📌 Core Information
🔹 Job Title: Social Media & Digital Marketing Specialist (Contract)
🔹 Company: StreetWise Partners
🔹 Location: New York, New York, United States
🔹 Job Type: Part-Time, Contract
🔹 Category: Marketing
🔹 Date Posted: May 11, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (1 day per week in-office)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital content strategies to enhance organizational visibility and audience engagement.
- Creating compelling content, managing editorial calendars, and capturing event-based content.
- Collaborating with staff, volunteers, and clients to gather stories and ensure content is meaningful.
- Monitoring social media trends and relevant events to keep content timely and impactful.
ASSUMPTION: This role requires a creative and proactive individual with strong writing, editing, and visual storytelling skills. Familiarity with various digital tools and the ability to manage multiple deadlines are essential.
📋 Key Responsibilities
✅ Develop and implement digital content strategies to amplify key messaging and success stories across various platforms.
✅ Create and schedule engaging content, including graphics, videos, reels, stories, newsletters, and LinkedIn campaigns using tools such as Canva.
✅ Design and manage a content calendar that reflects organizational messaging and priorities, ensuring consistent and timely delivery across social media platforms.
✅ Manage and grow the organization's presence across LinkedIn, Instagram, and Facebook through community engagement and trend-driven storytelling.
✅ Attend events and program sessions to gather real-time photos, videos, and stories to advance mission visibility.
✅ Use analytics tools to track engagement and optimize content strategy.
✅ Collaborate with staff, volunteers, and clients to target key audiences, gather stories, and ensure content is meaningful.
✅ Stay current on social media trends and relevant events to keep content timely and impactful.
ASSUMPTION: The role may require occasional in-person attendance to capture live content through events, workshops, and graduations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: 3-5+ years of experience in social media and digital content creation.
Required Skills:
- Strong writing, editing, and visual storytelling skills.
- Familiarity with tools such as Asana, Canva, LinkedIn Analytics, Constant Contact, Hootsuite, and Meta Business Suite.
- Basic video editing using platforms such as iMovie, CapCut, or Adobe Rush.
- Experience with analytics tools (e.g., Google Analytics, Meta Insights, LinkedIn ads, and LinkedIn Analytics).
- Ability to manage multiple deadlines, prioritize effectively, work independently, and contribute creative ideas.
- Proactive and committed, with strong ability to lead marketing conversations and projects.
- Strong interpersonal skills and comfort interacting with diverse stakeholders.
- Flexibility to attend in-person events for content gathering.
Preferred Skills:
- Experience with event-based content capture.
- Fluency in additional languages.
ASSUMPTION: This role requires strong writing, editing, and visual storytelling skills, as well as familiarity with various digital tools and the ability to manage multiple deadlines.
💰 Compensation & Benefits
Salary Range: $22 - $25 per hour. This is an estimate based on industry standards for part-time, contract marketing roles in New York City.
Benefits:
- Flexible work arrangement (1 day per week in-office).
- Opportunity to work for a mission-driven organization with a proven track record of success.
Working Hours: 20 hours per week, with occasional in-person attendance required for content gathering.
ASSUMPTION: The salary range provided is an estimate based on industry standards for part-time, contract marketing roles in New York City. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: StreetWise Partners operates in the non-profit sector, focusing on professional development, job skills training, and workforce development for under-served communities.
Company Size: StreetWise Partners has 11-50 employees, which means applicants can expect a close-knit work environment with ample opportunities for collaboration and growth.
Founded: StreetWise Partners was founded in 1997 and has since grown to serve over 25,000 individuals across New York City and Washington, D.C.
Company Description:
- StreetWise Partners pairs volunteers with mentees who are unemployed or underemployed to provide them with the skills, resources, and access to networks they need to secure and maintain employment.
- The organization's unique mentorship program has a proven success rate, with 70% of mentees employed within one year, and another 20% pursuing advanced training.
- StreetWise Partners aims to launch 1900 careers by 2026, which equates to $92m in first-year cumulative wages to transform individuals, families, and communities.
Company Specialties:
- Professional Development
- Job Skills Training
- Low-income populations
- Corporate Partnership and Engagement
- Volunteerism and Management
- Workforce Development
- Career Mentoring
Company Website: http://www.streetwisepartners.org
ASSUMPTION: StreetWise Partners is a mission-driven organization focused on empowering job seekers from under-served communities. Applicants should be passionate about the organization's mission and eager to contribute to its success.
📊 Role Analysis
Career Level: This role is suitable for mid-senior level marketing professionals with 3-5+ years of experience in social media and digital content creation.
Reporting Structure: The Social Media & Digital Marketing Specialist reports directly to Shari Krull, Chief Executive Officer.
Work Arrangement: This is a part-time, flexible role working an average of 20 hours per week, with occasional in-person attendance required for content gathering.
Growth Opportunities:
- Applicants may have the opportunity to grow within the organization as StreetWise Partners expands its programs and services.
- The role offers the chance to develop and implement digital content strategies, gaining valuable experience in marketing and communications.
- Working for a mission-driven organization can provide a sense of purpose and personal fulfillment.
ASSUMPTION: This role offers growth opportunities for the right candidate, including the chance to develop and implement digital content strategies and gain valuable experience in marketing and communications.
