Social Media Executive

📌 Core Information

🔹 Job Title: Social Media Executive

🔹 Company: Insidea

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Fully Remote (Global)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing social media strategies to align with business goals
• Creating engaging, multi-channel content and managing social media campaigns
• Monitoring and analyzing social media KPIs and competitor activity
• Collaborating with designers to ensure high-quality content
• Excellent communication skills and understanding of SEO and web traffic metrics

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Design and implement social media strategies aligning with business goals

✅ Create multi-channel social calendars with complete ownership of the copy

✅ Define vital social media KPIs, set specific objectives, and report on ROI

✅ Research on current benchmark trends and audience preferences

✅ Communicate with followers and respond to their queries timely

✅ Engage in social media communities by responding to social media posts and developing discussions

✅ Measure the success of every social media campaign

✅ Analyze competitor activity periodically

✅ Work closely with designers to ensure top-notch content quality

✅ Suggest and implement new content types to develop brand awareness and drive engagement

ASSUMPTION: The role involves a mix of strategic planning, creative content development, and performance analysis.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of proven work experience in social media, preferably in a B2B SaaS company

Required Skills:

• Excellent copywriting skills
• Ability to deliver creative content (text, image, and video)
• Understanding of SEO and web traffic metrics
• Knowledge of online marketing channels
• Excellent communication skills
• Good understanding of social media KPIs
• Excellent knowledge of LinkedIn, Twitter, and other social media best practices

Preferred Skills:

• Familiarity with web design

ASSUMPTION: Candidates with experience in B2B SaaS and a strong portfolio demonstrating their creative and analytical skills will be highly competitive.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for mid-senior level social media roles in Mumbai)

Benefits:

• Flexible work hours
• Fully remote work arrangement
• Opportunities for professional growth and development

Working Hours: Full-time (40 hours/week), flexible hours

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Mumbai. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Insidea operates in the technology, information, and internet industry, focusing on digital marketing and HubSpot solutions.

Company Size: Insidea is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: Insidea was founded in 2023, making it a relatively new but rapidly growing organization.

Company Description:

• Insidea is a fully remote organization, hiring top talents from across the globe
• They provide a diverse range of services, including marketing optimization, content creation, and full-scale HubSpot integration
• Insidea aims to enhance clients' online presence and drive real, measurable growth

Company Specialties:

• Digital Marketing
• HubSpot Solutions
• Marketing Optimization
• Content Creation

Company Website: insidea.com

ASSUMPTION: Insidea's focus on remote work and global talent acquisition allows for a diverse and inclusive work environment.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Marketing Manager or a similar position

Work Arrangement: Fully remote, with flexible hours and the opportunity to work from anywhere globally

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expanding skills and expertise in digital marketing and social media management
• Potential opportunities to work on international projects and collaborate with global teams

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): Global (candidates can work from anywhere)

Geographic Context:

• Mumbai, Maharashtra, India (Timezone: Asia/Kolkata)
• Candidates can work from any location with a stable internet connection

Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work asynchronously

ASSUMPTION: The fully remote work arrangement allows for a better work-life balance and the opportunity to work from various locations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (social media strategy and content creation)
• Final interview with the hiring manager

Key Assessment Areas:

• Creativity and content creation skills
• Understanding of social media KPIs and analytics
• Strategic thinking and planning abilities
• Communication and interpersonal skills

Application Tips:

• Highlight relevant experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare a portfolio showcasing your creative content and social media strategy skills
• Research Insidea's company culture and values to demonstrate your fit

ATS Keywords: Social Media Management, Content Creation, Strategy Development, Analytics, Communication, SEO, Web Traffic Metrics, Online Marketing, LinkedIn, Twitter, B2B SaaS, Creative Content, Community Engagement, Competitor Analysis, Collaboration, Content Quality

ASSUMPTION: Insidea's hiring process is designed to assess both creative and analytical skills, with a focus on cultural fit and strategic thinking.

🛠️ Tools & Technologies

• Social media platforms (LinkedIn, Twitter, etc.)
• Content creation tools (Canva, Adobe Creative Suite, etc.)
• Analytics tools (Google Analytics, Hootsuite Insights, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: The required tools and technologies are widely available and can be learned quickly by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-first approach
• Data-driven decision making
• Collaboration
• Continuous learning and improvement

Work Style:

• Remote and flexible work arrangements
• Results-driven and autonomous
• Strong focus on communication and collaboration
• Openness to feedback and continuous learning

Self-Assessment Questions:

• Do you thrive in a remote, autonomous work environment?
• Are you comfortable working with data and using it to inform your decisions?
• Do you possess strong communication skills and enjoy collaborating with others?
• Are you open to feedback and committed to continuous learning and improvement?

ASSUMPTION: Insidea values candidates who are self-motivated, results-driven, and able to work effectively in a remote, collaborative environment.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation tasks simultaneously
• Keeping up with the latest social media trends and best practices
• Working in a fully remote environment and maintaining productivity
• Balancing creative and analytical aspects of the role

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Compared to other social media roles, this position places a stronger emphasis on strategy development and data-driven decision making
• Insidea's focus on B2B SaaS and HubSpot solutions sets it apart from other digital marketing agencies
• This role offers significant growth potential, with opportunities to advance within the marketing department

ASSUMPTION: Candidates should consider their interest in B2B SaaS and HubSpot solutions, as well as their preference for a data-driven, strategic approach to social media management.

📝 Sample Projects

• Developing a comprehensive social media strategy for a B2B SaaS client
• Creating engaging content and managing social media campaigns for multiple platforms
• Analyzing social media KPIs and competitor activity to inform strategy and content development

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to creative content development and performance analysis.

❓ Key Questions to Ask During Interview

• How does Insidea support the professional growth and development of its employees?
• Can you describe the typical workday for this role and how it balances creative and analytical tasks?
• How does Insidea measure the success of its social media campaigns, and what KPIs are most important?
• What opportunities are there for collaboration and knowledge-sharing within the marketing department?
• How does Insidea ensure effective communication and collaboration in a fully remote work environment?

ASSUMPTION: These questions are designed to provide insight into the work environment, company culture, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio showcasing your creative content and social media strategy skills
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.