📌 Core Information
🔹 Job Title: Social Media Designer / Animator (Contract)
🔹 Company: Loblaw Agency
🔹 Location: Toronto, ON
🔹 Job Type: Contract (Hourly)
🔹 Category: Design
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Creating engaging social media assets for various brands and campaigns
- Ideating and executing static and motion concepts for social media channels
- Collaborating with cross-functional teams and stakeholders to deliver on-brand content
- Researching industry trends and providing recommendations to improve social media presence
ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and best practices. The ideal candidate will be proactive, innovative, and able to work independently or in a team setting.
📋 Key Responsibilities
✅ Interpret creative briefs and deliver engaging, on-brand, social-friendly assets for a variety of audiences across the enterprise
✅ Ideate & execute static and motion concepts for social media channels across multiple brands for campaign, paid media and organic
✅ Offer a confident creative POV while working collaboratively with other creative and social team members, and internal and external stakeholders
✅ Pitch, present and champion the best ideas & concepts to senior team members
✅ Research and provide recommendations based on best practices as well as industry and consumer trends, with a focus on emerging social trends
✅ Meticulous attention to detail of all creative is maintained according to brand guideline and standards
ASSUMPTION: The role may require working on multiple projects simultaneously, so strong organizational skills and the ability to manage time effectively are crucial.
🎯 Required Qualifications
Education: Post-secondary degree or diploma in design, new media arts, creative advertising or equivalent
Experience: 3+ years of experience working in an agency or in-house creative environment.
Required Skills:
- Motion design skills using After Effects, Premiere, Photoshop, and Illustrator.
- Highly skilled in Adobe Creative Suite
- Portfolio must include social media work and demonstrate social media-first abilities.
- Working knowledge of lighting and ability to capture social video content a bonus.
- Ability to articulate and present work to internal and external teams.
- Positive and proactive approach to problem-solving – resourceful and innovative with an ability to see the bigger picture.
- Must be a self-starter with excellent attention to detail; with organizational, communication and project management skills; and with the ability to work independently and as part of a team.
ASSUMPTION: Proficiency in additional software such as Cinema 4D or Blender may be beneficial but is not required.
💰 Compensation & Benefits
Salary Range: The salary range for this contract role is CAD 40-55 per hour, based on industry standards for similar roles in Toronto.
Benefits:
- Competitive hourly rate
- Opportunity to work with a large, well-established organization
- possibility of full-time employment after the contract period
Working Hours: Full-time hours (40 hours/week) with a hybrid work arrangement (2 days on-site, 3 days remote)
ASSUMPTION: Benefits and perks may vary based on the duration of the contract and the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Retail. Loblaw Agency is part of Loblaw Companies Limited, Canada's food and pharmacy leader and the nation's largest retailer.
Company Size: 10,001+ employees. As a large organization, Loblaw offers numerous opportunities for growth and collaboration.
Founded: 1919. Loblaw has a rich history and is well-established in the Canadian market.
Company Description:
- Loblaw Agency is a creative agency focused on delivering innovative products and solutions.
- The agency works with various brands under the Loblaw umbrella, including grocery, beauty, lifestyle, and loyalty brands.
- Loblaw Agency is committed to empowering Canadians to live life well through its products and services.
Company Specialties:
- food
- general merchandise
- drugstore
- financial products
- financial services
- President’s Choice
- no name
- Joe Fresh Style
- PC Financial services
- PC Financial auto
- home insurance
- travel insurance
- pet insurance
- and PC Mobile phone
Company Website: http://www.loblaw.ca/
ASSUMPTION: Loblaw Agency is a dynamic and innovative department within Loblaw Companies Limited, focused on driving creativity and engagement across various brands.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of creative expertise and practical experience in social media design and animation.
Reporting Structure: The role reports directly to the Creative Director of the social media Centre of Excellence (COE).
Work Arrangement: Hybrid. The role requires working on-site for two days a week and remotely for three days a week.
