📌 Core Information
🔹 Job Title: Social Media Coordinator
🔹 Company: ABC Fine Wine & Spirits
🔹 Location: Hybrid - 1-2 days onsite at our Corporate Office in Orlando, FL; 3-4 days remote
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Creating and scheduling engaging content across multiple social media platforms
- Brainstorming and developing creative campaigns that align with company goals and trends
- Monitoring performance and adjusting strategy accordingly
- Collaborating with cross-functional teams to create compelling content
- Staying up-to-date with social media trends and best practices
ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and best practices. Candidates should be comfortable working in a fast-paced environment and have a knack for creating engaging content that resonates with audiences.
📋 Key Responsibilities
✅ Create and schedule engaging content for various social media platforms, including Instagram, Facebook, YouTube, TikTok, X, and Pinterest
✅ Plan, shoot, and edit engaging Reels and Stories that make people stop scrolling and start engaging with the brand
✅ Brainstorm and develop creative content that aligns with company goals and trends
✅ Monitor organic performance and adjust strategy accordingly
✅ Collaborate with team members to ensure final content meets brand standards
✅ Respond to comments and messages in a timely and professional manner
✅ Create Facebook Events for tastings, meet-and-greets, or any excuse to gather and sip
✅ Run giveaways and contests using compliant tools
✅ Explore and engage with new audiences to grow brand reach
✅ Respond to Google Reviews and represent the brand with class and a touch of sass
✅ Stay up-to-date with trends and adjust content strategy accordingly
ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and best practices. Candidates should be comfortable working in a fast-paced environment and have a knack for creating engaging content that resonates with audiences.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or related field (or equivalent experience)
Experience: 1-2 years of experience in social media marketing or content creation
Required Skills:
- Strong writing and storytelling skills that can relate to multiple generations
- Video shooting/editing skills (comfortable with lighting and transitions)
- Familiarity with Sprout Social, Meta Business Suite, and a willingness to learn more tools and platforms
- Hyper-organization skills and comfort with color-coded calendars
- Experience working cross-functionally with other marketing teammates
- Comfortable being in front and behind the camera
- Proofreading skills to ensure polished and typo-free work
Preferred Skills:
- Creative thinker with a strong eye for trends and visual storytelling
- Comfortable on-camera and behind it—filming, editing, and directing
- Excellent organizational and planning skills (lives by the content calendar)
- Strong communication skills and ability to work collaboratively across teams
- Team-oriented and self-motivated
- A good sense of humor and love for food, drinks, and pop culture
ASSUMPTION: Candidates with experience in the wine and spirits industry or a passion for learning about it are preferred but not required.
💰 Compensation & Benefits
Salary Range: $35,000 - $45,000 per year (based on industry standards for this role and experience level)
Benefits:
- Paid Vacation and PTO
- Tuition Reimbursement
- Excellent Wellness-Based Health Insurance for Individual + Family
- Dental and Vision Plans
- Company-Match 401K Program
- Employee Discounts on Wine and Spirits
- Employee Assistance Program (EAP)
- Pet Insurance
Working Hours: Full-time, 40 hours per week. Occasional local travel may be required to ABC store locations or events.
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: ABC Fine Wine & Spirits is a family-owned wine and spirits retailer with over 130 locations across Florida. They offer a wide selection of spirits, wines, gourmet foods, and craft beers, as well as walk-in humidors home to hundreds of fine cigars.
Company Size: 1,001-5,000 employees
Founded: 1936 in Orlando, Florida
Company Description:
- Founded by Jack Holloway in 1936, ABC Fine Wine & Spirits is America's largest family-owned wine and spirits retailer
- Offers thousands of spirits, wines, gourmet foods, and craft beers in bottles, cans, and growlers
- Home to hundreds of fine cigars in walk-in humidors
- Committed to providing lower prices and expertise to help customers Always Be Celebrating
Company Specialties:
- Fine Wine
- Rare Spirits
- Craft Beer
- Hand Rolled Cigars
Company Website: www.abcfws.com
ASSUMPTION: ABC Fine Wine & Spirits is a well-established company with a strong presence in the Florida market. They offer a wide range of products and are committed to providing excellent customer service and expertise.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth and development
Reporting Structure: The Social Media Coordinator will report directly to the Marketing Manager
Work Arrangement: Hybrid - 1-2 days onsite at the corporate office in Orlando, FL; 3-4 days remote
Growth Opportunities:
- Advancement within the marketing department, such as promotions to Senior Social Media Coordinator or Social Media Manager
- Opportunities to work on special projects or events, gaining exposure to different aspects of the business
- Potential to transition into other areas of the business, such as sales, customer service, or store management
ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the broader organization. Candidates should be eager to learn and take on new challenges as they arise.
