📌 Core Information
🔹 Job Title: Social Media Editor
🔹 Company: dmg::media
🔹 Location: New York City
🔹 Job Type: On-site
🔹 Category: Media & Communications
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating and curating engaging content for Daily Mail's social media platforms
- Maintaining high editorial standards across multiple accounts
- Collaborating with the social video team and other departments to ensure a coherent voice
- Monitoring social media trends and analytics to inform content strategy
- Working flexible hours, including nights, weekends, and holidays as needed
ASSUMPTION: This role requires a strong understanding of social media platforms, news, and pop culture, as well as the ability to work well under pressure and meet tight deadlines.
📋 Key Responsibilities
✅ Post engaging content to Daily Mail's social media accounts, maintaining high editorial standards
✅ Write headlines and create graphics for social media posts
✅ Pitch content ideas to editors that are likely to drive engagement and page views
✅ Monitor social media traffic and engagement, and think creatively to grow audiences
✅ Monitor social media trends and use insights to inform decision-making
✅ Collaborate with the social video team and other departments to maintain a consistent voice across platforms
✅ Work closely with the US Head of Social and US Head of Audience to develop skills and grow professionally
ASSUMPTION: This role requires strong writing, editing, and creative skills, as well as the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, Communications, or a related field
Experience: 2+ years of experience in social media in a fast-paced news environment
Required Skills:
- Proven experience driving traffic and engagement on social media
- Experience writing headlines and creating assets for social platforms
- Familiarity with Facebook, Instagram, X, Reddit, and social media analytics tools
- Strong news judgment and a passion for news and pop culture
- Excellent communication and interpersonal skills
Preferred Skills:
- Experience with social media management tools (e.g., Hootsuite, Buffer)
- Fluency in a second language
ASSUMPTION: Candidates should have a strong portfolio of editorial work online and active/professional social media accounts to showcase their skills and experience.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 depending on experience
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous paid time off
- Employee discounts on DMG Media products and services
Working Hours: Full-time, with flexibility to work nights, weekends, and holidays as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the New York City area.
📌 Applicant Insights
🔍 Company Context
Industry: Daily Mail US is part of DMG Media, a global media organization with a portfolio of companies that provide businesses and consumers with compelling information, analysis, insight, events, news, and entertainment.
Company Size: DMG Media has 1,001-5,000 employees globally, with a significant presence in the United States and the United Kingdom.
Founded: DMG Media was founded in 1903 as the Daily Mail newspaper in the United Kingdom. Daily Mail US was launched in 2000.
Company Description:
- Daily Mail US is the American edition of the Daily Mail, a British daily newspaper owned by the Daily Mail and General Trust (DMGT).
- The company is committed to increasing diversity and maintaining an inclusive workplace culture.
- Daily Mail US is part of DMG Media's portfolio of companies that provide news, entertainment, and information to consumers worldwide.
Company Specialties:
- News and current affairs
- Entertainment and lifestyle
- Digital media and online publishing
- Events and exhibitions
Company Website: dmgt.com
ASSUMPTION: Daily Mail US is a fast-paced news environment that requires candidates to be able to work well under pressure and meet tight deadlines.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Social Media Editor will report directly to the US Head of Social and work closely with the US Head of Audience.
Work Arrangement: This role is on-site, with flexibility to work nights, weekends, and holidays as needed.
Growth Opportunities:
- Progression to a senior role within the social media team
- Expansion into other areas of the business, such as content creation or audience development
- Opportunities to work on high-profile events and projects
ASSUMPTION: This role offers opportunities for professional growth and development within a global media organization.
🌍 Location & Work Environment
Office Type: Urban office environment in New York City
Office Location(s): 51 Astor Pl, New York, 10003, US
Geographic Context:
- New York City is a major media hub with numerous opportunities for networking and professional development
- The office is located in the Astor Place neighborhood, close to public transportation and various amenities
- The city offers a diverse range of cultural, entertainment, and dining options
Work Schedule: Full-time, with flexibility to work nights, weekends, and holidays as needed
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and deadlines.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-person or virtual interview with the US Head of Social and/or other members of the social media team
- Assessment of social media skills and portfolio of editorial work
- Final interview with the US Head of Audience or another senior leader
Key Assessment Areas:
- Social media knowledge and expertise
- Writing and editing skills
- Creativity and innovation
- Adaptability and flexibility
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include links to your editorial work online and your active/professional social media accounts
- Prepare examples of your work that demonstrate your ability to drive traffic and engagement on social media
- Research the company and the role to show your enthusiasm and understanding of the opportunity
ATS Keywords: Social Media, Content Creation, Engagement, Analytics, Headline Writing, Graphic Design, Trend Monitoring, Collaboration, News Judgment, Pop Culture
ASSUMPTION: The application process may vary depending on the volume of applicants and the specific needs of the hiring team.
🛠️ Tools & Technologies
- Social media platforms: Facebook, Instagram, X, Reddit
- Social media analytics tools: Google Analytics, SocialBlade, SimilarWeb
- Content creation tools: Canva, Adobe Creative Suite, Hootsuite, Buffer
ASSUMPTION: Familiarity with these tools is preferred but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Accountability
- Diversity and Inclusion
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively and adaptably?
- Do you have a strong sense of accountability and a results-driven mindset?
- Do you share our commitment to diversity, inclusion, and innovation?
ASSUMPTION: Candidates should be able to demonstrate their alignment with the company's values and work style through their application materials and interviews.
⚠️ Potential Challenges
- Working flexible hours, including nights, weekends, and holidays as needed
- Managing multiple social media accounts and maintaining high editorial standards
- Adapting to changing priorities and deadlines in a fast-paced news environment
- Competing with other media outlets for audience attention and engagement
ASSUMPTION: These challenges can be mitigated through strong communication, time management, and organizational skills, as well as a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Social Media Coordinator: Entry-level role with less responsibility and more supervision
- Social Media Manager: More senior role with additional responsibilities, such as team management and strategy development
- Content Creator/Producer: Focuses on creating content for various platforms, rather than managing social media accounts
ASSUMPTION: This role offers a unique blend of content creation, management, and strategy, making it an attractive opportunity for candidates looking to grow their careers in social media.
📝 Sample Projects
- Creating a social media campaign to promote a major news event
- Developing a series of graphics to accompany a breaking news story
- Analyzing social media analytics to inform content strategy and improve engagement
ASSUMPTION: These projects are designed to showcase the candidate's ability to think creatively, work collaboratively, and adapt to changing priorities.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does this role fit into the broader social media strategy for Daily Mail US?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for employees in this role?
- What is the company's approach to diversity, inclusion, and innovation, and how does this role contribute to those efforts?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include links to your editorial work online and your active/professional social media accounts
- Prepare examples of your work that demonstrate your ability to drive traffic and engagement on social media
- Follow up with the hiring manager within one week of submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
