Social Media & Digital Marketing Internship (For-Credit / Unpaid – AI & Travel Focus)

📌 Core Information

🔹 Job Title: Social Media & Digital Marketing Internship (For-Credit / Unpaid – AI & Travel Focus)

🔹 Company: Italian Itinerary

🔹 Location: Rome, Lazio, Italy

🔹 Job Type: Intern

🔹 Category: Travel Arrangements

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Fully remote

🚀 Job Overview

Key aspects of this role include:

• Strengthening and expanding Italian Itinerary's social media presence
• Creating and scheduling high-quality branded content using AI tools
• Contributing to storytelling, visual identity, and community engagement strategies
• Researching and assessing potential PR and influencer partnerships
• Supporting AI-powered digital marketing and analytics efforts

ASSUMPTION: This internship is designed for students seeking real-world experience in digital marketing, social media strategy, and AI-enhanced branding, and is not a paid job or entry-level employment opportunity.

📋 Key Responsibilities

✅ Social Media Strategy & Content Development:

• Strengthen and expand Italian Itinerary's social media presence
• Create and schedule high-quality branded content using tools like Canva, Meta Business Suite, ChatGPT, Perplexity, Gemini, and Claude
• Contribute to storytelling, visual identity, and community engagement strategies with a focus on quality and authenticity
• Research and assess potential PR and influencer partnerships in the travel and wellness spaces

✅ AI-Powered Digital Marketing & Analytics:

• Use AI tools to support email marketing strategy, segmenting audiences and personalizing outreach
• Help create simple analytics reports using AI-generated data to evaluate performance and inform strategy
• Support in the ideation and delivery of online webinars, digital campaigns, and special event promotions

ASSUMPTION: The intern will be expected to work independently and proactively, with a strong attention to detail and a proactive, independent work ethic.

🎯 Required Qualifications

Education: Pursuing a Master's or advanced Bachelor's degree in Digital Marketing, Business or Communications, Hospitality / Tourism, Social Media Strategy, Branding or AI-Enhanced Content Creation

Experience: None specified, but experience with WordPress, SEO, or AI-enhanced marketing tools is a plus

Required Skills:

• Fluency in English (strong written and spoken communication skills)
• High attention to detail and a proactive, independent work ethic
• Enthusiasm for AI-driven digital marketing and social media growth
• Strong research skills and ability to identify high-value collaborations
• Creativity in content creation, campaign development, and audience engagement

Preferred Skills:

• Italian language skills

ASSUMPTION: While Italian language skills are a plus, they are not required for this role.

💰 Compensation & Benefits

Salary Range: This is an unpaid internship structured to meet curricular / university credit requirements. It is not a paid job or entry-level employment opportunity.

Benefits:

• Real-world, hands-on experience with cutting-edge AI marketing tools
• In-depth exposure to slow travel and wellness tourism
• Mentorship with a bilingual solopreneur and industry expert
• Access to occasional gratis or discounted travel opportunities in Italy
• Portfolio-worthy content and strategy projects to support future career goals

Working Hours: 15-20 hours per week (flexible)

ASSUMPTION: The internship duration is a minimum of 5-6 months, with a start date that is rolling and based on candidate availability.

📌 Applicant Insights

🔍 Company Context

Industry: Italian Itinerary is a boutique travel design consultancy led by Linda Somma, curating immersive, slow travel experiences across Italy, now expanded to include yoga retreats and wellness travel.

Company Size: 2-10 employees

Founded: 2022

Company Description:

• Italian Itinerary specializes in authentic, custom itineraries that connect travelers with culture, people, and place
• The company partners with universities worldwide to offer mentorship-style academic internships designed for students seeking real-world experience
• Italian Itinerary is committed to providing meaningful, real-world experience for interns, not a salaried role

Company Specialties:

• #slowtravel
• #slowitaly
• food
• travel
• #bucketlist
• #traveldesign
• #traveladvisor
• #AuthenticExperiences
• and #ExploreItaly

Company Website: www.italianitinerary.com

ASSUMPTION: Italian Itinerary is a well-established travel design consultancy with a strong focus on providing authentic, immersive experiences for its clients.

