📌 Core Information
🔹 Job Title: Social Media Coordinator - Birmingham
🔹 Company: America’s Thrift Stores
🔹 Location: Irondale, Alabama
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site (with 25% travel)
🚀 Job Overview
Key aspects of this role include:
- Managing and growing the company's social media presence across various platforms
- Creating engaging content, including text, images, and videos
- Monitoring social media channels and responding to comments, messages, and mentions
- Analyzing social media performance metrics and preparing reports
- Collaborating with internal teams and external partners to create visually appealing graphics and videos
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and proficiency in using social media management tools. The ideal candidate will be proactive, self-motivated, and passionate about social media.
📋 Key Responsibilities
✅ Develop and curate high-quality, engaging content for social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and TikTok
✅ Schedule and publish posts using social media management tools
✅ Maintain a consistent brand voice and style across all social media channels
✅ Monitor social media channels for comments, messages, and mentions, and respond in a timely and professional manner
✅ Foster and grow online communities by engaging with followers, influencers, and potential customers
✅ Track and analyze social media performance metrics using analytics tools
✅ Prepare regular reports on social media activities and provide insights and recommendations for improvement
✅ Monitor trends and best practices in social media marketing and apply them to the company's strategy
✅ Work closely with the marketing team to align social media content with broader marketing campaigns and initiatives
✅ Coordinate with internal and external partners to create visually appealing graphics and videos
✅ Assist in planning and executing social media advertising campaigns
✅ Develop and implement social media strategies to increase brand awareness, engagement, and conversion
✅ Work with the Manager of Digital + Online to identify and build relationships with key influencers and brand advocates
✅ Stay up-to-date with the latest social media trends, tools, and technologies
ASSUMPTION: This role requires a strong understanding of social media platforms, analytics tools, and graphic design software. The ideal candidate will be able to multitask and manage time effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Public Relations, or a related field
Experience: 1+ years of proven experience leading social media execution
Required Skills:
- Demonstrated experience in content creation and social media management
- Strong written and verbal communication skills
- Proficiency in using social media platforms and management tools (e.g., Hootsuite, Buffer)
- Knowledge of social media analytics and reporting tools (e.g., Google Analytics, Facebook Insights)
- Creativity and a keen eye for detail
- Ability to multitask and manage time effectively
- Basic knowledge of graphic design and video editing software
- Strong interpersonal skills and ability to work in a team environment
- High level of creativity and ability to think outside the box
- Proactive and self-motivated with a strong work ethic
- Passion for social media and staying current with industry trends
- Knowledge of thrift and engaging in “thrifting” a plus
Preferred Skills:
- Experience with social media advertising
- Familiarity with influencer marketing
- Knowledge of SEO best practices
ASSUMPTION: Candidates with relevant internship experience or coursework may also be considered. Previous experience in retail or e-commerce is a plus but not required.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000 per year (based on industry standards for entry-level social media coordinator roles in the Birmingham area)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on store purchases
- Opportunities for career growth and advancement
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with 25% travel during the work week and additional field visits as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level social media coordinator roles in the Birmingham area. Actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Thrift Store)
Company Size: 1,001-5,000 employees (Large)
Founded: 1984 (41 years ago)
Company Description:
- America’s Thrift Stores is a for-profit thrift store operating in the southeastern US
- Headquartered in Birmingham, Alabama, with retail stores in Alabama, Georgia, Tennessee, Mississippi, and Louisiana
- Provides over 1,000 jobs in the communities it serves
- Donates over $3 million to charity partners annually and keeps over 45 million pounds of donatable goods out of landfills each year
- Offers the best values for shoppers, allowing them to clothe their families and outfit their homes
Company Specialties:
- Retail
- Thrift
- Consignment
- Charity
- Furniture
- Used Furniture
- Ministry
- Used Clothing
- Electronics
- Recycling
Company Website: www.americasthrift.com
ASSUMPTION: America’s Thrift Stores is a well-established company with a strong commitment to its community and charity partners. The company's large size allows for ample opportunities for career growth and advancement.
