Social Media Coordinator

📌 Core Information

🔹 Job Title: Social Media Coordinator

🔹 Company: Indigo Road Hospitality Group

🔹 Location: Charleston, SC, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Hospitality

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and executing Indigo Road’s social media presence across various platforms
• Creating engaging content, scheduling posts, and monitoring audience engagement
• Collaborating with the Director of Social Media and other teams for consistent messaging
• Staying up-to-date with social media trends and analyzing performance metrics

ASSUMPTION: This role requires a strong understanding of major social media platforms and the ability to create engaging content tailored to multiple brand voices.

📋 Key Responsibilities

✅ Actively monitor and respond to comments, messages, and mentions across all platforms

✅ Build relationships with new audiences, fans, followers, and influencers

✅ Address questions, concerns, and feedback with empathy and professionalism

✅ Manage Dropbox to ensure all marketing photographs are organized and easily accessible

✅ Coordinate with different teams to ensure all events are accurately represented

✅ Develop creative and compelling captions for social media posts

✅ Plan, create, and publish a mix of content that sparks conversations and builds brand appreciation

✅ Track, analyze, and report on social media performance to identify trends and adjust strategies

✅ Share community insights and engagement metrics with cross-functional teams to inform decisions

✅ Collaborate with internal teams and external agencies to bring campaigns and strategies to life

✅ Partner with influencers and key brand advocates to amplify Indigo Road’s message and increase reach

✅ Ideate and execute innovative ways to build an engaged, passionate, and active social media community

ASSUMPTION: This role requires strong organizational and analytical skills to interpret social media metrics and adjust strategies based on data.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 1+ years of experience in social media, hospitality, or a similar role

Required Skills:

• Strong understanding of major social media platforms
• Proven ability to create engaging and creative social content
• Exceptional writing skills with the ability to adapt to multiple brand voices
• Strong organizational and analytical skills

Preferred Skills:

• Familiarity with design tools like Canva or Adobe Creative Suite
• Ability to travel independently for site visits and content creation

ASSUMPTION: While not explicitly stated, familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (Based on industry standards for entry-level social media coordinator roles in the hospitality industry in Charleston, SC)

Benefits:

• Competitive base pay and PTO benefits after 90 days
• Comprehensive health insurance coverage, including medical, dental, vision, and more
• 401K plan with a 50% match on the first 6% investment, along with Roth options
• Zero-interest housing loan program to help achieve home ownership
• Employee discounts at IRHG's 15 restaurant concepts and growing boutique hotels division
• 4 weeks of PTO for maternity/paternity leave

Working Hours: 50 to 55 hours per week, with flexibility based on seasonality, covers, and hours of operation

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality. The Indigo Road Hospitality Group (IRHG) owns, operates, and manages restaurants and boutique hotels throughout the country, with a focus on creating memorable experiences for all.

Company Size: 1,001-5,000 employees. As a mid-sized company, IRHG offers opportunities for growth and collaboration within a larger team.

Founded: 2009. IRHG celebrates its 15th anniversary in 2024 and has been recognized as a Forbes Small Giant and appeared on the Inc. 5000 Fastest Growing Companies list.

Company Description:

• Founded on the core principle of serving with love and creating memorable experiences
• Dedicated to excellence in food and beverage, with multiple James Beard Foundation award nominations
• Focused on growth and expansion, with a new venture into lodging and boutique hotels

Company Specialties:

• Hotels
• Restaurants
• Catering
• Events
• Management

Company Website: https://www.theindigoroad.com

ASSUMPTION: IRHG's focus on hospitality and creating memorable experiences is reflected in their company culture and values.

📊 Role Analysis

Career Level: Entry-level. This role is an excellent opportunity for recent graduates or early-career professionals to gain experience in social media management and hospitality.

Reporting Structure: The Social Media Coordinator will report directly to the Director of Social Media and collaborate with various teams, including marketing, creative, and brand communications.

Work Arrangement: On-site, full-time. This role requires working on-site at IRHG's headquarters in Charleston, SC, with flexibility based on seasonality, covers, and hours of operation.

