Social Media Exective

📌 Core Information

🔹 Job Title: Social Media Executive

🔹 Company: Brainwonders

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-18

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive social media marketing strategy
• Managing and growing social media presence across multiple platforms
• Creating engaging content and managing paid social media campaigns
• Analyzing performance and reporting insights to stakeholders

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of social media trends and algorithms.

📋 Key Responsibilities

✅ Develop and execute a comprehensive social media strategy aligned with business goals

✅ Oversee and manage all social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, etc.)

✅ Stay ahead of industry trends, algorithm changes, and emerging platforms to keep our brand relevant

✅ Build and maintain a strong brand voice and online presence

✅ Lead the content team in creating high-quality, engaging, and viral content (video, images, stories, reels, UGC, etc.)

✅ Develop and maintain a content calendar for organic and paid social campaigns

✅ Foster an active community engagement strategy by interacting with audiences, responding to queries, and managing reputation

✅ Oversee and optimize paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, TikTok Ads, etc.)

✅ Manage advertising budgets, ensuring optimal ROI and cost-effectiveness

✅ Conduct testing, audience segmentation, and performance analysis for campaign optimization

✅ Track and analyze key social media metrics (reach, engagement, conversions, CTR, CAC, LTV, etc.)

✅ Use Google Analytics, Meta Insights, and social media management tools (Sprout Social, Hootsuite, etc.) to generate reports

✅ Present insights, strategies, and recommendations to executive leadership and stakeholders

✅ Identify, collaborate, and negotiate partnerships with influencers, brand ambassadors, and content creators

✅ Develop influencer marketing campaigns that align with brand goals and audience engagement strategies

✅ Lead, mentor, and develop a social media team, fostering a high-performance culture

✅ Collaborate with marketing, PR, content, SEO, and design teams to execute cohesive campaigns

✅ Align social media efforts with overall marketing and business objectives

ASSUMPTION: This role requires a high level of multitasking, strong organizational skills, and the ability to work effectively in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 0-2 years of experience in social media marketing, digital marketing, or content marketing

Required Skills:

• Proven experience in social media management, strategy, and paid advertising
• Expertise in social media analytics tools (Google Analytics, Sprout Social, Hootsuite, Meta Business Suite)
• Strong knowledge of SEO, PPC, content marketing, and digital advertising
• Experience in influencer marketing and partnership management
• Strong copywriting, creative storytelling, and branding skills
• Excellent leadership, project management, and stakeholder communication skills

Preferred Skills:

• Experience working with B2B/B2C, e-commerce, tech, fashion, or lifestyle brands
• Familiarity with AI-driven marketing tools and automation
• Strong understanding of customer journey mapping and behavioral insights

ASSUMPTION: Candidates should have a strong portfolio showcasing their social media management skills and successful campaigns.

💰 Compensation & Benefits

Salary Range: INR 20,00,000 - 40,00,000 per annum (Estimated based on industry standards for the role and experience level)

Benefits:

• Opportunity to work in a nationally awarded testing and counselling centre
• Chance to grow and develop within the company

Working Hours: Full-time (40 hours/week) with flexible hours based on project needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on individual performance and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Education Administration Programs

Company Size: 11-50 employees (Small to Medium-sized company)

Founded: 2011 (14 years ago)

Company Description:

• Brainwonders is a nationally awarded testing and counselling centre specialising in DMIT, IQ, Aptitude, and Career Counselling.
• The company offers a range of services, including psychometric tests, personality assessment tests, and interest tests.
• Brainwonders has been recognised for its commitment to transforming students' futures and has earned numerous national and regional awards for excellence in career counselling and guidance.

Company Specialties:

• Psychometric Test
• Dermatoglyphics Multiple Intelligence Test
• Personality Assessment Test
• IQ Test
• Aptitude Test
• Interest Test
• Counselling
• Career
• And DMIT

Company Website: https://www.brainwonders.in/

ASSUMPTION: Brainwonders is a well-established company in the education sector with a strong focus on career counselling and guidance.

