Social Media Coordinator

📌 Core Information

🔹 Job Title: Social Media Coordinator

🔹 Company: Naandi Parikh Design

🔹 Location: Ahmedabad, Gujarat, India

🔹 Job Type: Part-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing online marketing strategies through social media accounts
• Creating engaging content (text, image, and video) to attract customers and promote the brand
• Monitoring web traffic and customer engagement metrics to optimize posting schedules
• Staying updated with social media trends and changes to maximize effectiveness
• Training co-workers to use social media in a cohesive and beneficial way

ASSUMPTION: This role requires a strong understanding of social media platforms, SEO, and online marketing strategies. The ideal candidate will be tech-savvy, creative, and analytical.

📋 Key Responsibilities

✅ Research audience preferences and discover current trends

✅ Create engaging text, image, and video content

✅ Design posts to sustain readers’ curiosity and create buzz around new products

✅ Measure web traffic and monitor SEO

✅ Stay up-to-date with changes in all social platforms ensuring maximum effectiveness

✅ Train co-workers to use social media in a cohesive and beneficial way

✅ Facilitate online conversations with customers and respond to queries

✅ Report on online reviews and feedback from customers and fans

✅ Develop an optimal posting schedule, considering web traffic and customer engagement metrics

✅ Oversee social media accounts’ layout

✅ Suggest new ways to attract prospective customers, like promotions and competitions

ASSUMPTION: This role requires a high level of multitasking and the ability to work independently with minimal supervision.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, New Media, or a relevant field

Experience: Proven work experience as a Social Media Coordinator (0-2 years)

Required Skills:

• Expertise in multiple social media platforms
• In-depth knowledge of SEO, keyword research, and Google Analytics
• Ability to deliver creative content (text, image, and video)
• Familiarity with online marketing strategies and marketing channels
• Excellent communication skills
• Multitasking and analytical skills

Preferred Skills:

• Ability to grasp future trends in digital technologies and act proactively

ASSUMPTION: While a degree in a relevant field is required, the company may consider candidates with equivalent experience and skills.

💰 Compensation & Benefits

Salary Range: INR 2,50,000 - 4,00,000 per annum (Estimated based on industry standards for entry-level marketing roles in Ahmedabad)

Benefits:

• Performance-based bonuses
• Professional development opportunities
• Flexible working hours

Working Hours: 40 hours per week, with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Ahmedabad. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Design and Architecture

Company Size: Small (11-50 employees)

Founded: 2010

Company Description:

• Naandi Parikh Design is a creative agency specializing in branding, graphic design, and web development
• The company values innovation, collaboration, and client satisfaction
• Naandi Parikh Design works with clients across various industries, including fashion, hospitality, and technology

Company Specialties:

• Branding
• Graphic Design
• Web Development
• Social Media Marketing

Company Website: www.naandiparkhdesign.com

ASSUMPTION: Naandi Parikh Design is a growing agency that values creativity and innovation. Working here offers opportunities for professional growth and exposure to diverse projects.

📊 Role Analysis

Career Level: Entry Level (0-2 years)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, with flexible working hours

Growth Opportunities:

• Progression to a Senior Social Media Coordinator role
• Expansion into other marketing or creative roles within the company

ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Creative agency office

Office Location(s): Ahmedabad, Gujarat, India

Geographic Context:

• Ahmedabad is the largest city in Gujarat, with a population of over 6 million
• The city is known for its rich cultural heritage, historical sites, and vibrant food scene
• Ahmedabad has a tropical savanna climate, with hot summers and mild winters

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with flexible scheduling

ASSUMPTION: Ahmedabad offers a unique blend of traditional and modern culture, providing a stimulating work environment for creative professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or virtual interview with the Marketing Manager
• Final decision and offer

Key Assessment Areas:

• Social media expertise and creativity
• Communication and interpersonal skills
• Analytical and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant social media experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of your creative content and social media campaigns
• Research the company and its clients to show your enthusiasm and preparation

ATS Keywords: Social Media Management, Content Creation, SEO, Google Analytics, Online Marketing, Communication Skills, Multitasking, Analytical Skills, Trend Analysis, Customer Engagement, Audience Research, Creative Thinking, Training, Web Traffic Measurement, Post Design, Promotions, Competitions

ASSUMPTION: Naandi Parikh Design uses an Applicant Tracking System (ATS) to screen resumes. Including relevant keywords from the job description can help your application pass through the initial screening process.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
• SEO and analytics tools (Google Analytics, SEMrush, etc.)
• Content creation tools (Canva, Adobe Creative Suite, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Client Satisfaction
• Continuous Learning

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on client satisfaction

Self-Assessment Questions:

• Do you thrive in a creative and collaborative work environment?
• Are you comfortable working with diverse teams and clients?
• Do you have a passion for staying up-to-date with social media trends and technologies?
• Are you results-driven and focused on delivering high-quality work?

ASSUMPTION: Naandi Parikh Design values employees who are creative, collaborative, and committed to delivering exceptional results.

⚠️ Potential Challenges

• Managing multiple social media accounts and content creation deadlines
• Adapting to changes in social media algorithms and trends
• Working with diverse clients and teams, each with their unique expectations and requirements
• Balancing creative and analytical aspects of the role

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Social Media Coordinator vs. Social Media Manager: The Coordinator role focuses more on content creation and day-to-day management, while the Manager role involves strategic planning and team leadership
• Social Media Coordinator vs. Digital Marketing Specialist: The Coordinator role is more focused on social media platforms, while the Specialist role encompasses a broader range of digital marketing channels and strategies
• Career Path: Social Media Coordinator → Senior Social Media Coordinator → Social Media Manager → Digital Marketing Manager

ASSUMPTION: Understanding the differences between related roles and the potential career path can help you make informed decisions about your career development.

📝 Sample Projects

• Developing a social media campaign to promote a new product launch for a fashion client
• Creating engaging content and managing social media accounts for a hospitality client
• Analyzing social media performance metrics and optimizing posting schedules for a technology client

ASSUMPTION: These sample projects demonstrate the range of responsibilities and clients you may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the social media team currently?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional growth and development within the marketing department?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, and can provide valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media experience and achievements
• Prepare examples of your creative content and social media campaigns
• Research the company and its clients to show your enthusiasm and preparation
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.