Social Media Copywriter (m/w/d) - Vollzeit
CTRL-Media GmbH
Full-time
On-site
Melle, Lower Saxony, Germany
✍️ Copywriting & Content Writing
📌 Core Information
- Job Title: Social Media Copywriter (m/w/d) - Vollzeit
- Company: CTRL-Media GmbH
- Location: Melle, Lower Saxony, Germany
- Job Type: Full-Time
- Category: Marketing & Advertising
- Date Posted: May 14, 2025
- Experience Level: Mid-Level (2-5 years)
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing impactful copy and creative concepts for various digital platforms
- Collaborating closely with design and performance teams for whole-campaign execution
- Analyzing target audience psychology and performance metrics to refine strategies
- Staying updated with trends and innovative approaches in digital marketing
ASSUMPTION: This role requires a strong focus on performance-driven copywriting, with a balance between creativity and data-informed decisions.
📋 Key Responsibilities
✅ Ad Copy & Creative Angles: Craft performant hooks, headlines, and CTAs for Meta, TikTok, and other platforms, along with creative angles to drive engagement and conversions.
✅ Drehskripte & Storylines: Develop short, compelling video storylines for UGC, Reels, Founders, and Testimonials, ensuring they align with brand voice and objectives.
✅ Web- & SEO-Content: Create structured, valuable content for websites and landing pages, optimized for search engines and user experience.
✅ Präsentationen & Ideenbeschreibungen: Support customer presentations and creative concept papers, effectively communicating ideas and strategies.
✅ Kreativstrategie & Analyse: Conduct target audience analysis, identify psychological triggers, and evaluate performance metrics (e.g., hook rate, CTR) to inform strategy improvements.
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
- Education: Relevant degree or proven experience in digital writing or a related field.
- Experience: 2-5 years of experience in digital copywriting, with a strong portfolio showcasing social media, SEO, ads, and web content.
- Required Skills:
- Excellent German language skills (C2 level)
- Strong English language skills (B2 level or above)
- Proficiency in AI tools (e.g., ChatGPT) for text generation and optimization
- Understanding of target audience psychology and awareness stages
- Analytical thinking and creativity
- Proactivity and team collaboration skills
- Preferred Skills:
- Experience with marketing automation tools (e.g., HubSpot, Marketo)
- Knowledge of HTML and CSS for basic web content optimization
- Familiarity with project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates with a strong background in digital writing and a passion for staying updated with trends will thrive in this role.
💰 Compensation & Benefits
- Salary Range: €34,000 - €50,000 per year (based on experience and performance)
- Benefits:
- Attractive salary and bonuses
- Top-notch equipment to ensure efficient work
- 30 days of vacation and flexible working hours
- Opportunities for rapid professional development and early project responsibility
- Company car (after a certain tenure)
- Altersvorsorge & VWL with employer contribution
- Hansefit membership for physical well-being
- Team spirit, open communication, and a positive work environment
ASSUMPTION: The salary range is estimated based on market rates for mid-level digital copywriters in the region, with consideration for the company's size and industry.
📌 Applicant Insights
🔍 Company Context
- Industry: Marketing Services
- Company Size: 2-10 employees
- Founded: 2018
- Company Description: CTRL-Media GmbH empowers businesses by taking control of their online marketing efforts, creating successful campaigns through transparent and measurable KPIs. They specialize in online marketing, performance marketing, web design, and various ad platforms (Google Ads, Meta Ads, Pinterest Ads, TikTok Ads).
- Company Specialties: Online Marketing, Performance Marketing, Web Design, Google Ads, Meta Ads, Pinterest Ads, TikTok Ads
📊 Role Analysis
- Career Level: Mid-level, with opportunities for growth and project responsibility
- Reporting Structure: This role reports directly to the Marketing Manager or a similar position
- Work Arrangement: On-site, with flexible working hours and the possibility of remote work in the future
- Growth Opportunities: Rapid professional development, early project responsibility, and potential career progression within the marketing team
ASSUMPTION: This role offers a unique opportunity for mid-level copywriters to grow professionally in a dynamic and supportive environment.
🌍 Location & Work Environment
- Office Type: Modern, collaborative workspace with a focus on open communication and team spirit
- Office Location: Melle, Lower Saxony, Germany
- Geographic Context: Melle is a town in Lower Saxony with a population of around 30,000 people. It offers a mix of urban and rural living, with easy access to nearby cities like Bremen and Osnabrück.
- Work Schedule: Full-time, with flexible hours and the possibility of remote work
ASSUMPTION: The work environment at CTRL-Media GmbH is collaborative and supportive, with a strong emphasis on open communication and team spirit.
💼 Interview & Application Insights
- Typical Process: Online application review → Phone or video screening → On-site interview with the Marketing Manager and/or other team members → Final decision
- Key Assessment Areas: Creative writing skills, understanding of target audience psychology, analytical thinking, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your portfolio with examples of social media, SEO, ads, and web content
- Demonstrate your understanding of AI tools and their application in digital copywriting
- Prepare questions that showcase your interest in the company and the role
ASSUMPTION: The application process at CTRL-Media GmbH is designed to assess both creative and analytical skills, with a strong emphasis on cultural fit.
