π Core Information
πΉ Job Title: Social Media Executive
πΉ Company: Ethos Interactive
πΉ Location: Riyadh, Ar RiyΔαΈ, Saudi Arabia
πΉ Job Type: Full-time
πΉ Category: Advertising Services
πΉ Date Posted: May 19, 2025
π Job Overview
Key aspects of this role include:
- Developing, implementing, and managing social media strategies for clients.
- Identifying and achieving key social media performance indicators.
- Preparing, managing, and monitoring social media content plans and calendars.
- Creating and executing ideas for creative photoshoots and short videos, working with editors.
- Participating in campaign ideas regarding execution and measuring the success of each campaign on social media.
- Staying updated on the latest practices and best techniques in social media.
- Using social media tools such as Amplify, Talkwalker, and others.
- Collaborating with the customer service team, social media team, and creative team to ensure content plans are innovative and engaging.
- Monitoring user engagement and suggesting content improvements.
- Recruiting/training others in the social media team.
- Providing constructive feedback on social media plans and campaigns.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a team environment. The ideal candidate will have a proven track record in social media management and a deep understanding of the latest trends and best practices in the industry.
π Key Responsibilities
β Develop, implement, and manage social media strategies for clients, ensuring innovative and engaging content.
β Identify and achieve key social media performance indicators.
β Prepare, manage, and monitor social media content plans and calendars.
β Create and execute ideas for creative photoshoots and short videos, working with editors.
β Participate in campaign ideas regarding execution and measure the success of each campaign on social media.
β Stay updated on the latest practices and best techniques in social media.
β Use social media tools such as Amplify, Talkwalker, and others.
β Collaborate with the customer service team, social media team, and creative team to ensure content plans are innovative and engaging.
β Monitor user engagement and suggest content improvements.
β Recruit/train others in the social media team.
β Provide constructive feedback on social media plans and campaigns.
ASSUMPTION: The ideal candidate will have a strong understanding of social media platforms, content creation, and campaign management. They will also possess excellent communication skills and the ability to work effectively in a team environment.
π― Required Qualifications
Education:
- Bachelorβs degree in Marketing, Communications, or a related field.
Experience:
- At least 2 years of experience in social media.
Required Skills:
- Comprehensive knowledge of various social media platforms.
- Strong written and verbal communication skills in both Arabic and English.
- Exceptional ability to create engaging and unique content.
- Content writing skills, content creation, and social media expertise.
- Organizational skills and the ability to manage time efficiently.
- Strong analytical skills to measure and improve performance.
Preferred Skills:
- Familiarity with social media tools such as Amplify, Talkwalker, and others.
- Experience in training and developing team members.
- Knowledge of the local market and cultural trends.
ASSUMPTION: Candidates should have a proven track record in social media management and a deep understanding of the latest trends and best practices in the industry. They should also possess excellent communication skills and the ability to work effectively in a team environment.
π° Compensation & Benefits
Salary Range: SAR 15,000 - 25,000 per month (based on experience and industry standards for the role and location)
Benefits:
- Comprehensive health insurance.
- Retirement plan contributions.
- Performance-based bonuses.
- Opportunities for professional development and training.
- A dynamic and collaborative work environment.
Working Hours: Full-time (40 hours per week), Sunday to Thursday, 9:00 AM to 6:00 PM
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
π Applicant Insights
π Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2005
Company Description: Ethos Interactive is a marketing consultancy agency specializing in digital communication, customer experience design, and online performance marketing. With offices in Dubai, San Francisco, Beirut, and Riyadh, the company works with leading brands such as McDonald's, General Motors, Aramco, and American Express. Ethos Interactive is known for its innovative approach to marketing, focusing on data-driven strategies and human-centered design.
Company Specialties:
- Digital Communication Agency
- Customer Experience Design
- Marketing Automation
- Online Performance Marketing
- Search Engine Marketing
- Social Media Marketing
- Content Marketing
- Digital Strategic Planning
- Programmatic Media Buying
- Digital Video Production
Company Website:
ASSUMPTION: Ethos Interactive is a well-established agency with a strong reputation in the industry. The company's diverse team and international presence offer unique opportunities for professional growth and development.
π Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Social Media Manager or a similar role within the organization.
Work Arrangement: On-site, full-time position based in Riyadh, Saudi Arabia.
Growth Opportunities:
- Potential to advance to a Social Media Manager or similar role with increased responsibilities and team leadership.
- Opportunities for professional development and training in digital marketing and social media strategies.
- Exposure to working with high-profile clients and international brands.
ASSUMPTION: This role offers a unique opportunity to gain experience in social media management and digital marketing strategies within a dynamic and growing agency.
π Location & Work Environment
Office Type: Modern, collaborative office space in a bank building in the heart of Riyadh.
Office Location(s): Olaya Street, Al Malik Fahad, Riyadh, Saudi Arabia
Geographic Context:
- Riyadh is the capital and largest city of Saudi Arabia, with a population of over 6 million people.
- The city is known for its modern infrastructure, cultural attractions, and vibrant business environment.
- Riyadh is a major hub for the Middle East and North Africa, with a diverse and multicultural population.
Work Schedule: Sunday to Thursday, 9:00 AM to 6:00 PM, with a one-hour lunch break.
ASSUMPTION: Riyadh offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth. The city's modern infrastructure and vibrant business scene make it an ideal location for a social media executive.
πΌ Interview & Application Insights
Typical Process:
1. Online application review.
2. Phone or video screening.
3. In-person or virtual interview with the hiring manager.
4. Final interview with the social media manager or a similar role within the organization.
5. Background check and reference verification.
Key Assessment Areas:
- Social media strategy and planning.
- Content creation and writing skills.
