Social Media Director

📌 Core Information

🔹 Job Title: Social Media Director

🔹 Company: SS&C Technologies

🔹 Location: New York, NY

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-07

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Hybrid (On-site and Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive social media strategy
• Managing and overseeing all social media accounts and platforms
• Creating and curating engaging content for various social media channels
• Planning and executing social media campaigns to drive brand awareness and generate leads
• Monitoring and analyzing social media metrics and trends

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities. The ideal candidate will have a proven track record in B2B marketing and corporate social media.

📋 Key Responsibilities

✅ Developing and implementing a comprehensive social media strategy aligned with the company's goals and objectives

✅ Managing and overseeing all social media accounts and platforms, including but not limited to Facebook, Twitter, LinkedIn, and Instagram

✅ Creating and curating engaging and high-quality content for social media channels, including posts, videos, graphics, and other multimedia assets

✅ Planning and executing social media campaigns to drive brand awareness, increase audience engagement, and generate leads

✅ Monitoring and analyzing social media metrics and trends to identify opportunities for optimization and improvement

✅ Staying up-to-date with the latest social media trends, tools, and best practices, and incorporating them into the company's social media strategy

✅ Collaborating with internal teams, including Growth Marketing, PR & communications, to ensure consistent messaging and brand voice across all social media channels

✅ Monitoring social media conversations and responding to inquiries, comments, and complaints in a timely and professional manner. Escalating when necessary.

✅ Providing regular reports and insights on social media performance, campaign effectiveness, and audience behavior to key stakeholders

✅ Managing campaigns with a data-driven approach and compile insights to inform strategic decisions

✅ Managing the employee advocacy program on Hootsuite Amplify, ensuring content and users are current

✅ Driving end-to-end annual and quarterly planning for organic social media

✅ Collaborating cross-functionally with growth marketing, creative services, and public relations to refine messaging across the social media landscape

✅ Liaising with Public Relations team on elevating our Business Unit leaders as thought leaders on social media

✅ Creating a Social Media Center of Excellence across the enterprise. Global Marketing manages content and strategy for SS&C Technologies’ social media properties

✅ Collaborating with social media agencies on the evolution of social media strategy

✅ Photography, video capture, and editing experience are preferred. Responsible for attending and capturing footage from top-tier events may be required.

ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong project management and organizational skills. The ideal candidate will be able to work effectively in a fast-paced environment and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field

Experience: 7+ years of experience in B2B marketing and/or Corporate Social Media

Required Skills:

• Strong understanding of social media platforms, tools, and analytics
• Knowledge of paid marketing tactics- Google and LinkedIn Ads
• Excellent organizational and project management skills
• Excellent interpersonal and relationship management skills
• Strong analytical skills and attention to detail
• Experience with marketing automation software (Hubspot or Marketo) as well as social media scheduling tools
• Ability to analyze data, overcome data noise, and make data-driven decisions
• Excellent written and verbal communication skills, with the ability to create compelling content tailored for different social media platforms
• Demonstrated ability to develop and execute successful social media strategies that drive engagement and achieve business goals
• Creative mindset with a keen eye for design and visual aesthetics
• Ability to multitask, prioritize, and work in a fast-paced environment
• Strong leadership and team management skills. This role has two direct reports.

Preferred Skills:

• Experience with photography, video capture, and editing

ASSUMPTION: The ideal candidate will have a proven track record in B2B marketing and corporate social media, with a strong understanding of social media platforms, tools, and analytics. They should also possess excellent organizational and project management skills, as well as strong analytical skills and attention to detail.

💰 Compensation & Benefits

Salary Range: $100,000 - $160,000 per year

Benefits:

• 401k Matching Program
• Professional Development Reimbursement
• Flexible Personal/Vacation Time Off
• Sick Leave
• Paid Holidays
• Medical, Dental, Vision
• Employee Assistance Program
• Parental Leave
• Discounts on fitness clubs, travel and more!

Working Hours: Full-time, 40 hours per week. Hybrid work model (on-site and remote).

ASSUMPTION: The salary range provided is based on industry standards for a Social Media Director role in the New York area. Benefits are subject to change and may vary based on the company's policies and the employee's eligibility.

📌 Applicant Insights

🔍 Company Context

Industry: SS&C Technologies is a leading global provider of mission-critical, cloud-based software and solutions for the financial and healthcare industries. They are a trusted provider to more than 20,000 financial services and healthcare companies, with over 25,000 employees and operations in more than 40 countries.

Company Size: SS&C Technologies has 10,001+ employees, making it a large enterprise. This means there are ample opportunities for career growth and development, as well as a diverse range of perspectives and experiences among employees.

Founded: SS&C Technologies was founded in 1986 and has since grown to become a publicly-traded company with a global presence.

Company Description:

• SS&C Technologies is a leading global provider of mission-critical, cloud-based software and solutions for the financial and healthcare industries
• The company is a trusted provider to more than 20,000 financial services and healthcare companies, with over 25,000 employees and operations in more than 40 countries
• SS&C Technologies offers a wide range of products and services, including portfolio management, trading, private equity, fund of funds and hedge fund administration, institutional outsourcing, financial services software, ASP, BPO, and license

Company Specialties:

• Portfolio management
• Trading
• Private equity
• Fund of funds and hedge fund administration
• Institutional outsourcing
• Financial services software
• ASP
• BPO
• License

Company Website: www.ssctech.com

ASSUMPTION: SS&C Technologies is a well-established company with a strong reputation in the financial and healthcare industries. They offer a wide range of products and services, making them a versatile and stable employer.

📊 Role Analysis

Career Level: Mid-Senior level. This role requires a significant amount of experience and expertise in B2B marketing and corporate social media.

Reporting Structure: The Social Media Director will report directly to the Global Marketing team and will have two direct reports.