📊 Role Analysis
Career Level: Entry-Level (0-2 years of experience)
Reporting Structure: Reports directly to the Digital Media Manager
Work Arrangement: On-site with 25% travel during the work week and additional field visits as needed
Growth Opportunities:
- Advancement to Senior Social Media Coordinator or similar role
- Expansion into other marketing or management roles within the company
- Opportunities to work on special projects and initiatives
ASSUMPTION: This role offers significant growth potential for the right candidate. With the company's large size and diverse range of stores, there are ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Corporate office with a casual, collaborative work environment
Office Location(s): Irondale, Alabama (with travel to other store locations as needed)
Geographic Context:
- Irondale is a suburb of Birmingham, Alabama, with a population of approximately 13,000 people
- The area offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options
- Alabama has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with additional hours as needed to complete projects or meet deadlines)
ASSUMPTION: The work environment at America’s Thrift Stores is collaborative and supportive, with a strong focus on teamwork and communication. The company's corporate office is located in a convenient, easily accessible location with ample parking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Digital Media Manager
- In-person or virtual interview with the Digital Media Manager and other members of the marketing team
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Social media management skills and experience
- Creativity and innovation in content creation
- Communication and interpersonal skills
- Analytical and problem-solving skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant social media experience and skills
- Include examples of your social media content and campaigns, if applicable
- Demonstrate your understanding of the company's mission and values in your application materials
- Prepare questions to ask the interviewer about the role, the team, and the company's social media strategy
ATS Keywords: Social Media Management, Content Creation, Analytics, Marketing, Brand Awareness, Engagement, Community Building, Customer Service, Graphic Design, Video Editing, Time Management, Trend Monitoring, Collaboration, Proactivity, Self-Motivation, Influencer Marketing, SEO
ASSUMPTION: The application process at America’s Thrift Stores is designed to assess the candidate's skills, experience, and cultural fit. The company values creativity, innovation, and a strong work ethic in its employees.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer)
- Graphic design software (e.g., Canva, Adobe Creative Suite)
- Video editing software (e.g., iMovie, Adobe Premiere Pro)
- Analytics tools (e.g., Google Analytics, Facebook Insights)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with a variety of social media management, graphic design, and video editing tools. Familiarity with project management tools is a plus but not required.
👔 Cultural Fit Considerations
Company Values:
- Community-focused
- Innovative
- Collaborative
- Customer-centric
- Passionate
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Customer-focused
- Proactive and self-motivated
- Results-driven
Self-Assessment Questions:
- How do you stay up-to-date with the latest social media trends and best practices?
- Can you provide an example of a successful social media campaign you've created or contributed to?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
- How do you handle criticism or feedback on your work, and how do you use it to improve?
ASSUMPTION: America’s Thrift Stores values employees who are creative, innovative, and passionate about their work. The company's collaborative and customer-centric work environment requires strong communication, teamwork, and customer service skills.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation deadlines
- Keeping up with the fast-paced nature of social media trends and algorithms
- Balancing creative and analytical aspects of the role
- Working with a diverse range of internal and external partners
- Travel requirements and field visits
ASSUMPTION: The ideal candidate will be able to manage multiple projects and deadlines, adapt to change, and thrive in a fast-paced, collaborative work environment.
📈 Similar Roles Comparison
- Social Media Coordinator vs. Social Media Manager: The Social Media Coordinator role focuses more on day-to-day content creation and management, while the Social Media Manager role involves strategic planning and team leadership
- Thrift Store vs. Retail/E-commerce: The Social Media Coordinator role in a thrift store setting may require additional focus on community engagement, customer service, and local marketing
- Entry-Level vs. Mid-Level: The Social Media Coordinator role is an entry-level position, while mid-level roles may involve more strategic planning, team leadership, and budget management
ASSUMPTION: The Social Media Coordinator role at America’s Thrift Stores offers a unique blend of creative and analytical responsibilities, with ample opportunities for career growth and advancement.
📝 Sample Projects
- Creating and executing a social media campaign to promote a new store opening or grand reopening
- Developing and implementing a social media strategy to increase brand awareness and engagement among a specific target audience
- Analyzing social media performance metrics and providing data-driven recommendations for improvement
ASSUMPTION: The Social Media Coordinator role at America’s Thrift Stores involves a wide range of projects and initiatives, from creative content development to data analysis and strategic planning.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does the social media team collaborate with other departments, such as marketing, sales, and customer service?
- What opportunities are there for professional development and career growth within the social media team and the company as a whole?
- How does the company measure the success of its social media efforts, and what key performance indicators (KPIs) are most important?
- What is the company's approach to influencer marketing, and how can this role contribute to its success?
ASSUMPTION: The ideal candidate will ask thoughtful, insightful questions that demonstrate their understanding of the role, the team, and the company's social media strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant social media experience and skills
- Prepare examples of your social media content and campaigns, if applicable
- Prepare questions to ask the interviewer about the role, the team, and the company's social media strategy
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