Growth Opportunities:
- Potential full-time employment after the contract period
- Opportunities to work on various brands and campaigns, expanding creative skillset
- Possibility to take on mentorship or leadership roles as the social media COE grows
ASSUMPTION: The social media COE is a newly created department, offering opportunities for growth and development as it expands.
🌍 Location & Work Environment
Office Type: Hybrid. The role requires working on-site for two days a week and remotely for three days a week.
Office Location(s): 1 President's Choice Circle, Brampton, Ontario L6Y 5S5, CA
Geographic Context:
- Toronto, ON is a multicultural city with a vibrant arts and design scene.
- The city offers numerous opportunities for networking and professional development.
- Toronto has a thriving social media industry, with many agencies and brands based in the city.
Work Schedule: Full-time hours (40 hours/week) with flexible hours to accommodate project deadlines.
ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and focus, allowing designers to work effectively both on-site and remotely.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual portfolio presentation and interview
- Final decision and offer
Key Assessment Areas:
- Portfolio review and creative problem-solving exercises
- Interpersonal and communication skills
- Understanding of social media trends and best practices
- Alignment with Loblaw Agency's values and company culture
Application Tips:
- Tailor your resume and portfolio to highlight your social media design and animation skills.
- Prepare a strong cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity.
- Be ready to discuss your creative process and how you approach social media design challenges.
ATS Keywords: Social Media, Motion Design, Adobe Creative Suite, After Effects, Premiere, Photoshop, Illustrator, Creative Briefs, Collaboration, Research, Attention to Detail, Problem-Solving, Project Management, Communication, Self-Starter
ASSUMPTION: The application process may vary based on the specific needs of the hiring manager or the department.
🛠️ Tools & Technologies
- Adobe Creative Suite (After Effects, Premiere, Photoshop, Illustrator)
- Additional software such as Cinema 4D or Blender may be beneficial but is not required.
ASSUMPTION: Familiarity with additional software or tools may be an asset but is not a requirement for the role.
👔 Cultural Fit Considerations
Company Values:
- Live Life Well
- Put Customers First
- Act with Integrity
- Respect and Value Each Other
- Act Courageously
Work Style:
- Collaborative and team-oriented
- Innovative and creative
- Adaptable and responsive to change
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- How do you embody the value of 'Live Life Well' in your personal and professional life?
- Can you provide an example of a time when you put customers first and went above and beyond their expectations?
- How do you approach working collaboratively with team members and stakeholders to deliver exceptional results?
ASSUMPTION: Loblaw Agency values diversity and inclusion, and encourages applicants from all backgrounds to apply.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, dynamic work environment
- Working with a diverse range of brands and stakeholders
- Keeping up with the latest social media trends and best practices
ASSUMPTION: The role may present challenges, but it also offers numerous opportunities for growth and development.
📈 Similar Roles Comparison
- This role is unique in that it focuses specifically on social media design and animation for a large, well-established retailer.
- Compared to similar roles in other industries, this position offers the opportunity to work with a wide range of brands and campaigns.
- Career paths for this role may include advancement to senior designer, art director, or creative lead positions within the social media COE or other departments within Loblaw Agency.
ASSUMPTION: The unique nature of this role offers a distinct set of opportunities and challenges compared to similar positions in other industries or organizations.
📝 Sample Projects
- Creating engaging social media content for a beauty brand launch campaign
- Developing animated explainer videos for a financial services product
- Designing and animating social media graphics for a lifestyle brand's seasonal collection
ASSUMPTION: Sample projects may vary based on the specific needs of the brands and campaigns the designer works on.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a project from start to finish?
- How does the social media COE collaborate with other departments within Loblaw Agency?
- What opportunities are there for professional development and growth within the social media COE?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight your social media design and animation skills
- Prepare a strong cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity
- Be ready to discuss your creative process and how you approach social media design challenges
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
