📌 Core Information
🔹 Job Title: Social Media / Digital Marketing Manager
🔹 Company: Core Hotels and Resorts
🔹 Location: Radisson Corning, Corning, NY, USA
🔹 Job Type: Full Time
🔹 Category: Sales
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategies to increase visibility and drive traffic
- Managing social media campaigns and day-to-day activities
- Monitoring trends and applying knowledge to enhance social media usage
- Collaborating with cross-functional teams to ensure event and marketing campaign success
- Analyzing campaign effectiveness and reporting on results
ASSUMPTION: This role requires a strong understanding of social media platforms and marketing strategies, as well as the ability to work well under pressure and manage multiple campaigns simultaneously.
📋 Key Responsibilities
✅ Supporting the maintenance of a comprehensive social media strategy
✅ Managing social media campaigns and day-to-day activities
✅ Managing presence in social networking sites and seeding content
✅ Identifying opportunities, developing objectives, and monitoring impact of social media programs
✅ Being an advocate for the company in social media spaces and engaging in dialogues
✅ Experimenting with new and alternative ways to leverage social media activities
✅ Monitoring trends in social media tools and applications
✅ Staying up to date on current and relevant clients, industry, and marketing developments
✅ Working in conjunction with the property's team to ensure success of upcoming events and marketing campaigns
✅ Working closely with the Regional Director of Sales and General Manager for opportunities both in-house and off-site
✅ Operating and navigating social media networking websites with decorum and discretion under pressure
✅ Effectively managing internal and external property contests, participation, and prizes
ASSUMPTION: This role requires strong organizational skills, the ability to multitask, and excellent communication skills to effectively manage campaigns and collaborate with various teams.
🎯 Required Qualifications
Education: High school diploma or equivalent; bachelor's degree in Marketing, Communications, or a related field preferred
Experience: Entry-level to 2 years of experience in social media marketing or a related field
Required Skills:
- Excellent grammar and spelling skills
- Familiarity with required software from Office to Adobe
- Excellent verbal communication skills
- Excellent understanding of social media networking programs
- Ability to work well under pressure
Preferred Skills:
- Experience in social media marketing and networking programs
- Maturity and confidence to be the property's online ambassador
- Ability to support the General Manager with accurate documentation and concise expectations
ASSUMPTION: While a bachelor's degree is preferred, the company may consider candidates with relevant experience and a strong portfolio.
💰 Compensation & Benefits
Salary Range: $20.00 - $22.00 per hour
Benefits:
- Competitive benefits package (not specified)
Working Hours: Full-time, day shift
ASSUMPTION: The salary range provided is an hourly rate, which may be equivalent to a lower annual salary compared to similar roles in other industries. The benefits package is not specified but is expected to be competitive for the hospitality industry.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on hotel management and real estate
Company Size: Medium-sized company with 501-1,000 employees, providing a structured work environment with opportunities for growth and development
Founded: 2009, with a history of expansion and growth in the hospitality industry
Company Description:
- Core Hotels & Resort’s vision is to maximize financial returns while providing a genuine hospitality experience to guests
- The company utilizes framework management to ensure a quality and memorable encounter for guests, owners, and employees alike
- Core Hotels and Resorts offers a range of services, including hotel management, hospitality management, and real estate
Company Specialties:
- Hotels
- Hospitality Management
- Real Estate
Company Website: www.corehotelsandresorts.com
ASSUMPTION: Core Hotels and Resorts is a well-established company in the hospitality industry, with a focus on providing high-quality service and experiences to its guests.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth and advancement within the company
Reporting Structure: The Social Media / Digital Marketing Manager reports directly to the General Manager of the property and works closely with the Regional Director of Sales
Work Arrangement: On-site, full-time position with a day shift
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion of responsibilities and team management opportunities
- Potential relocation to other properties or corporate offices
ASSUMPTION: This role offers opportunities for career growth and development within the hospitality industry, with a focus on digital marketing and social media management.
