Social Media Designer

📌 Core Information

🔹 Job Title: Social Media Designer

🔹 Company: Consulum

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: On-site

🔹 Category: Business Consulting and Services

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing visually appealing graphics and visual content for various social media platforms
• Collaborating with teams to enhance online presence and engage target audiences effectively
• Creating original and innovative design concepts that align with the client's voice, message, and target audience
• Staying updated on current design and social media trends
• Working in a fast-paced, deadline-driven environment

ASSUMPTION: This role requires a strong understanding of social media design principles, an eye for aesthetics across various platforms, and the ability to adapt to evolving digital trends.

📋 Key Responsibilities

✅ Support with the day-to-day delivery of strategic governmental communications collateral to clients across the Middle East

✅ Create compelling and visually appealing graphics, including but not limited to social media posts, banners, cover photos, infographics, and other visual content for social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.)

✅ Develop original and innovative design concepts that align with the client's voice, message, and target audience

✅ Ensure all social media visuals are consistent with the brand's identity and guidelines

✅ Edit and retouch photos for optimal quality and appearance, adhering to the client's aesthetic

✅ Create designs optimized for various social media platforms, taking into account each platform's unique image size and format requirements

✅ Select and apply suitable fonts and typography to enhance the visual appeal and message of the content

✅ Make effective use of client’s color palettes to evoke desired emotions and align with the client's identity

✅ Develop animated graphics, GIFs, and short video clips to capture audience attention and engagement

✅ Stay updated on current design and social media trends and make recommendations to ensure the content remains fresh and competitive

✅ Collaborate with teams to gather feedback and make necessary revisions

✅ Utilize design software (e.g., Adobe Creative Suite, Canva, etc.) to create and edit graphics

✅ Work closely with Social Media, Creative and Digital teams to ensure content is in line with clients’ overall strategies

✅ Ensure quality control, well-placed graphics, and optimized for mobile viewing

✅ Monitor content performance metrics (e.g., views, likes, shares, comments) and provide insights to improve future content

✅ With the social media editors craft compelling narratives that resonate with the target audience and align with the client’s voice and identity

✅ Use creative transitions, text overlays, and music to enhance storytelling and engagement

✅ Have a finger on the pulse of developments taking place in tech and digital comms – upskilling colleagues across Consulum

ASSUMPTION: This role requires strong storytelling and creative skills, as well as a keen eye for details and the ability to work in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, or a related field

Experience: 2 to 3 years of experience in digital disciplines, with a focus on social media design

Required Skills:

• Proven experience as a graphic designer, with a portfolio showcasing social media design work
• Proficiency in video editing software (e.g., Adobe Photoshop, Illustrator, and InDesign)
• Strong understanding of design principles, typography, and color theory
• Knowledge of social media platforms, dimensions and requirements, trends, and best practices
• Excellent communication and collaboration skills
• Languages: Arabic and English fluency both written and verbal
• Creativity, attention to detail, and the ability to think outside the box
• Ability to work in a fast-paced, deadline-driven environment
• Time management skills and the ability to meet deadlines in a fast-paced environment
• Understanding of optimization for different platforms and devices
• Able to produce finished bilingual content in English and Arabic

Preferred Skills:

• Experience of working in government communications
• High regard for delivering excellence
• Experience producing polished materials for social media use
• Excellent organisational skills and flexible approach to work, with the ability to work independently, but also display solid team working skills
• Analytical skills and tactical judgement

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of social media platforms and trends, as well as proficiency in design software.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between SAR 10,000 and SAR 15,000 per month, based on industry standards for a mid-level graphic designer in Riyadh. However, the exact salary may vary depending on the candidate's experience and skills.

Benefits:

• Tax-free living
• Progress with a clear and achievable path to promotion
• Contribute to the development of the business
• Be part of a high-performance culture defined by the pursuit of excellence, collaboration, collegiality, and a focus on professional development
• Be part of and contribute to some of the most interesting and challenging government reform programmes in the world

Working Hours: Full-time, 40 hours per week, with flexible hours based on project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services, focusing on government advisory and reform programmes

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: The founding date is not specified, but Consulum has been operating for several years, with a strong reputation in the industry

Company Description:

• Consulum is a government advisory firm dedicated to helping governments develop, lead, and deliver positive programmes that successfully promote their global interests
• The integration of strategy, policy, and communications – in both the design and execution of programmes – sits at the heart of their philosophy
• With decades of experience at the highest levels of government, Consulum’s 170+ specialists have the experience and expertise to help governments enhance their standing on the world stage and achieve their global objectives

Company Specialties:

• Government advisory and reform programmes
• Strategy, policy, and communications integration
• Global impact and influence

Company Website: https://www.consulum.com/

ASSUMPTION: Consulum is a well-established company with a strong focus on government advisory and reform programmes, providing opportunities for candidates to work on high-impact projects and contribute to the development of the business.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the company

Reporting Structure: The Social Media Designer will report to the Social Media Manager and work closely with various teams, including Social Media, Creative, and Digital teams

Work Arrangement: On-site, with flexible hours based on project demands

Growth Opportunities:

• Progress with a clear and achievable path to promotion
• Contribute to the development of the business
• Be part of and contribute to some of the most interesting and challenging government reform programmes in the world

ASSUMPTION: This role offers opportunities for growth and development within the company, as well as the chance to work on high-impact projects and contribute to the business's success.

