Social Media Executive

📌 Core Information

🔹 Job Title: Social Media Executive

🔹 Company: Insidea

🔹 Location: Kolkata, West Bengal, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote (Global)

🚀 Job Overview

Key aspects of this role include:

• Managing client's social media presence to grow online traffic and consumer interaction
• Creating engaging content, strategies, and monitoring usage statistics
• Staying updated with digital technologies and social media trends
• Collaborating with designers to ensure top-notch content quality

ASSUMPTION: This role requires a balance of creativity, analytical thinking, and strong communication skills. The ideal candidate will have a proven track record in social media management, preferably in a B2B SaaS environment.

📋 Key Responsibilities

✅ Design and implement social media strategies aligning with business goals

✅ Create multi-channel social calendars with complete ownership of the copy

✅ Define vital social media KPIs, set specific objectives, and report on ROI

✅ Research on current benchmark trends and audience preferences

✅ Communicate with followers and respond to their queries timely

✅ Engage in social media communities by responding to social media posts and developing discussions

✅ Measure the success of every social media campaign

✅ Analyze competitor activity periodically

✅ Work closely with designers to ensure top-notch content quality

✅ Suggest and implement new content types to develop brand awareness and drive engagement

ASSUMPTION: The role involves a mix of strategic planning, creative content development, and analytical reporting. Strong project management skills are essential to juggle multiple campaigns and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of proven work experience in social media, preferably in a B2B SaaS company

Required Skills:

• Excellent copywriting skills
• Ability to deliver creative content (text, image, and video)
• Understanding of SEO and web traffic metrics
• Knowledge of online marketing channels
• Excellent communication skills
• Good understanding of social media KPIs
• Excellent knowledge of LinkedIn, Twitter, and other social media best practices

Preferred Skills:

• Familiarity with web design

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio can also be considered. Familiarity with HubSpot or other marketing automation tools would be an asset.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for mid-level social media roles in India)

Benefits:

• Health insurance
• Retirement benefits
• Flexible work hours
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is an estimate based on industry standards for mid-level social media roles in India. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: INSIDEA is a technology company specializing in digital marketing and HubSpot solutions. They operate in a competitive market, focusing on delivering exceptional digital marketing services to enhance clients' online presence and drive growth.

Company Size: INSIDEA has 51-200 employees, providing a mid-sized company environment where applicants can expect a structured yet agile work culture.

Founded: INSIDEA was founded in 2023, making it a relatively new yet rapidly growing company.

Company Description:

• INSIDEA is a fully remote organization, hiring top talents from across the globe
• They offer a diverse range of services, including marketing optimization, content creation, and full-scale HubSpot integration
• Their mission is to empower businesses by providing world-class digital solutions that bring their ideas to life

Company Specialties:

• AI-powered digital marketing
• HubSpot solutions
• Marketing automation
• Performance-driven execution

Company Website: insidea.com

ASSUMPTION: INSIDEA's remote work environment allows for greater flexibility and work-life balance. However, effective communication and time management skills are crucial for success in this setting.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking, creativity, and analytical skills. It offers opportunities for career growth within the marketing department or into management roles.

Reporting Structure: The Social Media Executive will likely report directly to the Marketing Manager or Digital Marketing Director, working closely with content creators, designers, and other marketing team members.

Work Arrangement: This role is remote, with flexible working hours. Applicants should be comfortable working independently and managing their time effectively.

Growth Opportunities:

• Progression into senior social media roles or management positions
• Expanding skills in digital marketing, content creation, or SEO
• Potential opportunities to work on international campaigns or collaborate with global teams

ASSUMPTION: INSIDEA's focus on AI-powered digital marketing and HubSpot solutions presents opportunities for candidates to learn and grow in emerging technologies and trends.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): Global (applicants can work from anywhere)

Geographic Context:

• Kolkata, West Bengal, India (Timezone: IST)
• Applicants can work from any location with a stable internet connection and suitable working environment
• INSIDEA's global presence allows for diverse collaboration and cultural exchange

Work Schedule: Full-time (40 hours/week) with flexible scheduling. Applicants should be comfortable working in a self-directed, remote environment.

ASSUMPTION: While the role is remote, effective communication and time management skills are crucial for success in this setting. Applicants should be comfortable working independently and managing their time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Technical assessment or case study
• Final interview with the hiring manager or marketing team

Key Assessment Areas:

• Creativity and content creation skills
• Understanding of social media trends and KPIs
• Analytical and reporting skills
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant social media experience and achievements
• Include examples of successful social media campaigns you've managed or contributed to
• Demonstrate your understanding of the role and INSIDEA's mission in your application materials

ATS Keywords: Social Media Management, Content Creation, Strategy Development, Analytics, SEO, Communication, Online Marketing, Brand Awareness, Engagement, Copywriting, Social Media Trends, Community Engagement, Competitor Analysis, Collaboration, Content Quality, KPI Measurement

ASSUMPTION: INSIDEA's application process may involve assessments or case studies to evaluate candidates' skills and fit for the role. Applicants should be prepared to demonstrate their understanding of social media trends and best practices.

🛠️ Tools & Technologies

• HubSpot
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Analytics tools (e.g., Google Analytics, Sprout Social Analytics)

ASSUMPTION: Familiarity with HubSpot or other marketing automation tools would be an asset. Applicants should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Expertise
• Customer-first approach

Work Style:

• Self-directed and independent
• Collaborative and team-oriented
• Data-driven and results-focused

Self-Assessment Questions:

• Do you thrive in a self-directed, remote work environment?
• Are you comfortable managing multiple campaigns and deadlines?
• Do you have a strong understanding of social media trends and best practices?

ASSUMPTION: INSIDEA's remote work environment requires strong self-motivation and time management skills. Applicants should be comfortable working independently and managing their time effectively.

⚠️ Potential Challenges

• Managing multiple social media campaigns and deadlines simultaneously
• Keeping up with rapidly evolving social media trends and algorithms
• Effectively communicating with global teams and stakeholders
• Adapting to a fully remote work environment with minimal supervision

ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive approach to learning, and effective communication with team members and stakeholders.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position requires a stronger focus on digital platforms and community engagement
• INSIDEA's focus on AI-powered digital marketing and HubSpot solutions sets it apart from competitors
• Career progression may involve moving into senior social media roles, management positions, or expanding skills in digital marketing, content creation, or SEO

ASSUMPTION: INSIDEA's unique focus on AI-powered digital marketing and HubSpot solutions presents opportunities for candidates to learn and grow in emerging technologies and trends.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness and engagement for a B2B SaaS client
• Analyzing social media KPIs and providing data-driven recommendations to improve campaign performance
• Collaborating with designers to create visually appealing and on-brand content for multiple social media platforms

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role. Applicants should be prepared to discuss their experience with similar projects during the interview process.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does INSIDEA support the professional development of its employees?
• What are the most challenging aspects of working in a fully remote environment?
• How does INSIDEA measure the success of its social media campaigns, and what KPIs are most important?
• What opportunities are there for growth and advancement within the marketing department or the company as a whole?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and provide valuable insights into the company's culture, priorities, and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant social media experience and achievements
• Prepare examples of successful social media campaigns you've managed or contributed to
• Demonstrate your understanding of the role and INSIDEA's mission in your application materials
• Follow up with INSIDEA one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.