Social Media Director

📌 Core Information

🔹 Job Title: Social Media Director

🔹 Company: Life Surge

🔹 Location: Palmetto Bay, Florida

🔹 Job Type: Full-Time, 40 hours/week

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the development, execution, and optimization of Life Surge's organic social media presence
• Overseeing channel strategy, creative development, performance reporting, and community engagement
• Managing a team of in-house and freelance contributors
• Collaborating with cross-functional teams to integrate organic strategies into cross-channel initiatives
• Growing and engaging large social followings organically

ASSUMPTION: This role requires a strong creative vision, data-driven instincts, and a deep understanding of how faith-forward storytelling connects on various social media platforms.

📋 Key Responsibilities

✅ Define and lead the organic social media vision and roadmap across all platforms

✅ Develop platform-specific strategies that align with broader brand, content, and campaign goals

✅ Manage and mentor a small team of social media managers, content creators, and community coordinators

✅ Collaborate with Content, Brand, Events, Paid Media, and Product teams to integrate organic strategies into cross-channel initiatives

✅ Oversee the creation of original content including reels, stories, posts, carousels, live sessions, and behind-the-scenes media

✅ Ensure all content reflects Life Surge's voice – faith-filled, educational, inspiring, and trustworthy

✅ Build authentic relationships with followers through thoughtful interaction, storytelling, and feedback loops

✅ Identify and develop relationships with faith-based influencers and brand advocates

✅ Set KPIs and track weekly/monthly performance metrics: reach, engagement, followers, saves, shares, and traffic

✅ Conduct regular platform audits, A/B testing, and trend analysis to optimize growth and engagement

ASSUMPTION: The ideal candidate will have a strong appreciation for and alignment with biblical values and a faith-centered mission.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Digital Media, or a related field

Experience: 8+ years of progressive experience in social media strategy, content, or digital communications, with at least 2 years in a leadership role focused on social media

Required Skills:

• Proven ability to grow and engage large social followings organically
• Deep understanding of platform best practices (Instagram, TikTok, YouTube, Facebook, LinkedIn, X, and Threads)
• Skilled in content planning, creative briefing, community management, and analytics
• Working knowledge of Canva, Sprout Social, or similar scheduling/reporting tools
• Familiarity with SEO, influencer partnerships, and light paid social integration

Preferred Skills:

• Fluency in Spanish

ASSUMPTION: Candidates should have a strong creative vision, data-driven instincts, and a deep understanding of how faith-forward storytelling connects on various social media platforms.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Social Media Director with 8+ years of experience in the Events Services industry)

Benefits:

• Health, Dental, Vision, Life, Holiday, and Paid Time Off
• Non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment
• High-level performers, disciplined, and self-motivated people will do very well in this environment

Working Hours: Full-time, 40 hours/week

ASSUMPTION: The salary range is an estimate based on industry standards for a Social Media Director with the required experience level in the Events Services industry.

📌 Applicant Insights

🔍 Company Context

Industry: Life Surge operates in the Events Services industry, focusing on faith-based live events and financial education programs.

Company Size: Life Surge is a mid-sized company with 51-200 employees, providing a collaborative and entrepreneurial work environment.

Founded: Life Surge was founded in 2019, making it a relatively young and fast-growing organization.

Company Description:

• Life Surge is a leading company in the industry of faith-based live events and financial education programs.
• One of the fastest-growing organizations in the country, Life Surge exists to inspire, train, and equip people to build their personal impact in ways that glorify God.
• By producing 30+ annual events and providing financial education to thousands around the nation, Life Surge does just that.

Company Specialties:

• Faith-based live events
• Financial education programs
• Community building and engagement

Company Website: https://www.lifesurge.com

ASSUMPTION: Life Surge's focus on faith-based live events and financial education programs sets it apart in the Events Services industry.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the SVP of Brand Marketing.

Reporting Structure: The Social Media Director will oversee a small team of social media managers, content creators, and community coordinators.

Work Arrangement: This is an on-site position, requiring the candidate to work from Life Surge's headquarters in Palmetto Bay, Florida.

Growth Opportunities:

• As Life Surge continues to grow, there may be opportunities for the Social Media Director to expand their team or take on additional responsibilities.
• With experience and proven success, the Social Media Director may have the opportunity to advance to a more senior role within the organization.

ASSUMPTION: Life Surge's rapid growth and entrepreneurial environment provide ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Life Surge's headquarters is a casual, entrepreneurial, and comfortable work environment.

