📌 Core Information
🔹 Job Title: Social Media Engagement Specialist
🔹 Company: BrickBrands
🔹 Location: São Paulo, Brazil
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Monitoring and engaging with social media channels for multiple clients
- Collaborating with cross-functional teams to ensure brand consistency
- Staying updated with social media trends and best practices
- Developing and executing strategic community engagement initiatives
ASSUMPTION: This role requires a strong understanding of US culture and trends, as well as fluency in English, due to the focus on the US market.
📋 Key Responsibilities
✅ Monitor and respond to comments, questions, and concerns on social media channels in a timely, professional, and on-brand manner
✅ Engage with audiences in an authentic way, including participating in trending videos and conversations
✅ Collaborate with marketing and content teams to ensure brand consistency across all platforms
✅ Stay up-to-date with social media trends, tools, and best practices
✅ Perform ad hoc tasks as needed, such as finding new social media trends
ASSUMPTION: This role may require working non-standard hours to cover US time zones.
🎯 Required Qualifications
Education: High School Diploma or equivalent
Experience: Must have experience in Community Management, preferably in the US market
Required Skills:
- Fluency in English with excellent written and oral communication skills
- Strong understanding of US culture and trends
- Excellent communication and interpersonal skills
- Ability to work independently and manage time effectively
- Proficient in social media platforms and tools
Preferred Skills:
- Fluency in additional languages
- Experience in Social Media and Customer Service (non-voice)
ASSUMPTION: While not explicitly stated, having an active personal social media presence, particularly on TikTok, may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on market rates in São Paulo, Brazil, the estimated salary range for this role is BRL 3,000 - 5,000 per month. However, the company offers competitive compensation based on location market rates.
Benefits:
- Continuous learning experience and career growth opportunities
- Welcoming environment where feedback and suggestions are valued
- Diverse and global team environment
Working Hours: 40 hours per week, coinciding with the US timezone (EST)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Design Services, focusing on branding, marketing, and social media management
Company Size: Small (2-10 employees), which may offer a more intimate work environment and opportunities for growth
Founded: 2022, with a short but impactful history in the branding and marketing industry
Company Description:
- Proud of its Finnish heritage, BrickBrands provides 24/7 brand protection, positive brand sentiment, and increased customer engagement
- Offers opportunities for talented individuals to join their global team and make an impact
- Promotes diversity and inclusivity, with a focus on building better relationships and conversations
Company Specialties:
- Branding and rebranding
- Marketing and design services
- Social media management
- Print and web design
Company Website: brick-brands.com
ASSUMPTION: BrickBrands' small size may allow for closer collaboration with team members and more direct impact on the company's growth and success.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth and learning within the company
Reporting Structure: This role may report directly to the Marketing or Social Media Manager, depending on the company's organizational structure
Work Arrangement: 100% remote, with the ability to work from anywhere with a stable internet connection
Growth Opportunities:
- Learning and developing new skills in social media management and marketing
- Potential career progression into more senior roles within the company
- Expanding language skills and cultural understanding through working with a global team
ASSUMPTION: Given the company's focus on continuous learning and career growth, there may be opportunities for professional development and advancement within this role.
🌍 Location & Work Environment
Office Type: 100% remote, with no physical office location
Office Location(s): N/A (fully remote)
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a vibrant and diverse culture
- The city is known for its nightlife, arts, and culinary scene, offering numerous opportunities for leisure and entertainment
- São Paulo has a tropical savanna climate, with warm temperatures year-round
Work Schedule: The work schedule is flexible, with the primary requirement being availability during US business hours
ASSUMPTION: Working remotely may require self-motivation and strong time management skills, as well as a suitable home office environment with a stable internet connection.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment or case study
- Final interview with the hiring manager
Key Assessment Areas:
- Communication and interpersonal skills
- Understanding of US culture and trends
- Social media knowledge and experience
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience and skills in your resume, with a focus on community management and social media engagement
- Tailor your cover letter to demonstrate your understanding of US culture and trends, as well as your passion for social media
- Prepare examples of your social media presence and engagement strategies
- Be ready to discuss your familiarity with various social media platforms and tools
ATS Keywords: Social Media, Community Management, US Culture, English Fluency, Marketing, Customer Service, Brand Consistency, Trend Awareness
ASSUMPTION: Given the company's focus on US market engagement, candidates with a strong understanding of US culture and trends may have an advantage in the application process.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, TikTok)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the client's requirements.
👔 Cultural Fit Considerations
Company Values:
- Continuous learning and growth
- Diversity and inclusivity
- Collaboration and teamwork
Work Style:
- Self-motivated and independent
- Adaptable and flexible
- Creative and witty
Self-Assessment Questions:
- Do you have a strong understanding of US culture and trends?
- Are you comfortable working independently and managing your time effectively?
- Do you have a creative and witty approach to social media engagement?
ASSUMPTION: BrickBrands' small size and global team may require employees to be adaptable, self-motivated, and comfortable working in a diverse and inclusive environment.
⚠️ Potential Challenges
- Working non-standard hours to cover US time zones
- Managing multiple client accounts and ensuring brand consistency
- Keeping up with the fast-paced nature of social media trends and algorithms
- Potential language barriers or cultural misunderstandings when working with a global team
ASSUMPTION: These challenges can be mitigated through strong communication, adaptability, and a willingness to learn and grow within the role.
📈 Similar Roles Comparison
- Unlike traditional marketing or communications roles, this position focuses primarily on social media engagement and community management
- While the role may require some marketing and communications knowledge, the primary focus is on building and nurturing online communities
- Career progression in this role may lead to more senior positions within the social media or community management field
ASSUMPTION: This role may be well-suited for candidates with a strong passion for social media and a desire to build and engage with online communities.
📝 Sample Projects
- Developing and executing a social media campaign for a new product launch
- Monitoring and engaging with social media channels for a major brand rebranding effort
- Collaborating with cross-functional teams to create and share engaging content across multiple platforms
ASSUMPTION: The specific projects and initiatives undertaken in this role may vary depending on the client's needs and the company's priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing and communications strategy?
- What are the primary challenges and opportunities for this role within the company's client portfolio?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for success in this role?
- How does the company ensure brand consistency across multiple platforms and clients?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process can help demonstrate your interest in and understanding of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in community management and social media engagement
- Write a cover letter that demonstrates your understanding of US culture and trends, as well as your passion for social media
- Prepare examples of your social media presence and engagement strategies
- Follow up with the company one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
