Social Media Executive

📌 Core Information

🔹 Job Title: Social Media Executive

🔹 Company: Minimalist

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 18, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the execution of social media strategies across various platforms
• Managing brand engagement and community interactions
• Planning and executing social media campaigns
• Tracking performance metrics and preparing reports
• Conducting competitor and trend analysis

ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as excellent communication skills in English (and Arabic, if possible).

📋 Key Responsibilities

✅ Supporting the execution of social media strategies and content calendars across platforms including Instagram, Facebook, Snapchat, TikTok, and LinkedIn

✅ Scheduling and publishing daily posts, reels, stories, and other media formats

✅ Monitoring and managing brand engagement—responding to comments, DMs, and community interactions in a timely and brand-aligned manner

✅ Assisting in planning and executing social media campaigns aligned with product launches, seasonal moments, and brand goals

✅ Assisting in tracking performance metrics (engagement, reach, conversion, etc.) and preparing basic reports to identify top-performing content and optimization opportunities

✅ Supporting email marketing efforts including content drafting, list segmentation, and scheduling using platforms like Klaviyo

✅ Conducting competitor and trend analysis to identify opportunities and stay ahead of digital trends

ASSUMPTION: This role requires a proactive and organized individual who can manage multiple tasks and platforms effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in a relevant field (e.g., Marketing, Communications, or a related discipline)

Experience: At least 1-3 years of experience in social media/content creation, ideally in a UAE-based eCommerce or lifestyle/fashion/luxury brand

Required Skills:

• Proven experience with social media platforms (Instagram, Facebook, Snapchat, TikTok, LinkedIn)
• Excellent communication skills in English (verbal & written); communication skills in Arabic are a significant advantage
• Strong understanding of Emirati culture and personality
• Hands-on experience with platforms such as Klaviyo, G-Suite, and relevant social media software (e.g., Hootsuite)
• Excellent organizational skills and attention to detail

Preferred Skills:

• Experience with graphic design software (Adobe Suite)
• Basic knowledge of SEO and content marketing principles
• Experience with email marketing and automation tools

ASSUMPTION: Candidates with relevant experience and a strong portfolio demonstrating their skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: AED 30,000 - 45,000 per annum (based on experience and market standards for the role and location)

Benefits:

• Competitive salary with performance-based incentives
• UAE visa and permits
• Health insurance
• Annual flight ticket allowances
• Growth and long-term development opportunities
• Long-term perspective in a rapidly expanding, future-oriented organization
• An engaging and challenging work environment with a motivated & professional team of specialists

Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on market standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal structures.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Luxury Goods and Jewelry. Minimalist focuses on simple yet sophisticated designs, with their Arabic numeral watches being particularly known for their timeless appeal.

Company Size: 51-200 employees. This size allows for a more intimate work environment where employees can have a significant impact on the company's growth and success.

Founded: 2016. Minimalist was founded on the belief that style should be kept simple, and they have since expanded to two stores in the UAE.

Company Description:

• Minimalist is a local brand founded in 2016 in Dubai that designs and manufactures elegant, high-quality watches, jewelry, handbags, perfumes, and leather goods
• The company focuses on simple yet sophisticated designs, using only the finest materials to produce beautiful and durable items
• Minimalist believes in simplicity and combines elegant design with excellent quality

Company Specialties:

• Watchmaking
• Jewelry design
• Handbag and leather goods manufacturing
• Perfume creation

Company Website: http://www.minimalist.ae

ASSUMPTION: Minimalist's focus on simplicity and quality makes it an attractive employer for candidates who value these principles in their work environment.

📊 Role Analysis

Career Level: Early to mid-career. This role offers an opportunity to grow within the marketing department and potentially take on more responsibilities as the company expands.

Reporting Structure: The Social Media Executive will report directly to the Marketing Manager.

Work Arrangement: On-site, full-time. The role requires regular presence in the office to collaborate with the marketing team and maintain a consistent brand voice across platforms.

