📌 Core Information
🔹 Job Title: Social Media Digital Associate (Contractor)
🔹 Company: Glossier
🔹 Location: New York, NY
🔹 Job Type: Contractor
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies and marketing campaigns to drive brand awareness and engagement
- Managing content planning, analytical reporting, and community interactions across social media channels
- Collaborating with cross-functional teams to strategically feature the Glossier community across owned social media
- Staying up-to-date with social media trends and identifying opportunities for Glossier to tap in
ASSUMPTION: This role requires a creative, community-first social media expert with a strong understanding of social media trends and analytical reporting platforms.
📋 Key Responsibilities
✅ Developing and executing social media strategies and marketing campaigns to drive brand awareness and engagement
✅ Managing content planning, analytical reporting, and community interactions across social media channels
✅ Collaborating with cross-functional teams to strategically feature the Glossier community across owned social media
✅ Staying up-to-date with social media trends and identifying opportunities for Glossier to tap in
✅ Creating graphics, reels, and video content for various social media platforms as needed
✅ Monitoring social media sentiment and trends, and responding promptly to inquiries, comments, and feedback with excellent customer service skills
ASSUMPTION: This role requires a proactive and self-starting individual with strong communication skills and a customer-first mindset.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-5 years of experience working in social media management and content development within the beauty industry or related sectors
Required Skills:
- Strong communication written and verbal skills and attention to detail, particularly in regards to consumer-facing content
- A customer-first mindset, with a passion for creating memorable content moments
- Understanding of SEO and web traffic metrics
- Strong understanding of social media KPIs and social media analytical reporting platforms
- Demonstrated ability to work across organizational teams, building cross-functional relationships and advocating for brand outcomes
- Passionate self-starter, decisive and able to move with speed to implement ideas
- Highly proactive, with the ability to work effectively with internal and external partners to make things happen with limited resources
- Proficiency in Figma, Adobe Photoshop, Canva, Capcut or other video editing software, Microsoft Excel, PowerPoint, Word, Google Docs/Sheets
Preferred Skills:
- Experience with social media management tools (e.g., Hootsuite, Sprout Social)
- Fluency in a second language
ASSUMPTION: Candidates should have a proven track record in social media management and a strong portfolio showcasing their creative and analytical skills.
💰 Compensation & Benefits
Salary Range: $45 - $55 hourly
Benefits:
- Competitive hourly rate
- Opportunity to work in a fast-paced, creative environment
- Potential for future pay progression based on continued strong performance
Working Hours: Full-time (40 hours/week), with flexibility to work from home 2 days a week
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Glossier operates in the personal care product manufacturing industry, focusing on cosmetics, beauty, and skincare. The company is known for its innovative and customer-centric approach to beauty.
Company Size: Glossier has 201-500 employees, providing a mid-sized company environment that offers opportunities for growth and collaboration.
Founded: Glossier was founded in 2014, with its roots tracing back to the beauty website and community, Into The Gloss.
Company Description:
- Glossier is a people-powered beauty ecosystem that leverages unique and engaging online and offline experiences to fuel its growth
- The company aims to bring Glossier to more people in more places, with a focus on inclusivity, customer devotion, curiosity, courage, discernment, and results-driven outcomes
- Glossier prioritizes skincare and believes in the philosophy of "Skin First. Makeup Second™"
Company Specialties:
- Cosmetics
- Beauty
- Content
- Digital
- Lifestyle
- E-commerce
- Community
- Skincare
- and Online
Company Website: http://www.glossier.com
ASSUMPTION: Glossier's focus on customer-centricity and innovation makes it an attractive employer for creative and forward-thinking individuals.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for growth and development within the marketing department.
Reporting Structure: The Social Media Digital Associate will report to the Senior Social Media Manager and collaborate with cross-functional teams, including marketing, content, and creative departments.
Work Arrangement: This is a hybrid role, requiring the associate to work from the Glossier headquarters in New York, NY at least 3 days a week.
Growth Opportunities:
- Expanding the role's responsibilities based on performance and the company's growth
- Gaining experience working with a diverse range of teams and stakeholders
- Developing skills in social media strategy, content creation, and community management
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Glossier's headquarters is located in New York, NY, offering a fast-paced, creative, and collaborative work environment.
Office Location(s): 233 Spring Street, East 10th Floor, New York, NY 10013, US
Geographic Context:
- New York, NY is a vibrant and diverse city with a thriving beauty and fashion industry
- The city offers numerous cultural, entertainment, and dining options
- New York, NY is a hub for creativity, innovation, and collaboration
Work Schedule: Full-time (40 hours/week), with flexibility to work from home 2 days a week
ASSUMPTION: Working in New York, NY offers unique opportunities for professional growth and exposure to the beauty and fashion industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the social media team
- Final interview with the senior leadership team
Key Assessment Areas:
- Social media strategy and content creation
- Analytical skills and data-driven decision-making
- Communication and customer service skills
- Cultural fit and alignment with Glossier's values
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills
- Include examples of your social media content creation and community management efforts
- Demonstrate your understanding of Glossier's brand and values in your application materials
ATS Keywords: Social Media Management, Content Development, Community Engagement, Customer Service, SEO, Analytical Reporting, Graphic Design, Video Editing, Collaboration, Creativity, Trend Analysis
ASSUMPTION: Glossier's application process is designed to assess candidates' skills and cultural fit, with a focus on creativity, innovation, and customer-centricity.
🛠️ Tools & Technologies
- Figma
- Adobe Photoshop
- Canva
- Capcut or other video editing software
- Microsoft Excel, PowerPoint, Word, Google Docs/Sheets
ASSUMPTION: Proficiency in these tools is essential for success in this role, as they are used daily for content creation, design, and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Inclusive
- Customer-devoted
- Curious
- Courageous
- Discerning
- Results-driven
Work Style:
- Collaborative
- Creative
- Data-driven
- Customer-centric
Self-Assessment Questions:
- Do you have a strong understanding of social media trends and analytical reporting platforms?
- Are you a creative thinker with a passion for beauty and social media?
- Do you have excellent communication skills and a customer-first mindset?
- Are you comfortable working in a fast-paced, collaborative environment?
ASSUMPTION: Candidates who align with Glossier's values and work style are more likely to succeed in this role and contribute to the company's growth and success.
⚠️ Potential Challenges
- Managing multiple social media channels and content creation deadlines
- Adapting to a fast-paced, ever-changing social media landscape
- Balancing creative and analytical responsibilities
- Working with limited resources and tight deadlines
ASSUMPTION: These challenges can be overcome by a proactive, self-starting individual with strong communication skills and a customer-first mindset.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Social Media Coordinator position, with a focus on content creation, community management, and analytical reporting
- Unlike other roles, this position requires a strong understanding of SEO and web traffic metrics
- Career progression may include roles such as Senior Social Media Manager, Social Media Director, or Marketing Manager
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department and the broader organization.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new Glossier product
- Analyzing social media performance data to identify trends and optimize content strategy
- Creating engaging social media content that resonates with Glossier's target audience
ASSUMPTION: These projects are representative of the day-to-day responsibilities and challenges faced by the Social Media Digital Associate.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing department?
- How does Glossier approach social media strategy and content creation?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
- How does Glossier foster a culture of creativity, innovation, and customer-centricity?
ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role, the company, and their long-term career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills
- Prepare examples of your social media content creation and community management efforts
- Demonstrate your understanding of Glossier's brand and values in your application materials
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
