SOCIAL MEDIA EXECUTIVE

📌 Core Information

🔹 Job Title: Social Media Executive

🔹 Company: Careers in Ghana : Recruitment

🔹 Location: Accra, Greater Accra, Ghana

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive social media strategies
• Creating engaging content for various social media platforms
• Monitoring social media trends and digital technologies
• Analyzing social media performance metrics and providing insights
• Planning and executing social media campaigns and competitions
• Managing multiple social media accounts across different business brands
• Conducting market research and reaching out to prospective clients
• Preparing client presentations and attending networking events

ASSUMPTION: This role requires a strong blend of creativity, analytical skills, and business development prowess to effectively manage social media presence and drive growth for multiple brands.

📋 Key Responsibilities

✅ Develop and implement comprehensive social media strategies to enhance brand visibility and customer engagement.

✅ Create and manage engaging content for various social media platforms, including blog posts, articles, multimedia content, and promotional materials.

✅ Monitor social media trends and digital technologies to inform content creation and strategy adjustments.

✅ Analyze social media performance metrics and provide quarterly reports with insights and recommendations for improvement.

✅ Plan and execute social media campaigns and competitions to boost brand awareness and audience interaction.

✅ Set measurable goals for campaigns and track ROI to assess effectiveness.

✅ Respond to customer inquiries, comments, and feedback on social media platforms promptly and professionally.

✅ Collaborate with internal departments and creative teams to ensure cohesive and effective online marketing strategies.

✅ Manage multiple social media accounts across different business brands.

✅ Conduct market research to identify potential new clients and opportunities for business growth.

✅ Reach out to prospective clients via phone and email to gauge interest and schedule meetings.

✅ Prepare client presentations and marketing materials, including PowerPoint decks and sales displays.

✅ Attend networking events, conferences, and industry gatherings to promote the company's services and expand its client base.

ASSUMPTION: The role involves a mix of creative content development, data-driven analysis, and proactive business development to achieve brand growth objectives.

🎯 Required Qualifications

Education: Relevant educational background with a commitment to continuous learning.

Experience: Proven experience in social media management and business development roles.

Required Skills:

• Proficiency in Google Workspace, Microsoft Office Suite (Excel, Word), and modern ERP systems
• Strong verbal and written communication skills
• Excellent organizational skills with the ability to manage multiple tasks and meet deadlines
• Professional telephone etiquette and a strong understanding of customer service principles
• Ability to work independently with minimal supervision
• High attention to detail and a focus on accuracy
• In-depth knowledge of social media platforms, including Facebook, Instagram, Snapchat, and WhatsApp
• Demonstrated success in B2B and B2C sales, with a track record of meeting or exceeding sales targets
• Ability to build and maintain strong client relationships and effectively negotiate at all organizational levels

Preferred Skills:

• Fluency in local languages (e.g., Twi, Ga, Ewe) in addition to English
• Experience working with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Knowledge of SEO and content marketing best practices

ASSUMPTION: Candidates with a strong educational foundation, proven social media management experience, and a track record of successful sales will excel in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is GHS 15,000 - 25,000 per month, depending on experience and qualifications. This estimate is based on industry standards for social media executives in Accra, Ghana.

Benefits:

• Competitive salary
• 20 days of annual leave plus national holidays
• Staff sales discount
• Annual salary review
• Ongoing professional development opportunities
• Company-provided laptop, mobile phone, and internet access

Working Hours: The role requires working standard office hours, Monday to Friday, with occasional flexibility to accommodate events or campaigns.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Careers in Ghana is a global executive search and international recruitment company operating in the human resources sector.

Company Size: Careers in Ghana has 11-50 employees, providing a mid-sized company environment that offers opportunities for growth and collaboration.

Founded: Careers in Ghana was founded in 2008 and has since established itself as a leading recruitment provider in Ghana and beyond.

Company Description:

• Careers in Ghana specializes in recruiting talents in various sectors and skill functions at the graduate and non-graduate, middle to senior levels.
• The company aims to attract high-caliber Ghanaian talent from around the world, ensuring clients recruit the best in the market.
• Careers in Ghana provides tailored recruitment solutions to multinational and leading Ghanaian companies across selected sectors and disciplines.

