📌 Core Information
🔹 Job Title: Social Media Engagement Specialist
🔹 Company: BrickBrands
🔹 Location: Rio de Janeiro, Brazil
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-28
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Monitoring and engaging with social media channels on behalf of clients
- Collaborating with marketing and content teams to ensure brand consistency
- Staying up-to-date with social media trends and best practices
- Developing and executing strategic community engagement initiatives
ASSUMPTION: This role requires a strong understanding of US culture and market trends, as the primary focus is on the US market.
📋 Key Responsibilities
✅ Monitor social media channels and respond to comments, questions, and concerns in a timely and professional manner
✅ Engage with trending videos and content in an authentic and on-brand way
✅ Collaborate with marketing and content teams to ensure brand consistency
✅ Stay up-to-date with social media trends, tools, and best practices
✅ Perform ad hoc tasks such as finding new social media trends
ASSUMPTION: This role may require working non-standard hours to cover US time zones.
🎯 Required Qualifications
Education: High School Diploma or equivalent
Experience: Proven experience in Community Management, preferably within the US market
Required Skills:
- Fluency in English with excellent communication skills in both written and oral forms
- Passion for social media and understanding of US culture
- Strong detail orientation and creativity
- Ability to work independently and manage time effectively
Preferred Skills:
- Additional languages (a plus!)
- Experience in Social Media and Customer Service (non-voice)
ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Communications, or a related field may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on market rates in Rio de Janeiro, Brazil, the estimated salary range for this role is R$2,500 - R$3,500 per month. However, as the role is remote and focused on the US market, the salary may be adjusted accordingly.
Benefits:
- Competitive compensation based on location market rates
- Continuous learning experience and career growth opportunities
Working Hours: 40 hours per week, with flexibility to work during US business hours
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Design Services
Company Size: Small (2-10 employees)
Founded: 2022
Company Description:
- Proud of its Finnish heritage, BrickBrands provides 24/7 brand protection, positive brand sentiment, and overall increased customer engagement in various languages and cultures
- Offers opportunities for talented individuals to join its global team and make an impact
- Promotes diversity and inclusivity, with a focus on building better relationships and conversations
Company Specialties:
- Branding
- Marketing
- Design
- Visual Identity
- Rebranding
- Social Media Management
- Print Design
- Web Design
Company Website: brick-brands.com
ASSUMPTION: BrickBrands is a growing company with a strong focus on global expansion and market penetration.
📊 Role Analysis
Career Level: Entry-level to Mid-level
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: 100% Remote, with a focus on covering US business hours
Growth Opportunities:
- Expanding responsibilities based on performance and company growth
- Potential opportunities to work on international accounts
- Career progression within the marketing and communications department
ASSUMPTION: As a small company, BrickBrands offers a high degree of flexibility and growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: 100% Remote
Office Location(s): Rio de Janeiro, Brazil
Geographic Context:
- Rio de Janeiro is the second-largest city in Brazil, known for its vibrant culture, beautiful beaches, and iconic landmarks
- The city offers a high quality of life, with a mix of urban and natural environments
- Rio de Janeiro is in the same time zone as the Eastern United States, making it an ideal location for covering US business hours
Work Schedule: Flexible, with a focus on covering US business hours
ASSUMPTION: While the role is remote, the ideal candidate will be able to work effectively in a home environment with a stable internet connection.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the Marketing Manager
- Background check and onboarding
Key Assessment Areas:
- Communication skills and cultural understanding
- Social media knowledge and engagement strategies
- Creativity and problem-solving skills
- Time management and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience in community management, social media, and customer service
- Demonstrate your understanding of US culture and market trends
- Showcase your creativity and engagement strategies through relevant examples
ATS Keywords: Social Media, Community Management, Customer Service, Communication, Creativity, Trend Awareness, Collaboration, US Market, Remote Work
ASSUMPTION: The application process may take up to two weeks, depending on the number of candidates and the company's hiring timeline.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, Twitter, TikTok, etc.)
- Social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
- Project management tools (Asana, Trello, etc.)
- Communication tools (Slack, Microsoft Teams, etc.)
ASSUMPTION: The ideal candidate will be comfortable learning and using new tools and platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Global perspective
- Creativity and innovation
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Self-motivated and independent
- Adaptable and flexible
- Strong communication and collaboration skills
- Results-driven and proactive
Self-Assessment Questions:
- Do you have a strong understanding of US culture and market trends?
- Are you comfortable working independently and managing your time effectively?
- Do you have a passion for social media and engaging with online communities?
ASSUMPTION: BrickBrands values diversity and inclusivity, and encourages candidates from all backgrounds to apply.
⚠️ Potential Challenges
- Working non-standard hours to cover US time zones
- Managing multiple social media accounts and engagement strategies simultaneously
- Keeping up with the fast-paced and ever-changing social media landscape
- Adapting to a remote work environment and maintaining productivity
ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in a fast-paced, remote work environment.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Community Manager position, but with a focus on engagement and customer service rather than strategy and planning
- Unlike similar roles, this position requires a strong understanding of US culture and market trends
- This role offers the opportunity to work with a global team and gain international experience
ASSUMPTION: This role may have less responsibility for strategy and planning than a Social Media Manager position, but offers more opportunities for creativity and engagement.
📝 Sample Projects
- Developing and executing a social media engagement campaign for a US-based client
- Creating and maintaining a social media calendar for multiple accounts
- Monitoring and responding to customer inquiries and complaints on social media
- Analyzing social media performance metrics and reporting on key findings
ASSUMPTION: These projects are examples of the types of tasks the Social Media Engagement Specialist may be responsible for, but the specific projects will vary depending on the client and the company's needs.
❓ Key Questions to Ask During Interview
- What are the primary goals for this role in the first 90 days?
- How does this role fit into the overall marketing and communications strategy for the company?
- What are the most challenging aspects of working with US-based clients?
- How does BrickBrands support the professional development and growth of its employees?
- What are the expectations for remote work and communication within the team?
ASSUMPTION: These questions are designed to help the candidate understand the role, the company, and the team dynamics better.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in community management, social media, and customer service
- Prepare examples of your social media engagement strategies and results
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
