📌 Core Information
🔹 Job Title: Social Media & Digital Marketing Specialist
🔹 Company: DSP Asset Managers Pvt. Ltd.
🔹 Location: Mumbai, India
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: Mid-Senior level (3-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the brand's LinkedIn presence and managing content calendars
- Supporting content creation and execution for other platforms like X (Twitter)
- Ideating and supporting brand campaigns from brief to execution
- Collaborating with creative teams to produce visually compelling assets
- Redesigning and reimagining product presentations, sales decks, and reports
ASSUMPTION: This role requires a strong balance of creative and strategic thinking, with a focus on storytelling and campaign management.
📋 Key Responsibilities
✅ Lead the LinkedIn presence of our brand—managing content calendars, writing posts, and ensuring a consistent brand voice
✅ Support content creation and execution for other platforms like X (Twitter)
✅ Distil insights from investor communications and internal reports to create content that’s relevant and timely
✅ Ideate and support brand campaigns from brief to execution—be it digital, print, or on-ground
✅ Collaborate with creative teams to produce visually compelling assets for our campaigns and investor education initiatives
✅ Drive brand visibility and recall through consistent storytelling and fresh concepts
✅ Redesign and reimagine product presentations, sales decks, and reports for better clarity, visual appeal, and engagement
✅ Work with internal teams to translate data and insights into narratives
✅ Support and manage brand research projects, and help convert findings into actionable ideas and content
✅ Stay on top of industry trends, investor sentiment, and digital best practices to inform campaign strategies
✅ Collaborate with internal designers or external partners to oversee office branding, report aesthetics, campaign creatives, etc.
✅ Ensure all visual and verbal outputs reflect a unified, premium brand identity
✅ Assist in executing digital campaigns aimed at brand building and investor education
✅ Track and optimize campaign performance where needed
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong communication skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-5 years of experience in digital marketing, social media, or brand marketing roles
Required Skills:
- Proven experience in social media management, with a focus on LinkedIn
- Strong storytelling and copywriting skills, especially for LinkedIn and investor-facing platforms
- Demonstrated experience in working on insight-driven campaigns, engaging reports, or branded content
- Eye for design and ability to work closely with creatives and guide aesthetic direction
- Basic understanding of digital analytics tools (e.g., LinkedIn Analytics, Google Analytics)
Preferred Skills:
- Prior experience in the mutual fund or financial services industry
- Existing relationships with media partners or familiarity with media outreach
- Comfort with tools like Canva, PowerPoint, or Adobe Suite
- A portfolio of past campaigns, posts, decks, or content pieces
ASSUMPTION: Candidates with experience in the financial services industry and a strong portfolio will have a competitive edge.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for mid-level marketing roles in Mumbai)
Benefits:
- Health insurance
- Retirement benefits
- Performance-based bonuses
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Investment Management
Company Size: Small (12 employees)
Founded: 2000 (as DSP Merrill Lynch Asset Management)
Company Description:
- DSP Asset Managers Pvt. Ltd. is a leading asset management company in India, offering a wide range of investment products and services
- The company focuses on delivering innovative solutions and exceptional client service
- DSP Asset Managers is a subsidiary of DSP Group, one of India's largest and most respected business houses
Company Specialties:
- Mutual Funds
- Portfolio Management Services
- Retail and Institutional Distribution
- Investment Research and Advisory
Company Website: http://dspim.com
ASSUMPTION: Working at DSP Asset Managers offers opportunities to grow within a well-established company with a strong reputation in the investment management industry.
📊 Role Analysis
Career Level: Mid-Senior level (3-5 years of experience)
Reporting Structure: Reports to the AVP – Brand Marketing & Digital Marketing
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential career progression to senior marketing roles within the company
- Opportunities to work on diverse campaigns and projects, gaining broad marketing experience
- Chance to contribute to the company's digital transformation and brand evolution
ASSUMPTION: This role offers growth opportunities for candidates looking to advance their marketing careers within a well-established company.
🌍 Location & Work Environment
Office Type: Modern, professional office space in Nariman Point, Mumbai
Office Location(s): Mafatlal Centre, 10th Floor, Nariman Point - 400021, Mumbai
Geographic Context:
- Mumbai is a major financial hub and the capital city of the Indian state of Maharashtra
- The Nariman Point area is a prominent business district with easy access to public transportation
- Mumbai offers a vibrant culture, diverse food scene, and numerous entertainment options
Work Schedule: Monday to Friday, 9:30 AM to 6:30 PM, with a one-hour lunch break
ASSUMPTION: The work environment at DSP Asset Managers is professional and collaborative, with a focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with the senior leadership team
Key Assessment Areas:
- Candidates' understanding of the mutual fund industry and investment products
- Candidates' creative and strategic thinking for campaign development
- Candidates' ability to work collaboratively and manage multiple projects
- Candidates' communication skills and ability to translate complex information into engaging content
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of your past campaigns, posts, decks, or content pieces to showcase during the interview
- Research the company and its products to demonstrate your understanding of the industry and investment management
ATS Keywords: Social Media, Digital Marketing, Brand Marketing, Storytelling, Campaign Management, Research, Insights, Design, Visuals, LinkedIn, X (Twitter), Investor Education, Brand Visibility
ASSUMPTION: The interview process at DSP Asset Managers is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Social media platforms: LinkedIn, X (Twitter)
- Design tools: Canva, PowerPoint, Adobe Suite
- Analytics tools: LinkedIn Analytics, Google Analytics
- Project management tools: Asana, Trello, or similar
ASSUMPTION: Candidates should be comfortable using social media management tools, design software, and analytics platforms to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Client Focus
- Innovation
- Teamwork
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
- Creative and strategic thinkers
Self-Assessment Questions:
- Do you align with the company's values, particularly integrity and client focus?
- Are you comfortable working in a collaborative, team-based environment?
- Do you have a proactive approach to work and a strong desire to achieve results?
ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse internal teams and stakeholders
- Adapting to the unique requirements and regulations of the financial services industry
- Keeping up with industry trends and best practices in digital marketing and social media
ASSUMPTION: Candidates should be prepared to manage multiple priorities, work collaboratively, and adapt to the unique demands of the financial services industry.
📈 Similar Roles Comparison
- This role focuses more on brand marketing and investor education than traditional marketing or advertising roles
- Candidates with experience in the financial services industry or a strong understanding of investment products will have an advantage
- Career progression in this role could lead to senior marketing positions within the company or related industries
ASSUMPTION: This role offers a unique blend of brand marketing, digital marketing, and investor education, making it distinct from other marketing roles in the industry.
📝 Sample Projects
- Developing a LinkedIn content strategy for a new mutual fund launch
- Creating a visually engaging investor report on the company's performance and market trends
- Designing and executing a digital campaign to promote a new portfolio management service
ASSUMPTION: These sample projects illustrate the diverse range of tasks and responsibilities required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does the company support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the brand in the next 12-24 months, and how can this role contribute to addressing them?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company approach work-life balance, and what flexibility is available for remote work?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of your past campaigns, posts, decks, or content pieces to showcase during the interview
- Research the company and its products to demonstrate your understanding of the industry and investment management
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