🛠️ Tools & Technologies
- AI tools (e.g., ChatGPT) for text generation and optimization
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Web content management systems (e.g., WordPress, Drupal)
- Adobe Creative Suite (e.g., Photoshop, Illustrator) for visual content creation
ASSUMPTION: Familiarity with these tools is not required but would be an asset for candidates.
👔 Cultural Fit Considerations
- Company Values: Control, Creativity, Performance, Transparency, Collaboration
- Work Style: Collaborative, open, data-driven, and focused on continuous improvement
- Self-Assessment Questions:
- How do you ensure that your copy resonates with the target audience?
- Can you provide an example of a time when you used data to inform your creative decisions?
- How do you approach working in a team and collaborating with other departments?
ASSUMPTION: Candidates who align with CTRL-Media GmbH's values and work style will thrive in this role and contribute to the company's success.
⚠️ Potential Challenges
- Balancing creativity and data-driven decisions in a fast-paced environment
- Keeping up with the latest trends and best practices in digital marketing
- Managing multiple projects and deadlines simultaneously
📈 Similar Roles Comparison
- Social Media Manager: Focuses more on strategy, planning, and execution, while this role is more focused on creative copywriting
- SEO Specialist: Primarily focused on optimizing websites for search engines, while this role involves a mix of SEO and social media copywriting
- Content Strategist: Responsible for developing and implementing content strategies, while this role is more focused on day-to-day copywriting tasks
ASSUMPTION: This role offers a unique blend of creative and analytical tasks, making it an attractive opportunity for mid-level copywriters looking to grow professionally.
📝 Sample Projects
- Developing a social media campaign for a new product launch, including ad copy, video scripts, and landing page content
- Creating a series of blog posts to improve a website's SEO and drive organic traffic
- Collaborating with the design team to create a visually appealing and engaging Instagram feed for a client
ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- How does the company support the professional development of its employees?
- Can you describe a recent marketing campaign that the company found particularly successful, and what role did copywriting play in that campaign?
- How does the company approach collaboration and communication between different departments?
- What are the most important qualities you look for in a Social Media Copywriter?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and the company, while also providing valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://ctrl-media.de/jobs/social-media-copywriter-m-w-d-vollzeit/)
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare a portfolio showcasing your social media, SEO, ads, and web content
- Prepare for the interview by researching the company and practicing your responses to common interview questions
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Social Media Copywriter (m/w/d) - Vollzeit
- Company: CTRL-Media GmbH
- Location: Melle, Lower Saxony, Germany
- Job Type: Full-Time
- Category: Marketing & Advertising
- Date Posted: May 14, 2025
- Experience Level: Mid-Level (2-5 years)
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing impactful copy and creative concepts for various digital platforms
- Collaborating closely with design and performance teams for whole-campaign execution
- Analyzing target audience psychology and performance metrics to refine strategies
- Staying updated with trends and innovative approaches in digital marketing
ASSUMPTION: This role requires a strong focus on performance-driven copywriting, with a balance between creativity and data-informed decisions.
📋 Key Responsibilities
✅ Ad Copy & Creative Angles: Craft performant hooks, headlines, and CTAs for Meta, TikTok, and other platforms, along with creative angles to drive engagement and conversions.
✅ Drehskripte & Storylines: Develop short, compelling video storylines for UGC, Reels, Founders, and Testimonials, ensuring they align with brand voice and objectives.
✅ Web- & SEO-Content: Create structured, valuable content for websites and landing pages, optimized for search engines and user experience.
✅ Präsentationen & Ideenbeschreibungen: Support customer presentations and creative concept papers, effectively communicating ideas and strategies.
✅ Kreativstrategie & Analyse: Conduct target audience analysis, identify psychological triggers, and evaluate performance metrics (e.g., hook rate, CTR) to inform strategy improvements.
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
- Education: Relevant degree or proven experience in digital writing or a related field.
- Experience: 2-5 years of experience in digital copywriting, with a strong portfolio showcasing social media, SEO, ads, and web content.
- Required Skills:
- Excellent German language skills (C2 level)
- Strong English language skills (B2 level or above)
- Proficiency in AI tools (e.g., ChatGPT) for text generation and optimization
- Understanding of target audience psychology and awareness stages
- Analytical thinking and creativity
- Proactivity and team collaboration skills
- Preferred Skills:
- Experience with marketing automation tools (e.g., HubSpot, Marketo)
- Knowledge of HTML and CSS for basic web content optimization
- Familiarity with project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates with a strong background in digital writing and a passion for staying updated with trends will thrive in this role.