- Knowledge of social media tools and platforms.
- Analytical skills and data-driven decision-making.
- Teamwork and collaboration skills.
- Cultural fit and adaptability.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of the company and its values in your application materials.
- Prepare examples of your previous social media campaigns and their results to discuss during the interview.
- Practice your presentation skills, as you may be asked to present your ideas for social media strategies during the interview.
ATS Keywords: Social Media Strategy, Content Creation, Campaign Management, User Engagement, Performance Measurement, Team Collaboration, Social Media Tools, Training and Recruitment, Analytical Skills, Communication Skills, Organizational Skills, Time Management, Marketing Automation, Online Performance Marketing, Search Engine Marketing, Digital Video Production, Customer Experience Design, Digital Communication Agency, Advertising Services, Digital Strategic Planning, Programmatic Media Buying, Content Marketing, Social Media Marketing
ASSUMPTION: The interview process for this role may vary depending on the specific needs of the organization and the candidate's qualifications. It is essential to be prepared for a comprehensive assessment of your social media management skills and industry knowledge.
π οΈ Tools & Technologies
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
- Analytics tools (Google Analytics, Facebook Insights, Twitter Analytics, etc.)
- Content creation tools (Canva, Adobe Creative Suite, etc.)
- Project management tools (Asana, Trello, Jira, etc.)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's preferences and the candidate's qualifications. Familiarity with industry-standard tools and platforms is essential for success in this role.
π Cultural Fit Considerations
Company Values:
- Innovation: Embracing change and driving progress in the digital marketing landscape.
- Collaboration: Working together to achieve common goals and drive success for clients.
- Integrity: Upholding ethical standards and maintaining transparency in all aspects of work.
- Excellence: Striving for the highest level of quality and performance in all endeavors.
- Diversity: Fostering an inclusive work environment that values and leverages the unique perspectives of all team members.
Work Style:
- Dynamic and fast-paced, with a focus on meeting tight deadlines and delivering results.
- Collaborative and team-oriented, with a strong emphasis on open communication and knowledge sharing.
- Data-driven and analytical, with a focus on continuous improvement and optimization.
- Creative and innovative, with a commitment to pushing the boundaries of traditional marketing approaches.
Self-Assessment Questions:
1. How do your personal values align with the company's core values?
2. Can you provide an example of a time when you had to adapt to a significant change in a social media strategy or campaign, and how did you handle it?
3. How do you approach working with diverse teams and stakeholders to ensure content plans are innovative and engaging?
4. Can you describe a situation where you had to provide constructive feedback on a social media plan or campaign, and how did you ensure your feedback was well-received and implemented?
5. How do you stay updated on the latest trends and best practices in social media, and how do you apply this knowledge to your work?
ASSUMPTION: Ethos Interactive values candidates who are passionate about digital marketing, collaborative, and committed to driving results for clients. The ideal candidate will possess strong communication skills, a strategic mindset, and a deep understanding of the latest trends and best practices in the industry.
β οΈ Potential Challenges
- Managing multiple social media accounts and campaigns simultaneously.
- Keeping up with the fast-paced nature of social media and the constant evolution of trends and algorithms.
- Balancing the need for creativity and innovation with the requirement for data-driven decision-making and performance measurement.
- Collaborating effectively with diverse teams and stakeholders, including clients, designers, and content creators.
- Maintaining a strong work-life balance while managing a demanding workload and tight deadlines.
π Similar Roles Comparison
- Social Media Manager: This role focuses more on strategy development and team leadership, while the Social Media Executive is more hands-on and responsible for day-to-day campaign management.
- Digital Marketing Specialist: This role may involve social media management as part of a broader digital marketing strategy, but it typically requires a more holistic understanding of digital marketing channels and tactics.
- Content Creator/Strategist: This role focuses primarily on content creation and may not involve the same level of campaign management and performance analysis as the Social Media Executive role.
ASSUMPTION: The Social Media Executive role is a unique blend of strategic planning, creative content development, and data-driven performance analysis. It requires a strong understanding of social media platforms, trends, and best practices, as well as excellent communication and collaboration skills.
π Sample Projects
1. Developing and implementing a social media strategy for a new product launch, including content creation, influencer partnerships, and performance measurement.
2. Managing a social media campaign for a major brand, involving multiple platforms, content formats, and target audiences.
3. Conducting a social media audit and providing data-driven recommendations for improvement to an existing campaign or strategy.
4. Creating and executing a social media crisis management plan, including preemptive strategies and real-time response protocols.
5. Developing and implementing a social media training program for a team of content creators or marketing professionals.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by a Social Media Executive. The ideal candidate will have experience in similar projects and a proven track record of driving results for clients.
β Key Questions to Ask During Interview
1. Can you describe the social media landscape in the region and how the company's approach differs from competitors?
2. How does the company ensure that its social media strategies are aligned with the overall marketing and business objectives of its clients?
3. Can you provide an example of a successful social media campaign the company has executed, and what made it stand out?
4. How does the company approach working with influencers and other external partners to enhance its social media presence and reach?
5. Can you describe the company's approach to measuring and optimizing social media performance, and how do you ensure continuous improvement?
6. How does the company support the professional development and growth of its social media team members?
7. Can you provide insights into the company's plans for expansion or growth in the social media space, and how this role fits into those plans?
ASSUMPTION: These interview questions are designed to provide a comprehensive understanding of the role, the company's social media strategies, and the opportunities for professional growth and development. The ideal candidate will be prepared to answer these questions and demonstrate their fit for the role.
π Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link:
2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
3. Prepare examples of your previous social media campaigns and their results to discuss during the interview.
4. Practice your presentation skills, as you may be asked to present your ideas for social media strategies during the interview.
5. Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.