Work Arrangement: Hybrid work model (on-site and remote). The ideal candidate will be comfortable working in a hybrid environment and managing their time effectively.

Growth Opportunities:

• This role offers the opportunity to work with a global team and gain experience in a fast-paced, dynamic environment
• The company's size and diverse range of products and services provide ample opportunities for career growth and development
• The ideal candidate will have the opportunity to make a significant impact on the company's digital presence and contribute to its overall marketing success

ASSUMPTION: This role offers a unique opportunity to work with a global team and gain experience in a fast-paced, dynamic environment. The ideal candidate will have the opportunity to make a significant impact on the company's digital presence and contribute to its overall marketing success.

🌍 Location & Work Environment

Office Type: Hybrid (On-site and Remote)

Office Location(s): 80 Lamberton Road, Windsor, CT 06095, US and 4 Times Sq, New York, 10036, US

Geographic Context:

• New York, NY is a major metropolitan area with a diverse population and a thriving job market
• The cost of living in New York, NY is higher than the national average, with median housing costs and consumer prices well above the national median
• New York, NY is a global hub for finance, media, and technology, offering ample opportunities for professional growth and development

Work Schedule: Full-time, 40 hours per week. The hybrid work model allows for flexibility in work arrangements, with a balance between on-site and remote work.

ASSUMPTION: The hybrid work model offers the best of both worlds, allowing employees to balance the benefits of on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and/or team members
• Background check and reference check
• Final decision and offer

Key Assessment Areas:

• Strategic thinking and planning
• Analytical skills and data-driven decision-making
• Communication and interpersonal skills
• Leadership and team management skills
• Creativity and visual aesthetics
• Technical proficiency with social media tools and platforms

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the company and the role by addressing the required qualifications and responsibilities in your application materials
• Showcase your portfolio or examples of your work, if applicable
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership abilities, and cultural fit
• Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Social Media Director, B2B Marketing, Corporate Social Media, Strategic Planning, Analytics, Project Management, Leadership, Team Management, Marketing Automation, Paid Marketing Tactics, Data Analysis, Communication Skills, Creative Mindset, Visual Aesthetics, Multitasking, Relationship Management

ASSUMPTION: The application process for this role is competitive, and the ideal candidate will have a strong background in B2B marketing and corporate social media, as well as excellent communication and interpersonal skills.

🛠️ Tools & Technologies

• Hubspot
• Hootsuite Amplify
• Oktopost
• Airtable
• Google Ads
• LinkedIn Ads

ASSUMPTION: The ideal candidate will have experience with marketing automation software (Hubspot or Marketo), social media scheduling tools (Hootsuite Amplify, Oktopost), and analytics tools (Google Analytics, Facebook Insights, etc.).

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Innovation
• Collaboration
• Accountability
• Client Focus

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Results-focused and accountable

Self-Assessment Questions:

• Do you have a proven track record in B2B marketing and corporate social media?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
• Do you have strong analytical skills and the ability to make data-driven decisions?
• Are you a strategic thinker with a creative mindset and a keen eye for design and visual aesthetics?
• Are you comfortable working in a hybrid environment and managing your time effectively?

ASSUMPTION: The ideal candidate will possess a strong background in B2B marketing and corporate social media, as well as excellent communication and interpersonal skills. They should also be comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously.

⚠️ Potential Challenges

• Managing multiple social media platforms and campaigns simultaneously
• Keeping up with the latest social media trends, tools, and best practices
• Analyzing and interpreting data to inform strategic decisions
• Balancing the demands of on-site and remote work in a hybrid environment
• Managing a team and providing guidance and support to direct reports

ASSUMPTION: The ideal candidate will be able to manage multiple projects simultaneously, keep up with the latest social media trends, and analyze and interpret data to inform strategic decisions. They should also be comfortable working in a hybrid environment and managing a team.

📈 Similar Roles Comparison

• Social Media Manager vs. Social Media Director: A Social Media Manager typically focuses on day-to-day content creation and scheduling, while a Social Media Director is responsible for strategic planning, campaign execution, and team management
• B2B vs. B2C Social Media: B2B social media focuses on engaging with business professionals and decision-makers, while B2C social media targets consumers. B2B social media requires a deeper understanding of industry trends, target audience, and content tailored to business professionals
• Social Media Director vs. Digital Marketing Manager: A Social Media Director is specifically responsible for social media strategy and execution, while a Digital Marketing Manager oversees all digital marketing channels, including social media, SEO, content marketing, and email marketing

ASSUMPTION: The role of Social Media Director is distinct from other marketing roles, requiring a unique combination of strategic planning, creative content development, and data-driven decision-making.

📝 Sample Projects

• Developing and implementing a comprehensive social media strategy for a global financial services company
• Managing and overseeing all social media accounts and platforms for a healthcare technology provider
• Creating and curating engaging content for various social media channels, including posts, videos, graphics, and other multimedia assets for a private equity firm
• Planning and executing social media campaigns to drive brand awareness, increase audience engagement, and generate leads for a fund of funds and hedge fund administration provider

ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities for a Social Media Director, requiring a strong understanding of social media platforms, tools, and analytics, as well as excellent communication and interpersonal skills.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the company's social media presence and any specific challenges or opportunities you see?
• How does the social media team collaborate with other departments, such as PR & communications and growth marketing?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support employee growth and development in this role?
• What are the most important qualities and skills you're looking for in a candidate for this role?
• How does the company measure the success of its social media efforts, and how can I contribute to improving those metrics?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your eagerness to contribute to the company's social media success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership abilities, and cultural fit
• Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications
• If applicable, showcase your portfolio or examples of your work to demonstrate your creativity and technical proficiency
• Within one week after your interview, send a thank-you note to reiterate your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.