Growth Opportunities:

• As the company grows, there may be opportunities to take on more responsibilities or move into a management role
• Minimalist's expansion into new markets may present opportunities for international assignments or remote work
• Candidates with strong performance and a desire to learn can expect to grow both personally and professionally within the company

ASSUMPTION: Minimalist's growth trajectory and expansion plans provide ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Minimalist's headquarters is a modern, professional office environment that fosters collaboration and creativity.

Office Location(s): Dubai, United Arab Emirates

Geographic Context:

• Dubai is a multicultural city with a thriving retail and luxury goods industry
• The city offers a high standard of living, with numerous entertainment, dining, and cultural options
• Dubai's strategic location makes it an ideal hub for regional and international business

Work Schedule: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break). The role may require occasional work on weekends or evenings to support events or campaigns.

ASSUMPTION: Dubai's vibrant and multicultural environment provides a stimulating work environment for candidates who enjoy working in a dynamic and international setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the Marketing Manager
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Social media and content creation skills
• Communication and interpersonal skills
• Cultural understanding and alignment with Minimalist's values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your social media content and campaigns, demonstrating your creativity and strategic thinking
• Prepare for interview questions that assess your understanding of Minimalist's brand, target audience, and social media strategy
• Research Minimalist's competitors and industry trends to showcase your knowledge and enthusiasm for the role

ATS Keywords: Social Media Management, Content Creation, Brand Engagement, Campaign Planning, Performance Tracking, Email Marketing, Competitor Analysis, Trend Analysis, Graphic Design, Communication Skills, Cultural Understanding, Scheduling, Reporting, Community Interaction, Aesthetic Sensibility, Software Proficiency

ASSUMPTION: Minimalist's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's values and goals.

🛠️ Tools & Technologies

• Social media platforms: Instagram, Facebook, Snapchat, TikTok, LinkedIn
• Social media management tools: Hootsuite, Buffer, or similar
• Email marketing platform: Klaviyo
• Graphic design software: Adobe Suite (optional)
• Project management and collaboration tools: G-Suite, Asana, or similar

ASSUMPTION: Candidates should have experience with the listed tools and be open to learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Simplicity
• Quality
• Creativity
• Collaboration
• Customer focus

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a strong understanding of Emirati culture and personality?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have a keen eye for aesthetics and a strong sense of brand alignment?
• Are you able to manage multiple tasks and platforms effectively?

ASSUMPTION: Candidates who align with Minimalist's values and work style are more likely to succeed in this role and contribute to the company's growth and success.

⚠️ Potential Challenges

• The role may require occasional work on weekends or evenings to support events or campaigns
• Candidates may face competition from other experienced social media professionals in the UAE
• The role may involve managing multiple platforms and tasks, which can be challenging for some candidates
• Dubai's fast-paced and competitive retail environment may present unique challenges for the role

ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them in their application and interview.

📈 Similar Roles Comparison

• This role differs from related positions in other industries, as it focuses on luxury goods and requires a strong understanding of Emirati culture
• Minimalist's focus on simplicity and quality sets it apart from other luxury goods retailers in the UAE
• Candidates with experience in social media or content creation roles in the UAE may find this role offers a unique opportunity to grow within a niche industry

ASSUMPTION: Candidates should research similar roles in the UAE and luxury goods industry to better understand the unique aspects of this position.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new product line
• Creating and scheduling engaging content for multiple platforms to increase brand awareness
• Analyzing performance metrics to optimize content and improve engagement rates
• Conducting competitor analysis and trend research to inform social media strategy

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached them in their application and interview.

❓ Key Questions to Ask During Interview

• Can you describe the company's social media strategy and how this role fits into it?
• How does Minimalist differentiate itself from other luxury goods retailers in the UAE?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• What opportunities are there for growth and development within the marketing department?
• How does Minimalist support work-life balance for its employees?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for interview questions that assess your understanding of Minimalist's brand, target audience, and social media strategy
• Research Minimalist's competitors and industry trends to showcase your knowledge and enthusiasm for the role
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.