Office Location(s): 2511 Corporate Way, Palmetto Bay, Florida 34221

Geographic Context:

• Palmetto Bay is a suburban area located in southern Florida, providing a comfortable and convenient work-life balance.
• The region is known for its vibrant faith community and strong support for faith-based initiatives.
• Life Surge's headquarters is conveniently located near major highways and public transportation options.

Work Schedule: The Social Media Director will work a full-time schedule, with standard business hours Monday through Friday.

ASSUMPTION: Life Surge's location in Palmetto Bay, Florida, provides a supportive and engaging environment for faith-based live events and financial education programs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Hiring Manager and team members
• Final interview with the CEO or other senior leadership

Key Assessment Areas:

• Cultural fit and alignment with Life Surge's mission and values
• Strategic thinking and creative vision for organic social media growth
• Data-driven decision-making and analytical skills
• Leadership and team management abilities

Application Tips:

• Tailor your resume and cover letter to highlight your experience and skills relevant to the required qualifications and key responsibilities.
• Demonstrate your understanding of Life Surge's mission and values in your application materials.
• Prepare examples of your past social media successes and challenges overcome to discuss during the interview.

ATS Keywords: Social Media Strategy, Content Development, Community Engagement, Performance Optimization, Leadership, Creative Vision, Data Analysis, Platform Best Practices, Content Planning, Community Management, Analytics, Influencer Partnerships, SEO

ASSUMPTION: Life Surge's interview process is designed to assess candidates' cultural fit, strategic thinking, and leadership abilities, with a focus on their alignment with the company's mission and values.

🛠️ Tools & Technologies

• Canva
• Sprout Social
• SEO tools (e.g., SEMrush, Ahrefs)
• Social media analytics tools (e.g., Hootsuite Insights, Sprout Social Analytics)

ASSUMPTION: The Social Media Director will be expected to have experience with and proficiency in using various social media management, analytics, and design tools.

👔 Cultural Fit Considerations

Company Values:

• Worship
• Wisdom
• Work
• Wealth

Work Style:

• Collaborative and entrepreneurial
• Data-driven and results-oriented
• Faith-centered and mission-focused

Self-Assessment Questions:

• Do you have a strong appreciation for and alignment with biblical values and a faith-centered mission?
• Are you comfortable working in a casual, entrepreneurial, and comfortable work environment?
• Do you thrive in a data-driven and results-oriented work culture?

ASSUMPTION: Life Surge's company culture is centered around its faith-based mission and values, with a strong emphasis on collaboration, entrepreneurship, and data-driven decision-making.

⚠️ Potential Challenges

• Managing a small team of contributors with varying skill levels and experience
• Balancing the need for organic growth with the desire for immediate results
• Adapting to the fast-paced and ever-changing nature of the social media landscape
• Maintaining a strong work-life balance in a fast-growing and entrepreneurial environment

ASSUMPTION: The Social Media Director will need to be adaptable, strategic, and proactive in addressing the unique challenges and opportunities presented by this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Social Media Director at Life Surge will have a strong focus on organic growth and community engagement, rather than paid advertising.
• This role requires a deep understanding of faith-based storytelling and how it resonates with various social media audiences.
• Career progression in this role may involve expanding the team or taking on additional responsibilities, rather than moving into a more senior management position within the organization.

ASSUMPTION: The Social Media Director role at Life Surge is unique in its focus on organic social media growth and community engagement within the faith-based live events and financial education programs industry.

📝 Sample Projects

• Developing and executing a comprehensive social media strategy that aligns with Life Surge's brand, content, and campaign goals
• Creating and optimizing content for various social media platforms, ensuring it reflects Life Surge's voice and resonates with its target audience
• Building and maintaining strong relationships with faith-based influencers and brand advocates, collaborating on content and engagement initiatives

ASSUMPTION: The Social Media Director will be responsible for developing and executing strategic, creative, and data-driven social media projects that drive organic growth and engagement for Life Surge.

❓ Key Questions to Ask During Interview

• How does Life Surge plan to support the growth and development of the Social Media team in the coming years?
• What are the most significant challenges facing the Social Media team currently, and how can this role address them?
• How does Life Surge's mission and values influence the company's approach to social media and community engagement?
• What opportunities exist for the Social Media Director to collaborate with other departments and contribute to Life Surge's overall success?
• How does Life Surge measure the success of its social media efforts, and what key performance indicators (KPIs) are most important to track?

ASSUMPTION: Asking thoughtful and strategic questions during the interview process will demonstrate your interest in and understanding of the role, as well as your alignment with Life Surge's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience and skills relevant to the required qualifications and key responsibilities.
• Prepare examples of your past social media successes and challenges overcome to discuss during the interview.
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.