📌 Core Information
🔹 Job Title: Social Media Director
🔹 Company: OKX
🔹 Location: Singapore
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-19
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading global social media team to craft impactful content and grow communities
- Overseeing social storytelling across multiple platforms (X, Instagram, TikTok, etc.)
- Collaborating with influencers to create engaging community programs and content
- Staying updated with trends and delivering innovative social content
- Managing cross-functional projects and motivating team members
ASSUMPTION: This role requires a strategic mindset, creativity, and strong communication skills to succeed in the dynamic social media landscape.
📋 Key Responsibilities
✅ Ideate, oversee, and execute social storytelling on various platforms
✅ Work with influencers to create community programs, video content, and memes
✅ Generate interesting influencer briefs and prompts
✅ Grow and galvanize a community of crypto and OKX evangelists
✅ Continuously explore new trends to stay ahead of the curve
✅ Generate strategic framework and copy for brand and product campaigns
✅ Collaborate with internal departments to establish campaign objectives and complete tasks
✅ Create SOPs for effective cross-functional collaboration and motivate the team
ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring adaptability and strong leadership skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 10+ years of experience in social media and/or brand marketing
Required Skills:
- Proven experience in social media and brand marketing
- Deep understanding of crypto and web3 culture
- Experience creating content for X, Instagram, TikTok, and Discord
- Strong project management skills
- Portfolio demonstrating strategic, conceptual, and design skills
- Proficient in social design tools: Figma, Canva
- Exceptional communication skills in English
- Problem-solving skills and flexibility
- Prioritization skills to manage timely social projects and evergreen campaigns
Preferred Skills:
- Strong photography skills
- Video editing skills
ASSUMPTION: Applicants should have a strong background in social media marketing and a deep understanding of the crypto and web3 ecosystem to excel in this role.
💰 Compensation & Benefits
Salary Range: Competitive total compensation package (not specified, but likely in the range of SGD 150,000 - 250,000 per annum based on industry standards for a senior marketing role in Singapore)
Benefits:
- L&D programs and education subsidy for employees' growth and development
- Various team-building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Singapore, with a focus on social media and brand marketing experience.
📌 Applicant Insights
🔍 Company Context
Industry: OKX operates in the IT Services and IT Consulting industry, with a focus on crypto trading, blockchain, and web3 technologies.
Company Size: OKX has 1,001-5,000 employees, providing ample opportunities for growth and collaboration.
Founded: OKX was founded in 2017, with a mission to reshape the future through crypto and contribute to individual freedom.
Company Description:
- OKX began as a crypto exchange, offering access to crypto trading for millions of users
- Expanded into a web3 wallet, enabling users to access decentralized crypto applications (dApps)
- Trusted by large institutions for reliable crypto market access and seamless global banking connections
- Committed to shaping a fairer, more transparent, and accessible society through blockchain technology
Company Specialties:
- Exchange
- Blockchain
- Futures
- API
- Technology
- Cryptocurrency
Company Website: http://www.okx.com
ASSUMPTION: OKX's focus on innovation, growth, and user freedom creates an exciting work environment for social media professionals.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and leadership expectations
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Potential to lead and grow the global social media team
- Opportunities to collaborate with cross-functional teams and influence overall marketing strategy
- Chance to work with high-profile influencers and brands
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on OKX's global brand presence.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being
Office Location(s): Singapore (with potential for remote work)
Geographic Context:
- Singapore is a global financial hub with a vibrant tech industry
- Home to numerous multinational corporations and startups
- Offers a multicultural environment with a high quality of life
Work Schedule: Standard business hours with flexibility for remote work
ASSUMPTION: OKX's Singapore office provides a dynamic and multicultural work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interviews with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Creativity and strategic thinking
- Communication and presentation skills
- Understanding of the crypto and web3 ecosystem
- Leadership and team management skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant social media campaigns and achievements in your resume
- Prepare a portfolio showcasing your creative and strategic skills
- Research OKX's brand voice and values to tailor your application accordingly
- Be prepared to discuss your understanding of the crypto and web3 ecosystem
ATS Keywords: Social Media, Brand Marketing, Crypto, Web3, Influencer Collaboration, Content Creation, Community Building, Trend Analysis, Strategic Framework, Communication, Problem Solving, Flexibility, Creativity, Social Design Tools, Photography, Video Editing
ASSUMPTION: OKX's application process focuses on assessing candidates' creativity, strategic thinking, and understanding of the crypto and web3 ecosystem.
🛠️ Tools & Technologies
- Social media platforms: X, Instagram, TikTok, Discord
- Social design tools: Figma, Canva
- Project management tools: Asana, Trello, or similar
- Communication tools: Slack, Microsoft Teams, or similar
ASSUMPTION: OKX uses industry-standard tools for social media management, project collaboration, and communication.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- User-centric approach
- Integrity and transparency
- Commitment to shaping a better future
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and open communication
- Focus on results and continuous improvement
- Flexible and adaptable to change
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working with cross-functional teams and managing multiple projects?
- Do you have a deep understanding of the crypto and web3 ecosystem?
- Are you able to adapt your communication style to different audiences and platforms?
ASSUMPTION: OKX values innovation, collaboration, and a user-centric approach, seeking candidates who align with these values and can thrive in a dynamic work environment.
⚠️ Potential Challenges
- Managing a global team with varying time zones and cultural backgrounds
- Keeping up with the ever-evolving social media landscape and trends
- Balancing creative and strategic demands while managing multiple projects
- Adapting to OKX's rapid growth and expansion into new markets
ASSUMPTION: OKX's fast-paced growth and global presence present unique challenges that require adaptability, strong leadership, and strategic thinking.
📈 Similar Roles Comparison
- Social Media Manager vs. Director: While both roles involve social media management, the Director role requires more strategic thinking, leadership, and cross-functional collaboration
- Brand Marketing vs. Social Media: Both roles require strong communication skills and an understanding of branding, but social media focuses specifically on social media platforms and user engagement
- Crypto/Web3 vs. Traditional Finance: Working in crypto and web3 presents unique challenges and opportunities, requiring a deep understanding of the ecosystem and its rapid evolution
ASSUMPTION: OKX's Social Media Director role offers unique challenges and opportunities compared to similar roles in traditional finance or other industries.
📝 Sample Projects
- Developing a social media campaign to launch a new crypto product, including influencer collaborations and user-generated content
- Creating a social media strategy to grow OKX's presence in a new market, such as Turkey or the US
- Managing a crisis communication plan in response to a market downturn or negative press
ASSUMPTION: OKX's Social Media Director role involves a mix of creative, strategic, and crisis management projects, requiring adaptability and strong leadership skills.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing OKX's social media presence, and how can this role address them?
- How does OKX support the growth and development of its social media team members?
- What is OKX's approach to working with influencers, and how can this role enhance those collaborations?
- How does OKX measure the success of its social media campaigns, and what KPIs are most important?
- What is the team structure and reporting hierarchy for the social media department?
ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and helps you better understand OKX's social media strategy and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant social media campaigns and achievements
- Prepare a portfolio showcasing your creative and strategic skills
- Research OKX's brand voice and values to tailor your application accordingly
- Follow up with the hiring manager one week after submission, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
