- Job Title: Social Media Creative Strategist
- Company: Paper Street Media
- Location: São Paulo, Brazil
- Job Type: Full-Time, Remote
- Category: Marketing
- Date Posted: April 15, 2025
- Experience Level: Mid-Level (2-5 years)
- Remote Status: Remote (Solely)
🚀 Job Overview
Paper Street Media is seeking a dynamic Social Media Creative Strategist to oversee its social media presence and drive brand awareness. This role involves developing and executing content strategies, analyzing engagement data, and planning digital campaigns. The ideal candidate will have a proven track record in social media management, strong writing skills, and the ability to engage with the community in real-time.
ASSUMPTION: This role requires a strong understanding of the adult entertainment industry and comfort with adult content.
📋 Key Responsibilities
- 📊 Content Strategy & Creation:
- Develop and manage comprehensive social media content calendars tailored to studio and marketing needs.
- Collaborate with the creative team and content writers to develop content calendars, including image sourcing and copywriting.
- Create actionable plans to grow and maintain social media followers.
- Stay updated on social media trends and adjust strategies to optimize performance.
- 🗣 Community Management:
- Lead community management, scheduling, and engagement on all platforms, emphasizing Instagram, Facebook, and Twitter.
- Supervise and coordinate community managers to ensure smooth and efficient platform management.
- Manage comments and collect customer feedback from all channels and platforms.
- Lead interactions between fans and the brand, fostering a positive community experience.
- 📈 Reporting & Metrics Delivery:
- Analyze social data to support strategic and executional recommendations.
- Deliver detailed performance reports and metrics to stakeholders, ensuring transparency and accountability.
- Monitor social media trends and adjust strategies to optimize performance.
- 🌟 Additional Responsibilities:
- Determine optimal posting times and schedule content accordingly.
- Collaborate with other teams for ad-hoc projects and initiatives.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field.
- Experience: 3-5 years of social media management experience developing and executing a social media marketing strategy.
- Required Skills:
- Proficiency in Facebook Analytics, Instagram, Google Analytics, and scheduling platforms.
- Strong online writing skills with a keen editor's eye for copy and creativity.
- Strong attention to detail with grammar and spelling mistakes.
- Familiarity with MS Office tools, including PowerPoint, Excel, and Word.
- Intermediate skill level in Adobe Creative Suite, including Photoshop and Illustrator.
💡 Preferred Qualifications
- Project management experience.
- Ability to think creatively and contribute fresh ideas to the team.
💰 Compensation & Benefits
- Salary Range: R$ 9,500 - 20,500 per month (based on industry standards for the role, experience level, and location)
- Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Fun and casual work environment with team-building retreats.
- Startup spirit with opportunities for growth and development.
📊 Working Hours
- Full-time position with a 90-day probationary period.
- Flexible work schedule with an "always on" attitude required for real-time engagement.
📌 Applicant Insights
🔍 Company Context
- Industry: Adult entertainment, web-based video-on-demand networks.
- Company Size: Small (11-50 employees).
- Founded: 2010.
- Company Description: Paper Street Media is a group of creative souls with diverse backgrounds, offering a fun and casual environment, startup spirit, and great benefits. They are a leading provider of adult entertainment content, using cutting-edge technologies to deliver top-quality content to millions of fans worldwide.
- Company Specialties: Adult entertainment, web-based video-on-demand networks, content creation, marketing, and distribution.
📊 Role Analysis
- Career Level: Mid-level, with opportunities for growth and development within the company.
- Reporting Structure: This role reports directly to the Marketing Director and may oversee community managers.
- Work Arrangement: Remote, with the requirement to be available for real-time engagement.
- Growth Opportunities: Potential career growth includes taking on more responsibilities, managing a team, or moving into a leadership role within the marketing department.
🌍 Location & Work Environment
- Office Type: Remote, with no physical office location.
- Office Location(s): São Paulo, Brazil.
- Geographic Context: São Paulo is the largest city in Brazil, known for its vibrant culture, nightlife, and diverse neighborhoods. It is also a major hub for the adult entertainment industry in the region.
- Work Schedule: Flexible work schedule with an "always on" attitude required for real-time engagement.
💼 Interview & Application Insights
- Typical Process: Applicants can expect a multi-step interview process, including phone or video screens, followed by on-site or virtual interviews with the hiring manager and relevant team members.
- Key Assessment Areas: Social media strategy, content creation, community management, data analysis, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your understanding of the adult entertainment industry and comfort with adult content.
- Prepare examples of your social media management experience and successful campaigns.
🛠 Tools & Technologies
- Facebook Analytics, Instagram, Google Analytics, and scheduling platforms (e.g., Hootsuite, Buffer).
- Adobe Creative Suite (Photoshop, Illustrator).
- MS Office tools (PowerPoint, Excel, Word).
- Project management tools (e.g., Asana, Trello).
👔 Cultural Fit Considerations
- Company Values: Paper Street Media values creativity, diversity, and a strong work ethic. They foster a fun and casual work environment where employees can thrive and grow.
- Work Style: The ideal candidate will be comfortable working in a remote environment, with a strong focus on real-time engagement and collaboration with the team.
- Self-Assessment Questions:
- How do you align with the company's values, particularly creativity and diversity?
- How comfortable are you working in a remote environment and engaging with the community in real-time?
- How do you approach managing a team and fostering a positive work environment?
⚠️ Potential Challenges
- Role-Specific Challenges: Working with adult content may not be suitable for everyone. Applicants should be comfortable with the nature of the content and the industry.
- Company-Specific Challenges: As a small company, Paper Street Media may have limited resources and growth opportunities compared to larger organizations.
- Location-Specific Challenges: Working remotely in São Paulo may present unique challenges, such as managing time zones and maintaining work-life balance.
📈 Similar Roles Comparison
- Role Differences: This role focuses on social media management and community engagement, while similar roles in marketing or communications may have a broader scope, including event planning, public relations, or content strategy.
- Industry-Specific Context: The adult entertainment industry has unique challenges and opportunities compared to other industries. Applicants should be aware of these differences and how they may impact the role.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new content release.
- Creating engaging content for a brand's Instagram feed, including captions and hashtags.
- Managing a live Q&A session with a performer on the brand's Facebook page.
- Analyzing social media data to identify trends and optimize performance.
❓ Key Questions to Ask During Interview
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the company support the growth and development of employees in this role?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does the company approach working with adult content and ensuring it is presented tastefully and responsibly?
- What opportunities are there for collaboration with other departments, such as content creation or marketing?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [link](https://paperstreetmedia.applytojob.com/apply/hoW9zIUZc6/Social-Media-Creative-Strategist).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare examples of your social media management experience and successful campaigns.
4. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
5. If invited to interview, research the company and industry to demonstrate your understanding and enthusiasm for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
