGO) is an award-winning opera company based in Houston, TX
- HGO is committed to enriching the diverse community through the art of opera
- HGO has received a Tony Award, two Grammy Awards, and three Emmy Awards
Company Specialties:
Company Website: http://www.houstongrandopera.org
ASSUMPTION: HGO is a well-established and respected organization in the performing arts industry, with a strong commitment to diversity and innovation.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Director of Marketing and Digital Content Manager
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential career growth within the marketing department or other areas of the organization
- Opportunities for professional development and skill-building
- Chance to work on high-profile events and productions
ASSUMPTION: This role offers opportunities for career growth and professional development within a dynamic and creative environment.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): Houston, TX
Geographic Context:
- Houston is the fourth most populous city in the United States
- Houston has a diverse cultural scene, with a vibrant arts community
- Houston is home to numerous performing arts organizations, museums, and cultural events
Work Schedule: Full-time, Monday-Friday, with periodic weekend and night work required
ASSUMPTION: The hybrid work environment offers flexibility and a good work-life balance, while also providing opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Social media strategy and content creation skills
- Understanding of HGO's brand and mission
- Ability to work collaboratively and independently
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Showcase your understanding of HGO's brand and mission in your application materials
- Prepare examples of your social media content and campaigns
ATS Keywords: Social Media Management, Content Creation, Data Analysis, Photography, Video Editing, Customer Service, Brand Consistency, Graphic Design, Communication, Team Collaboration, Adaptability, Marketing Strategy, Audience Engagement, Event Coverage, Digital Marketing, Writing Skills
ASSUMPTION: The interview process will focus on assessing the candidate's social media skills, understanding of HGO's brand, and ability to work collaboratively and independently.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- Graphic design tools (Canva, Adobe Creative Suite)
- Project management tools (Asana, Trello)
- Analytics tools (Google Analytics, Sprout Social)
ASSUMPTION: The tools and technologies required for this role are standard for social media management and can be learned with relative ease.
👔 Cultural Fit Considerations
Company Values:
- Excellence in artistic quality and innovation
- Commitment to diversity, equity, and inclusion
- Collaboration and teamwork
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a strong understanding of social media platforms and trends?
- Are you able to create engaging and visually appealing content?
- Do you thrive in a collaborative and creative environment?
ASSUMPTION: Candidates who align with HGO's values and work style are more likely to succeed in this role and contribute to the organization's mission.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation deadlines
- Adapting to changes in social media algorithms and trends
- Working periodic weekends and nights
- Collaborating with various departments and external stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Social Media Coordinator vs. Social Media Manager: The Social Media Coordinator role focuses more on day-to-day content creation and management, while the Social Media Manager role involves strategic planning and team leadership.
- Performing Arts vs. Corporate Social Media: The Performing Arts industry offers unique opportunities to engage with diverse audiences and create innovative content, while Corporate Social Media roles may have more structured brand guidelines and KPIs.
- Career Path: Social Media Coordinators can progress to Social Media Manager, Digital Marketing Manager, or other marketing roles within the organization or industry.
ASSUMPTION: Understanding the differences between similar roles and career paths can help candidates make informed decisions about their career development.
📝 Sample Projects
- Creating a social media campaign to promote an upcoming opera production
- Managing live event coverage on social media platforms
- Developing a social media content calendar and scheduling posts in advance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks required for the Social Media Coordinator role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other departments and external stakeholders?
- What opportunities are there for professional development and growth within the organization?
- How does HGO support work-life balance for its employees?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates the candidate's interest in the role and organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your social media content and campaigns
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