Growth Opportunities:

• Advancement within the social media team or other departments within IRHG
• Expanding skills and knowledge in hospitality marketing and management
• Potential opportunities in IRHG's growing boutique hotels division

ASSUMPTION: As a mid-sized company, IRHG offers opportunities for growth and career advancement within the organization.

🌍 Location & Work Environment

Office Type: On-site. This role requires working on-site at IRHG's headquarters in Charleston, SC.

Office Location(s): 1426 Meeting Street Road, North Charleston, SC 29405, United States

Geographic Context:

• Charleston, SC, is a popular tourist destination known for its historic architecture, rich culture, and vibrant food scene
• The office is located in North Charleston, a suburb of Charleston with a mix of residential and commercial areas
• The area offers a variety of housing options, from historic homes to modern apartments

Work Schedule: 50 to 55 hours per week, with flexibility based on seasonality, covers, and hours of operation

ASSUMPTION: The work environment at IRHG is fast-paced and dynamic, with a focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-person or virtual interview with the Director of Social Media and/or other team members
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Social media knowledge and experience
• Writing and communication skills
• Creativity and problem-solving abilities
• Adaptability and cultural fit

Application Tips:

• Highlight relevant social media experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of IRHG's mission and values
• Prepare examples of your social media content and campaigns to showcase during the interview

ATS Keywords: Social media management, content creation, audience engagement, writing skills, organizational skills, analytical skills, photography, trend analysis, collaboration, community building, influencer partnerships, event coverage, brand advocacy, marketing coordination, creative thinking, design tools

ASSUMPTION: IRHG uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Social media platforms: Instagram, TikTok, Twitter, Pinterest, LinkedIn
• Design tools: Canva, Adobe Creative Suite (preferred but not required)
• Social media management tools: Hootsuite, Buffer, Sprout Social (beneficial but not required)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required for this role.

👔 Cultural Fit Considerations

Company Values:

• Serve with love
• Create memorable experiences
• Embrace diversity and inclusion
• Cultivate growth and learning
• Foster a positive and supportive work environment

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and focused on continuous improvement
• Passionate about hospitality and creating memorable experiences

Self-Assessment Questions:

• Do you align with IRHG's core values, particularly the importance of serving with love and creating memorable experiences?
• Are you comfortable working in a fast-paced, dynamic environment with a focus on collaboration and teamwork?
• Do you have a positive and supportive attitude, and are you committed to fostering a positive work environment?

ASSUMPTION: IRHG places a strong emphasis on cultural fit and values-driven hiring.

⚠️ Potential Challenges

• Managing multiple brand voices and accounts simultaneously
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing the demands of a full-time, on-site role with potential flexibility based on seasonality, covers, and hours of operation
• Adapting to IRHG's unique company culture and values

ASSUMPTION: These challenges are common to social media coordinator roles and can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on social media management and community engagement
• In the hospitality industry, social media coordinators play a crucial role in building brand awareness and fostering customer loyalty
• Career progression may include opportunities in marketing, communications, or hospitality management

ASSUMPTION: This role is unique to the hospitality industry and offers a distinct set of challenges and opportunities compared to similar roles in other industries.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new restaurant opening
• Creating engaging content for a brand's Instagram story to increase audience engagement and reach
• Managing and growing a brand's TikTok presence to capitalize on emerging trends and user behavior

ASSUMPTION: These sample projects are tailored to the specific responsibilities and requirements of the social media coordinator role at IRHG.

❓ Key Questions to Ask During Interview

• How does the social media team collaborate with other departments, such as marketing and creative, to ensure consistent messaging and impactful campaigns?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does IRHG support the professional growth and development of its employees, particularly in the social media and marketing fields?
• What are the most rewarding and challenging aspects of working in the social media team at IRHG?
• How does IRHG foster a positive and supportive work environment, particularly for remote or hybrid team members?

ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant social media experience and skills
• Prepare examples of your social media content and campaigns to showcase during the interview
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.