Social Media Creative Strategist

📌 Core Information 🔹 Job Title: Social Media Creative Strategist 🔹 Company: Paper Street Media 🔹 Location: Mexico City, Ciudad de México, Mexico 🔹 Job Type: Full-Time (Remote) 🔹 Category: Marketing & Communications 🔹 Date Posted: April 14, 2025 🚀 Job Overview Key aspects of this role include: 1. Strategic Planning: Develop and implement comprehensive social media content calendars tailored to studio and marketing needs, aligning with promotional goals. 2. Brand Management: Interpret brand strategies, goals, and campaigns, adapting them to social media planning and activations. 3. Community Growth: Create actionable plans to grow and maintain social media followers, focusing on engagement and retention. 4. Trend Analysis: Stay updated on social media trends and adjust strategies to optimize performance and maintain a competitive edge. 5. Collaboration: Work closely with the Creative team and content writers to develop content calendars, including image sourcing and copywriting. ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to balance creative and data-driven approaches to social media management. 📋 Key Responsibilities 🔹 Social Media Marketing: - Develop and manage comprehensive social media content calendars tailored to studio and marketing needs, aligning with promotional goals. - Interpret brand strategies, goals, and campaigns, adapting them to social media planning and activations. - Create actionable plans to grow and maintain social media followers, focusing on engagement and retention. - Find new content and engagement opportunities by staying in tune with the industry. - Coordinate with the Creative team and content writers to develop content calendars, including image sourcing and copywriting. - Participate in organic social media strategy and develop out-of-the-box ideas to build brands on and beyond social platforms. - Stay updated on all social media platforms and related blogs to ensure content is timely and on track. - Provide copywriting guidance to the team and ensure all content reflects brand voice and values. ASSUMPTION: This role demands strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines effectively. 🔹 Community Management: - Lead community management, scheduling, and engagement on all platforms, emphasizing Instagram, Facebook, and Twitter. - Supervise and coordinate community managers to ensure smooth and efficient platform management. - Manage comments and collect customer feedback from all channels and platforms. - Lead interactions between fans and the brand, fostering a positive community experience. - Ensure questions, comments, and related opportunities are addressed with speed, judgment, and alignment with brand values. - Coordinate model communication efforts on social media, ensuring all interactions align with marketing strategies and community expectations. ASSUMPTION: This role requires excellent communication skills, empathy, and the ability to handle sensitive situations professionally. 🔹 Reporting & Metrics Delivery: - Analyze social data to support strategic and executional recommendations. - Deliver detailed performance reports and metrics to stakeholders, ensuring transparency and accountability. - Monitor social media trends and adjust strategies to optimize performance. ASSUMPTION: This role necessitates strong analytical skills, proficiency in data visualization tools, and the ability to derive insights from data to inform decision-making. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, or a related field. Experience: - 3-5 years of social media management experience developing and executing a social media marketing strategy. Required Skills: - Familiarity with FB Analytics, Instagram, Google Analytics, and scheduling platforms. - Impressive online writing skills. - Maintain a keen editor's eye with copy and creativity. - Strong attention to detail with grammar and spelling mistakes. - Be available to engage on social media in real time with an "always on" attitude. - Familiarity with MS Office tools, including PowerPoint, Excel, and Word. - Intermediate skill level in Adobe Creative Suite, including Photoshop and Illustrator. - Flexibility and adaptability are key to building the role and the area, along with good people skills. Preferred Skills: - Project management experience. - Ability to think creatively and contribute fresh ideas to the team. ASSUMPTION: Candidates should have a proven track record in social media management, with a strong focus on strategy, analytics, and community engagement. They should also possess excellent communication skills and the ability to work effectively in a remote team environment. 💰 Compensation & Benefits Salary Range: $70,000 - $125,000 USD per month (Based on industry standards for the role, experience level, and location) Benefits: - Team-Building Retreats - Fun & Casual Environment - Great Benefits Working Hours: Full-time (Remote) ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the adult entertainment industry, considering the required experience level and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Adult Entertainment (Web-based Video-on-Demand Networks) Company Size: 11-50 employees (Mid-size) Founded: 2012 (Based in Downtown Miami) Company Description: - Focuses on adult entertainment content, offering a web-based video-on-demand network with a focus on quality and exclusivity. - Emphasizes a fun and casual work environment, with startup spirits and great benefits. - Committed to providing a positive work-life balance, with team-building retreats and flexible working arrangements. Company Specialties: - Adult Entertainment Content Production - Web-Based Video-On-Demand Platforms - Marketing and Branding Strategies for Adult Entertainment Industry Company Website: Paper Street Media ASSUMPTION: Paper Street Media operates in a niche industry with unique content and audience requirements. Candidates should be comfortable with adult content and have a strong understanding of the industry's dynamics and trends. 📊 Role Analysis Career Level: Mid-level (3-5 years of experience) Reporting Structure: This role reports directly to the Marketing Director and works closely with the Creative and Content teams. Work Arrangement: Remote (100% remote work, with no on-site or hybrid requirements) Growth Opportunities: - Potential career progression into a Senior Social Media Manager or Marketing Manager role as the company expands. - Opportunities to gain experience in content creation, production, and management within the adult entertainment industry. - Exposure to working with a diverse team of creative professionals in a dynamic and fast-paced environment. ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skillset and take on increased responsibilities as the company continues to grow and evolve. 🌍 Location & Work Environment Office Type: Remote (100% remote work, with no physical office location) Office Location(s): Mexico City, Ciudad de México, Mexico Geographic Context: - Mexico City is the capital and most populous city of Mexico, with a diverse cultural scene and vibrant nightlife. - The city offers a mix of modern and historic architecture, with numerous museums, galleries, and cultural attractions. - Mexico City has a subtropical highland climate, with mild winters and warm summers. Work Schedule: Full-time (Remote, with flexible hours and the need for real-time engagement) ASSUMPTION: Candidates should be comfortable working remotely and have a reliable internet connection. They should also be available to engage with the community in real-time, as needed. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening to assess communication skills and cultural fit. 3. In-depth interview with the Marketing Director and other relevant team members to discuss the role, responsibilities, and expectations. 4. Final interview with the CEO or another senior executive to assess leadership potential and cultural fit. Key Assessment Areas: 1. Strategic thinking and planning skills for social media marketing. 2. Analytical skills and data-driven decision-making abilities. 3. Strong communication skills and the ability to engage with the community effectively. 4. Cultural fit and alignment with the company's values and work environment. Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Showcase your understanding of the adult entertainment industry and its unique dynamics. 3. Demonstrate your ability to work effectively in a remote team environment. 4. Prepare for interview questions that assess your strategic thinking, analytical skills, and communication abilities. ATS Keywords: Social Media Marketing, Content Strategy, Community Management, Data Analysis, Copywriting, Engagement, Brand Awareness, Brand Love, Subscriber Conversion, Adobe Creative Suite, MS Office, Project Management, Creativity, Attention to Detail, Real-Time Engagement, Trend Analysis ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, analytical skills, and cultural fit for the role. Candidates should be prepared to discuss their experience with social media marketing, data analysis, and community engagement in detail. 🛠️ Tools & Technologies - Social media platforms: Instagram, Facebook, Twitter, TikTok, etc. - Analytics tools: FB Analytics, Instagram Insights, Google Analytics, etc. - Scheduling platforms: Hootsuite, Buffer, Sprout Social, etc. - Content creation tools: Adobe Creative Suite (Photoshop, Illustrator), Canva, etc. - Project management tools: Asana, Trello, Monday.com, etc. - Collaboration tools: Slack, Microsoft Teams, Google Workspace, etc. ASSUMPTION: Candidates should be proficient in using social media platforms, analytics tools, and content creation software. Familiarity with project management and collaboration tools is also beneficial. 👔 Cultural Fit Considerations Company Values: - Work hard & play hard - Fun & casual environment - Team-building retreats - Startup spirits - Great benefits Work Style: - Collaborative and team-oriented - Creative and innovative - Data-driven and results-focused - Adaptable and flexible - Comfortable with adult content and industry-specific dynamics Self-Assessment Questions: 1. How do you align with the company's value of "work hard & play hard"? 2. Describe your comfort level working with adult content and engaging with the community in this specific industry. 3. How do you approach maintaining a positive work-life balance in a remote work environment? ASSUMPTION: Candidates should be comfortable with the company's values and work style, with a strong understanding of the adult entertainment industry and its unique dynamics. They should also be able to maintain a healthy work-life balance in a remote work environment. ⚠️ Potential Challenges 1. Content Sensitivity: Working with adult content may not be suitable for all candidates. It is crucial to be comfortable with the material and the industry's dynamics. 2. Time Zone Differences: Coordinating with a remote team spread across different time zones may present scheduling challenges. 3. Work-Life Balance: Maintaining a healthy work-life balance in a remote, always-on work environment can be challenging. 4. Industry-specific Regulations: The adult entertainment industry has specific regulations and guidelines that candidates must be familiar with and adhere to. ASSUMPTION: Candidates should be aware of the unique challenges and requirements of working in the adult entertainment industry and be prepared to navigate potential obstacles. 📈 Similar Roles Comparison 1. Social Media Manager (General): This role focuses on managing social media presence for a broader range of industries, with less emphasis on content creation and more on community engagement and brand awareness. 2. Content Strategist: This role focuses on developing and executing content strategies across various channels, with less emphasis on community management and more on content creation and distribution. 3. Community Manager: This role focuses on managing and engaging with online communities, with less emphasis on content creation and strategy, and more on customer support and brand advocacy. ASSUMPTION: This role combines aspects of social media management, content strategy, and community management, with a strong focus on data-driven decision-making and strategic planning. 📝 Sample Projects 1. Social Media Campaign Planning: Develop and execute a comprehensive social media campaign, including content creation, scheduling, and engagement strategies, to promote a new product launch or event. 2. Community Management Audit: Conduct a thorough review of the company's social media presence and community management strategies, identifying areas for improvement and implementing changes to enhance brand awareness and customer satisfaction. 3. Data Analysis and Reporting: Analyze social media data to identify trends, assess campaign performance, and provide actionable insights to inform future marketing strategies and improve overall social media presence. ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, with a strong focus on strategic planning, data analysis, and community engagement. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of this role and how they align with my skills and experience? 2. Team Structure: How is the social media team structured, and how does this role fit into the broader marketing and content creation processes? 3. Content Creation: What are the primary content creation tools and platforms used by the team, and how does this role contribute to the content creation process? 4. Data Analysis: How is social media data analyzed and used to inform decision-making and strategy development in this role? 5. Work Environment: What is the work environment like, and how does the team collaborate and communicate in a remote setting? ASSUMPTION: These interview questions help candidates better understand the role's responsibilities, team dynamics, and work environment, allowing them to assess their fit for the position and make informed decisions about their application. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for interview questions that assess your strategic thinking, analytical skills, and communication abilities. 4. Familiarize yourself with the adult entertainment industry and its unique dynamics. 5. Be ready to discuss your comfort level with adult content and working in a remote team environment. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.