🌍 Location & Work Environment

Office Type: Modern, professional office environment with multiple locations across the Middle East

Office Location(s): Riyadh, Ar Riyāḑ, Saudi Arabia

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million people
• The city is known for its modern infrastructure, cultural attractions, and vibrant business scene
• Riyadh offers a high standard of living, with numerous amenities and entertainment options

Work Schedule: Full-time, 40 hours per week, with flexible hours based on project demands

ASSUMPTION: The work environment at Consulum is professional and collaborative, with opportunities for growth and development within the company. The location in Riyadh offers a modern, vibrant city with numerous amenities and entertainment options.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Portfolio review and discussion
• Design skills and technical proficiency
• Cultural fit and alignment with company values
• Problem-solving skills and adaptability

Application Tips:

• Tailor your resume and portfolio to highlight relevant skills and experiences for this role
• Prepare examples of your work that demonstrate your creativity, attention to detail, and ability to think outside the box
• Research the company and be prepared to discuss how your skills and experiences align with their mission and values

ATS Keywords: Social Media Design, Graphic Design, Video Editing, Adobe Creative Suite, Canva, Arabic, English, Bilingual Content Production, Time Management, Collaboration, Storytelling, Creativity, Attention to Detail

ASSUMPTION: The application process at Consulum is thorough and competitive, with a focus on assessing candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Canva
• Social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, etc.)

ASSUMPTION: The tools and technologies listed are commonly used in the industry and may vary depending on the specific needs of the project or client.

👔 Cultural Fit Considerations

Company Values:

• Purpose-driven: Working for a purpose-driven organization seeking to improve the positive performance and impact of governments
• High-performance culture: Pursuit of excellence, collaboration, collegiality, and a focus on professional development
• Contribution to the development of the business

Work Style:

• Collaborative and team-oriented
• Fast-paced and deadline-driven
• Focus on professional development and growth

Self-Assessment Questions:

• Do you have a strong understanding of social media design principles and an eye for aesthetics across various platforms?
• Are you comfortable working in a fast-paced, deadline-driven environment?
• Do you have strong storytelling and creative skills, with a keen eye for details?

ASSUMPTION: Consulum values a high-performance culture, collaboration, and a focus on professional development. Candidates should be comfortable working in a fast-paced, collaborative environment and be committed to pursuing excellence in their work.

⚠️ Potential Challenges

• Working on tight deadlines and managing multiple projects simultaneously
• Adapting to evolving design trends and client preferences
• Collaborating effectively with various teams and stakeholders
• Navigating a fast-paced, dynamic work environment

ASSUMPTION: The role of Social Media Designer at Consulum presents various challenges, including tight deadlines, evolving design trends, and navigating a fast-paced, dynamic work environment. Candidates should be comfortable working in such an environment and be able to adapt to change.

📈 Similar Roles Comparison

• Compared to other graphic design roles, this position focuses more on social media-specific design principles and trends
• Working for a government advisory firm offers unique opportunities to contribute to high-impact projects and programmes
• This role may have a faster-paced work environment and more frequent deadlines than other graphic design positions

ASSUMPTION: While this role shares similarities with other graphic design positions, it offers unique opportunities to work on high-impact projects and programmes, as well as a faster-paced work environment with more frequent deadlines.

📝 Sample Projects

• Designing a social media campaign for a government entity to raise awareness about a new initiative
• Creating visually appealing graphics and animations for a government event or conference
• Developing a social media style guide for a client, ensuring consistency across all platforms and content

ASSUMPTION: These sample projects demonstrate the range of work a Social Media Designer at Consulum might be involved in, from raising awareness about government initiatives to creating visually appealing graphics and animations for events and conferences.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and collaboration process with other teams?
• How does Consulum support the professional development and growth of its employees?
• What are the most challenging aspects of working on government reform programmes, and how does Consulum address these challenges?
• How does Consulum ensure the quality and consistency of its social media content across various platforms and clients?
• What opportunities are there for growth and advancement within the Social Media Designer role?

ASSUMPTION: Asking these questions during the interview will help candidates better understand the work environment, company culture, and opportunities for growth and development within the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight relevant skills and experiences for this role
• Prepare examples of your work that demonstrate your creativity, attention to detail, and ability to think outside the box
• Research the company and be prepared to discuss how your skills and experiences align with their mission and values
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.