📌 Core Information
🔹 Job Title: Social Media Coordinators
🔹 Company: Minor International
🔹 Location: Mai Khao, Phuket, Thailand
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 19, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing content strategies across social media platforms
- Increasing brand awareness and engaging with target audiences
- Collaborating with marketing teams to align social media content with broader campaigns
- Analyzing social media metrics and reporting on performance
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on strategic planning and execution.
📋 Key Responsibilities
✅ Developing and implementing content strategies across all social media platforms
✅ Creating engaging and on-brand content for various social media channels
✅ Monitoring and analyzing social media performance using relevant tools and metrics
✅ Collaborating with marketing teams to ensure social media content aligns with broader campaigns
✅ Managing social media accounts and responding to audience inquiries
ASSUMPTION: This role may require occasional weekend or evening work to ensure timely content delivery and real-time engagement.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
Experience: 2+ years of experience in social media management, content creation, or marketing coordination, preferably in the hospitality industry.
Required Skills:
- Proficiency in social media platforms and management tools
- Basic copywriting and intermediate content creation skills
- Excellent communication and organizational skills
- Strong administrative skills with attention to detail
- Ability to work independently, multitask, and meet deadlines in a fast-paced environment
- Strong analytical skills and familiarity with social media metrics and reporting tools
Preferred Skills:
- Experience in wellness marketing
- Proficiency in Chinese social media channels or Chinese language skills
ASSUMPTION: Candidates with experience in the hospitality industry and a strong understanding of luxury travel trends will have a competitive edge.
💰 Compensation & Benefits
Salary Range: The salary range for this role is THB 35,000 - 50,000 per month, depending on experience and qualifications. This estimate is based on industry standards for social media coordinators in the hospitality industry in Thailand.
Benefits:
- Competitive salary and benefits package
- Opportunities for career growth and development within the Minor International group
- Employee discounts on hotel stays and dining experiences
Working Hours: Full-time position with standard office hours (Monday-Friday, 8:30 AM - 5:30 PM). Occasional weekend or evening work may be required.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Minor International is a global hospitality leader with a network of over 560 hotels across six continents. They drive growth through eight diverse hotel brands and a portfolio of related hospitality businesses.
Company Size: With over 10,000 employees, Minor International offers a large network of opportunities for career growth and development.
Founded: Minor International was founded in 1978 and has since grown into a global hospitality leader.
Company Description:
- Minor International is a global hospitality leader with a network of more than 560 hotels across six continents.
- They drive growth through eight diverse hotel brands and a portfolio of related hospitality businesses.
- Their mission is to create better brands, businesses, and partnerships by focusing on what matters most to their guests, team members, and partners.
Company Specialties:
- Luxury hospitality
- Hotel and resort management
- Related hospitality businesses (e.g., private jets, restaurants, spas, river cruises)
Company Website: http://www.minorhotels.com
ASSUMPTION: Working for a large, global hospitality company like Minor International offers opportunities for international exposure and career growth.
📊 Role Analysis
Career Level: This role is an intermediate-level position, typically suited for candidates with 2-5 years of experience in social media management or marketing coordination.
Reporting Structure: The Social Media Coordinator will report directly to the Marketing Manager or a similar role within the marketing department.
Work Arrangement: This is an on-site position, requiring candidates to work from the hotel's premises in Mai Khao, Phuket.
Growth Opportunities:
- Progression to a Senior Social Media Coordinator or Social Media Manager role
- Expansion into related hospitality businesses within the Minor International group
- International assignments or transfers to other Minor International properties
ASSUMPTION: With a large network of hotels and related businesses, Minor International offers numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: On-site, based at the Anantara Mai Khao Phuket Villas resort in Mai Khao, Phuket.
Office Location(s): Mai Khao, Phuket, Thailand
Geographic Context:
- Phuket is a popular tourist destination in Thailand, known for its beaches, resorts, and nightlife.
- Mai Khao is a quieter, upscale area on the northwest coast of Phuket, perfect for those seeking a more relaxed atmosphere.
- The resort is located near Phuket International Airport, offering easy access for both employees and guests.
Work Schedule: Full-time position with standard office hours (Monday-Friday, 8:30 AM - 5:30 PM). Occasional weekend or evening work may be required to ensure timely content delivery and real-time engagement.
ASSUMPTION: Living and working in a popular tourist destination like Phuket may offer unique lifestyle benefits and challenges.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or video interview with the Marketing Manager or a panel of marketing team members
- Final interview with the General Manager or a senior representative from the hotel
Key Assessment Areas:
- Social media strategy and planning
- Content creation and copywriting skills
- Understanding of the hospitality industry and luxury travel trends
- Analytical skills and familiarity with social media metrics
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills.
- Include examples of successful social media campaigns you've worked on, focusing on results and metrics.
- Demonstrate your understanding of the hospitality industry and luxury travel trends in your application materials.
ATS Keywords: Social Media Management, Content Creation, Marketing Coordination, Copywriting, Analytical Skills, Communication Skills, Organizational Skills, Attention to Detail, Microsoft Office Suite, Graphic Design Tools, Social Media Metrics, Reporting Tools, Multitasking, Fast-Paced Environment, Wellness Marketing, Chinese Social Media Channels, Chinese Language Skills
ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their fit for the role.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, TikTok)
- Social media management tools (e.g., Meta Business Suite, Hootsuite, Buffer)
- Graphic design tools (e.g., Canva, Adobe Creative Suite)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media analytics and reporting tools (e.g., Google Analytics, Sprout Social, Union Metrics)
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for Growth
- Integrity
- Respect
- Excellence
- Sustainability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and responsive to change
- Committed to delivering exceptional guest experiences
Self-Assessment Questions:
- Do you align with Minor International's company values, particularly 'Passion for Growth' and 'Excellence'?
- Are you comfortable working in a fast-paced, dynamic environment with occasional weekend or evening work?
- Does your personal work style complement the collaborative and results-driven culture of the marketing team?
ASSUMPTION: Applicants should carefully consider their alignment with Minor International's company values and work style to ensure a good cultural fit.
⚠️ Potential Challenges
- Managing multiple social media accounts and content creation for various platforms
- Keeping up with the fast-paced nature of social media trends and algorithms
- Occasional weekend or evening work to ensure timely content delivery and real-time engagement
- Balancing creative and analytical aspects of the role
ASSUMPTION: Applicants should be prepared to manage multiple priorities and work flexible hours as needed.
📈 Similar Roles Comparison
- Compared to other social media coordinator roles, this position offers the opportunity to work in a luxury hospitality setting, focusing on high-end travel audiences.
- Industry-specific context: The hospitality industry is competitive and fast-paced, with a strong focus on customer experience and brand reputation.
- Career path comparison: This role offers opportunities for career growth within the Minor International group, including progression to senior roles or expansion into related hospitality businesses.
ASSUMPTION: Applicants should consider the unique aspects of this role within the hospitality industry and the potential career growth opportunities within Minor International.
📝 Sample Projects
- Developing and implementing a social media strategy for a new hotel opening
- Creating engaging content for a wellness-focused campaign targeting Chinese-speaking audiences
- Analyzing social media performance metrics and presenting findings to the marketing team and senior management
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments within the hotel and the Minor International group?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does Minor International support work-life balance for its employees?
- What are the most rewarding and challenging aspects of working in social media for a luxury hospitality brand?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and engagement with the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills
- Prepare examples of successful social media campaigns you've worked on, focusing on results and metrics
- Demonstrate your understanding of the hospitality industry and luxury travel trends in your application materials
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
