Social Media Engagement Specialist (ENG)

📌 Core Information

🔹 Job Title: Social Media Engagement Specialist (ENG)

🔹 Company: Berry Virtual

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 30, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: Remote (Philippines)

🚀 Job Overview

Key aspects of this role include:

• Managing social media content scheduling and optimization for client brands
• Engaging with audiences and fostering community interaction
• Monitoring content and account health, ensuring optimal performance
• Identifying growth opportunities and building community around client brands
• Collaborating with clients and internal teams for content approvals and special requests

ASSUMPTION: This role requires a proactive, detail-oriented individual with strong communication skills and a solid understanding of social media platforms and best practices.

📋 Key Responsibilities

✅ Content Scheduling & Optimization

• Schedule and publish approved content batches using Sprout/Sendible
• Optimize posting times based on platform analytics for maximum reach and engagement
• Double-check captions, links, and tags before publishing to ensure accuracy

✅ Audience Engagement & Community Interaction

• Reply to comments and direct messages to foster community engagement
• Like and comment on relevant posts from followers and niche accounts
• Monitor and respond to reviews and feedback, especially on Google My Business (GMB)

✅ Content Monitoring & Account Health

• Check for flagged content or posting errors and take corrective action
• Monitor account health, including verification issues, login problems, and security concerns
• Assist the team in accessing client accounts and connecting them to scheduling tools

✅ Growth & Community Building

• Research and engage with niche communities to increase followers and improve brand visibility
• Identify and interact with potential brand advocates and influencers

✅ Account Setup & Maintenance

• Set up and optimize social media profiles, ensuring updated bios, links, and branding elements
• Connect client accounts to Sprout and Meta Business Suite for streamlined management

✅ Performance Reporting & Coordination

• Share performance reports and proof of scheduled/posted content
• Handle client requests for special posts, including holiday announcements and urgent updates
• Coordinate with clients and internal teams for revisions and approvals as needed

ASSUMPTION: This role requires a proactive approach to content management, audience engagement, and account maintenance to ensure optimal performance and growth for client brands.

🎯 Required Qualifications

Education: High school diploma or equivalent

Experience: 0-2 years of experience in social media management or related field

Required Skills:

• Experience with social media tools (Sprout, Sendible, Meta Business Suite)
• Strong knowledge of platform best practices (FB, IG, LinkedIn, GMB)
• Skilled in community management (comments, DMs, reviews)
• Basic understanding of analytics and content optimization
• Attention to detail when reviewing captions, links, and tags
• Good communication and coordination skills
• Ability to troubleshoot account issues and connect client accounts
• Proactive in engaging niche communities and identifying growth opportunities
• Organized, responsive, and able to manage multiple accounts
• Willingness to work in US time zones (PST, EST, CST)

Preferred Skills:

• Fluency in multiple languages
• Experience with additional social media platforms (TikTok, Twitter, etc.)
• Knowledge of social media analytics tools (Hootsuite Insights, Sprout Social, etc.)

ASSUMPTION: Strong communication skills, attention to detail, and a proactive approach to community management are essential for success in this role.

💰 Compensation & Benefits

Salary Range: $12,000 - $15,000 USD per year (Based on entry-level social media specialist salaries in the Philippines and the experience required for this role)

Benefits:

• Internet Allowance
• HMO insurance (PH)
• Retirement Fund
• Paid US holidays
• Paid Vacation and Sick Leaves

Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate US time zones

ASSUMPTION: The salary range is estimated based on entry-level social media specialist salaries in the Philippines and the experience required for this role. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Berry Virtual is a leading staffing and recruiting company specializing in virtual assistants and remote staffing solutions. They focus on providing elite global staff, business advisory, marketing, and finance services to help businesses grow strategically.

Company Size: Berry Virtual has 51-200 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Berry Virtual was founded in 2015, with a mission to set a new industry standard for virtual assistants and remote staffing.

Company Description:

• Berry Virtual offers a comprehensive approach to growing businesses with elite global staff, business advisory, marketing, and finance services.
• Their executive team has over a century of combined experience, ensuring expertise in strategy, processes, tools, restructuring, and road mapping for business growth.
• Berry Virtual has helped over 1500+ companies reach their growth potential by providing top-tier virtual staffing solutions.

Company Specialties:

• Virtual Staffing Solutions
• Business Advisory Services
• Marketing and Finance Services

Company Website: https://linktr.ee/berry.virtual

ASSUMPTION: Berry Virtual's focus on providing elite global staff and comprehensive business growth solutions sets it apart in the virtual staffing industry.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for candidates seeking to establish a career in social media management or digital marketing.

Reporting Structure: The Social Media Engagement Specialist will report directly to the Engagement Team Lead and collaborate with clients and internal teams for content approvals and special requests.

