📌 Core Information
🔹 Job Title: Social Media Executive
🔹 Company: Kaizen Gaming
🔹 Location: São Paulo, Brazil
🔹 Job Type: Hybrid (3 office days, 2 home days)
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with hybrid option)
🚀 Job Overview
Key aspects of this role include:
- Managing ongoing conversations across various social media channels
- Creating and publishing engaging content daily
- Collaborating with internal and external teams to innovate and improve social media strategies
- Working closely with influencers and partners to develop and execute influencer marketing campaigns
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and a deep understanding of social media platforms and trends.
📋 Key Responsibilities
✅ Manage ongoing conversations across different social media channels
✅ Work closely with content teams and external partners to develop social media content
✅ Ensure Betano's voice and tone are consistent across all social media platforms
✅ Create and publish engaging content across channels on a daily basis
✅ Oversee social media activities and collaborate with internal and external teams to execute organic content
✅ Stay up-to-date with the latest trends and developments in social media and leverage them to drive growth
ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and a strong ability to adapt to changes in social media platforms and algorithms.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2+ years of social media experience, including content planning, trend monitoring, and reporting
Required Skills:
- Excellent written and verbal communication skills in Brazilian Portuguese and English
- Strong organizational skills and ability to manage multiple social media platforms concurrently
- Knowledge of best practices for social media platforms
- Passion for sports and understanding of sports betting industry (a plus)
- Ability to work flexible hours, including weekends and nights when necessary
Preferred Skills:
- Experience working with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Familiarity with social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
- Experience in influencer marketing
ASSUMPTION: Candidates with experience in social media for sports betting companies or related industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Social Media Executive role in São Paulo, Brazil, with 2-5 years of experience, the estimated salary range is R$ 5,000 - R$ 8,000 per month (gross).
Benefits:
- Hybrid way of working (3 office days, 2 home days)
- Competitive pay and bonus scheme
- Private health and dental insurance for you and your family
- Life insurance
- Monthly meal allowance
- Multi-sports card
- Commuting allowance
- Developmental 360° feedback framework
- Unlimited access to Udemy and continuous training
- A buddy to support you with onboarding
Working Hours: Full-time (40 hours per week), with flexible hours to accommodate social media management and engagement
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers (specifically, online gaming and sports betting)
Company Size: 1,001-5,000 employees (mid-sized company with a global presence)
Founded: 2013 (with a history of rapid growth and expansion)
Company Description:
- Kaizen Gaming is one of the biggest and fastest-growing GameTech companies in the world
- Operates two brands, Betano and Stoiximan, in 16 countries across three continents
- Focuses on technology and people to continually improve products and services
Company Specialties:
- Online gaming and sports betting
- GameTech industry
- Technology and data-driven approach to entertainment
Company Website: careers.kaizengaming.com
ASSUMPTION: Kaizen Gaming's focus on technology and data-driven approaches may lead to a more structured and analytical work environment compared to other entertainment providers.
📊 Role Analysis
Career Level: Mid-level (with opportunities for growth and development)
Reporting Structure: The Social Media Executive will report directly to the Social Media Manager and collaborate with various internal and external teams
Work Arrangement: Hybrid (3 office days, 2 home days), with flexible hours to accommodate social media management and engagement
Growth Opportunities:
- Potential career progression within the marketing department or broader organization
- Opportunities to work on high-impact projects and campaigns
- Access to continuous training and professional development resources
ASSUMPTION: Given Kaizen Gaming's rapid growth and expansion, there may be opportunities for career advancement and international relocation within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): São Paulo, Brazil (with potential for remote work and international travel)
Geographic Context:
- São Paulo is the largest city in Brazil and a major global hub for finance, technology, and entertainment
- The city offers a vibrant cultural scene, diverse neighborhoods, and numerous entertainment options
- Kaizen Gaming's office is centrally located, with easy access to public transportation and amenities
Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate social media management and engagement
ASSUMPTION: The hybrid work arrangement may provide a better work-life balance compared to a fully on-site or remote position.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Social Media Manager and/or other relevant stakeholders
- Final interview with the hiring manager or a panel of decision-makers
Key Assessment Areas:
- Cultural fit and alignment with Kaizen Gaming's values
- Communication and interpersonal skills
- Social media knowledge and strategic thinking
- Creativity and problem-solving abilities
Application Tips:
- Tailor your resume and cover letter to highlight your social media experience and relevant skills
- Showcase your understanding of the sports betting industry and Kaizen Gaming's brands
- Demonstrate your ability to work independently and manage multiple social media platforms concurrently
ATS Keywords: Social media management, content creation, trend monitoring, reporting, communication skills, organizational skills, digital platforms understanding, influencer marketing, team collaboration, detail-oriented, results-driven, self-motivated, flexibility, sports passion, bilingual communication
ASSUMPTION: Kaizen Gaming's use of an Applicant Tracking System (ATS) may require applicants to include specific keywords in their application materials to increase the chances of being shortlisted.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
- Project management tools (e.g., Asana, Trello, Jira)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Tech the Ride: Embrace a quest for continuous improvement and innovation
- Pick #oneteam: Foster a collaborative and inclusive work environment
- Level up: Encourage personal and professional growth and development
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement
- Collaborative and inclusive, with a strong emphasis on teamwork and communication
- Data-driven and analytical, with a focus on using data to inform decision-making and strategy
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively and communicating effectively with diverse teams?
- Do you have a strong analytical mindset and a data-driven approach to problem-solving?
ASSUMPTION: Candidates who align with Kaizen Gaming's values and work style may be more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple social media platforms and conversations simultaneously may be challenging and time-consuming
- Keeping up with the latest trends and developments in social media may require continuous learning and adaptation
- Working flexible hours, including weekends and nights, may impact work-life balance
- Navigating the sports betting industry and its regulations may present unique challenges and complexities
ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to manage and overcome them in this role.
📈 Similar Roles Comparison
- Compared to other social media executive roles, this position may offer more responsibility and autonomy in managing social media channels and campaigns
- Working in the sports betting industry may present unique challenges and opportunities compared to other entertainment sectors
- Kaizen Gaming's focus on technology and data-driven approaches may lead to more structured and analytical work compared to other entertainment providers
ASSUMPTION: Candidates should research similar roles and companies to better understand the unique aspects of this position and make an informed decision about their application.
📝 Sample Projects
- Developing and executing a social media campaign to promote a major sports event or tournament
- Creating and publishing engaging content for multiple social media platforms to drive user engagement and growth
- Analyzing social media metrics and performance data to inform strategy and improve future campaigns
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the Social Media Executive may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the social media department and the broader marketing team?
- How does Kaizen Gaming approach and measure the success of social media campaigns and strategies?
- What opportunities are there for professional development and growth within the social media department and the company as a whole?
- How does Kaizen Gaming ensure a positive work-life balance for its employees, particularly those working in hybrid or remote roles?
- What are the most challenging aspects of working in the sports betting industry, and how does Kaizen Gaming navigate these challenges?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the company, and the industry, and demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media experience and relevant skills
- Prepare a portfolio or examples of your previous social media work, if applicable
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