📊 Role Analysis

Career Level: Entry to Mid-level (Based on experience level)

Reporting Structure: This role reports directly to the Marketing Manager or a similar position

Work Arrangement: On-site (Full-time) with opportunities for remote work based on project needs

Growth Opportunities:

• Progression to a Senior Social Media Executive or similar role
• Expansion into other marketing or management roles within the company
• Potential to work on diverse projects and campaigns, gaining valuable experience

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: On-site (Physical office location)

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the most populous city in India.
• The city is known for its diverse culture, vibrant nightlife, and numerous historical and cultural landmarks.
• Mumbai has a tropical wet and dry climate, with warm and humid weather throughout the year.

Work Schedule: Full-time (40 hours/week) with flexible hours based on project needs

ASSUMPTION: The work environment at Brainwonders is dynamic and fast-paced, with a focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with the marketing team or other relevant stakeholders

Key Assessment Areas:

• Social media strategy and planning
• Content creation and storytelling
• Paid social media advertising and campaign management
• Data analysis and reporting
• Communication and teamwork skills

Application Tips:

• Highlight relevant experience and achievements in social media management and marketing
• Include a portfolio showcasing successful social media campaigns and content
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare for behavioral and situational interview questions related to social media strategy, content creation, and campaign management

ATS Keywords: Social Media Management, Content Marketing, Paid Social Media Advertising, Analytics, Reporting, Community Engagement, Influencer Marketing, Project Management, SEO, PPC, Digital Advertising, Creative Storytelling, Branding, Leadership, Stakeholder Communication

ASSUMPTION: The application process at Brainwonders is competitive, and candidates should highlight their relevant skills and experiences to increase their chances of success.

🛠️ Tools & Technologies

• Social media management platforms (Hootsuite, Sprout Social, Buffer, etc.)
• Paid social media advertising platforms (Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, TikTok Ads, etc.)
• Analytics tools (Google Analytics, Meta Insights, etc.)
• Content creation tools (Canva, Adobe Creative Suite, etc.)

ASSUMPTION: Candidates should have experience with relevant social media management, advertising, and analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Excellence in career counselling and guidance
• Commitment to transforming students' futures
• Innovation and continuous improvement

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on results and continuous learning

Self-Assessment Questions:

• Do you have a strong understanding of social media trends and algorithms?
• Can you create engaging and viral content tailored to specific audiences?
• Are you comfortable working in a fast-paced, collaborative environment?

ASSUMPTION: Candidates should assess their fit with Brainwonders' values and work style to ensure a successful and fulfilling career.

⚠️ Potential Challenges

• Managing multiple social media platforms and campaigns simultaneously
• Keeping up with rapidly changing social media trends and algorithms
• Balancing creative and analytical aspects of the role
• Working in a fast-paced, dynamic environment with tight deadlines

ASSUMPTION: Candidates should be prepared to manage multiple tasks and priorities effectively and adapt to a fast-paced work environment.

📈 Similar Roles Comparison

• Social Media Manager vs. Social Media Executive: While both roles focus on social media strategy and management, the Social Media Manager role typically involves more strategic planning, team leadership, and cross-functional collaboration, while the Social Media Executive role is more focused on day-to-day content creation, community engagement, and campaign management.
• Digital Marketing Specialist vs. Social Media Executive: The Digital Marketing Specialist role is broader in scope, encompassing SEO, PPC, email marketing, and other digital marketing channels, while the Social Media Executive role is specifically focused on social media strategy, content, and advertising.
• Career Path: Social Media Executive → Social Media Manager → Director of Marketing → Chief Marketing Officer

ASSUMPTION: Candidates should consider the differences between similar roles and the potential career paths within the marketing field.

📝 Sample Projects

• Developing and executing a social media strategy for a new product launch, including content creation, influencer partnerships, and paid advertising campaigns
• Analyzing social media performance data to optimize content and advertising strategies, improving engagement and conversions
• Managing a team of content creators and social media specialists to execute a large-scale brand awareness campaign

ASSUMPTION: Candidates should be prepared to provide examples of their social media management and campaign experience during the interview process.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other marketing and content teams within the company?
• What are the most significant challenges facing the social media team currently, and how can this role address them?
• What opportunities are there for professional growth and development within the company?
• How does Brainwonders support work-life balance for its employees?

ASSUMPTION: Candidates should ask thoughtful and insightful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant social media management and marketing experience
• Prepare a portfolio showcasing your successful social media campaigns and content
• Follow up with the hiring manager, Tabassum, after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.