Work Arrangement: This is a remote, full-time position with flexible scheduling to accommodate US time zones. Candidates should be comfortable working independently and managing their time effectively.

Growth Opportunities:

• As Berry Virtual continues to grow, there may be opportunities for advancement within the Engagement Team or other departments within the company.
• Candidates who demonstrate strong performance and a commitment to professional development may be considered for leadership roles or specialized positions in the future.

ASSUMPTION: Berry Virtual's focus on growth and client success creates an environment where high-performing individuals have the opportunity to advance their careers.

🌍 Location & Work Environment

Office Type: Remote (Work-from-home)

Office Location(s): Philippines

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 91°F (25°C to 33°C) throughout the year.
• The country has a rich cultural heritage and is known for its friendly people, beautiful beaches, and vibrant nightlife.
• The official languages are Filipino and English, with a high level of English proficiency among the population.

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate US time zones. Candidates should be available to work during peak US business hours.

ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills to ensure productivity and collaboration with team members and clients.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or trial project
• Final interview with the Engagement Team Lead
• Background check and onboarding

Key Assessment Areas:

• Social media knowledge and platform best practices
• Community management skills and customer service orientation
• Attention to detail and content optimization
• Communication and coordination skills
• Problem-solving and troubleshooting abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant social media experience and skills.
• Demonstrate your understanding of platform best practices and analytics in your application materials.
• Showcase your proactive approach to community management and growth opportunities in your examples and responses.

ATS Keywords: Social Media Scheduling, Audience Engagement, Content Monitoring, Account Health Maintenance, Community Management, Analytics, Content Optimization, Attention to Detail, Communication Skills, Coordination Skills, Troubleshooting, Proactive Engagement, Organizational Skills, Remote Work, Social Media Tools, Platform Best Practices

ASSUMPTION: Berry Virtual's application process is designed to assess candidates' technical skills, communication abilities, and cultural fit for the Engagement Team.

🛠️ Tools & Technologies

• Sprout Social
• Sendible
• Meta Business Suite
• Google My Business
• Social media analytics tools (Hootsuite Insights, Sprout Social, etc.)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Excellence in Service
• Integrity and Honesty
• Continuous Learning and Improvement
• Teamwork and Collaboration
• Customer Focus

Work Style:

• Proactive and self-motivated
• Strong communication and collaboration skills
• Attention to detail and commitment to quality
• Adaptable and willing to learn new tools and platforms
• Customer-focused and committed to client success

Self-Assessment Questions:

• Do you have a strong understanding of social media platforms and best practices?
• Are you comfortable working independently and managing your time effectively in a remote work environment?
• Do you have strong communication skills and a customer-focused mindset?
• Are you proactive in identifying growth opportunities and engaging with niche communities?

ASSUMPTION: Berry Virtual values candidates who align with their company values and work style, as well as those who demonstrate a strong commitment to client success and continuous learning.

⚠️ Potential Challenges

• Managing multiple client accounts and content schedules simultaneously
• Adapting to varying client preferences and brand guidelines
• Working in US time zones and accommodating peak business hours
• Staying up-to-date with platform changes and best practices
• Balancing content scheduling, audience engagement, and account maintenance responsibilities

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to time management and communication.

📈 Similar Roles Comparison

• Unlike traditional social media manager roles, this position focuses primarily on engagement and community management, rather than content creation or strategy.
• This role is well-suited for candidates interested in entry-level social media management or digital marketing positions within the virtual staffing industry.
• As Berry Virtual continues to grow, there may be opportunities for advancement into more strategic or specialized roles within the Engagement Team or other departments.

ASSUMPTION: This role offers a unique opportunity for candidates interested in social media management and digital marketing to gain experience in a dynamic and growing industry.

📝 Sample Projects

• Developing and implementing a social media engagement strategy for a new client brand
• Researching and engaging with niche communities to increase followers and improve brand visibility for an existing client
• Monitoring and optimizing content performance for multiple client accounts, ensuring optimal engagement and growth

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the Social Media Engagement Specialist in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of a Social Media Engagement Specialist at Berry Virtual?
• How does the Engagement Team collaborate with clients and internal teams to ensure optimal content performance and brand success?
• What opportunities are there for professional development and growth within the Engagement Team or other departments at Berry Virtual?
• How does Berry Virtual support work-life balance for remote employees, particularly those working in US time zones?
• Can you provide examples of how Berry Virtual has helped clients achieve their social media goals and grow their brands?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and success at Berry Virtual.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant social media experience and skills
• Prepare a portfolio or examples of your social media management work, if applicable
• Follow up with Berry Virtual's HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.