📌 Core Information
🔹 Job Title: Social Media Executive
🔹 Company: Accor (Rixos Premium Qetaifan Island North)
🔹 Location: Lusail, Qatar
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 18, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies aligned with brand objectives
- Creating engaging, on-brand content for key social media channels
- Supporting campaign development and contributing creative ideas
- Monitoring social media trends and optimizing content for engagement
- Identifying and managing influencer relationships to amplify brand reach
- Collaborating with internal teams for cohesive messaging and visual consistency
ASSUMPTION: This role requires a balance of creativity, strategic thinking, and analytical skills to effectively manage social media presence and influencer partnerships.
📋 Key Responsibilities
✅ Assist in planning and implementing social media strategies
✅ Create and schedule engaging, on-brand content for key social media channels
✅ Support campaign development and contribute creative ideas for content and promotions
✅ Monitor social media trends, audience preferences, and industry developments
✅ Help identify and reach out to influencers who align with brand values
✅ Support influencer partnerships by coordinating briefs, tracking content deliverables, and reporting performance
✅ Monitor and engage with social media communities
✅ Track and report on social media and influencer campaign metrics using analytics tools
✅ Collaborate with internal teams to ensure cohesive messaging and visual consistency
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and analytical reporting to drive social media success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Media, or a related field
Experience: 2 years of experience in social media marketing or a similar role
Required Skills:
- Familiarity with influencer marketing and experience working with creators or brand ambassadors
- Solid understanding of major social platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)
- Strong copywriting and content creation skills; confident in both visual and written storytelling
- Comfortable using social media scheduling and analytics tools
- Highly organized with strong attention to detail and time management
- Creative mindset and enthusiasm for digital trends and influencer culture
- Excellent communication and relationship-building skills
Preferred Skills:
- Fluency in Arabic and English
- Experience working in the hospitality industry
ASSUMPTION: Candidates should have a strong background in social media marketing and a passion for digital trends to excel in this role.
💰 Compensation & Benefits
Salary Range: QAR 15,000 - 25,000 per month (Estimated based on industry standards for mid-level marketing roles in Qatar)
Benefits:
- Accommodation and meals provided
- Health insurance
- Flight tickets and visa sponsorship
- Performance-based bonuses
Working Hours: Full-time (40 hours/week), with flexibility to work evenings and weekends as needed
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 10,001+ employees (Accor Group)
Founded: 1967 (Accor Group)
Company Description:
- Accor is a world-leading hospitality group with over 5,600 properties across 110 countries
- The group offers 45 hotel brands, ranging from luxury to economy segments
- Accor is committed to sustainable development and responsible business practices
Company Specialties:
- Hotel operations and management
- Food and beverage services
- Loyalty programs and customer relationships
Company Website: https://www.group.accor.com
ASSUMPTION: Accor's extensive global presence and diverse brand portfolio provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, with flexibility to work remotely occasionally
Growth Opportunities:
- Progression to Senior Social Media Manager or similar roles within the Accor Group
- Expanding responsibilities to include additional regions or brands
- Cross-functional learning opportunities within the marketing or hospitality sectors
ASSUMPTION: This role offers a clear path for career progression within Accor's extensive global network.
🌍 Location & Work Environment
Office Type: Luxury hotel resort
Office Location(s): Lusail, Qatar
Geographic Context:
- Lusail is a rapidly developing urban area in Qatar, located along the coast of the Arabian Gulf
- The region is home to several high-end residential communities, shopping centers, and entertainment venues
- Qatar offers a multicultural environment with a high standard of living and numerous amenities
Work Schedule: Full-time, with flexibility to work evenings and weekends as needed
ASSUMPTION: The luxurious work environment and attractive location make this an appealing opportunity for social media professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person interview with the Marketing Manager and a team member
- Final interview with the General Manager or a senior representative
Key Assessment Areas:
- Creativity and content ideation
- Social media strategy and planning
- Influencer marketing experience and understanding
- Communication and interpersonal skills
- Adaptability and cultural awareness
Application Tips:
- Tailor your resume to highlight relevant social media marketing experience and skills
- Prepare examples of successful social media campaigns or content you've created
- Demonstrate your understanding of the hospitality industry and Accor's brand values
- Show enthusiasm for digital trends and influencer culture
ATS Keywords: Social Media Marketing, Influencer Marketing, Content Creation, Copywriting, Digital Trends, Analytics Tools, Time Management, Communication Skills, Relationship Building, Creative Mindset, Attention to Detail, Visual Storytelling
ASSUMPTION: The application process may vary depending on the volume of applicants and the specific needs of the hiring team.
🛠️ Tools & Technologies
- Social media platforms: Instagram, Facebook, LinkedIn, YouTube, etc.
- Social media scheduling tools: Hootsuite, Buffer, Sprout Social, etc.
- Analytics tools: Google Analytics, Sprout Social, Hootsuite Insights, etc.
- Design tools: Canva, Adobe Creative Suite, etc.
ASSUMPTION: Familiarity with popular social media platforms and relevant tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Commitment
- Diversity
- Innovation
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do you align with Accor's core values, particularly 'Respect' and 'Innovation'?
- How do you approach working in a multicultural environment, and how have you demonstrated cultural awareness in previous roles?
- Can you provide an example of a time when you had to adapt your work style to meet the needs of a project or team?
ASSUMPTION: Accor values diversity and inclusion, seeking candidates who can thrive in a multicultural environment and contribute to the company's innovative spirit.
⚠️ Potential Challenges
- Managing multiple social media channels and content creation deadlines
- Adapting to the unique cultural landscape and audience preferences in Qatar
- Balancing creative freedom with brand guidelines and marketing objectives
- Building and maintaining effective relationships with influencers and industry partners
ASSUMPTION: These challenges can be overcome with strong organizational skills, cultural awareness, and a creative approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on digital channels and influencer partnerships
- In the hospitality industry, social media executives play a crucial role in driving brand awareness and guest engagement
- Career progression may involve moving into senior marketing roles within Accor or transitioning to other hospitality brands
ASSUMPTION: This role offers unique opportunities and challenges within the hospitality industry, with potential for growth and development.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new hotel opening in Qatar
- Creating engaging content for Instagram Stories and Reels to showcase hotel amenities and local attractions
- Managing influencer partnerships to generate buzz around a hotel event or promotion
ASSUMPTION: These sample projects demonstrate the range of responsibilities and creative opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Rixos Premium Qetaifan Island North?
- Can you describe the team structure and how this role will collaborate with other departments?
- What are the most significant challenges facing the social media presence of the hotel, and how can this role address them?
- How does Accor support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to understanding the company's needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant social media marketing experience and skills
- Prepare examples of successful social media campaigns or content you've created
- Write a cover letter expressing your enthusiasm for the role and Accor's brand values
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