🌍 Location & Work Environment
Office Type: StreetWise Partners has offices in New York, NY, and Washington, D.C. The Social Media & Digital Marketing Specialist position is based in Downtown Manhattan.
Office Location(s): 222 Broadway, 19th floor, New York, NY 10038, US
Geographic Context:
- New York City is a major metropolitan area with a diverse population and a thriving job market.
- The organization's focus on under-served communities allows applicants to make a meaningful impact on the lives of individuals and families in need.
- StreetWise Partners' offices are located in downtown Manhattan, offering easy access to public transportation and nearby amenities.
Work Schedule: The Social Media & Digital Marketing Specialist will work an average of 20 hours per week, with occasional in-person attendance required for content gathering.
ASSUMPTION: Applicants should be comfortable working in an office environment and be able to commute to the organization's downtown Manhattan office as needed.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the provided link.
- Participate in a phone or video screening interview to assess your qualifications and fit for the role.
- Attend an in-person or virtual interview with the hiring manager to discuss your experience, skills, and career goals.
- Complete a background check and provide references as required.
Key Assessment Areas:
- Candidates will be evaluated on their writing, editing, and visual storytelling skills, as well as their familiarity with various digital tools.
- Applicants should be prepared to discuss their experience with social media management, content creation, and analytics.
- Candidates should demonstrate their ability to manage multiple deadlines, prioritize effectively, and work independently.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of your social media and digital content creation experience, as well as any relevant analytics or reporting experience.
- Demonstrate your passion for StreetWise Partners' mission and your commitment to helping under-served communities.
ATS Keywords: Social Media Management, Digital Marketing, Content Creation, Writing, Editing, Visual Storytelling, Analytics, Event-Based Content Capture, Trend Monitoring, Collaboration, Proactivity, Interpersonal Skills, Video Editing, Time Management, Creativity, Organization
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills for this role. They should also demonstrate their passion for StreetWise Partners' mission and commitment to helping under-served communities.
🛠️ Tools & Technologies
- Asana
- Canva
- LinkedIn Analytics
- Constant Contact
- Hootsuite
- Meta Business Suite
- iMovie, CapCut, or Adobe Rush
- Google Analytics
- Meta Insights
- LinkedIn ads
ASSUMPTION: Familiarity with these tools is required for this role. Applicants should be comfortable using these platforms and able to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Commitment to mission and community
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Proactive and self-motivated
- Strong communication and interpersonal skills
- Ability to work independently and manage multiple deadlines
Self-Assessment Questions:
- Do you share StreetWise Partners' commitment to empowering under-served communities?
- Are you comfortable working independently and managing multiple deadlines?
- Do you have strong communication and interpersonal skills, and are you able to collaborate effectively with diverse stakeholders?
ASSUMPTION: Applicants should assess their fit with StreetWise Partners' mission, values, and work style before applying. They should be passionate about the organization's mission and committed to helping under-served communities.
⚠️ Potential Challenges
- Occasional in-person attendance may be required for content gathering, which could be challenging for applicants who prefer fully remote work.
- The role may require working with diverse stakeholders, which could present communication or collaboration challenges.
- Applicants may face competition for this role, as StreetWise Partners is a well-regarded organization with a strong reputation in the non-profit sector.
- The organization's focus on under-served communities may present unique challenges related to poverty, unemployment, and other social issues.
ASSUMPTION: Applicants should be aware of these potential challenges and consider how they might address them in the interview process or during their tenure at StreetWise Partners.
📈 Similar Roles Comparison
- This role is similar to other social media and digital marketing positions, but it offers the unique opportunity to work for a mission-driven organization with a proven track record of success.
- Applicants should consider the impact of their work on the lives of individuals and families in need, as well as the potential for personal growth and fulfillment.
- This role may offer less job security than full-time, permanent positions, but it provides the opportunity to gain valuable experience and build a professional network in the non-profit sector.
ASSUMPTION: Applicants should compare this role to similar positions in the non-profit sector and consider the unique opportunities and challenges it presents.
📝 Sample Projects
- Developing and implementing a social media campaign to promote StreetWise Partners' mentoring program and raise awareness of its impact on under-served communities.
- Creating a series of blog posts or articles highlighting the success stories of StreetWise Partners' mentees and the volunteers who support them.
- Designing and managing a content calendar that reflects StreetWise Partners' organizational messaging and priorities, ensuring consistent and timely delivery across social media platforms.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. Applicants should be prepared to discuss their experience with similar projects during the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the organization's mentoring program and how my work as Social Media & Digital Marketing Specialist would support its success?
- How does StreetWise Partners engage with its volunteers and mentees to gather stories and ensure content is meaningful?
- What are the most significant challenges facing StreetWise Partners, and how can this role help address them?
- How does StreetWise Partners measure the success of its social media and digital marketing efforts, and what key performance indicators (KPIs) does the organization track?
- What opportunities are there for growth and professional development within StreetWise Partners, and how does the organization support the career advancement of its employees?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and their commitment to helping StreetWise Partners achieve its mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for your interview by researching StreetWise Partners' mission, values, and work style, as well as the unique challenges and opportunities presented by this role.
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