🌍 Location & Work Environment
Office Type: Hotel property, with a casual yet professional work environment
Office Location(s): Radisson Corning, Corning, NY, USA
Geographic Context:
- Corning, NY is a small city in the Finger Lakes region of New York State
- The area offers a mix of urban and rural living, with access to outdoor recreation and cultural attractions
- The cost of living in Corning is relatively low compared to other major cities in the United States
Work Schedule: Full-time, day shift with standard business hours
ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on customer service and team collaboration. The location offers a mix of urban and rural living, with access to outdoor recreation and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview with the General Manager and other relevant team members
- Background check and reference check
- Job offer
Key Assessment Areas:
- Social media marketing and strategy skills
- Campaign management and execution
- Communication and collaboration skills
- Adaptability and problem-solving skills
- Customer service and guest relations skills
Application Tips:
- Highlight relevant social media marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and the company's mission
- Prepare examples of successful social media campaigns you've managed or contributed to
- Research the company and the hotel property to show your enthusiasm and preparation for the role
ATS Keywords: Social Media Marketing, Digital Marketing, Campaign Management, Content Creation, Guest Relations, Hospitality Industry, Hotel Management
ASSUMPTION: The application process is straightforward and focused on assessing the candidate's relevant skills and experience. The interview process is designed to evaluate the candidate's fit for the role and the company culture.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Twitter, Instagram, etc.)
- Social media management tools (Hootsuite, Buffer, etc.)
- Graphic design tools (Canva, Adobe Creative Suite, etc.)
- Project management tools (Asana, Trello, etc.)
- Analytics tools (Google Analytics, Sprout Social, etc.)
ASSUMPTION: The required tools and technologies for this role are primarily social media management and analytics platforms, as well as graphic design and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Service: Providing genuine hospitality experiences to guests, owners, and employees
- Growth: Fostering a culture of continuous learning and improvement
- Success: Achieving excellence in all aspects of hotel management and real estate
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Adaptable: Embracing change and responding to evolving guest preferences and market trends
- Customer-focused: Prioritizing guest satisfaction and exceeding expectations
Self-Assessment Questions:
- Do you have a strong understanding of social media platforms and marketing strategies?
- Are you comfortable working under pressure and managing multiple campaigns simultaneously?
- Do you have excellent communication and collaboration skills?
- Are you passionate about providing exceptional customer service and guest relations?
- Do you thrive in a fast-paced, dynamic work environment?
ASSUMPTION: Core Hotels and Resorts values candidates who are passionate about providing exceptional service, adaptable to change, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple social media campaigns simultaneously may be challenging for less experienced candidates
- Working under pressure and meeting tight deadlines may be demanding
- Adapting to evolving guest preferences and market trends may require continuous learning and adjustment
- The role may require occasional weekend or evening work to support events and marketing campaigns
ASSUMPTION: While this role offers opportunities for growth and development, it also presents challenges that require strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role differs from related positions in that it focuses specifically on social media and digital marketing for a single hotel property, rather than a broader marketing or communications role
- Industry-specific context: The hospitality industry is highly competitive, with a focus on customer service and guest relations
- Career path comparison: This role offers opportunities for growth and advancement within the hospitality industry, with a focus on digital marketing and social media management
ASSUMPTION: This role is unique in its focus on social media and digital marketing for a single hotel property, offering opportunities for growth and advancement within the hospitality industry.
📝 Sample Projects
- Developing and implementing a social media strategy to increase visibility and drive traffic for a hotel grand opening
- Managing a social media campaign to promote a hotel's unique selling points and amenities
- Analyzing campaign effectiveness and reporting on results to optimize future marketing efforts
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Social Media / Digital Marketing Manager role at Core Hotels and Resorts.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the hotel's social media presence, and how can this role address them?
- How does this role collaborate with the property's team to ensure event and marketing campaign success?
- What opportunities are there for growth and advancement within the company for this role?
- How does the company support the professional development of its employees?
- What is the company's approach to work-life balance for this role?
ASSUMPTION: These key questions help candidates better understand the role's responsibilities, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant social media marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and the company's mission
- Prepare examples of successful social media campaigns you've managed or contributed to
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