📊 Role Analysis

Career Level: Entry-level, academic internship

Reporting Structure: The intern will report directly to Linda Somma, the founder and lead consultant of Italian Itinerary

Work Arrangement: Fully remote, with a flexible schedule of 15-20 hours per week

Growth Opportunities:

• Portfolio-worthy content and strategy projects to support future career goals
• Occasional gratis or discounted travel opportunities in Italy
• Mentorship with a bilingual solopreneur and industry expert

ASSUMPTION: While this is an unpaid internship, it offers valuable real-world experience and the opportunity to work closely with an industry expert.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): Rome, Italy

Geographic Context:

• Rome is the capital and largest city of Italy, known for its rich history, vibrant culture, and iconic landmarks
• The city is a major hub for international travel and tourism
• Rome offers a unique blend of ancient and modern, with a lively atmosphere and a strong sense of community

Work Schedule: Flexible, with a minimum commitment of 15-20 hours per week

ASSUMPTION: The fully remote work environment allows for a flexible schedule and the opportunity to work from anywhere with an internet connection.

💼 Interview & Application Insights

Typical Process:

• Submit your resume, cover letter, and references in English
• Participate in a video call or phone interview to discuss your qualifications and fit for the role
• If selected, complete any additional screening or assessment tasks as required

Key Assessment Areas:

• Communication skills and English proficiency
• Understanding of digital marketing and social media strategy
• Creativity and attention to detail
• Research skills and ability to identify high-value collaborations

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Be prepared to discuss your availability and preferred start date during the interview
• Include links to your portfolio, social media, or content if applicable

ATS Keywords: Social Media Strategy, Content Development, AI-Powered Marketing, Email Marketing, Analytics, Research Skills, Creativity, WordPress, SEO, Digital Campaigns, Community Engagement, Branding, Proactive Work Ethic, Attention to Detail, English Fluency, Italian Language Skills

ASSUMPTION: The application process is designed to assess the candidate's fit for the role and their ability to contribute to Italian Itinerary's mission and values.

🛠️ Tools & Technologies

• Canva
• Meta Business Suite
• ChatGPT
• Perplexity
• Gemini
• Claude

ASSUMPTION: The intern will be expected to learn and utilize these tools as part of their responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Authenticity and quality over quantity
• Creativity and innovation
• Collaboration and community engagement

Work Style:

• Proactive and independent
• Attention to detail and strong communication skills
• Enthusiasm for AI-driven digital marketing and social media growth

Self-Assessment Questions:

• Do you have strong communication skills in English and a proactive, independent work ethic?
• Are you enthusiastic about AI-driven digital marketing and social media growth?
• Do you have strong research skills and the ability to identify high-value collaborations?

ASSUMPTION: Italian Itinerary values candidates who are a strong fit with their mission, values, and work style.

⚠️ Potential Challenges

• The internship is unpaid and structured to meet curricular / university credit requirements
• The role may require working with tight deadlines and managing multiple projects simultaneously
• The intern may need to adapt to a fully remote work environment and manage their own time effectively
• The intern may need to learn and utilize new tools and technologies as part of their responsibilities

ASSUMPTION: These challenges can be overcome with a proactive, independent work ethic, strong communication skills, and a commitment to learning and growth.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-powered digital marketing and social media strategy for a boutique travel design consultancy
• Similar roles may include social media internships, digital marketing internships, or travel and tourism internships, but may not have the same focus on AI-enhanced branding and wellness tourism
• This role offers a unique opportunity to gain real-world experience in a specific niche of the travel and tourism industry

ASSUMPTION: This role is unique in its focus on AI-powered digital marketing and social media strategy for a boutique travel design consultancy, and offers a valuable opportunity for students seeking real-world experience in this field.

📝 Sample Projects

• Developing a social media strategy for Italian Itinerary's wellness tourism offerings
• Creating and scheduling branded content for Italian Itinerary's Instagram and Facebook accounts
• Researching and assessing potential PR and influencer partnerships in the travel and wellness spaces

ASSUMPTION: These sample projects are designed to give the intern a sense of the types of tasks they may be responsible for as part of this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing and branding strategy for Italian Itinerary?
• What opportunities are there for growth and professional development as part of this internship?
• How does Italian Itinerary support work-life balance for its interns?
• What are the key challenges facing Italian Itinerary in the coming months, and how can this role help address them?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the opportunities for growth and development as part of this internship.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume, cover letter, and references in English through the provided application link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Be prepared to discuss your availability and preferred start date during the interview
• Include links to your portfolio, social media, or content if applicable
• Follow up with Italian Itinerary after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.