💰 Compensation & Benefits
- Salary Range: €34,000 - €50,000 per year (based on experience and performance)
- Benefits:
- Attractive salary and bonuses
- Top-notch equipment to ensure efficient work
- 30 days of vacation and flexible working hours
- Opportunities for rapid professional development and early project responsibility
- Company car (after a certain tenure)
- Altersvorsorge & VWL with employer contribution
- Hansefit membership for physical well-being
- Team spirit, open communication, and a positive work environment
ASSUMPTION: The salary range is estimated based on market rates for mid-level digital copywriters in the region, with consideration for the company's size and industry.
📌 Applicant Insights
🔍 Company Context
- Industry: Marketing Services
- Company Size: 2-10 employees
- Founded: 2018
- Company Description: CTRL-Media GmbH empowers businesses by taking control of their online marketing efforts, creating successful campaigns through transparent and measurable KPIs. They specialize in online marketing, performance marketing, web design, and various ad platforms (Google Ads, Meta Ads, Pinterest Ads, TikTok Ads).
- Company Specialties: Online Marketing, Performance Marketing, Web Design, Google Ads, Meta Ads, Pinterest Ads, TikTok Ads
📊 Role Analysis
- Career Level: Mid-level, with opportunities for growth and project responsibility
- Reporting Structure: This role reports directly to the Marketing Manager or a similar position
- Work Arrangement: On-site, with flexible working hours and the possibility of remote work in the future
- Growth Opportunities: Rapid professional development, early project responsibility, and potential career progression within the marketing team
ASSUMPTION: This role offers a unique opportunity for mid-level copywriters to grow professionally in a dynamic and supportive environment.
🌍 Location & Work Environment
- Office Type: Modern, collaborative workspace with a focus on open communication and team spirit
- Office Location: Melle, Lower Saxony, Germany
- Geographic Context: Melle is a town in Lower Saxony with a population of around 30,000 people. It offers a mix of urban and rural living, with easy access to nearby cities like Bremen and Osnabrück.
- Work Schedule: Full-time, with flexible hours and the possibility of remote work
ASSUMPTION: The work environment at CTRL-Media GmbH is collaborative and supportive, with a strong emphasis on open communication and team spirit.
💼 Interview & Application Insights
- Typical Process: Online application review → Phone or video screening → On-site interview with the Marketing Manager and/or other team members → Final decision
- Key Assessment Areas: Creative writing skills, understanding of target audience psychology, analytical thinking, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your portfolio with examples of social media, SEO, ads, and web content
- Demonstrate your understanding of AI tools and their application in digital copywriting
- Prepare questions that showcase your interest in the company and the role
ASSUMPTION: The application process at CTRL-Media GmbH is designed to assess both creative and analytical skills, with a strong emphasis on cultural fit.
🛠️ Tools & Technologies
- AI tools (e.g., ChatGPT) for text generation and optimization
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Web content management systems (e.g., WordPress, Drupal)
- Adobe Creative Suite (e.g., Photoshop, Illustrator) for visual content creation
ASSUMPTION: Familiarity with these tools is not required but would be an asset for candidates.
👔 Cultural Fit Considerations
- Company Values: Control, Creativity, Performance, Transparency, Collaboration
- Work Style: Collaborative, open, data-driven, and focused on continuous improvement
- Self-Assessment Questions:
- How do you ensure that your copy resonates with the target audience?
- Can you provide an example of a time when you used data to inform your creative decisions?
- How do you approach working in a team and collaborating with other departments?
ASSUMPTION: Candidates who align with CTRL-Media GmbH's values and work style will thrive in this role and contribute to the company's success.
⚠️ Potential Challenges
- Balancing creativity and data-driven decisions in a fast-paced environment
- Keeping up with the latest trends and best practices in digital marketing
- Managing multiple projects and deadlines simultaneously
📈 Similar Roles Comparison
- Social Media Manager: Focuses more on strategy, planning, and execution, while this role is more focused on creative copywriting
- SEO Specialist: Primarily focused on optimizing websites for search engines, while this role involves a mix of SEO and social media copywriting
- Content Strategist: Responsible for developing and implementing content strategies, while this role is more focused on day-to-day copywriting tasks
ASSUMPTION: This role offers a unique blend of creative and analytical tasks, making it an attractive opportunity for mid-level copywriters looking to grow professionally.
📝 Sample Projects
- Developing a social media campaign for a new product launch, including ad copy, video scripts, and landing page content
- Creating a series of blog posts to improve a website's SEO and drive organic traffic
- Collaborating with the design team to create a visually appealing and engaging Instagram feed for a client
ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- How does the company support the professional development of its employees?
- Can you describe a recent marketing campaign that the company found particularly successful, and what role did copywriting play in that campaign?
- How does the company approach collaboration and communication between different departments?
- What are the most important qualities you look for in a Social Media Copywriter?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and the company, while also providing valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://ctrl-media.de/jobs/social-media-copywriter-m-w-d-vollzeit/)
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare a portfolio showcasing your social media, SEO, ads, and web content
- Prepare for the interview by researching the company and practicing your responses to common interview questions
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.