🌍 Location & Work Environment
Office Type: Corporate office with a hybrid work arrangement
Office Location(s): 8989 S. Orange Avenue, Orlando, FL 32824, US
Geographic Context:
- Orlando, FL is a vibrant and growing city with a diverse population and a strong job market
- The corporate office is located in the southern part of the city, near the Orlando International Airport
- The office is easily accessible by car, and there are public transportation options available
Work Schedule: Full-time, 40 hours per week. Occasional local travel may be required to ABC store locations or events.
ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to work from home for part of the week. However, candidates should be comfortable working in an office environment and be able to commute to the corporate office as needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or video interview with the Marketing Manager
- Final interview with the Director of Marketing
- Background check and offer
Key Assessment Areas:
- Social media knowledge and experience
- Creativity and storytelling skills
- Communication and collaboration skills
- Problem-solving and adaptability
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant social media experience and skills
- Include examples of your previous social media work, such as campaigns or successful posts
- Be prepared to discuss your understanding of the wine and spirits industry and how you can contribute to ABC's success
- Research the company and be ready to ask insightful questions about the role and the organization
ATS Keywords: Social Media Marketing, Content Creation, Video Editing, Storytelling, Organization, Collaboration, Communication, Creativity, Trend Awareness, Community Engagement, Event Planning, Audience Growth, Proofreading, Wine Knowledge, Pop Culture, Humor
ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit. Candidates should be prepared to discuss their previous work and how they can contribute to ABC's success in the social media space.
🛠️ Tools & Technologies
- Sprout Social
- Meta Business Suite
- Video editing software (e.g., CapCut, Canva, or Premiere)
- Social media platforms (e.g., Instagram, Facebook, YouTube, TikTok, X, Pinterest)
- Giveaway tools (e.g., SweepWidget)
ASSUMPTION: The Social Media Coordinator will be expected to learn and use various social media tools and platforms to create and manage engaging content. Familiarity with these tools is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Passion for Celebration
- Expertise and Knowledge
- Customer Focus
- Integrity and Respect
- Teamwork and Collaboration
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and detail-oriented
- Customer-focused and passionate about the brand
Self-Assessment Questions:
- Do you have a passion for celebration and a love for food, drinks, and pop culture?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have strong communication and collaboration skills, with the ability to work with cross-functional teams?
- Are you comfortable being in front and behind the camera, with experience in video shooting and editing?
- Do you have a strong understanding of social media trends and best practices?
ASSUMPTION: ABC Fine Wine & Spirits values candidates who are passionate about celebration, customer-focused, and collaborative. Candidates should be comfortable working in a fast-paced, creative environment and have a strong understanding of social media trends and best practices.
⚠️ Potential Challenges
- Managing multiple social media platforms and content calendars simultaneously
- Keeping up with fast-paced trends and algorithm changes
- Collaborating with cross-functional teams to create compelling content
- Occasional local travel to ABC store locations or events
- Working in a hybrid environment, balancing remote work and onsite office time
ASSUMPTION: The Social Media Coordinator role presents unique challenges, such as managing multiple platforms and keeping up with trends. Candidates should be comfortable working in a fast-paced environment and have strong organizational skills.
📈 Similar Roles Comparison
- Unlike other social media roles, this position requires a strong understanding of the wine and spirits industry and a passion for celebration
- ABC Fine Wine & Spirits is a well-established company with a strong presence in the Florida market, offering opportunities for growth and development
- This role offers a unique blend of creativity, collaboration, and customer focus, with a strong emphasis on celebration and passion
ASSUMPTION: This role is unique in its focus on the wine and spirits industry and the importance of celebration and passion. Candidates should be excited about the opportunity to work in a creative and collaborative environment and have a strong understanding of social media trends and best practices.
📝 Sample Projects
- Creating a social media campaign around a new product launch, including teaser posts, launch announcement, and follow-up engagement
- Developing a series of educational videos about wine and spirits, featuring expert insights and tasting notes
- Planning and executing a social media event, such as a live Q&A with a winemaker or distiller, featuring giveaways and audience engagement
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to create engaging content, collaborate with cross-functional teams, and manage events in the social media space.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does this role fit into the broader marketing strategy, and what are the key priorities for the first 90 days?
- What opportunities are there for growth and development within the marketing department and the broader organization?
- How does ABC Fine Wine & Spirits support work-life balance for its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: These interview questions are designed to help the candidate understand the role's priorities, growth opportunities, and cultural fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant social media experience and skills
- Include examples of your previous social media work, such as campaigns or successful posts
- Prepare for your interview by researching the company and being ready to ask insightful questions about the role and the organization
- Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
