📌 Core Information
🔹 Job Title: Social Media Director (UK)
🔹 Company: Greenpark
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Overseeing the company's social media strategy and execution
- Managing a team and collaborating with other departments
- Enhancing brand presence online
- Developing and implementing social media campaigns
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of social media platforms and trends.
📋 Key Responsibilities
✅ Developing and implementing social media strategies that align with business objectives
✅ Managing and mentoring a team of social media specialists
✅ Collaborating with cross-functional teams to create engaging content
✅ Monitoring and analyzing social media performance using analytics tools
✅ Staying up-to-date with social media trends and platforms
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (2-5 years) in social media management and digital marketing
Required Skills:
- Proven experience in social media strategy and management
- Strong leadership and team management skills
- Excellent communication and interpersonal skills
- Proficient in social media analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics)
- Familiarity with SEO principles
Preferred Skills:
- Experience with AI-driven content creation tools
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the company's global client portfolio.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Competitive salary
- Performance-based bonuses
- Pension scheme
- Health insurance
- Flexible working hours
Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Director role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Greenpark operates in the advertising services industry, specializing in omnichannel search and social content.
Company Size: Greenpark is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.
Founded: Greenpark was founded in 2015 and has since grown into a global, award-winning digital agency.
Company Description:
- Greenpark specializes in creating amazing content that people and algorithms love
- The company offers integrated digital content squads, embedded into organizations to amplify global brands’ digital ecosystems
- Greenpark works with a global client portfolio, including Unilever, Campari Group, AIA, and more
Company Specialties:
- Content Development
- SEO Optimization
- Advertising
- Digital Marketing
- Editorial
- Social Media
- Social Listening
- Content Marketing
- Brand Publishing
- Content Strategy
- Audience Engagement
- Analytics
- Data & Insights
- Strategy
- Tech
- Creative
- Content Hubs
- Creative Production
- Digital PR
- AI Content
- Website Development
- Generative-AI
- Social search
- AI search
- Omnichannel search
- and SEO
Company Website: https://greenpark.digital/
ASSUMPTION: Greenpark's global presence and diverse client portfolio may require candidates to work on multiple projects simultaneously and collaborate with international teams.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Head of Content or a similar position.
Reporting Structure: The Social Media Director will oversee a team of social media specialists and collaborate with other departments, such as content creation, SEO, and advertising.
Work Arrangement: This role operates on a hybrid work arrangement, with 2-3 days on-site per week.
Growth Opportunities:
- Potential to lead larger teams or take on additional responsibilities as the company grows
- Opportunities to work on diverse projects for a global client portfolio
- Chance to develop skills in AI-driven content creation and other emerging technologies
ASSUMPTION: As Greenpark is a growing agency, there may be opportunities for career progression and skill development in line with the company's expansion.
🌍 Location & Work Environment
Office Type: Greenpark's London office is located in the heart of the city, offering a modern and collaborative work environment.
Office Location(s): 12 Cock Lane, 4th Floor, London, EC1A 9BU, United Kingdom
Geographic Context:
- London is a major global city with a vibrant cultural scene and a thriving digital industry
- The office is located in a central area with easy access to public transportation
- The hybrid work arrangement allows for a balance between on-site collaboration and remote work
Work Schedule: The work schedule is full-time, with flexible hours to accommodate the demands of the role and the company's global client portfolio.
ASSUMPTION: The hybrid work arrangement may require candidates to be available for meetings and collaboration during core business hours, despite the flexible working hours.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss the role and assess cultural fit
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Head of Content or a similar position
Key Assessment Areas:
- Social media strategy and management skills
- Leadership and team management abilities
- Communication and interpersonal skills
- Cultural fit and alignment with Greenpark's values
Application Tips:
- Highlight relevant experience in social media management and digital marketing
- Demonstrate a strong understanding of social media trends and platforms
- Showcase your ability to develop and implement effective social media strategies
- Tailor your resume and cover letter to emphasize your skills and experience in relation to the role and company
ATS Keywords: Social Media Strategy, Digital Marketing, Team Management, Social Media Analytics, SEO, Content Creation, Advertising, Global Client Portfolio, Hybrid Work Arrangement
ASSUMPTION: Greenpark's application process may involve assessments or case studies to evaluate candidates' skills and problem-solving abilities.
🛠️ Tools & Technologies
- Hootsuite or similar social media management platforms
- Google Analytics or similar web analytics tools
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- AI-driven content creation tools (e.g., Copy.ai, Frase.io)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the company's evolving tech stack.
👔 Cultural Fit Considerations
Company Values:
- We Strive Acting Together With Kindness
- We are Global Citizens
- We are Curious and Creative
- We are Data-Driven
- We are Collaborative
Work Style:
- Greenpark values a collaborative and dynamic work environment
- The company encourages innovation and continuous learning
- Greenpark operates in a fast-paced and ever-evolving digital landscape
Self-Assessment Questions:
- Do you align with Greenpark's value of 'We Strive Acting Together With Kindness'?
- Are you comfortable working in a hybrid environment with a global team?
- Do you thrive in a fast-paced, dynamic work environment?
ASSUMPTION: Greenpark's company culture is likely to be collaborative, innovative, and data-driven, with a strong emphasis on kindness and global citizenship.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously for a diverse client portfolio
- Greenpark's global presence may necessitate collaboration with international teams across different time zones
- The fast-paced nature of the digital industry may present challenges in keeping up with the latest trends and technologies
- The hybrid work arrangement may require candidates to be available for meetings and collaboration during core business hours
ASSUMPTION: The potential challenges listed above are specific to this role and may vary depending on the candidate's experience and qualifications.
📈 Similar Roles Comparison
- Unlike other social media management roles, this position requires a strong leadership component and the ability to manage a team
- Greenpark's global client portfolio and integrated digital content squads set this role apart from similar positions in other agencies
- This role offers the opportunity to work on diverse projects and develop skills in AI-driven content creation and other emerging technologies
ASSUMPTION: The comparison points listed above are specific to this role and may vary depending on the candidate's experience and qualifications.
📝 Sample Projects
- Developing and implementing a social media strategy for a global brand, including content creation, scheduling, and analytics
- Managing a team to create and execute a social media campaign for a product launch, including influencer partnerships and paid advertising
- Analyzing social media performance data to identify trends and make data-driven recommendations for content optimization
ASSUMPTION: The sample projects listed above are specific to this role and may vary depending on the candidate's experience and qualifications.
❓ Key Questions to Ask During Interview
- How does this role fit into Greenpark's overall content strategy?
- What are the key priorities for this role in the first 90 days?
- How does Greenpark support the professional development of its employees?
- What is the team structure and dynamic for the social media department?
- How does Greenpark approach work-life balance for its employees?
ASSUMPTION: The interview questions listed above are specific to this role and may vary depending on the candidate's experience and qualifications.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for the interview by researching Greenpark's company culture and values
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