Company Specialties:

• Executive search
• International recruitment
• Staff/payroll outsourcing
• Talent management
• Background checks

Company Website: www.careersinghana.com

ASSUMPTION: Careers in Ghana's focus on global recruitment and talent management creates an international work environment with diverse opportunities for growth and learning.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in social media management and business development.

Reporting Structure: The Social Media Executive will report directly to the Marketing Manager or a similar role within the company.

Work Arrangement: This is an on-site role with standard office hours, Monday to Friday, with occasional flexibility for events or campaigns.

Growth Opportunities:

• Progression to a senior role within the marketing department
• Expanding responsibilities to include additional brands or regions
• Transitioning to a related role within the company, such as account management or business development

ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to work on multiple brands and projects.

🌍 Location & Work Environment

Office Type: Careers in Ghana operates from a modern office space in Accra, providing a professional and collaborative work environment.

Office Location(s): VeroStina House, Spintex Road, Accra, Ghana

Geographic Context:

• Accra is the capital and largest city of Ghana, with a vibrant and growing job market.
• The city offers a mix of urban and suburban living, with various neighborhoods to suit different preferences.
• Accra is known for its rich cultural heritage, with numerous historical sites, museums, and festivals throughout the year.

Work Schedule: The role requires working standard office hours, Monday to Friday, with occasional flexibility for events or campaigns.

ASSUMPTION: Working in Accra offers a dynamic and multicultural environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager
• Final interview with senior management or stakeholders
• Job offer and onboarding

Key Assessment Areas:

• Social media strategy and content creation skills
• Analytical and data-driven mindset
• Sales and business development prowess
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant social media management and business development experience
• Include specific examples of successful social media campaigns or sales achievements
• Demonstrate your understanding of the Ghanaian market and local social media trends
• Prepare questions about the company, its brands, or the role to ask during the interview

ATS Keywords: Social media management, content creation, digital marketing, customer engagement, data analysis, market research, client relationship management, communication skills, organizational skills, negotiation skills, B2B sales, B2C sales, Google Workspace, Microsoft Office Suite, attention to detail, customer service

ASSUMPTION: Careers in Ghana's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Drive, Google Docs, Sheets, Slides)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media management tools (Hootsuite, Buffer, Sprout Social)
• Project management tools (Asana, Trello, Microsoft Project)
• Customer relationship management (CRM) software (HubSpot, Salesforce, Zoho CRM)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they enable efficient content creation, collaboration, and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Customer focus
• Innovation
• Collaboration

Work Style:

• Results-driven and proactive
• Adaptable and open to feedback
• Strong team player with excellent communication skills
• Ability to work independently and manage multiple tasks

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful social media strategies?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple brands?
• Do you possess strong sales and negotiation skills, with a history of meeting or exceeding targets?
• Are you a self-starter who can work independently and manage your time effectively?

ASSUMPTION: Careers in Ghana values candidates who align with their core values and possess a strong work ethic, excellent communication skills, and a results-driven mindset.

⚠️ Potential Challenges

• Managing multiple social media accounts and brands simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithms
• Meeting sales targets and growing the company's client base
• Adapting to the unique cultural and linguistic nuances of the Ghanaian market

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a deep understanding of the local market and social media landscape.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on business development and sales, in addition to social media management and content creation
• Careers in Ghana's focus on global recruitment and talent management provides unique insights into the local and international job market
• This role offers opportunities for career growth and development within the company, as well as the chance to work on multiple brands and projects

ASSUMPTION: This role combines elements of social media management, content creation, and business development, making it unique within the marketing and communications sector.

📝 Sample Projects

• Developing and executing a social media strategy for a new fashion retail brand launch in Ghana
• Analyzing social media performance metrics and providing data-driven insights to optimize content and engagement
• Conducting market research to identify potential new clients and opportunities for business growth

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the primary goals and objectives for this role in the first 90 days?
• How does this role fit into the company's overall marketing and business development strategy?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• What opportunities are there for growth and development within the company, and how does this role contribute to that growth?
• How does Careers in Ghana support the work-life balance of its employees?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, as well as your commitment to understanding the expectations and opportunities associated with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant social media management and business development experience
• Prepare for the interview by researching Careers in Ghana, its brands, and the local market
• Prepare questions about the company, its brands, or the role to ask during the interview
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.